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Best James Obermayer podcasts we could find (updated April 2020)
Best James Obermayer podcasts we could find
Updated April 2020
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Chief Marketing Officers’ average tenure continues to fall to approximately 3.5 years as the importance of the position has correspondingly increased. Whether this turn-over can be attributed to career changes in a difficult labor market or impatience of CEOs, the demand for CMOs’ continues to grow. Add with the substantial complexity of the CMO’s …
 
If you have a CRM system, regardless of the provider, it’s time to review its capabilities for features you don’t know you have for remote workers and reaching out to customers and prospects? In this episode, GoldMine CRM Vice President and General Manager, Paul Petersen, talks with Goldmine CRM Administrator Dery Daye. Dery says many suddenly virt…
 
Working remotely is new to a lot of workers and their companies. Some do it well because they have done it for many years; some flounder and struggle to implement the technology and work processes. In this program, we hear from Paul Petersen the GM at GoldMine, his marketing manager Stacy Gentile, and CRM Radio’s studio producer, Paul Roberts, who …
 
In this episode, host Stacy Gentile, interviews independent marketing consultant Jonathan Eickman. Both have recently returned from Content Marketing World in Cleveland, Ohio. There was a huge disconnect, both said, between the speakers and marketers in the trenches; there were also few actual CMOs as presenters. While there were solid takeaways, b…
 
Jeanne Bliss is a leadership and customer experience strategic advisor and keynote speaker who helps the worlds' most beloved companies become unforgettable; earning growth and admiration through their elevated business practices and the humanity of their people.In this episode, Jeanne shares how true customer experience transformation can and shou…
 
Every company grows organically until it makes a decision to grow through acquisition, and that is the basis for this discussion about Laura Patterson's new book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market This book, (which I have read,) is a practical guide for growing any business, and all the while doing it with b…
 
When sales reps are hired, they are often tested for sales skills and personality traits. References are checked, previous employers called, they are trained on the products and considered ready to sell. Yet, the number one skill is overlooked: the ability to engage. There is seldom, if ever, engagement training. Because they did well in the interv…
 
Add the CRM Radio skill to your Alexa capable device to play the most recent or choose from a list. It takes an expert who has worked in digital marketing for a long time with dozens and dozens of companies to nail the 5 Myths in Digital Marketing that cause the average company untold grief in lost opportunities. In this program, host Stacy Gentile…
 
Knowledge, open communications, as well as procrastination are highly linked to business performance. Having hands-on and personal real-time knowledge of what’s going on in your business is a challenge; having the confidence and willingness to do something about what you’ve learned is another. In this radio program/podcast, we explore why business …
 
Add the SLMA Podcast skill to your Alexa capable device to play the most recent or choose from a list. No doubt about it, Public Relations (PR) has changed even more than traditional marketing in the modern digital world. Of course, marketing prides itself in its IT budget and the tools it uses, and while PR has some of those tools available, the a…
 
Add the CRM Radio skill to your Alexa capable device to play the most recent CRM Radio program or choose from a list! Chad Pollitt says that the future of marketing is entering a new phase. Native advertising is gaining strength, readership (also listenership and viewership) demands a new content approach; hardcore paid performance marketing is str…
 
Add the CRM Radio skill to your Alexa capable device to play the most recent CRM Radio program or choose from a list! Host Paul Petersen interviews columnist and radio/TV personality Gene Marks about the technology winners and flops of 2019 and the things to watch out for in 2020. A good amount of time was spent on AI and how it is becoming pervasi…
 
The podcast version of this show from the live broadcast will be available by the EOB on Tuesday, Nov 26th. How Competitive Intelligence Drives Markets from a 20 Women to Watch Win er, Ellie Mirman of Crayon What started as an interview with Ellie Mirman, CMO of Crayon, named one of the 20 Women to Watch by the Sales Lead Management Association, wh…
 
