There seems to be a lot of conspiracy theories being propagated. They strive to uncover the “truth” behind some of the biggest news stories, from the JFK assassination and the moon landing to supposed UFO sightings and COVID-19. On today’s podcast, Bill Stierle and Tom take a closer look at some of the most popular conspiracy theories in circulatio…

Little do we realize it, but our beliefs have the power to purchase truth from us. No matter what others say, if we are already bought into what we believe, it can be very difficult to see anything else. In this episode, Bill Stierle and Tom talk about how our beliefs shape the truth, especially in the context of the current situation of our childr…

In our quest to find the truth, we also have to recognize that our brain purchases truth away from us by saying things that are not aligned with the truth but are in alignment with the stability and the certainty that a belief provides. This is very much evident in the rip-roaring dialogue about wearing masks amid the COVID-19 pandemic. On today’s …

What does Donald Trump’s Supreme Court defeat over the issue of his tax returns mean for justice, fairness, and integrity in America? Bill Stierle and Tom give their take on whether the president can use the immunity card to continue evading the subpoenas from the House of Representatives and the Southern District of New York. They also discuss the…

We have reached a point where bad news has become a tool for people in power to distract us from the truly important things. We have seen this constantly in play with President Donald Trump, who seems to be living from the traction of bad news. In this episode, Bill Stierle and Tom dive deep into truth and the value of bad news. They discuss the is…

When it comes to finding out the truth, one has to have the willingness and the time to research to find out where an issue sits. On today’s podcast, Bill Stierle and Tom talk about truth and time. It’s become increasingly shocking how a lot of people are forming biases without checking on the source of information. Bill and Tom observe how people …

We live within a society that is highly polarized in most political issues. Straddling this left-right dichotomy is the Overton window, which represents the range of policies that are acceptable to the mainstream population at a given time. But what happens when you’ve got marketing people in the office? You might see sound bite marketing being use…

It’s one thing to campaign for office using sound bites and quite another to engage in sound bite governance. Yet that seems to be a normal thing that some of our leaders do, and the conservative media is helping them get these sound bites across. The sound bite gives these politicians a message that is very easy to promote and readily reinforces t…

Contrary to Donald Trump’s grand expectations for the Tulsa Rally, the event turned out to be a dud. From the 1 million RSVPs Trump claimed to have received for the event, just under 6,200 people turned up in this highly-marketed mass gathering at the Bank of Oklahoma Center. What will this imply for Trump’s popularity narrative and his presidentia…

Human beings transfer trauma. When violence takes place, it moves down the line until someone decides that they’re not passing it down. This transfer of trauma is generational, and we’re only just beginning to see its effects. This explains why the death of George Floyd sparked so many protests and looting. On today’s show, Bill Stierle and Tom shi…

In today’s society, there is so much happening almost every week involving the police. Bill Stierle and Tom find it relevant to address these issues, such as the recent incident in Atlanta with Rayshard Brooks being killed by a police officer. The now-fired Atlanta officer has been charged with felony murder, but people can’t help but feel sad, hel…

What does the “Defund the police” slogan mean? That depends on whom you ask, with the most extreme people advocating for the literal abolition of police departments in cities around the country. Bill Stierle and Tom move away from this extreme towards a more sensible interpretation centered on resource allocation and community support. In many ways…

One of the main reasons why Donald Trump gets to purchase the truth from the people is because of the failure of journalists to have a productive and meaningful discourse with him every time he goes to the podium. A lot of times, they walk straight into communication traps that get in the way of the truth. It takes certain skills to be able to comm…

Donald Trump’s now-viral Bible-holding photo is generally deemed as an extremely offensive political stunt, but there was nothing new about it. Whether from the perspective of the Christian community or the leaders whose careers were being hijacked by their mere presence in the photo, the stunt was a classic case of Trump borrowing respect and cred…

