Best Institute for PR Podcasts (2024)

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NZ media changes & business impacts 25:01

2h ago25:01

25:01

PART ONE: Pattrick Smellie, founding editor of BusinessDesk, joins us to discuss the changing face of NZ media and the impact these changes will have on how businesses work together with journalists. He provides a behind-the-scenes look at how media are navigating these industry transformations and adapting. Plus the HMC team provides a perspective…

1
AI Communications Use Policy for Public Sector 13:43

1d ago13:43

13:43

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 2024 is the year of AI isn’t it? If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in pub…

1
A Multi-Pronged Approach to Engaging the Public Towards Advocacy and Shaping San Diego — Jen Whitelaw, PR Professional and former C-3 President 40:33

14d ago40:33

40:33

In this episode, Kate sat down with our very own Jen Whitelaw, PR professional and former C-3 President. Jen first shares her career path from English studies to public relations and urban planning. She discusses a few of her favorite tools for reaching the public about important topics like density and sustainability through her work with organiza…

1
Aligning Creative Vision and Community, Redevelopment, and the Future of Local Advocacy Organizations — Branding Professional, Simon Andrews 56:31

28d ago56:31

56:31

This episode features Simon Andrews, neighborhood branding professional and former C-3 board member. Simon shares his personal journey from Detroit to San Diego in the 1960s and discusses his career helping to shape the identity of neighborhoods through signage and design. Simon also offers his insight into downtown redevelopment and its impact, th…

1
Communicating Environmental Health Risks and Cultivating the Next Generation of Border Leaders — School of Public Health at SDSU, Paula Stigler Granados 28:15

1M ago28:15

28:15

This episode features Paula Stigler Granados, Associate Professor in the School of Public Health at San Diego State University. Paula first discusses environmental health impacts along the San Diego-Tijuana border region and insights from her recent white paper on the public health crisis caused by Tijuana River contamination. She then explores the…

1
Growth Management, Urban Planning and Affordable Housing — Professor Emeritus in City Planning at San Diego State University, Nico Calavita 1:28:27

2M ago1:28:27

1:28:27

This episode features Nico Calavita, Professor Emeritus of City Planning at San Diego State University. He shares his insightful perspective on the past, present, and future of urban planning and creating affordable and inclusive housing. Nico first shares his background growing up in Italy and his journey to San Diego. He goes into detail on the h…

1
Social Media SEO. What you need to know. 50:02

2M ago50:02

50:02

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO! TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish v…

1
X, Elon Musk’s First Irish Interview and the Impending Election Season 33:40

2M ago33:40

33:40

Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. We are sauntering into 2024 and the world is not becoming any friendlier. It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. But not to start off this season with pessimism, I want to open up …

1
How to Communicate Sustainable Best Practice Effectively 32:25

2M ago32:25

32:25

COP28, the United Nations Climate Change conference, recently took place in Dubai. COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and environmental, public policy, finance and science experts. But what came out of the conference was another urgent…

1
A Collaborative Approach to Ensure a Family-Friendly, Safe, and Clean Imperial Beach — Imperial Beach Mayor, Paloma Aguirre 24:17

2M ago24:17

24:17

Jen welcomes Imperial Beach Mayor, Paloma Aguirre. Mayor Aguirre earned a Master of Advanced Studies in Marine Biodiversity and Conservation from Scripps Institution of Oceanography at UCSD and spent 10 years working for Wildcoast. She talks about her advocacy in the fight against sewage pollution and towards building a better present and future fo…

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The Importance of Border Connectivity and Collaboration — Borders Program Manager for SANDAG — Hector Vanegas 36:49

3M ago36:49

36:49

This episode focuses on the importance of the cross-border relationship with guest Hector Vanegas, SANDAG’s Borders Program Manager. Hector first outlines SANDAG’s role in coordinating cross-border transportation projects and traces his career path working in binational affairs from the Mexican Consulate to his current position at SANDAG. Hector em…

1
Public Sector Marketing Trends 2024 42:26

3M ago42:26

42:26

Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. A new year and a new blank sheet, right? What does your public sector marketing plan look like for the 2024? Well, I’m here to tell you what’s in store. Coming up in today’s show: Why You Need to Press Play on 2024 The Top 10 Public Sector Marketing Trends for 2024…

