Cinnamon and Poisoned Apples: An unofficial Once Upon A Time Podcast. Nikki and Jessie discuss the latest episodes of their favourite (and sometimes most hated) TV show.
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Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
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Host Nikki Lee, editor of American Ninja Warrior Nation, gives in-depth interviews with some of the most fascinating ninjas. In each episode, she takes a deep dive with one of your favorite ninjas to talk about their passions on and off the course. Watch full episodes of American Ninja Warrior (ANW) on the NBC App.
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Hosted by Tommie Runz The RUN EAT SLEEP Show covers topics all things running, life and both of the ups and downs that come with each of our journeys! Runners, business owners, and creators alike join the show to chat about how Running has crafted who and how they are. So many lessons can be learned when we share…that’s what this show is…a running podcast dedicated to sharing our journeys and lessons along the way!
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The No-Nonsense Guide to Pitching Yourself for Podcasts with Mai-kee Tsang, Brittney Lynn & Angie Trueblood
53:07
53:07
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Ever wondered how to make your podcast pitches actually stand out? Or maybe you're kinda stuck on where that line is between sharing your story and, well, not coming off as a walking ad? In this episode, I’m hanging out with podcast pros Angie Trueblood, Mai-kee Tsang, and Brittney Lynn, as we dive deep into the world of pitching yourself for podca…
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Blogging Isn’t Dead—Here’s How to Make It Work for Your Business with KP & Jessie from Inkpot Creative
44:47
44:47
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Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn’t dead! But if you’ve been scratching your head wondering if it’s still a good way to grow your biz, drive traffic, and snag some new leads, then you’re in the right place. Today, I’m chatting with KP and…
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Rage-Baiting: The Viral Tactic You Need to Avoid
27:15
27:15
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Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We’ll also chat about how it’s related to other viral tactics like clickbait, satire, …
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I RETIRED MY SERVICES. Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, le…
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Instagram’s Link in Bio: End of an Era or Just Evolving?
24:25
24:25
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Is saying "link in bio" old news? Or maybe you've heard the chatter about ManyChat and want to know more? You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversion…
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Threads Success Strategies with Melissa Litchfield, Lennox Saint, Jereshia Hawk & Becky Mollenkamp
43:14
43:14
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43:14
Curious about how real business owners are leveraging Threads for growth? In this roundtable episode, I’m joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform. We dis…
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Instagram Threads: The Good, The Bad, and The Ugly One Year Later
25:17
25:17
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It's been one year since Meta introduced Threads, and there's a lot to unpack. In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about. From personal connections to algor…
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Ignite Your Marketing with Curiosity with Emily Aborn
32:06
32:06
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What if curiosity could be your secret weapon in marketing? I’m thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging…
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Unlocking the Secrets of Business Automation with Nikki McKnight
37:41
37:41
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Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you! In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the t…
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Marketing Automation Secrets from the Experts with Colie James, Dama Jue, and Brianca Kirkman
57:52
57:52
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Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better? I’m sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, an…
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Mindful Marketing Shortcuts to Increase Your Productivity with Lucy Reyes
26:43
26:43
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If you’ve ever felt like a marketing hot mess, you’re in for a treat. I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy’s journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we’ll explore how to automate your marketing tasks efficiently, …
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Crush Your Content with Smart Marketing Automation
31:01
31:01
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31:01
What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you’re holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the worl…
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Building Thriving Communities Using Facebook Groups with Christina Jandali
34:55
34:55
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What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining…
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How Social Media Rebels Are Finding Success on Substack with Kathleen Oh, Becky Mollenkamp, and Tara McMullin
48:32
48:32
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I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack. In this episode, Kathleen discusses her journey from b…
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Expert Tips for Sustainable Social Media Marketing with Tomisin Smith
41:16
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Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle t…
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The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz
36:55
36:55
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As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and mindfully? Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client…
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Why a Personal Touch in a Digital World Still Matters with Dre Baldwin
32:01
32:01
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Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video proposal to be on this podcast was so unique that I knew we had to have him on the show! In this episode, Dre shares his incredible journey, from giving four TED Talks to autho…
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Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!
31:04
31:04
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31:04
I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point to designing a real path to success on social media. In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leav…
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Overcoming Public Backlash on Social Media with Megan Griffith
31:52
31:52
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Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way. …
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Turning a Viral TikTok into a Profitable Coaching Business with Megan Griffith
36:20
36:20
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Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to th…
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How TikTok Revolutionized Video Content and Marketing Strategies for Businesses
21:13
21:13
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Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for every…
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Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila
51:35
51:35
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What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing). It’s social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is in…
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Is A Closed Membership Model Right For Your Online Community?
