Best John Bonini Podcasts (2024)

1
#47 | Ross Simmonds | The Long Game of Content Marketing 50:58

8d ago50:58

50:58

This week, John sits down with content legend Ross Simmonds. Ross is the founder and CEO of Foundational Marketing, an agency focused on distribution, as well as the (new!) author of "Create Once, Distribute Forever." Discussed in this episode: Leading with value is crucial in content marketing to avoid being banned or blocked from platforms. Conte…

1
EP#310 Filmmaker Ray Sager ( "Prom Night" 2-4, "My Bloody Valentine", "Terror Train") 1:31:23

30m ago1:31:23

1:31:23

Our guest today is a virtuoso of the genre having worked as either the producer, star, production manager, second unit director, or assistant director (sometimes a combination of a few of these roles) on a panoply of iconic films including several movies with the “Godfather of Gore” Herschell Gordon Lewis, “American Nightmare”, “Terror Train”, “My …

1
How to Maximize Content with a Small Team with Jess Cook 36:53

8d ago36:53

36:53

Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments! We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she s…

1
#46 | Emily Triplett Lentz | Behind the Content at Basecamp, Help Scout, and Calendly 47:58

17d ago47:58

47:58

This week, I sit down with a friend and and someone whose work I've long admired––Emily Triplett Lentz. Emily has one of the most prolific and legendary resumes in content marketing, working for brands like Basecamp, Help Scout, Loom, and currently, Calendly. Things discussed in this episode: Community plays a crucial role in content marketing as i…

1
Boosting Content Velocity through Repurposing with Ashley Faus 45:03

23d ago45:03

45:03

This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice. In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in…

1
EP#309 Writer/Director Travis Bible ("#ChadGetsTheAxe") 1:01:38

23d ago1:01:38

1:01:38

This episode continues our series of overlooked and underseen films. Last episode we spoke with Michael Bonini, one of the stars of the 2022 influencer-skewering (yep, that’s a pun) “#ChadGetsTheAxe" and in this episode we are joined by the films writer and director, Travis Bible. Travis explains how a short film version of the feature length film …

1
#45 | Chris Savage | Content Is the Product 54:37

1M ago54:37

54:37

This week, John sits down with Chris Savage, co-founder and CEO at Wistia. The team at Wistia has always approached content differently than most other companies. They host, and film, parades. They buy and refurbish old station wagons. They record original music. All for the content. In this episode, John geeks out with Chris to learn all about the…

1
#44 | Brendan Hufford | The Importance of Creativity & Consistency in Building a Brand 52:40

1M ago52:40

52:40

In this episode, John hangs out with recovering in-house marketer, now founder of Growth Sprints, Brendan Hufford. In the past, Hufford worked in both growth and SEO for companies like ActiveCampaign. Now, he works with SaaS companies to help take them grow through short, focused sprints using his SaaS Growth Sprint framework. Discussed in this epi…

1
3 Lessons Learned & 3 Mistakes to Avoid From 300 Episodes 14:36

1M ago14:36

14:36

Welcome to a milestone episode of The Content 10x Podcast – episode 300! We are thrilled to have journeyed through 300 episodes with you. Together we’ve explored content repurposing strategies every which way, heard from fascinating marketing leaders and we’re just getting started! To mark this landmark episode, host Amy Woods is reflecting on the …

1
EP#308 Actor Michael Bonini ("#ChadGetsTheAxe" "Bad CGI Gator" ) 1:16:15

1M ago1:16:15

1:16:15

In our continuing series of under-seen or overlooked genre films, the next two episodes will be looking at the 2022 social media slasher “#ChadGetsTheAxe”. Written by Travis Bible and Kemerton Hargrove and directed by Bible, #ChadGetsTheAxe is a razor-sharp, edge of your seat slasher that not only avoids the pratfalls of the overdone “influencer ho…

1
#43 | Rand Fishkin | Designing a Business (and content) for Meaningful Engagement 52:26

1M ago52:26

52:26

This week, John is joined by Rand Fishkin––one of the true OGs when it comes to B2B content marketing. Rand is the founder and former CEO of Moz and the current founder and CEO of SparkToro. He's also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Discussed in this episode: SparkToro's three-year retrospective …

1
#42 | Amanda Goetz | The Messiness of Finding Your Content Niche & Going Independent 48:10

2M ago48:10

48:10

This week, John sits down with Amanda Goetz. Amanda is a 2x founder, 3x CMO, and now a full-time brand builder and creator on personal and professional growth inspiring 150k people each week through social and her weekly newsletter, Life’s a Game. Amanda shares insights and experiences on: Her experience transitioning to full-time content creation …

1
How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman 34:10

2M ago34:10

34:10

Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did j…

1
EP#307 Writer/Director Shawn Linden ("Hunter Hunter") 1:33:57

2M ago1:33:57

1:33:57

This episode is a continuation of our last episode with actor Devon Sawa as we continue to discuss overlooked or under-seen genre films. As a quick recap, Devon is one of the stars of the 2020 hinterland horror “Hunter Hunter”. When the film came out the pandemic cost it the opportunity to play festivals or have a premiere and sadly, the movie didn…

