Hi! We're Phil and Lauren, hosts of Brand Therapy. As brand strategists, we've helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world's leading experts for the latest techniques to master social media, websites, business, and everything related to branding. If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join ...
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Making a Marketer covers strategy & tactics for all experience levels, from general business, to events & social media, and everything in between. We have top business experts on our shows, and we have a great time!
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Do you dream of an easier way to scale and grow your business? Do you wish you didn’t have to work so hard and put in as many hours? Do you find growth too slow, or hard to sustain? This podcast—Scaling Up Business with Bill Gallagher—can help you achieve and maintain the growth you want. A message from your host: “I’ve been in your shoes as a founder, CEO, and executive leader. I’ve coached and trained many leaders just like you over more than 15 years to grow their businesses successfully ...
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The Just Bloody Post It podcast is for creative businesses promoting their work on the internet. For anyone who wants to do marketing that gets results (sales, bookings and opportunities!). Every week, our guest shares what they’ve learnt about growing an online audience that powers their income.
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Welcome to The Apolonia Rockwell Show, where ambition meets inspiration! Join host Apolonia, CEO of True Safety Services, as she leads you on a transformative journey toward unlocking your true potential and achieving unparalleled success in both your professional and personal life. In each episode, Apolonia sits down with top CEOs and professional’s stories of triumph, leadership insights, and personal growth strategies. Whether you're an entrepreneur, business leader, or simply someone hun ...
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There's only one way to start. And that's to start. Take your product or business from idea to launch in just 8 hours with this free audio guide. Featuring Chris Ducker, Ash Maurya, Adam Farah and more PLUS free templates and resources to help you every step of the way. Today isn't the day for excuses. Brought to you in partnership with AWeber, XERO and Ignite Accelerator.
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Demystifying AI: Enhancing Creativity & Efficiency with Phil Pallen
44:30
44:30
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How can we demystify the practical applications of AI? Phil Pallen doesn’t pretend to be an AI expert. But he did research AI probably 100 times more than other “experts” out there. Oh, and he wrote a book about helping businesses kickstart their AI journey. In this episode, Phil shares his experiences using AI for personal branding and client work…
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Building Brand Momentum Through Marketing Strategy with Bri Seeley
44:02
44:02
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In this exciting finale of Season 7, we chat with Bri Seeley, an acclaimed entrepreneur coach, TEDx speaker, and award-winning businesswoman. Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business. Learn About... - Mindset Shif…
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Bill explains the essentials of effective quarterly planning. Discover the optimal timing, duration, and environment for your planning sessions to maximize productivity. Learn the importance of reviewing past performance, addressing key issues, and setting clear goals for the next quarter. Whether in-person or online, these strategies will help you…
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Discover Your True Pricing Power with Casey Brown
50:15
50:15
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As business owners and CEOs, why are we sometimes hesitant to increase our prices? In this episode, Bill talks with a pricing expert about pricing strategies for business growth. Today’s guest is Casey Brown, a speaker, author, and founder of Boost Pricing, which helps companies generate more profit by empowering entrepreneurs and sellers to comman…
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Bill explores the essentials of effective annual strategy and planning. Discover the benefits of engaging an outside facilitator, the importance of an inspiring off-site location, and how to foster team connection through shared experiences. Learn to reflect on your organization's vision and goals while ensuring inclusivity in the planning process.…
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Integrated Marketing with Ecommerce Strategies with Jeff Howell
39:36
39:36
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In this episode, we delve into the dynamic world of e-commerce with Jeff Howell, a seasoned marketing professional who has successfully transitioned into the e-commerce space. Jeff shares his journey, insights, and practical tips on how businesses can effectively integrate e-commerce solutions into their marketing strategies. Learn About... - Trans…
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Making A Difference With Your Mindset with Guy Kawasaki
40:38
40:38
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What are the qualities and mindsets of remarkable people? Today’s guest is Guy Kawasaki, who was previously the chief evangelist for Apple and is currently the chief evangelist for Canva. Guy is the host of the "Remarkable People" podcast, an avid surfer, and the author of numerous books, including most recently "Think Remarkable." Key topics that …
