show episodes
 
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
 
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
 
Life is complicated, but we love simple answers. AI and robotics are changing the nature of work. Emojis change the way we write. Fossil Fuels were once the engine of progress, now we're in a race to change how we power the planet. We're constantly trying to save ourselves...from ourselves. This Anthro Life brings you smart conversations with humanity’s top makers and minds to make sense of it all. We dig into our creative potential through design, culture, and technology. Change your perspe ...
 
The Marketing Growth Podcast reveals the most excellent growth marketing techniques used by the top marketers, entrepreneurs, and thought leaders in the world to generate sales and grow businesses! In every episode, Shane Barker will discuss with his guests the various challenges, pitfalls, and solutions to build a successful online business. If you want to learn what software, technologies, tips, tricks, and hacks the pros use, this is the podcast for you!
 
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
The VIP Show is hosted by Jose Aristimuño, a former Media Director for the Obama Administration and CEO of VIP Media, a PR & Branding company. Each episode works to bring you the best business and life advice from the world's top entrepreneurs. The goal? To inspire you to unlock your greatest potential and allow you to live your best life.
 
Branch-Out: The Digital Media & Marketing Podcast Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts ...
 
We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. Laurier Mandin is founder and CEO of Graphos Product; Andreas Schwabe is Director of Media Services. As the leaders of an international product marketing agency, ...
 
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show series
 
Learn all about the psychology of sales. Have you ever thought about the human brain in the style of the children’s movie Inside Out? If you saw the film, you might remember that the brain served as a control center and was operated by a spectrum of emotions. Joy, Sadness, Fear, and Anger worked together to keep the brain functional by pressing a h…
 
In today's episode, Kristina Centnere teaches us how to mix digital marketing with neuromarketing to succeed in your campaigns. Kristina Centnere is the founder of SocialCow a digital marketing agency where they focus on strategic marketing for medical, aesthetic, and wellness businesses.By Jose Aristimuno
 
Roger Dooley joins Shane Barker on this episode of the Marketing Growth Podcast to tell us all about neuromarketing. Find out what it is, how it helps with consumer persuasion, and how you can leverage it for great user experiences. Tune in: https://shanebarker.com/podcast/understanding-consumer-persuasion-through-the-lens-of-neuromarketing-with-ro…
 
“I think you could have gotten away with mediocre branding before platforms like Amazon and Facebook came along.” However, today, the bar is set incredibly high. The modern consumer is savvy and expects exceptional branding from any company entering the market. That’s why we need to apply the latest in brain science and consumer behavior to our bra…
 
Learn how to reclaim control of your day and your quality of life. Have you ever felt as though your life was just “meh?” Maybe your sex life is boring, you feel physically unfit, or you’re just not excited to wake up and face every day. Maybe you simply feel as though you could be getting more out of life. Well, Aubrey Marcus believes you’re right…
 
Learn how to avoid drowning in an overwhelming world. It’s no secret that our lives are overscheduled and chaotic or that many people struggle with anxiety and depression as a result. But author and activist Brigid Schulte aims to cut through the chaos by providing her take on the core causes of our stress. Arguing that traditional, conservative mo…
 
Mark Schaefer is a globally-recognized keynote speaker, educator, and business consultant. The bestselling author of nine path-finding books, including the first book ever written on influence marketing, Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marke…
 
BOOK GIVEAWAY!! Leave a Review of This Anthro Life for a chance to win a copy of Ghost Work! Leave us a written review on Apple Podcasts or Podchaser by May 8, 2021, and email us a screenshot (so we know it's you) at thisanthrolife@gmail.com. We'll randomly pick four winners out of the group from anyone who submits a review by May 8th, 2021. Now ju…
 
A Big History of Everything. Throughout history, historians have studied to make sense of the world. Most historians, however, typically focus on a small sliver of time, highlighting specific dates, individuals, and events. But what might it look like to study the entire history of the universe? What if we looked at everything from the big bang to …
 
John Bruno, an expert in digital and customer engagement strategies, joins us again for an in-depth look at the future of ecommerce marketing. He tells us which trends to watch out for and how B2B marketers can leverage them to offer immersive experiences. Tune in here: https://shanebarker.com/podcast/future-of-ecommerce-marketing-with-john-bruno/ …
 
Learn about the dawn of artificial intelligence. We live in a scary and rapidly-evolving time. James Lovelock argues that this is no coincidence and that we are hurtling towards a new era, which he calls “the Novacene Age.” Characterized by severe climate change and the dawn of artificial intelligence, the Novacene Age is truly a brave new world fo…
 
