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The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding ...
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Unlocking the Secrets of Effective Brand Positioning with Kathy Guzmán Galloway
45:52
45:52
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In this episode of The Unified Brand Podcast, we sit down with Kathy Guzmán Galloway, a seasoned strategist and CEO of The Clarity Wizard, to uncover the secrets of successful brand positioning. With over 20 years of experience in the consumer packaged goods (CPG) industry, Kathy shares invaluable insights on how to truly understand your consumer, …
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How a Strong Brand Vision Transforms Your Business
14:47
14:47
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In this episode of The Unified Brand Podcast, we dive deep into the critical role of a powerful brand vision and how it can be the difference between stagnation and growth for your business. Are you struggling to make your brand stand out? It might be because you lack a clear, compelling vision that inspires your team and customers. Discover why a …
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Cracking the Code of Cultural Relevance: Insights from Jim Pietruszynski, CEO of Soulsight
37:40
37:40
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37:40
In this episode of The Unified Brand Podcast, we dive deep into the world of brand design and consumer connection with Jim Pietruszynski, CEO of Soulsight. Discover how to keep your brand relevant in an ever-changing cultural landscape by leveraging empathy, authenticity, and emotional resonance. Jim shares compelling stories, including the journey…
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Unveiling the Story Behind the Iconic Nike Swoosh: Lessons for Your Brand
8:23
8:23
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Dive into the captivating story behind one of the world's most recognizable logos—the Nike Swoosh. Discover how a student designer's simple yet powerful creation became a global symbol of movement and empowerment. In this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we explore the origins of the Nike Swoosh and…
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Building a Future Ready Brand With Mitch Duckler
34:36
34:36
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In this engaging episode of The Unified Brand Podcast, we dive deep into the evolving landscape of marketing with Mitch Duckler, an expert in brand strategy and technology. Mitch, who has authored a thought-provoking book on contemporary marketing trends, shares his insights on how transparency, purpose, and emerging technologies like blockchain an…
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Are you tired of attracting the wrong clients? It's time to redefine your brand. In this episode, we dive deep into the art and science of brand positioning. Discover the 5 essential steps to create a magnetic brand that attracts your ideal customers and sets you apart from the competition. From market research to crafting a compelling brand person…
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Utilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay)
42:32
42:32
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It's frustrating when you feel like only you understand your vision for your business. So if your team and audience don’t understand what your brand does, what's the cause? A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones... Thankfully, it's that time of the week again. In today’s episode of The Unified Brand Podcast. Bu…
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What Type of Rebrand is Right For Your Business?
9:57
9:57
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On this episode of The Unified Brand Podcast, we unpack the different types of rebranding, from a simple refresh to a complete overhaul. Is an evolution all you need, or is it time for a full-blown pivot? We'll help you understand the key differences between: Evolution/Refresh: Keeping it familiar with a modern twist. Pivot/Full Rebrand: Transformi…
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Unlock Your Brand's Hidden Power: Cultural Intelligence for Marketers with Anastasia Kārkliņa Gabriel
40:02
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Brands have HUGE power to shape culture. In this episode of The Unified Brand Podcast, we dive deep with award-winning author & cultural theorist Anastasia Kārkliņa Gabriel to explore Cultural Intelligence for Marketers. Discover how understanding cultural trends can: Boost Brand Success Drive Social Impact Craft Powerful Narratives Marketers, don'…
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Unmute Your Brand: The Secret Weapon of Sonic Branding
10:49
10:49
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Tired of bland marketing? Sound can be your brand's superpower! We unlock the secrets of sonic branding in this episode. Visuals get all the love, but what about sound? Unmute Your Brand dives into the fascinating world of sonic branding and how it can transform your marketing strategy. Learn how strategic sound design can: Boost brand recognition …
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Unstoppable Brand Recognition and Growth Using Data With Jiri Boudal
33:30
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Is your logo enough to make your brand stand out? In today's fast-paced world, attention spans are shorter than ever. That means you need to grab people's attention in SECONDS. ⚡ Jiri Boudal, founder of Behavio, joins The Unified Brand Podcast to discuss the power of building distinctive brand assets that go beyond just a logo. These assets can be …
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Is Your Brand Stuck in the Past? 5 Signs It's Time to Rebrand