In the protests and riots resulting from the death of George Floyd at the hands of a police officer, people are fighting against a systemic lack of empathy. The violence brought about by this lack of empathy, even among the most common of people, is terrifying, and is why the people are furious. Bill Stierle and Tom dive into the lack of empathy in…

Branding plays a huge part in how truth is perceived and purchased. In Brand America, the way truth is distributed is dependent on loud, attention-grabbing, clickbait headlines that ultimately warp the information contained within. Bill Stierle and Tom continue their deep dive into truth in Brand America. They go into social media—the internet as a…

Now, more than ever, Brand America should be built around respectful communication based on information and facts, instead of the name-calling and vicious labeling that dominates the political sphere nowadays. Nowhere is this respectful communication to be found in Ann Coulter’s Twitter rants in response to Donald Trump’s Memorial Day weekend tweet…

As the President of the United States of America, Donald Trump wields a lot of power, and with that power, he has hijacked truth and the use of language. With his touting of hydroxychloroquine as some sort of miracle drug to fight COVID-19, President Trump has set a potentially lethal precedent when it comes to pursuing truth. Bill Stierle and Tom …

As the presidential election is fast approaching, many of the more conscientious Republicans are jumping on the Lincoln Project bandwagon. The project aims to convince voters that Donald Trump does not represent the Republican vision for the country. However, as Bill Stierle and Tom point out how their messaging may not be very effective in swaying…

How language is used affects the ways people can perceive and purchase truth. Of course, all people use language to meet their own needs and ends, but sometimes, the way they use language belies malice that attacks truth. Bill Stierle and Tom investigate how language is used as a virus by people in power in a way that attacks truth. If you’re inter…

In the time of COVID-19, every decision made in the public sphere will have consequences on the state of public health. For every business reopening, there will be repercussions, both financial and medical, as people begin to reintegrate into the outside world and possible liabilities increase. Bill Stierle and Tom chat about the state of public he…

As citizens, we have our own sets of expectations for public servants, and what they should do, what they should give the people. One of the critical expectations shared by many—if not all—is a deference to the truth grounded in the position of authority and access granted to public servants. Bill Stierle and Tom sit down to talk about the complica…

A lot of Americans were overwhelmed with the emotion of shock when Donald Trump suggested injecting disinfectant to protect the body from coronavirus. Though a striking example, it is not the first time the president used shock, albeit unwittingly, at the podium. Bill Stierle and Tom encourage us not to take the bait. The president floats marketing…

We recently see President Donald Trump vacillate on the issue of whether the states should open up their economies as the nation continues to fight against the coronavirus pandemic. A flip flop is not a politician’s best friend as it can cause constituents to question their integrity. Yet the president seems to be doing it now as he tries to take t…

Information is much sought in times like the coronavirus pandemic to have them come to terms with the truth of the situation. Impactful journalism means being able to draw useful information from people like Donald Trump and Mike Pence as opposed to just allowing them to project themselves in a self-serving monologue. It means depriving them of the…

Millions of Americans tune in daily to Donald Trump’s coronavirus briefings expecting to hear much-needed information on the virus and the lockdown, only to be bombarded with the usual “me” narrative of how he is in charge of the situation. There is no collaborative experience in these briefings, and yet collaboration is the very thing we need the …

Looking at the news these days can be discouraging and disappointing, especially with the lack of truth in journalism. In this episode, Bill Stierle and Tom discuss this shortage in the media, comparing journalists to fishes that are pulled in and hooked by a lure. They talk about the missing link in journalism and how journalists approach the gove…

The scapegoating strategy has been a go-to tactic of many powerful entities to hide their truths. In this episode, Bill Stierle and Tom talk about the missing factors in the skills of journalists that’s needed to expose illusions. They talk about simple yet innovative methods that can be utilized to expose the lies while showing empathy. Learn Bill…

In this episode, Bill Stierle and Tom discuss the narratives amidst the Coronavirus pandemic, particularly the White House press briefings on COVID-19 and Donald Trump’s participation. Get to know Tom’s take on how the president is purchasing truth and the scapegoating he is doing by assigning blame or completely ignoring the issue altogether. Bill…