1
Repurposing Long-Form Content: 5 Ways to Plan Ahead 10:09

2M ago10:09

10:09

Creating a piece of long-form B2B content and want to get the maximum ROI from it? You’re in the right place! Because in this episode we share how to plan your repurposing before you sit down to create the content. Long-form B2B content is rich with repurposing opportunities, from thought leadership-style LinkedIn posts, to stand alone industry ins…

1
EP#306 Actor Devon Sawa ("Final Destination", "Hunter Hunter", "Chucky" series) 58:47

2M ago58:47

58:47

The holidays have come and gone and it’s a new year and we’re back at it, bringing you intimate one on one sit downs with the most exciting voices in horror. 2023 was a fantastic year for horror and 2024 doesn’t look to be slowing down so though the New Year is often a time for looking forward at what’s to come, it’s also a time for reflection. Thi…

1
7 Steps to Transform your B2B Report with Daniel Plume 32:50

3M ago32:50

32:50

Editing and developing a repurposing plan for a long, complex B2B marketing report could be an excruciating process, but it doesn’t have to be. Not if you have a tried and tested set of steps to go through that you know are going to get you to that perfect end-result on deadline! What are those steps? That’s what Content Marketing Strategist Daniel…

1
How to Avoid Link Dumping: Tips on Thoughtful & Effective Link Sharing 26:30

3M ago26:30

26:30

Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficul…

1
Why You Should Create Content WITH vs FOR Your Audience 22:22

4M ago22:22

22:22

The key to a good marketing campaign is content that your audience can relate to and identify with. But what are some of the best strategies to help you achieve this connection? In this episode, host Amy Woods teams up with Content 10x Marketing Manager, Jason Morton, to chat about how you can create content with (rather than just for) your audienc…

1
#41 | Dave Gerhardt | Building & Monetizing a Personal Brand to $1M+ 1:10:23

4M ago1:10:23

1:10:23

You know Dave Gerhardt. Maybe it's from his days running marketing at Drift. Or from his time hosting the Seeking Wisdom podcast with David Cancel. Or, maybe you've heard of (or are a member of) his B2B community, Exit Five. Point is, if you've been working in B2B marketing at any point in the last decade, you know Dave. In this rare podcast interv…

1
EP#305 Director Tyler MacIntyre ("It's a Wonderful Knife", "Tragedy Girls") 1:42:47

4M ago1:42:47

1:42:47

Happy holidays from all of us here at SYG! The winter solstice is upon and it’s one of the darkest times of the year. So as you're enjoying the lights on your Christmas tree and lighting your Christmas candles, just remember that though the holidays are a time for joy and cheer, it has a much darker history than that. This, our annual Christmas spe…

1
#40 | Amanda Natividad | Defensible Content 43:33

4M ago43:33

43:33

We’re back! The first new episode of Louder Than Words in more than 6(!) years. Today, John welcomes marketing and creative extraordinaire Amanda Natividad to talk about her own journey as a creator filled with uncertainty and self-doubt to a full-blown influencer, how she approaches creating content that’s unique and more defensible, and how the f…

1
How to Choose the Best Type of Pillar Content for your Brand 10:35

4M ago10:35

10:35

Whether you call it core content, anchor content or pillar content, the concept is the same. It’s the long-form content that feeds all the other content you create. Having one main type of pillar content can be effective because you can focus on perfecting it and distributing it consistently. You also free up time and expertise to repurpose it, mea…

1
EP#304 Director Jenn Wexler ("The Ranger" "The Sacrifice Game") 1:35:11

4M ago1:35:11

1:35:11

It’s the most wonderful time of the year! Santa is checking lists twice and all us horror fans are revisiting our favorite Christmas horror films. Black Christmas, Silent Night Deadly Night, Christmas Evil, Gremlins, Rare Exports, Krampus… the list goes on and on. Here at Spill Your Guts, our Christmas gift to you is two back to back episodes with …

1
How to Create a Content Brand with John Bonini 38:46

5M ago38:46

38:46

All brands publish content, but there are those brands that publish content that’s so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The content is so convincing that they don’t need to! …

1
How to Create Super Shareable Content by Repurposing 13:31

5M ago13:31

13:31

It’s great when your team members share your company content with their audiences. But how do you create content that they actually want to amplify? We share content that we relate to. We share content that shows off our expertise, makes us look intelligent, funny, or aligned with a group or movement. It’s human nature to what to show off our best …

1
EP#303 Director Lewis Teague ("Stephen King's Cujo", "Alligator") 1:55:51

5M ago1:55:51

1:55:51

Our guest today has one of the most diverse bodies of work of any director we’ve had on the show. He has worked in multiple genres throughout his decades long career and proven himself to be a filmmaker who kills in any genre space he works in. Having come up in the business along industry friends such as Martin Scorsese and Sydney Pollack, he is p…

1
Why Do People Share Your Content? 10:33

6M ago10:33

10:33

The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee a viral post, (if only!). However, there are a few tricks that, when applied in the right context at the right time, work together to make your organization’…