8:26
8:26
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Feeling like your brand is invisible? Don't blend in with the competition! This episode of the Unified Brand Podcast dives into 5 key signs it's time for a rebrand. We'll help you identify if your brand is outdated, struggling to stand out, or simply doesn't reflect your current business goals. Learn when a rebrand can help you recapture your audie…
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Crack the Customer Code: Messaging Magic with Kate Dileo
22:37
22:37
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22:37
Struggling to craft brand messaging that converts? This episode of The Unified Brand Podcast is your secret weapon! We dive deep with Kate Dileo, Founder of Accidental Brand Strategist and author of the #1 international bestseller,"Muting the Megaphone." Kate unveils her powerful Brand Trifecta framework, a three-step formula for crafting concise, …
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Unlock the Power of Sound: Sonic Branding for Business Growth
10:25
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Craft Your Brand's Unforgettable Voice! In this episode of The Unified Brand Podcast we dive deep into the world of sonic branding,showing you how to leverage sound to build emotional connections and boost brand awareness. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existin…
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Brand Blind Spots: How to Avoid Derailing Your Acquisition Strategy (with Chris Shipferling)
38:33
38:33
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Is your brand ready to be acquired? The Unified Brand Podcast welcomes Chris Shipferling, Co-Founder of GW Partners, for a deep dive into the hidden dangers that can derail your acquisition dreams. Chris, with over 20 years in consumer products, unveils how to keep your brand relevant, avoid alienating customers, and become the strategic acquisitio…
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5 Questions Every Business Needs to Ask Before a Brand Makeover
10:59
10:59
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10:59
Is a rebrand the answer to your brand woes? Don't jump in just yet! The Unified Brand Podcast helps you navigate the rebranding process with confidence. In this episode, we break down 5 crucial questions EVERY business needs to consider before a brand makeover. Learn how to identify the right rebranding approach and ensure your brand refresh is a r…
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BBC Creative to Frontify: Hugo Timm on Building Brands in the Digital Age
51:12
51:12
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Struggling to break down silos and achieve brand consistency across departments? In this episode of The Unified Brand Podcast, we chat with Hugo Timm, Senior Creative at Frontify and former Design Director at WeTransfer and BBC Creative. Hugo shares his fascinating journey through the world of branding, from navigating the complexities of cultural …
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Brand Strategy Workshop - 4 Reasons you should workshop your brand
9:17
9:17
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Brand strategy workshops, the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity.…
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Pricing isn't about price with Melina Palmer from the Brainy Business
51:48
51:48
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Is Price Really All That Matters? Think about it - how often do you buy something solely based on the price tag? The truth is, there's a whole lot more going on behind the scenes that influences your decision. Our guest, Melina Palmer, CEO of The Brainy Business, dives deep into the psychology of pricing and how it impacts businesses in surprising …
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How to Create an Engaging Brand Experience and Create Superfans with Brittany Hodak
39:00
39:00
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39:00
Your brand is on the tipping point as we move into a new era.Yet, even in this time of world-shifting change… one thing will always be important.⚡ Building your brand one memorable experience at a time. Now, while AI feels like a world-shifting superpower you’ve only recently discovered… ⚡ The superpower you actually need to unlock is how to turn y…
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8 Steps to Brand Strategy Bliss: Build a Brand Your Audience Loves
17:00
17:00
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17:00
Feeling lost with your brand? This episode is your roadmap to brand strategy success! We break down the 8 essential steps to define your core values, target your ideal customer, and craft a brand personality that resonates. Plus, learn how to develop a killer brand message and visual identity that sets you apart. Discover how a strong brand strateg…
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Navigating Brand Misconceptions & Maximising Your Business Impact with Andrew Myles
38:17
38:17
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In this episode, we delve into the critical yet often misunderstood realm of branding, exploring its profound impact on businesses. We start by addressing the prevalent challenge of effectively communicating a brand's message, emphasizing the significant value a strong brand adds to a company. Our guest, Andrew Myles from Liven Creative, joins the …
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What is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours]
10:33
10:33
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What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success. If you are struggling to create the impact you…
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Insights from the Frontlines: Navigating Research, Truth-Telling, and Impactful Decision-Making With Sean Campbell