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In this episode, Bill explores the art of crafting the ideal meeting rhythm. He looks at how to prioritize meetings over interruptions, emphasizing the importance of annual and quarterly planning sessions. Bill shares insights on effective weekly and daily huddles, one-on-ones, and the optimal timing for each. He outlines how teams can streamline t…
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Optimizing Operations & Processes with Derrick Mains
43:50
43:50
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How can we get frontline employees more involved? How can we challenge the conventional wisdom of hustle and grind, instead empowering our employees to do great things? In this episode, Bill and his guest, Derrick Mains, discuss ways to systematize businesses to facilitate innovation and growth. Derrick Mains is a rockstar in optimization and proce…
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Bill explains the art of creating effective dashboards and scoreboards for businesses. In this episode, he shares key principles such as simplicity, the use of red, green, and yellow indicators, and the importance of team involvement in updating metrics. With real-life analogies and actionable insights, this episode is a must-listen for anyone look…
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Fire-Up Your Freelance Writing with Anne Hohenberger
41:48
41:48
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In this episode, we dive into the multifaceted world of freelance writing with a seasoned marketing professional with over 20 years of experience. She shares her journey from corporate roles to freelance freedom, offering invaluable insights into the challenges and triumphs of working independently. Learn About... - Transitioning to Freelance: Disc…
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The Science Of Your Customer’s Choice with Leslie Zane
42:08
42:08
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What insights from behavioral science can entrepreneurs use to drive growth? In this episode, Bill and his guest Leslie Zane explore applying behavioral science in marketing, focusing on understanding the instincts of your target audience. Leslie Zane is an authority on harnessing the instinctive mind to accelerate brand and business growth. A mark…
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Join Bill as he dives into the essential world of KPIs. Bill breaks down the three crucial types of key performance indicators—lagging, leading, and balancing—that every business needs to thrive. From understanding financial outcomes to predicting future performance and avoiding pitfalls, Bill uses real-world examples and engaging anecdotes to guid…
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Adapting To The World Of Open Talent with John Winsor
45:46
45:46
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If you’re an entrepreneur looking to create a remote team, how can you find high-end freelancers? John Winsor is an expert on the concept of “open talent,” which he’s written a book about. He’s also started six companies and is cofounder of an organization that has the goal of revolutionizing the workplace for a billion people by 2025. Key topics t…
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In this video, Bill discusses how business owners can achieve peace of mind by identifying the top 10 key performance indicators (KPIs) crucial for their company. By focusing on these essential metrics, you can ensure your business runs smoothly even in your absence. Bill shares his personal experience of successfully stepping away from his company…
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Ever wondered how democratized content and AI can shape the future of small businesses? 🤖 Today marks the final episode of Brand Therapy, and after 230 episodes, it’s time for a change. Join me as I reflect on our journey and share why I think content accessibility and using AI are key to the future of small businesses.…
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Using Play to Conquer Leader Burnout with Gary Ware
53:49
53:49
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On this episode, we have a special guest who knows about business and about play… and has created a business around combining them to make people be better leaders (and have a better time at work because of it). Our guest Gary Ware returns to our show after four years to discuss the transformative power of play in combating leader burnout. Learn Ab…
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Turning Trials into Triumphs with Paul Gencarella Jr
46:38
46:38
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How can a resilient and positive mindset help entrepreneurs overcome challenges? In this episode, Bill Gallagher and his guest explore turning trials into triumphs, focusing on the future, and addressing mental health issues in the workplace. Today’s guest, Paul Gencarella Jr., believes in the power of a positive mindset and helps people transform …
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Unlock the secrets to mastering your priorities with our latest mini episode of Scaling Up Business! Bill dives into practical strategies for setting and tracking your goals effectively. Discover why subjective metrics like percentage complete and color codes fall short, and learn about robust alternatives such as action counts and punch lists. Whe…
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229. How can slowing down lead to a more purposeful business? (f. Amber Aziza)
29:59
29:59