25:43
25:43
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I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the cha…
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Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane
39:35
39:35
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Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practi…
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Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert
53:13
53:13
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Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. In our first roundtable discussion, we dive into the heart of mindful marketing transformations. Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering thei…
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The Future of Marketing: Community, Experience, and Real Stories
33:22
33:22
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33:22
In this episode, I’m continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. We’re in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting st…
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More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt
57:36
57:36
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Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. We reflect on my journey—from freelancing with Canva designs to crea…
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Had my friend Jessie Zapo join me for a chat about her life, career and impact in running! Jessie had been “running the streets” of NY for 20+ years and as soon as she got into it she started making her mark! We talked about run culture, safe space for women, adidas Runners, Girls Run NYC, ultra running and much more!!Follow Jessie and support what…
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How I Navigated The Social Media Slump: Mindfulness Strategies for Business Owners
29:03
29:03
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Ever feel like throwing your phone out the window because social media just feels too overwhelming? Trust me, I've been there. In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier appro…
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Ep 113 w/ Justin Williams - For The Culture
1:37:36
1:37:36
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Listen…naw for real … just listen! I have been waiting to talk to Justin for a while now and finally had the opportunity to kick it with him. His social media presence and the way he moves in the cycling space is inspiring to say the least. We talked about so much from upbringing to taking chances and creating what you feel “your world” needs! Be s…
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Unlocking Your Social Media Potential with Systems and Automation with Colie James
36:20
36:20
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Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making…
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How I Launch New Products and Services on Social Media
23:19
23:19
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Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety. How do you transform hours of hard work into a successful launch that captivates and converts? Let’s talk about it in this episode as I dive deep into the nuts and bolts of preparing for a social media launch. From defining what a successf…
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A Copywriter’s Perspective on the Future of AI in Marketing with Sarah Jane Burt
35:19
35:19
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Ever wonder if AI is going to take over the creative side of your business? Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting. We'll share stories, struggles, and successes in integrating AI to…
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Caught up with Zach right after the Olympic Trials in Orlando where he seemingly introduced himself to the world! While he didn’t have the end result he hoped for…he made a mark and will be back for more!!!
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Trend-Centric Marketing: Is It Right for Your Brand Strategy?
32:25
32:25
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Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice? Let’s unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully. We'll explore everything from the changing landscape of trends in the digital age to practical tips for integra…
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Faceless Marketing Explained: What You Need to Know
24:19
24:19
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Faceless marketing's buzzing right now, but guess what? It's nothing new. In this episode, I'm diving into what faceless marketing really is, why it's catching everyone's eye, and if it's something you should actually consider for your business. I’m breaking down what makes this strategy tick, its benefits and drawbacks, and sharing real-world exam…
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Has TikTok lost its magic? That’s a question I’ve been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt. Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and th…
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Ep. 111 w/ Emily Sisson - “She’s Back!”
1:13:50
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She’s back!!! Back to the Olympics for the 2nd time and back on the podcast for the 2nd time as well!!Talked about a bunch in this episode! Second time having her on the pod! We had fun on this one so bucket up and enjoy the chat!
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From Breast Cancer Survivor to Instagram Success with Monique Bryan
34:46
34:46
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Here’s proof that just getting started can be the catalyst for amazing business growth. In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin’ it on Instagram. She shares her juicy secrets for power…
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Strategies for Engaging with Your Social Media Lurkers
23:45
23:45
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Do you have social media lurkers silently engaging with your content? I’ve had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode). We’ve been trained to go after the dopamine hit from likes and comments, but the folks who don’t publicly engage with your content are ju…
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LinkedIn Account Dilemma: One or Two Profiles?
18:09
18:09
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If you have multiple businesses, should you have multiple LinkedIn accounts? This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses. Let’s talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts really looks like for you, and some…
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Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss
44:31
44:31
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What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn’t reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you. Hillary completely unearthed my USP after working together in 2023, and it g…
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Ep. 110 - CJ Albertson - Recover Like A Pro
1:20:53
1:20:53
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CJ Albertson, an American distance runner, sat down with me to discuss…a lot!! From Brooks new Hyperion Elite v4 to Hobbit feet all the way to mantras when the marathon gets tough!Make sure you have a pen handy…he drops a lot of gems about nutrition and recovery!Give CJ a follow!https://www.instagram.com/cjalbertson?igsh=MWdtMnJkeW5lZmdsZw==Also be…
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2024 Social Media Trends: What’s In and What’s Out?
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Let’s talk about the social media trends of 2024. The ins, the outs, and everything in between. There’s a lot that’s about to change on social media in 2024. From the shift from “link in bio” to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will take some getting used to, and other trends and str…
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Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier
30:06
30:06
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I’m thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show. We take a deep dive into Nathalie’s bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business. Listen in to hear how this social media switch impacted her relationship with content creation and learn s…
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Kara is a mom, wife, retired American distance runner, podcaster, author, commentator and an amazing person/friend!We talked about A LOT in this…her career, grief, parenting…all over the place! Buckle your seatbelts and I hope you enjoy!Make sure to subscribe to this podcast! Leave a rating!AndGrab Kara’s book "The Longest Race”. I listened on audi…
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LinkedIn is the Hidden Gem of Social Media
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23:41
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Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different. With all of the changes on LinkedIn, It’s hard to remember its early days of being more of a resume platform than a social media platform. It's become one of the largest specialized social platforms that businesses and creat…
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Building a Personality-Driven Brand on Social Media with Brad Powell [Thursday Standout Business Show]
24:14
24:14
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On this episode of The Savvy Social Podcast, I’m sharing my interview with Brad Powell on the Thursday Standout Business Show. We had a great discussion on the evolution of influencer marketing, the power of storytelling in content creation, and the delicate balance between showcasing your personality while avoiding the "bragging" trap. We also tal…
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AI and Social Media Content Creation with Lisa Zawrotny [Positively Living Podcast]
33:48
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On this episode of The Savvy Social Podcast, I’m sharing my interview with Lisa Zawrotny on the Positively Living Podcast. We dove right into all about the recent advancements in AI, including how ChatGPT is impacting the way we create content and do business. We explored how AI tools can be a powerful asset for generating creative content but bein…
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Ep. 108 w/ Emily Abbate - Empowerment
1:08:03
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When I asked Emily to come on the show I knew it would be a good one! Emily has been crushing it in the running space and beyond for so long and I couldn’t wait to sit down with her!Although I was super energized to speak with her…I didn’t know I was walking into a life coaching session! I took so many notes during our convo…not so I could tell yal…
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