To shut down or not? Does the economy have to shut down during this current pandemic? Bill Stierle and Tom address this predicament and share their emotions about the decisions made by the US government regarding the spread of COVID-19. Tackling this issue, Bill and Tom brings us to the concept called ‘acceptable losses’ and how it became a dilemma…

More than ever, we need better and truthful communication from our leaders about the COVID-19 pandemic. Disappointingly, what we have are Coronavirus briefings full of unhealthy dialogue between President Donald Trump and the journalists. In this episode, Bill Stierle and Tom dive deep into the current virus communication and how truth is purchased…

The flat earth mindset is a mindset that, more often than not, ends up being a huge liability to the truth. Especially in the time of COVID-19 and coronavirus, it’s important that the truth be out there, and with a flat earth mindset, the truth gets scrambled. Bill Stierle and Tom discuss the relationship of a flat earth mindset to the ways we perc…

The global pandemic has taken a toll on all of us, and it is slowly weeding out poor leaders. In this episode, Bill Stierle and Tom talk about the recent Corona virus fiasco and how Donald Trump is handling the situation, sharing a story on how the president answered a reporter which categorized him as having a flat earth mindset. Such mindset is n…

In the midst of an international crisis like a pandemic, the ways in which people are expressing empathy become much more apparent. People go out there and help out the businesses that won’t survive without their continued patronage because, at the end of the day, their leaders aren’t showing themselves to have the capability to do so. Bill Stierle…

Along with the global health crisis we are experiencing around the world is the problem with the truth in crisis communication among our leaders. We are seeing a lot of poor communication about the Coronavirus that is continually spreading and affecting lives. Bill Stierle and Tom get down to the problems in crisis communication that have been affe…

The problem with truth is that it can be difficult to get into scary amounts of honesty, which is why communicating facts is such an intensely specialized skillset. In times of national or international crises, we look to our leaders to give us the truth, but the way this is being done now leaves people more than a little wanting. Bill Stierle and …

There probably is no better way to show a leader’s competence than when they are handling a crisis. If they fail at it, then doubt and skepticism arise among the people, causing truth and trust to become casualties. Bill Stierle and Tom address the elephant in the room that has greatly displayed what the leaders in our country are capable of—the cu…

A person in power has hijacked and purchased truth when it has deeply penetrated people’s beliefs and biases. No one has done that better than Donald Trump, who seems to be gaining strength among his supporters. Figuring out why he has been gaining steam, Bill Stierle and Tom discuss the idea of the group versus the individual. They talk about how …

Part of being a leader is being a communicator. If you’re still in the running to become one, then it is important not to fall trap into slips of the tongue and ruin your chances. Expanding the last episode’s discussion, Bill Stierle and Tom take a look at how to stay out of the nuance and go after the throat of the question. Especially in this tim…

After winning the Nevada Caucuses, Bernie Sanders made a blunder during “60 Minutes,” where he commented on Fidel Castro’s literacy program. In this episode, Bill Stierle and Tom reflect on the situation, highlighting the important ways to uphold messaging in leadership. They go deep into why there should not be a room for nuance discussions where …

There probably is no better subject to talk about when it comes to money and purchasing truth than Michael Bloomberg. Disappointingly, his first debate did not go well for him. In this episode, Bill Stierle and Tom look back at the debate and recreates how Michael Bloomberg could have done better. They took the questions thrown by Amy Klobuchar, El…

Just when you think things could not get any crazier, things escalate every week. Only the last week, we’ve heard of Bill Barr’s interview on ABC talking about Donald Trump and his tweets, along with Roger Stone’s conviction. Amidst all this, what remains is the challenge of facing the fact that the place of leadership can dictate their version of …

By Bill Stierle

By Bill Stierle

By Bill Stierle

By Bill Stierle

By Bill Stierle

By Bill Stierle

By Bill Stierle

By Bill Stierle