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The Ghost Influence Podcast: How Viral Happens On Reddit

Brian Swichkow: Social Engineering, Digital Empathy, Community Marketing

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An interview series breaking down the stories behind viral content, sharing what happened when it took off, and showing how the attention is being leveraged into something meaningful. Whether for marketing, fame, or influence — we deconstruct the art and science behind massive exposure only platforms like reddit can foster. Listen, learn, leverage.
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Planet Aakash

Aakash Gautam

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Planet Aakash AKA Aakash Gautam is an astronomy educator and a space exploration advocate. He educates general public about astronomy and curate them to pursue career in outer space. Planet Aakash is now a multi-platform space and astronomy content sharing entity that has its presence on almost every major social media platform including YouTube, Facebook, Instagram, Blogspot, Imgur and Medium Blog.
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In search of himself, Andy Mai sought to take a more conscious look at... his look. He was one of the early adopters to jump into the /r/malefashionadvice subdreddit, also known as 'MFA', that has since grown to be one of Reddit's staple communities with over 500K readers. Andy's passion for expression extends beyond himself as he encourages people…
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By the time Bernie Sanders officially announced his candidacy for president in April 2014, Aidan King had already been preparing (and hoping) for five months. Aidan is one of the Co-Founders of the subreddit /r/SandersForPresident, a moderated community on Reddit geared toward political activism and digital grassroots organizing. This community is …
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With 29K subscribers on YouTube, 590K fans on Vine, and 2.5M followers on Twitter you might think that someone as prolific as Ali Spagnola wouldn't be impacted by a little content theft — you'd be wrong. Ali shares the brilliance behind her creative process and what it's like when the content you've invested so much of yourself into creating gets s…
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Laid off from his 9-5, Sandy Gordon decided it was as good a time as any to start his career as a Pixel Artist and submitted his first game, Don't Get Wet, to iTunes with his partner Tudor Iancu. With nothing but passion and dedication, he shared his story in a brilliantly eloquent submission to Reddit's /r/gaming community. Striking a nerve with o…
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Passionate magician, fantastic human, and COO for Ellusionist — the 'The World's First Online Magic Retailer' — it wasn't abnormal for Adam Wilber to conceive of something as magnificent as a wrist mounted, fully concealable flame thrower. Making it's way to Reddit organically, it generated sales far beyond what they ever expected. A year later, wh…
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Responding to the prompt to discuss "the weirdest encounter you've had that's ultimately led to sex", Sean Thomas saw an opportunity to share his virginity story. Channeling his screen writing background, he detailed the epic as vividly as he remembered it. His comment generated more traction than the submission it was posted to and three years lat…
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Anon of the viral t-shirt site 'Shirt Was Cash' shares the origins of the e-commerce apparel website where users from 4chan, Reddit, Imgur and the Internet submit ideas for designs. Having hit the front page of Reddit multiple times, Anon shares how an investment into the community is the only way you can truly generate consistent profits with demo…
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Heather Christianson is both an illustrator and a curious explorer of the social web. She was naturally curious when, in 2009, Vine launched it's quirky new platform where users post six second looping videos. Quickly finding a natural fit for her humor, Heather started making new vines on a daily basis and slowly built a following. While it was po…
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Richard Littauer was more than a few drinks in when his friend asked for feedback on the user experience of his website. While he warned of his inebriated state, the friend persisted that he wanted to know his thoughts. Hesitantly, Richard began diving in and soon realized that his lack of verbal filter was proving entertaining — yet surprisingly h…
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Bobby Edwards just wanted to help his mom poop. Having discovered the extensive benefits of squatting to poop, he set out to create "the stool for better stool". It wasn't until a barrage of awkward Christmas gifts resulted is raving enthusiasm that he truly realized the potential of his poop platform... or as it's famously known today — Squatty Po…
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Marc Balaban wanted to escape his job in tech recruitment to improve his web development skills and move towards something more creative. He joined a hackathon to push those boundaries and was challenged to create a product in a weekend. Living in San Francisco, California where technology and mindfulness are commonly included in the same conversat…
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Andrin von Rechenberg wanted to play video games on his computer and he wanted to use his smartphone as the controller. Unable to find an existing solution, Andrin sought out to create his own and within just two days — he had. He didn't see this as a weekend project, he saw it as a business opportunity and founded N-Dream. The newly recruited team…
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Blake Jamieson was a few whiskeys in when he started thinking of ways to hack Tinder — a mobile dating app where users rapidly swipe profiles 'left for no' and 'right for yes'. Jamieson contemplated what would, in an instant, make someone choose his profile over all the eligible bachelors on the platform. His method, edit each photo to look as is i…
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Ilias Ismanalijev had a solution in search of a problem. Wanting further develop his skills as a developer, he sought a project that would challenge current understandings and force him to expand his knowledge in new areas. Ilias began to develop Reddit Music Player which would later become the open source project that enables Redditors to consume …
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James Shamsi, Founder of Chameleon.LA, arrived in Los Angeles for a job that he would quit before ever completing a full week of work. The allure of the city was one based on creativity and he could quickly see this position wasn't going to afford him much. James had to get creative about building a network in one of the world's largest hotbeds for…
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As Scott Plybon's degree was coming to a close he knew he needed to differentiate himself in order to survive in the job market. He sought an opportunity to showcase his web development skills with and settled on an idea his wife inspired. In this episode, Scott shares how he developed 'ReelScary.com', submitted it to Reddit's /r/InternetIsBeautifu…
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