For catalytic leaders who want a thriving business that creates real impact. From the team at story-collaborative.com
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In this episode, Dave interviews Chad Malone, author of Finding Your Passion From the Inside Out. Chad is passionate about personal transformation and in this conversation you'll hear him share valuable insights about leadership and purpose. // Talk with Chad Malone // Chat with Dave Mills >> Take our free Growth Multiplication Masterclass Leverage…
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026 - The Call to Corporate Prayer with Rick Cross
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In this episode we interview Rick Cross, Executive Director of Acorn Global. Rick brings can't-miss stories about what God is doing in the lives of entrepreneurs all over the world, all as a result of corporate prayer. Don't skip out on this interview -- you'll be challenged to rethink your KPIs in the best way possible. // Talk with Rick Cross ric…
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025 - Faithful Selling with Jay "Sales Ninja"
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Listen to our incredible guest Jay "Sales Ninja" walk through his story, as he went from former introvert and pastor to high-dollar sales coach. Jay has a heart for humility and transparency, as he teaches people not to be afraid of money, but to honor God as they increase their sales and transform the world for God's kingdom. // Get in touch with …
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In this episode, we have the pleasure of learning about customer experience and Biblical leadership philosophies from Dominion Energy's Vice President of Customer Experience, Utibe Bassey. She has developed a new kind of KPI based upon the Bible's greatest commandment: Love the Lord your God and love your neighbor as yourself. In real terms, what d…
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023 - Money, Transparency, and Risk with J. Money
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In this episode, we have the pleasure of talking with J. Money from the wildly successful blog budgetsaresexy.com. J. Money chronicles, in a completely transparent way, his entire finances on his blog. I’m paraphrasing and skipping quite a lot about J. Money, but here’s a short version of his impressive bio: In 2007, he went looking for a 2 bedroom…
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Today, we’re talking about a huge shift in search. Google became such a normal part of our life that it became its own adjective. If we need to search for something, we “google it.” That search query is followed by some scrolling and sorting and skimming until we find some semblance of an answer. But… with the entrance of ai as powerful as Chat GPT…
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021 - Insourcing vs. Outsourcing Your Brand Story
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When it comes to marketing, outsourcing is an extremely common solution for managing ads, website development, social media, content production… and anything else that falls in that broad umbrella. But, is this approach really ideal for most companies? What are we missing by outsourcing almost every element of our strategy to external team members?…
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In business, it feels risky to have a personality. It’s seemingly “safe” to just be the same. But, as we all know, sameness is what loses every time. Having personality, and being authentic with your values and your traits, makes you memorable. And in this day and age, it matters. We walk through some very memorable, personality-filled brands and g…
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019 - Sales with Honor: Authentic Salesmanship with Bruce Kirk
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This week we have the pleasure of speaking with Bruce "Captain" Kirk, who is a true master of honorable, consultative sales. Over the course of his career, Bruce has founded and led multiple innovative businesses across diverse industries---creating new and better futures for professionals in forestry, manufacturing, financial, medical devices... a…
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018 - ChatGPT: Transforming Branding Forever
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The development of Artificial Intelligence (actually machine learning) has been simmering behind the scenes in big corporations for a few years. The emergence of Generative AI, specifically tools like ChatGPT, is the tipping point for public awareness about what these technologies can do. And when it comes to creating media for communications, bran…
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017 - Brand Storytelling: Competitive Strategies That Work
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We all want to be more competitive. Often we think of larger budgets or ad strategies when we consider being competitive (OR dropping prices). But, a solid brand story can actually be one of the most competitive assets you can build. We share the best story hooks we’ve encountered over the years that create truly compelling and competitive brand st…
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016 - Brand Storytelling: Misunderstood and Missing the Mark
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You may have heard “brand storytelling” and even developed a brand story. But, few people understand the practical elements of brand storytelling. OR, they’ve completely misunderstood the term. We discuss what brand storytelling is in a practical way, and then we outline some of the key areas businesses miss the mark. >> Take our free Growth Multip…
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Find out why we've made the change from Braveheart to Valiant, and discover how John the Baptist and Genesis have informed our continued mission for valiant leadership. >> Show Notes: Women of Valor and Proverbs 31 Kristi McLelland on Women and Genesis >> Take our free Growth Multiplication Masterclass Leverage the power of your business by doublin…
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014 - Myths: Trapped in Marketing Doom Loops
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We all fall prey to these marketing doom loops... never-ending cycles of insanity that we think will get better. But our beliefs don't change, so our actions stay the same. And, consequently, so do our results. Dive into five major marketing doom loops that keep us from improving our marketing outcomes. >> Show Notes Don't Make Me Think by Steve Kr…