Today, we are having coffee with TWO neuroscientists. On this episode of Coffee with a Neuroscientist, Shonté Jovan Taylor is talking with one of her favorite authors, Dr. Caroline Leaf, about her mission to “shift the paradigms and stigmas” around mental health diagnoses like anxiety and depression. Dr. Leaf is passionate about the fact that all h…
 
Learn how a dinner party can help you craft your dream professional network. How do you usually form professional connections? Is it at a networking event? At a business meeting? Or during the course of a well-planned dinner party? If the latter option has never even occurred to you, you’re not alone! Mastermind Dinners (2015) is author Jayson Gaig…
 
Homebodii’s Ingrid Bonner talks with host Tim Reid about building a luxury sleep and bridal wear business based on the lessons she picked up modelling for Calvin Klein, as well as the customer feedback she’s constantly getting and acting on. See omnystudio.com/listener for privacy information.By LiSTNR
 
“There’s been a big change in how businesses went to market.” Through a storied career that has taken her from Netscape to Salesforce to Oracle, Bonnie Crater gave use some important context in how brand building for B2B tech brands has evolved in the valley and beyond. She also stressed the ongoing importance of experimentation and optimization. W…
 
The Vice President of Commerce Strategy at PROS, John Bruno, joins Shane Barker for an in-depth discussion about omnichannel marketing for B2B marketers. John also tells us more about how PROS helps marketers succeed at omnichannel marketing. Tune in to the episode here: https://shanebarker.com/podcast/omnichannel-marketing-the-what-why-and-how-wit…
 
Learn why myths give us meaning. When we think of something that’s not true, we tend to say, “That’s just a myth!” But at the same time, we treasure collections of ancient Greek or Egyptian mythology. That’s because myths tell us stories that inform our interpretation of the world. Written by controversial psychologist and right-wing celebrity Jord…
 
A Navy SEAL’s simple secrets for success. The titular action of Make Your Bed (2017) is a subtle nod to the author’s key message. Collated from the life lessons he learned during his time as a Navy SEAL, Make Your Bed is an anthology of the simple tips that changed McRaven’s life. The author believes this advice can change your life as well and tha…
 
Become an Artful Leader and Lead Your Employees and Company to Success Also known as the bible for the business world, Leadership is an Art explores how executives and managers can learn leadership skills that will build a better, more successful organization. You see, author Max De Pree doesn’t just discuss leadership as a hierarchy where those at…
 
Let self-love RAIN. There are a lot of radical ideas out there and Tara Brach posits that it’s time for self-love to be one of them. Advocating for a simple yet profound method she calls RAIN, Brach presents her theories on the practice of radical compassion through four simple steps. By practicing RAIN, you’ll learn how to embrace mindfulness, bec…
 
Danny Iny is the founder and CEO of Mirasee, a leading voice in the world of online courses, and a bestselling author. He has been featured in the Harvard Business Review and Entrepreneur, and contributes regularly to publications including Inc., Forbes, and Business Insider. He has also spoken at institutions like Yale University and organizations…
 
A revolutionary book detailing how society vastly underestimates introverts and teaches us what introverts and extroverts can learn from one another. Do you thrive in social situations or do you retreat to the quietness of your home? If you’re the former, then you’re likely extroverted and, lucky for you, are praised by western society. For centuri…
 
Learn how to transform your business by daring to be different and becoming remarkable. Imagine being on a road trip to a place you’ve never been to before. As you’re driving along, you see fields of black-and-white cows, hundreds of them! Immediately, they grab your attention and you become mesmerized. As you continue to drive, you continue to see…
 
International keynote speaker, author, and serial entrepreneur, Roger Dooley, joins Shane Barker on this episode of the Marketing Growth Podcast. He shares his journey to marketing success and how he became a best-selling author. Find out how he overcame startup challenges and the lessons he learned along the way. Tune in: https://shanebarker.com/p…
 
The revolutionary guide on how to maximize your time and stop wasting it on tasks that won’t earn you money. Time is money. So what’s the best way to ensure you are utilizing your time and maximizing your money? By procrastinating. You heard that right. By following the procrastination on purpose model, you’ll learn how to eliminate, automate, dele…
 
When you think life science marketing you’ll probably think of LinkedIn, Twitter and white papers. But with the variety of innovative platforms and the pace of technology development, there’s so much more that life science companies could be doing to understand their audience and boost sales. In this episode I’m joined by Chris Conner, the founder …
 