1
EP#302 Halloween Special 1:04:13

6M ago1:04:13

1:04:13

Now you may or may not be listening to this on October 31st… this may be part of your long queue of spooky Halloween listening or maybe it’s November 2nd and you’ve just recovered from your Halloween bash but whatever the case may be, HAPPY HAPPY HALLOWEEN ghouls and ghosts! Our episode today is a something very different from our regularly schedul…

1
How Your Employees Can Amplify Your Content with Bradley Keenan 36:06

6M ago36:06

36:06

More and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But there is a right way and a wrong way to go about it, says Bradley Keenan, Founder and CEO of DSMN8. The world have moved away from what Bradley describes as ‘”employee advocacy 1.0”, where the company just use …

1
EP#301 Richard Band 1:42:07

6M ago1:42:07

1:42:07

Welcome to the season 3 premiere of Spill Your Guts! I’m your host, Kevin Lane. We’ve be on hiatus for a couple months while I was attending film festivals near and far and sitting down with some of the genres best to share with all of you in this new season. And if I may so myself, it’s sure to be some of our best episodes yet. Some upcoming thing…

1
3 Things to Consider When Updating Your Content Strategy 11:39

7M ago11:39

11:39

In the super fast-paced world of content creation it’s easy to get caught up in the cycle of producing the same content (again and again) without pausing to assess its impact and relevance. Not to suggest that you are chucking out content willy nilly without consideration of course! However, it’s easy to get stuck in a tried and tested formula and …

1
7 Reasons Why Your Marketing Strategy Needs Episodic Content 13:20

7M ago13:20

13:20

Could an episodic approach to content completely transform your business? In this episode of the Content 10x Podcast, we dive into the world of episodic content strategy and it’s many benefits. If you've been creating content consistently and seeing results, then you're on the right track. But if you've been throwing content against the wall, hopin…

1
3 Ways to Repurpose User-Generated Content & Build Trust 10:01

8M ago10:01

10:01

User generated content (UGC) is a badge of trust! When your customers or clients become your advocates and share their authentic experiences with your product or service, it boosts credibility and trust among potential buyers or clients, it humanizes your brand, and reinforces the idea that it’s a community where real people enjoy real benefits. Ba…

1
Repurposing Strategies for Every Stage of the Marketing Funnel 13:26

8M ago13:26

13:26

The marketing funnel helps to visualize how your content should speak to your potential clients. Populating a funnel with highly-effective content can be challenging. But through repurposing you can create on-message content, for all the stages that your audience are at. In this episode, host Amy Woods share the 3-step repurposing strategy that dri…

1
The Profound Influence of Time...and Tequila with Jay Baer 39:25

8M ago39:25

39:25

What makes someone choose your competitor’s product or service instead of yours? The truth is, more often than not we think it’s because of price, but the most recent research done by business growth expert, speaker, author and tequila influencer, Jay Baer, in his national research study – The Time To Win – shows that it’s not price as much as we t…

1
Content Distribution & Avoiding Assumptions About Your Audience 13:22

9M ago13:22

13:22

Not that we needed another reminder about how important it is to repurpose our content, but brace yourselves! The Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2023 Report has landed and it’s findings have done just that. In this episode of the Content 10x Podcast, host Amy Woods looks at some of the most surprising statistics tha…

1
EP#223 Richard Elfman 1:21:35

9M ago1:21:35

1:21:35

This is our 40th episode of Spill your guts and the final episode of season 2. We will be taking a few weeks to recharge our batteries and prepare season 3. Also, we’ll be catching up with folks and checking out some new movies at the amazing Fantasia International Film Festival in Montreal this week and next week so we’ll be taking you with us. Th…

1
7 Ways to Elevate Internal Comms with Powerful Customer Stories 8:20

9M ago8:20

8:20

While it's great interviewing your clients and customers to develop case studies and testimonials for external marketing purposes, it’s equally important to share this information with your own team. These stories can be powerful content, and your employees should be seeing them too. Not only when they click on your website, but have them presented…

1
EP#222 Caroline Munro 2:11:39

9M ago2:11:39

2:11:39

One of the most iconic production companies in the history of horror, Hammer’s productions and various sequels and spin-offs of Dracula, Frankenstein, the Wolfman and the mummy are not just beloved by generations of genre fans but have endured just as the Universal Studios monster films have and become a lauded part of cinema history. And Hammer di…

1
EP#221 Larry Fessenden part 2 2:15:44

10M ago2:15:44

2:15:44

This is part 2 of our conversation with legendary indie filmmaker Larry Fessenden. If you haven’t heard part 1, you should probably check it out before you listen to this episode. It will give some of the themes and references more context. In this episode, Larry delves into his filmography as well as why he has a strong attraction to the mythology…

1
3 Ways to Repurpose Content for Business Development and Sales 10:29

10M ago10:29

10:29

Reaching out to potential leads, nurturing prospects, and reconnecting with past clients can be tiresome and often quite daunting. However, in this episode of the Content 10x Podcast host Amy Woods introduces a refreshing approach that goes well beyond the typical “just checking in” emails. By providing valuable and useful information that grabs at…

Podcasts Worth a Listen

John Bonini Podcasts

Podcasts Worth a Listen

Quick Reference Guide