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013 - Recession-Ready Part 3: Competitive Advantage
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It's on the mind of so many B2B customers: recession. Part 3 of this series discusses why it's crucial to nail your competitive advantage, the DO NOTs of differentiating, and how to start writing your value proposition. >> Show Notes Leadership Not By the Book by David Green >> Take our free Growth Multiplication Masterclass Leverage the power of y…
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012 - Recession-Ready Part 2: Maximizing Owned Assets
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It's on the mind of so many B2B customers: recession. Part 2 of this series discusses how to maximize some of your most important owned marketing and sales assets, like your email list, your website, and your content strategy. >> Show Notes What You Absolutely Positively Have to Know Before You Build Your Next Website by David Mills >> Take our fre…
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011 - Recession-Ready: Understanding Customer Drivers
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It's on the mind of so many B2B customers: recession. Part 1 of this series discusses how to re-align your marketing methods with what's driving your customers to purchase (or NOT!). We outline the major categories of customer drivers, and discuss practical ways to re-package your services and stay in sync with their current buying behaviors. >> Ta…
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010 - Driven: Faith vs. Patriotism vs. Profit vs. Politics
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What drives our business? Where does our political ethos end and our faith begin? This week we discuss the complex reality of how we make decisions and what drives our desire for profit, our choices to help our community and our patriotic approach to business. We're challenged to apply a Biblical framework to our passions, talents, and profits. Sho…
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009 - Scarcity: Capitalizing on Growth During a Recession
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We're dicussing growth mindset in the midst of a recession. In a market that is moving to scarcity, how do we maintain a mindset of growth and forward momentum? We asked YOU what your best advice is for this problem. And boy did you respond! Hear wise words from industry experts on practical ways you can reframe your mind away from fear and scarcit…
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008 - Connection: At the Heart of Business Growth
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Have we forgotten why we're in business in the first place? This week we're challenged with the loss of genuine connection in our businesses and our lives. Technology and "innovation" have moved us away from connecting to people, but moving back toward a goal of human connection and betterment is a crucial key to growth. Practically speaking, how s…
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007 - Good, Hard Work: How to Be a Transformative Business
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How do we build a transformative business culture? And do we want to make toil easier while pushing for abundant leisure? Or did God design us for more? Dive into the Biblical calling entrepreneurs are called to: making good, hard work possible. Consider the reframe Andy Crouch presents in his discussion of good work and good rest. Show Notes: Kath…
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006 - Radical Generosity: Build a Lead Magnet that Wins
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We discuss WHAT a lead magnet is, how to build one that actually converts, and the relevance of radical generosity as you help your potential buyer. In any good digital lead strategy, there are three core activities that need to be tested until they work. One of those is a working lead magnet. It needs to bring in leads and be valuable enough that …
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005 - Agile: How to Focus Marketing for Measurable Growth
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We discuss what agile marketing means, where it came from, and how it helps businesses grow more quickly, grow more consistently, and get the most out of their team. Stewardship, growth mindset, focus, and data-driven values are significant parts of why agile is the best process for marketing strategy. >> Take our free Growth Multiplication Masterc…
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004: Manipulation: Should You Invest in Social Media?
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We know we're being manipulated, so should we give big tech our money? Deep-dive into how their algorithms work, the history of oral and social tradition, and consider some key ways NOT to play the social media game without destroying your business strategy. Notes from the show: The Book That Made Your World How the algorithms work Social Media Beh…
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003: Double bottom line: whose social good?
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Is social good often just false virtue? And, if we want to be companies that not only measure profit but also community impact, how do we set the bar for Biblical responsibility in our cause? We walk through the continuum of Cause-Centered Companies and explain the many shapes a company can take when they are double bottom line. Resources: Cause-Ce…
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Growth mindset is not pervasive in business culture. It’s what we all admire and crave about “celebrity” venture capitalists, breakout startup owners, and leading innovators. But, it’s not something commonly understood or applied. During this episode, we discuss the origins of growth marketing, why developing a growth mindset is foundational for ev…
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001 - Warrior Spirit: Driving Our Biggest Pivot Ever
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Join our warrior spirit as we use business growth strategies to fight for the next generation of Americans. Leveraging the growth of our business, we step into the world of vocally declaring American values, Biblical perspectives, and cause-oriented business. We dive into the inspirational moments of the classic film Braveheart and its parallel to …
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