37:10
37:10
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Today we are joined by Sean Campbell CEO & Founder of Cascade Insights a B2B Market Research & Marketing Services companies for Tech industry. Join us in this insightful episode as we delve into the world of research, truth-telling, and impactful decision-making. Our guest shares their expertise on gathering and analyzing data, uncovering insights,…
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How to create a successful brand that your audience loves [7 KEY ELEMENTS]
13:21
13:21
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Have you ever wondered how the biggest brands in the world become so successful? Building a successful brand isn't just about having a great product or service. It's about creating a connection with your audience, standing out from the competition, and telling your story in a way that resonates with people. But what happens if you don't prioritize …
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Unveiling the Secrets of Brand Love with Dr. Aaron Ahuvia
45:07
45:07
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Struggling to forge lasting connections with your audience? Dive deep into the core challenges hindering your brand's success and unlock the transformative power of brand love in our latest episode with Dr. Aaron Ahuvia Professor of Marketing, Keynote Speaker, Thought Leader, and Author. From unraveling the mysteries of consumer psychology to craft…
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Branding VS Marketing - What's the difference and how do they grow your business
20:02
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Branding vs Marketing, what's the difference and how do they grow your business. This video explains what the differences are between branding and marketing, the strengths of both and how they work together to grow your business. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified b…
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Unlocking Consumer Psychology: The Lazy Shortcut to Marketing Success With Nathan Yeung
37:48
37:48
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Today we are joined by Nathan Yeung, a seasoned marketing strategist with over 10 years of expertise in advising B2B businesses. Nathan's impressive track record includes helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. In this insightful…
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Brand differentiation strategies to stand out from the competition
18:02
18:02
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Brand differentiation strategies to stand out from the competition. This video explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand.If you need any additional help there is a free report on our unified brand methodol…
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Boosting Your Business Through Strategic Collaboration With Gabriella Beyer-King
35:45
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Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business. ------------------------------------------------------------ Gabriella's Links Linkedin - www.linkedin.com/in/gabriella-beyer-king-marketing-business-consultant ---…
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Why a strong brand is important for your business success
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Why a strong brand is important for your business success. This video explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand. How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos ------------------…
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How to Amplify Your Personal Brand's Unique Voice and Cultivate Influence with Emma Wainer (Part 2)
39:28
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Feel like no one's listening? In today's episode we are joined by Emma Wainer founder of Speaking at work and a voice coaching expert helping influential women and leaders amplify their ability to be heard, cultivate the grace to influence and become recognised as an impactful leader. She is going to explain how to amplify your unique voice and cul…
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Brand alignment and the process of building unified and aligned brands
16:58
16:58
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Brand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry's showing how they are aligned. How to build a memorable brand c…
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Building an Impactful Brand Strategy With Mark Drager
53:36
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It’s a fine balance building a brand that both you and your audience love… But, it’s doesn’t mean you have to sacrifice who you are in the process. So, what can you do to bring your brand and your audience together? Well, in today’s episode Mark Drager will teach you his $1 million brand marketing strategy. As brand positioning expert, podcaster an…
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What is a brand audit and how to uncover the issues costing your brand
16:25
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What is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. --------------------------------------------------------------- BRAND POWER SCORE Take our 4min ass…
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Demand Generation Tactics to Supercharge Your Marketing With Deanna Shimota
36:47
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Today we are joined by Deanna Shimota CEO of GrowthMode Marketing and she is talking about demand generation tactics to supercharge your marketing. Deanna's Links Deanna's Linkedin - https://www.linkedin.com/in/deannashimota/ Deanna's X - https://twitter.com/DeannaShimota GrowthMode Marketing - https://growthmodemarketing.com/ GrowthMode Marketing …