In today's episode, Pascal Bachmann teaches us how to achieve wealth, success, and happiness with a perfect balance. He's a former Pro Athlete, Founder of @bodyandmind_transformation. He wants to teach us how to build strong foundations for success, health & wealth!By Jose Aristimuno
 
“I’m constantly coaching my team on how we market the marketing.” As CMO of FreshBooks, Paul Cowan has a lot on his plate—even marketing the marketing! However, this is important as it helps everyone internally find the brand’s “true north.” We discussed all of this and more this week on the On Brand podcast. About Paul Cowan Paul Cowan is the CMO …
 
A guide so simple and snappy, it was originally marketed for kids, Problem Solving 101 is your one-stop guide to strategizing creative solutions. Written by Academy Award winning actor Ken Watanabe, Problem Solving 101 is a kid-friendly handbook for critical thinking which became an international bestseller overnight. But don’t be fooled-- it’s not…
 
Learn how to gain financial independence by joining the FIRE movement and investing in your future and retiring early. What does your life look like right now? Do you wake up, go to work, do your work duties, leave at 5:00, head home, cook dinner, and then start over again tomorrow? How long do you plan to live this life? Until you turn 65? Well, w…
 
Discover how Edward Snowden exposed the sophisticated top-secret program that pried into the private lives of every American citizen. Learn the story of the man who risked everything to expose the U.S. government’s system of mass surveillance. In 2013, twenty-nine-year-old Edward Snowden shocked the world when he revealed the United States system o…
 
Learn how to Develop Your Talents and Those of the People You Manage As you’ve navigated through life, you’ve probably identified your weaknesses. You know all about your flaws, shortcomings, and what areas you need to improve upon. Perhaps you know that math is not your strong suit or that any sport involving a ball is simply not where you thrive.…
 
Jason Falls leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence) at Cornett, a full-service advertising agency based in Lexington, KY. His work has touched major brands and has been recognized with national and regional awards, including a 2020 Shorty Award for his influencer marketing work. He has worked with ico…
 
Learn about the driving forces of your destiny. As human beings, we constantly question the concept of fate. Does it exist? Is it intentional? Is it responsible for the directions of our lives? Fortunately for us, acclaimed scholar and thinker Robert Wright has pondered these same questions and embarked on an ambitious quest to answer life’s seemin…
 
On this episode, Shane Barker and Greg Poirier discuss why brands should strive to get the right product-market fit. Greg draws on his experiences to depict how having the right product-market fit helps companies get a strong foothold in the market. Greg also explains how product-market fit can be a curse and a blessing for SaaS startups. Tune in t…
 
How to cultivate the good life according to Roman philosophy. Today, we treasure the Romans for their advances in art, culture, politics, and philosophy. That’s why so many of their texts survived and why we employ elements of their political practices in our modern form of government. But Letters From a Stoic invites us to remember the Romans as m…
 
How can changing your brain change the world? How can small moments of kindness create ripple effects that echo far into the universe? Shonté Jovan Taylor discusses how compassionate acts, no matter how small, can change both our own and others’ brains in powerful ways. When we witness others acting with kindness or altruism, mirror neurons fire in…
 
How to create compelling ads. Written for anyone who’s interested in the inner workings of advertising or wants to make it in the marketing world, Hey Whipple, Squeeze This! is the fourth edition of a classic guidebook series providing practical top tips for getting ahead in the ad game. It’s an ‘ad’ world out there (pun intended!) so dive in and l…
 
One of Australia’s leading cryptocurrency experts Carioline Bowler answers all your questions about how small business owners can embrace and make best use of the brave new world of cryptocurrencies. You know … Bitcoin, Ethereum, blockchains etc! See omnystudio.com/listener for privacy information.By LiSTNR
 
In today's episode Heinz Kaegi shows us how to create the new generation of inspiring leaders. Heinz Kaegi is a speaker, mentor & bestselling author. He is the founder of Kaegi-Leadershift. Here you can find all the information about this extraordinary event that will change your perspective of leadership and revive your burning desire! Heinz Kaegi…
 
"I've always considered public relations to be influencer marketing—you're trying to find a third party to borrow some trust from." When it comes to trust, there's no one I trust more on the subject of digital marketing strategy than Jason Falls. As an agency marketer, podcast host, and author of three books including his latest—Winfluence—I couldn…
 
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