Stop missing out on countless clients! Utilize ALL social platforms for all they can offer your business! Need help? Let’s chat! Just use this link to scheduke a call! https://meetings.hubspot.com/4d-digital-media Make sure to subscribe and check us out on all of our social media pages! @4ddigitalmedia on Instagram @4ddigitalmedia on Facebook @4ddi…

Stop throwing money away on ads! Here’s how to advertise right in social media and make it work for your brand!! Make sure to subscribe and check us out on all of our social media pages! @4ddigitalmedia on Instagram @4ddigitalmedia on Facebook @4ddigitalmedia202 on YouTubeBy Brandon Platt, DAT, LAT, ATC, CSCS

There is a continued tiktokification of social media! What does that mean? Well, according to Gary Vee in "Day Trading Attention," much like Tumblr before them, many social platform algorithms such as Instagram, Facebook, and, of course, TikTok are less driven by showing content to your followers and more driven by users interests. What does this m…

Hello everyone and welcome to another episode of Dentistry in 4D, teaching you how to market your dental practice in a digital age. Social media is here to stay, and, when done correctly, can be a huge advantage for your practice or company when it comes to market your services! However, there are certain nuances that are involved to maximize your …

Not getting the web traffic you want? Here are the top 5 ways to boost your SEO starting right now! To provide more information to your audience, there is no better time than now to start your first podcast! Regardless of your expertise and industry, someone is out there looking for information only YOU can provide, and Buzzsprout can help you get …

Hello and welcome to another episode of dentistry in 4D: Teaching you how to market your practice in a digital age. In today's episode we discuss Instagram bios, and specifically dive into the best way to set them up to reach your goals for your social media presence! Looking to start your own podcast? Consider www.buzzsprout.com to house your show…

Welcome to another episode of Dentistry in 4D: Teaching you how to market your practice in a digital age! In this weeks episode, we dive in to some deep thoughts to wrap up last week. I step away from dental specific conversation into more general marketing ideas and ideology, and we highlight some great talks and podcasts from the week that was th…

Welcome to another episode of Dentistry in 4D: Teaching you how to market your practice in a digital age! Today I pose an interesting question: "What does 'Marketing' mean to you?" When you close your eyes and think of marketing, what comes to mind? Is it a linear process, or more complicated, diverse, multifaceted construct? Don't forget to subscr…

Welcome to another episode of Dentistry in 4D: Teaching you how to market your practice in a digital age! Today, one of our clients hits the 1,000 follower mark on Instagram, we dive deeper into best practices for blog writing in digital marketing, and a Happy Father's Day to dads everywhere! Don't forget to subscribe to the podcast, listen and fol…

Welcome to another episode of Dentistry in 4D, teaching you how to market your practice (and beyond) in a digital age! Today we go beyond the world of dentistry and dive in to the marketing industry in general. We discuss the importance of believe and passion for the product or service you are marketing, and how that plays into the perception of th…

Welcome to another episode of Dentistry in 4D-teaching you how to market your practice in a digital age. We have discussed value extensively over the first 3 episodes this season, and today we discuss one way to add value to your practice: the mobile application! But, the question remains: why build an app for dentistry? Will it really help? What w…

Welcome to another episode of Dentistry in 4D-teaching you how to market your practice in a digital age. Today we talk about opposition research. Is it necessary to keep an eye on your competitors marketing campaigns and what they are doing on social media? Should you try to match or keep up? How much is enough? How much is too much?! All these que…

Are all geographic areas created equal when discussing digital marketing? After all, its a global reach industry!! In this episode, we discuss why all geographic areas may not all be created equal, why you may need to dive more into paid ads to get the same results in a smaller market, and why the platform on which you run ad campaigns matters! Mak…

Welcome to Season 2 of Dentistry in 4D, teaching you how to market your practice in a digital age! We apologize for the long hiatus, but we have been growing substantially and gathering excellent content to share with you all during the upcoming season! As promised, we hope to have some great interviews with some of the foremost experts in dentistr…

Welcome to another episode of Dentistry in 4D, teaching you how to market your dental practice in a digital age. In the Season 1 finale, we go back to where it all started and talk about social media metrics. However, in this episode, we discuss what to do when those metrics we discussed earlier on in the season take a downward turn! What can be do…

Welcome to Dentistry in 4D, helping you market your practice in a digital age. One question we get a lot is "why celebrate all these obscure national days, weeks, and months when they don't bring anyone into my office directly?" In this episode, I talk about the reasoning behind, and the importance of, adding some variety to your social media marke…

Welcome to Dentistry in 4D, helping you market your practice in a digital age. Email marketing can be an underutilized, or, at the very least, misunderstood marketing strategy that can help dental specialists cultivate relationships with their referral base in a different, more personal way than even social media marketing. In this episode, we disc…

Welcome to Dentistry in 4D, helping you market your practice in a digital age. QR Codes are an underutilized, often overlooked resource when it comes to marketing strategy, particularly in dental marketing. This week we discuss the benefits of QR Codes and how their versatility can boost your reach with your potential patients as well as your refer…

Welcome to Dentistry in 4D, helping you market your practice in a digital age. Last week we discussed the importance of Google Reviews, and how prompt responses and positive reviews can be a driving force for bringing new patients into your practice. This week, we venture further into the reviews rabbit hole as we explore why the person or group re…

Welcome to Dentistry in 4D, helping you market your practice in a digital age. Everyone wants more Google Reviews! Let's face it, most of the time when trying to find the right doctor, dentist, dental specialist, or even place to eat, its the first place we as consumers look to determine if that is a place we want to spend our time and money. But G…

Welcome to Dentistry in 4D, helping you market your practice in a digital age. While consistency and frequency of posting is important for social media algorithms to get your content in front of the maximum number of people, we must remember that we live in a fast paced, immediate gratification type world. With that said, consistency of branding is…

Welcome back to another episode of Dentistry in 4D: Marketing Your Dental Practice in a Digital Age! In this video, I discuss utilizing Facebook Groups to market your dental practice not just to patients, but to fellow dental professionals as well! Don't forget to like and subscribe for more great content! Comment with any suggestions or questions!…

Welcome back to another episode of Dentistry in 4D: Marketing Your Dental Practice in a Digital Age! In this video, I discuss using videos in your marketing strategy on Facebook and Instagram specifically and how its advertising campaigns and Instagram. Specifically, I dive into how to get started making videos that will benefit your dental practic…

Welcome back to another episode of Dentistry in 4D: Marketing Your Dental Practice in a Digital Age. Today we continue our multi-week series of episodes detailing how each social media platform can benefit the social media marketing strategy for your dental practice. In this video, I discuss Facebook specifically and how its advertising campaigns a…

Welcome back to another episode of Dentistry in 4D: Marketing Your Dental Practice in a Digital Age. Today begins a multi-week series of episodes detailing how each social media platform can benefit the social media marketing strategy for your dental practice. In this video, I discuss Instagram specifically and how it can be utilized across the mar…

Metrics are great! But are all analytics created equal? In the premiere of "Dentistry in 4D," Dr. Platt takes us through what metrics are important for a dental practice marketing campaign, when they are important, and how increase success right from the start. Using an introduction to the DEECCA marketing funnel (something that will be covered mor…