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A Spotlight on Design Driven Stories — CEO of World Design 2024 San Diego — Tijuana, Carlos de la Mora 25:24

3M ago25:24

25:24

This episode features Carlos de la Mora, immediate-past CEO of World Design Capital 2024, San Diego-Tijuana. Carlos brings a rich and varied professional background to the table, including his previous experience as the Executive Director for the Urban Land Institute in Mexico and Director of Land Development at CBRE. Throughout the conversation, C…

1
Our Year in Review 18:00

4M ago18:00

18:00

Hello and welcome to Episode 90 of the Public Sector Marketing Show. Can you believe 2023 is drawing to a close? What a year. What a year. Personally, it’s been really great. Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were entrusted to us. We love what we …

1
The Christmas Special 21:41

4M ago21:41

21:41

Hello and welcome to Episode 89 of the Public Sector Marketing Show. It’s time for our Christmas Special! 🤶 The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break. A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in fairness, they had some great ideas. But a few stood out…

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Design Innovation in Our Transfrontier Metropolis — Author, Podcaster, Design Scholar, and Lecturer at UC San Diego, Larry Herzog 39:40

4M ago39:40

39:40

This episode features an informative and inspiring conversation with Larry Herzog, a Design Scholar-in-Residence at the UC San Diego Design Lab, and a lecturer in the Department of Urban Studies and Planning at UCSD. Larry is also a writer and Professor Emeritus of City Planning in the School of Public Affairs at San Diego State University. Larry i…

1
A Masterclass in Mobile Video Strategy 1:09:10

4M ago1:09:10

1:09:10

In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level. In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day. We prefer…

1
7 Content Marketing Tools You Didn’t Know You Needed 36:48

5M ago36:48

36:48

In today’s show I decided to talk about one of my favourite topics – content marketing. Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the world by storm. As an avid user of apps, tools and software in my own business, I decided to share my content mark…

1
Infinity. Perplexity. Resentment. 1:00:49

5M ago1:00:49

1:00:49

On a chilly 1st December, Sam takes us to the Bermudas (only virtually, sadly) – to the “Jurassic Park of crypto” that Michael Lewis (of Moneyball, The Big Short and so much more fame) describes with trademark virtuosity in his fly-on-the-wall tale of almost-first-trillionaire-cum-felon, Sam Bankman-Fried (“SBF”), of FTX-Alameda infamy. A self-decl…

1
Social media influencers and 3rd party endorsement 42:24

5M ago42:24

42:24

In this episode of CRUNCH, we unlock a few secrets of the world of influencers and content-creators and explore the power of third-party endorsement. This time-tested PR strategy has undergone a contemporary evolution over the past decade or so, and our panel of experts provide a few tips. Our guest, Zoe Virtue, Head of Group Social at DDB Group in…

1
Civic Border Dialogue and Engagement that Leads To Real Solutions — Executive Director and Co-Founder of WILDCOAST, Serge Dedina 30:10

5M ago30:10

30:10

This episode features Serge Dedina, the executive director and co-founder of WILDCOAST, an international conservation team. Not only did Serge serve as the mayor of Imperial Beach from 2014 to 2022, but he also chaired the SANDAG borders committee for six years, demonstrating his commitment to cross-border collaboration. With a focus on transbounda…

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Are Public Sector Leaders Failing Public Sector Marketing Pros? 35:57

5M ago35:57

35:57

Welcome to Episode 86 of the Public Sector Marketing Show! In this episode, I am diving deep into a thought-provoking question: "Are public sector leaders unintentionally letting down their marketing professionals?" Yes, it's a bold claim, and we're not afraid to explore it! Now, before you worry about me getting "cancelled," let me be clear—I hold…

1
Does Public Trust Matter? 30:59

5M ago30:59

30:59

Listen Now Episode 85: Does Public Trust Matter? Join me in a thought-provoking exploration of the critical topic of trust in the latest episode of Public Sector Marketing Show. In this episode, I delve into the findings of a groundbreaking survey conducted in Ireland for the Medical Council, shining a light on how various sectors are perceived by …