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4 Branding elements that will help you build a strong and aligned brand
18:02
18:02
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The 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to bui…
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Building Your Personal Brand Through Speaking With Grant Baldwin
36:41
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Today we are joined by Grant Baldwin founder and CEO of The Speaker Lab, Grant has helped thousands of people build successful and sustainable speaking businesses. He is also the author of the book ‘The Successful Speaker’ as well as host of the The Speaker Lab Podcast these have impacted thousands of speakers at all levels globally. If you enjoy t…
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Building a Thriving Business With a Differentiated Brand Featuring Dr Wayne Wright
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Today we are joined by Dr Wayne Wright has worked in some of the most celebrated corporate entities as well as fast growing medium sized businesses at senior and board levels. His experience is in the building of businesses from the bottom up with a clear understanding of the strategic elements essential in driving successful growth. With a science…
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Brand Storytelling Tips To Skyrocket Your Audience Engagement [6 Impactful Tips]
8:49
8:49
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Brand Storytelling Tips To Skyrocket Your Audience Engagement To build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There …
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Take a Stand With Your Brand With John Keating Of Dark Horse
38:42
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Is your brand playing it too safe? As a brand you might be walking on eggshells in the hopes you don’t upset your ideal audience… but what if all that careful tiptoeing around will just have your brand tripping over itself and into a pit? You may or may not agree with this week’s guest John Keating, but indifference will lead to irrelevance and ult…
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How to Build an Effective Brand Communication Strategy
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You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand? Well, it could be that you have neglected one or more of these four c's in your brand's strategy: 1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroyin…
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Building A Kick Ass Brand That Stands Out From The Competition With Ernie Harker
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46:19
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Is your brand getting KO'd by the competition? Want to learn how to create a knockout personality and annihilate your competition Well get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”. Ernie w…
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Brand Positioning Examples - Define Your Brand Enemy
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Brand Positioning Examples - Define Your Brand Enemy FREE Brand Alignment Report Find out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSj Ask yourself… why would your audience care about your brand, if you don’t know what you’re fighting for? Conflict is key to t…
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Building a Talent Growth Strategy With Josh Fuller Founder of magic Digital
44:25
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Today we are joined by Josh Fuller founder and CEO of Matic Digital, a digital strategy and talent growth agency. ---------------------------------------------------- Josh's Links Josh's Linkedin - https://www.linkedin.com/in/joshfullercd/ Matic Digital - https://www.maticdigital.com/ Matic Digital Facebook - https://www.facebook.com/profile.php?id…
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Brand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]
6:10
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Brand Alignment Strategy - How to unify your brand across 4 important brand layers When you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand. In this episode I go over your brand's layers core, strategy, per…
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How To Be Disruptive With Your Marketing With Jacob Baadsgaard
39:09
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Today we are joined by Jacob Baadsgaard founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. -----…
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Brand Purpose Strategy - 5 Big Brand Examples
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With so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship. Here are 5 iconic brands that express their humanity… Eliciting Joy Disney…
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Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov
48:03
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Your brand doesn’t have to be the best to win fans… It just needs to be DIFFERENT. If you’ve ever been tempted to sing the same tune as iconic brands or your biggest competitor, you’re stopping your brand from connecting with the people who matter. Your audience. So, how can you build a loyal audience of superfans both on the inside your brand and …
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How to Supercharge Your Brand Awareness Strategy - [4 tips to build a Memorable Brand]
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Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about habituation. The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone. So the less effort your audience has to spend trying to remember your brand, the …
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