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Do you feel like you're racing against an invisible opponent? 🏎️ Our guest today, Amber Aziza, bravely shut down her successful business to start anew with intention and purpose. Amber shares her story of overcoming burnout, finding clarity, and building a business that aligns with her true self. Join us for an inspiring journey towards a more inte…
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The Dynamics of Effective Communication, with Stevie Dawn Carter
49:04
49:04
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49:04
What small yet effective changes could you make to how you communicate? Why is adjusting your energy levels to match those of others important for effective communication? These questions and more will be answered in today’s episode of the Apolonia Rockwell Show, where your host is joined by Stevie Dawn Carter, an Emotional Intelligence Specialist …
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Changing The Way We Do Business with Cathy Thorpe
40:58
40:58
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What are some practical ways we can elevate and support vulnerability, human connection, and bold kindness in our workplaces? In this episode, Bill Gallagher and his guest explore the need for leaders to be authentic, trustworthy, and empathetic towards their team members. Cathy Thorpe is today’s guest. As the CEO of a home care services company wi…
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In this episode, Bill explores the crucial concept of cascading priorities and how it can revolutionize your organization. Learn effective strategies to ensure everyone, from top leadership to supervisors, is aligned and working towards common goals. Discover how to set clear company-wide targets, create personal and departmental objectives, and ma…
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228. How do you build meaningful community? (f. Emily Corbin)
19:45
19:45
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Curious about what it takes to build a thriving community and foster genuine connections? 🏘️ Our guest today, Emily Corbin, is a seasoned community manager with a stellar reputation for creating impactful and engaging communities. In today's episode, she shares her insights on building long-term relationships and empowering community members from b…
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Growing Brand Culture From The Ground Up with Steve Robinson
49:02
49:02
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Can entrepreneurs and business owners hire for cultural fit instead of trying to train new employees on your culture? Put another way, could your company take an approach to HR that could be summarized as: “We don’t train culture; we hire it”? In this episode, Bill talks with Steve Robinson, who worked for three decades for a company that firmly be…
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Unlock the secrets to setting powerful priorities that drive action and ensure success! In this video, Bill breaks down how to create specific, measurable, and actionable quarterly priorities that align with your annual goals. Learn to avoid vague objectives and discover the right way to formulate priorities with clear metrics, verbs, and ownership…
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227. What does it take to customize your Squarespace site like a pro? (f. Will Myers)
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32:07
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Ever felt limited by your website builder's capabilities and wondered how to truly customize your Squarespace site? 🖥️ My guest today, Will Myers, is a top Squarespace developer, one of my secret weapons over the years, known for creating really reliable and innovative plugins. In today's episode, Will shares his journey, the importance of building…
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Spark Your Leadership Potential with LaVonna Roth
39:15
39:15
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How can we adopt a mindset that counters our fears of failure? How can we connect with supportive and encouraging communities? How can we contribute to a positive and supportive team culture in a professional setting? These questions and more will be answered in today’s episode of the Apolonia Rockwell Show, where your host is joined by LaVonna Rot…
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As entrepreneurs and CEOs, how can we continuously develop our leadership skills? This episode features Ryan Hawk, an author, advisor, keynote speaker who is on a mission to make people like you become smarter leaders. He’s also the host of the Learning Leader Show, a podcast about helping leaders become more effective. Key topics that Bill and Rya…
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Celebrating 150: Life-Changing Moves & Career Transformations with Angus Nelson and Courtney & Bryan Kramer
45:10
45:10
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We are thrilled to share our milestone 150th episode! This special episode features an inspiring conversation with Angus Nelson and Bryan & Courtney Kramer, who share their bold moves to Lisbon and how it has transformed their lives and careers. Learn About... - The Big Move to Lisbon: Discover what inspired our guests to relocate to Portugal and h…
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Priorities come from the Future! Not from issues of the present/past.
2:25
2:25
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Bill explores the essential elements that drive successful execution: priorities, metrics, dashboards, and meeting rhythm. Emphasizing the importance of setting priorities based on future goals rather than current problems, one should envision long-term success and break it down into actionable steps. By focusing on where they want to be, organizat…
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