1
Essential Leadership Tips for Crisis Communication 45:25

5M ago45:25

45:25

Julien Leys, crisis management specialist, joins HMC director Heather Claycomb and HMC senior account manager Kate Webber on this information-rich episode. These three senior PR advisors talk through several of the crises they've managed during their careers and provide essential crisis communications tips for any leader who is managing a crisis. Y…

1
The Power of Fact-Checking for Public Sector 23:05

5M ago23:05

23:05

Welcome to today's episode of the Public Sector Marketing Show! In this episode I provide a new way of tackling mis-information. Join me as we explore an innovative approach to combating misinformation and learn from some of the world's most prominent organizations in this field. We'll also take a closer look at a media outlet in Ireland and discov…

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Merging Science and Service with Community — Dr. Megan Jennings, Conservation Ecologist and Co-Director of SDSU’s Institute for Ecological Monitoring and Management 44:15

5M ago44:15

44:15

In this episode, we welcome Dr. Megan Jennings, a Conservation Ecologist and Co-Director of San Diego State University’s Institute for Ecological Monitoring and Management. As a research scientist at SDSU, Megan is based in the biology department and a co-champion for a new initiative at San Diego State, the Community Climate Action Network. In the…

1
Mastering Communications for EU Projects 36:48

5M ago36:48

36:48

Welcome to this episode of Public Sector Marketing Show, where we delve deep into the world of EU project communications. Join us as we dissect the art of transforming complexity into clarity, emphasizing the age-old adage of "show, don't tell" for promoting your EU projects. In this episode, we'll explore the intricacies of EU engagement rules, sh…

1
Building an employer-of-choice reputation 41:18

6M ago41:18

41:18

In today's competitive job market, attracting and retaining top talent is a challenge that companies face on a daily basis. To stand out in the crowd and become an employer of choice, an effective employer brand is essential. But how can you build and maintain such a brand that not only attracts the best talent but also retains them? A careful comm…

1
How To Tell A Compelling Story To Move An Audience 34:27

6M ago34:27

34:27

In this episode I am exploring the power of storytelling to move passive audiences into active participants online. Do you ever wonder what sets a great online story apart from the rest? Our brains are wired to remember stories, and in a world where attention is the ultimate currency, mastering the art of storytelling is your key to standing out. J…

1
Transformational Adaptation and the Backcountry with Amber Pairis of the Climate Science Alliance 42:23

6M ago42:23

42:23

In this episode, we welcome Amber Pairis, the founder and lead advisor of Climate Science Alliance. Amber’s work is dedicated to increasing awareness of climate change impacts, advocating for solutions, and fostering collective action to protect both natural and human communities in the face of a changing climate. During the conversation, Amber she…

1
Insights from the World’s Top Content Marketing Influencers 16:54

6M ago16:54

16:54

Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world.By Joanne Sweeney

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Building Trust in the Age of ChatGPT 30:47

6M ago30:47

30:47

Is your organisation considered to be a 'high trust' organisation? Why is it important to build trust? What are the benefits of purposefully building trust? In this episode, we explore the idea of trust and the challenges of building trust, particularly in the current 'age of generative AI.' We tackle tricky questions, such as: "Are communities rea…

1
Creative Partnerships : Combining Creativity and Entrepreneurship 48:56

6M ago48:56

48:56

In our brand new episode we have Bino and Pheba Abraham from Phood Diaries with us sharing about creative partnerships. Give it a listen as they talk about combining entrepreneurship and creativity while they share the vision behind Phood Diaries, their heart for the Indian community and creativity. Follow Phood Diarieshttps://www.instagram.com/pho…

1
How to Use Chat GPT Ethically for Public Sector Marketing 28:18

6M ago28:18

28:18

Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing. Hello and welcome to episode 80 of the Public Sector Marketing Show. Chat GPT is like a wonder-drug - it’s addictive, gives you an immediate high, and you ge…

1
Two rants and a wry smile 58:07

6M ago58:07

58:07

In a distinctly un-Friday 13th Feeling, the @Podnosticators Three gathered for the 78th time to pick through the familiar themes of politics and social media, separately and intermingled. Spoiler alert: this episode may contain rants. The rest is politics Sam started by reviewing the remnants and the impact of the recent U.K. party political confer…

1
The Power of The Community Process and Articulating Your Vision with Frank Wolden 1:24:36

6M ago1:24:36

1:24:36

In this engaging oral history episode, we have a visit from Frank Wolden, a prominent figure in the realm of urban design and architecture. Frank shares his journey from his upbringing in San Diego to his deep involvement in shaping the vision of downtown redevelopment. He discusses the fascinating gap between the planning and execution of urban sp…

1
How to Gain PR Attention in a World of Digital Media Consumption 17:30

6M ago17:30

17:30

Hello and welcome to episode 79 of the Public Sector Marketing Show. My favourite research of the year is out and I share my top takeaways for public sector PR and media pros. The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their PR strategy. Influencers continue…

1
The PR of Podcasts: maximise your content 30:35

7M ago30:35

30:35

Podcasting is a public relations dream - when done well. This podcast about podcasts talks about the power of a quality podcast to help you build credibility and, over time, a 'leadership brand.' We walk you through how to maximise the 'content' from one podcast episode and distribute through multiple channels. We also talk about the critical impor…

1
Applying Scientific Rigor to Stewardship: Eric Jones of the Volcan Mountain Foundation 28:33

7M ago28:33

28:33

It’s all about Volcan Mountain this week, with insight from guest Eric Jones, the President and Executive Director of the Volcan Mountain Foundation. Eric discusses the Foundation’s innovative forest management strategies and its dedication to environmental education. He talks with Jennifer about how the organization preserves the mountain range th…

1
The PR Power of TikTok: using short-form video to achieve business goals 30:43

7M ago30:43

30:43

Join us in this episode as we delve into the dynamic world of TikTok and its transformation from a teenage playground to a business tool. Insights from a leading CEO and Marketing Manager will help you discover how organisations are leveraging the TikTok platform to boost reputation and build relationships. This episode will help you determine if T…

1
Mirror, mirror, on the wall, who will be the sexiest chatbot of them all? 1:00:02

7M ago1:00:02

1:00:02

Another month, another deepish dive by the three podnosticators of the SmallDataForum – who Sam describes as “Thomas = the philosopher-academic and historical context-setter; Neville = the champion experimenter and enthusiastic evangelist; and Sam = the dabbler, observer, and sceptic.” This time, we dive into generative (as well as degenerative) ar…

1
The Connectivity of Conservation with David Van Cleve 28:26

7M ago28:26

28:26

This week showcases a conversation with David Van Cleave, who has dedicated almost 32 years to the state park system, serving as park ranger, ecologist, and superintendent, and also as senior project director at The Nature Conservancy. During David’s tenure, he managed programs in Southern California, Northern Baja, and San Diego. In the episode, D…

1
7 Major Public Sector Marketing Shifts You Need to Adopt Now 35:05

7M ago35:05

35:05

Hello and welcome to episode 78 of the Public Sector Marketing Show. 👋 🎙️ 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look at…

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Why my passion for public service drives public sector marketing results | Ep 77 25:00

8M ago25:00

25:00

Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you on this podcast in December 202…

1
5 Foundations for Building a Personal Brand 27:52

8M ago27:52

27:52

As a business leader, you need to be purposeful in building your professional reputation. If you want to be respected by your staff, sought after for your opinion and listened to as a thought leader, then you need the info in this episode. You'll learn the 5 foundations for building a personal brand: 1) be visible; 2) lead in many circles; 3) hang …

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Ecosystem Protection and Environmental Stewardship: Michael Beck of the Endangered Habitats League 53:44

8M ago53:44

53:44

In keeping with the backcountry theme, host Jen Whitelaw sits down with Michael Beck, the director of the Endangered Habitats League, a nonprofit organization committed to safeguarding ecosystems and promoting sustainable land use. In this conversation, Michael shares the League’s origins, tracing back to its formation in 1991 to advocate for the p…

1
The three sceptics of the apocalypse 1:03:00

8M ago1:03:00

1:03:00

Scepticism, questioning, and an ever-present gnawing uncertainty whether what Them In Power tell us is the case actually is the case – these are three hallmarks of we three Podnosticators at the Small Data Forum. And these three qualities are all present in abundant spades as we enter our fourth, quarter-century of podcasts in fresh-minted episode …

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