This month’s guest helped create a new category of marketing – Tactile Marketing Automation (TMA) – and is helping marketers learn how to leverage this marketing tactic to engage with customers and prospects on a personalized level while overcoming digital clutter. Join us as Rhoan Morgan talks with Marne Reed, Chief Evangelist, VP Strategic Allian…
 
Stacy Gentile is responsible for global marketing operations at GoldMine CRM and he is also a business writer for online Forbes.com as part of their communications council. With more than two decades of marketing experience, Gentile has helped startup businesses, worked on difficult turnaround projects and consulted with 300 of America’s leading br…
 
In recent years marketing has chipped away, usually unintentionally, at various steps of the sales pipeline to aid the salespeople. Most of this is made possible by marketing automation and telemarketing being managed by marketing. I respect, that the sales pipeline ownership has finally shifted from sales to marketing. Marketing in more sophistica…
 
Plus modern buyers have four attributes modern sellers must address! Mario Martinez Jr., president of Vengreso says that buyers only care if a salesperson can add value and the buyer can quickly tell if this is the case. In this interview with CRM Radio host Stacy Gentile, Martinez knocks down stereotypical ways of selling that are yesterday's appr…
 
In this episode of SLMA Radio (525th weekly program), guest host Nick Lissette interviews Black Pearl CIO Mike Guggermos. They discuss the glaring mistakes sales and marketing people from technology companies make in trying to sell to IT. These, Mike says are the mistakes that contribute to lost sales such as: The four questions that make IT manage…
 
In this episode, Susan Finch talks with Paul Petersen about automated posts - barfing our stuff and that of others vs. true engagement to build relationships that can be converted to prospects or advocates - from either direction. Let's be honest, she goes on a few rants here because she's passionate about this topic. Social media enables a unique …
 
Some might say there's an easy answer to this question, “it’s sales right?” And yet, when you delve into the many facets of marketing’s long and short-term initiatives with Mark Coronna, CMO for Chief Outsiders, he makes a strong case for marketing’s superior contributions. ----more---- Of course, marketing feeds the pipeline, manages the product l…
 
Yep, if we fully used all the social media outlets at our disposal, who would have time for work, at least that’s the inference of the discussion about social media between Radio Producer Paul Roberts and the host of CRM Radio Paul Petersen. Petersen and his side-kick Paul Roberts talk about the pros and cons of social media, the time devoted to it…
 
Yep, we’ve heard from pundits in the past few years that the customer is why you are in business, why they are important and what we should do about it. Jocelyn Brown, SVP at Allocadia agrees with that, but she takes it much further in saying that its more than a concept, more than an idea that passes quickly as a conference keynote and disappears.…
 
After running multiple ABM programs, we’ll reveal results and the lessons learned along the way in this show. Featuring an interview with Mark Coronna, Partner & CMO at Chief Outsiders and the fractional CMO with Dalsin Industries, and Tom Judge VP of Strategy at Direct Marketing Partners. ----more---- About Mark Coronna Mark is an Area Managing Pa…
 
Host Paul Petersen on CRM Radio interviews Patrick Renvoise, co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime and president and co-founder of SalesBrain the original neuromarketing agency. Paul and Pat discuss the research behind the current book (September of 2018) and the book that started it al…
 
Barriers to Measuring ROI Tessa Burg, VP of User Experience and Technology Strategy at Tenlo, says that B2B marketers that want to track the ROI of their digital efforts would be wise to consider an Attribution Model. Lead sources should no longer be simply attributed to one source and neither should the credit be given to that source for the event…
 
Josh Miles, CMO for the Society for Professional Services (SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing. ----more---- Why tomorrow will be difficult for marketers What he means by so many tools, so lit…
 
Whether we know it or not, we're all creating content experiences. Sometimes, they just suck... Today's guest is a rule-breaking marketer and a leader in the content experience movement. Randy Frisch, CMO, and Co-Founder of Uberflip, joins the Revenue Rebels podcast to share how marketers can evolve their thinking around content marketing and conte…
 
Paul Petersen interviews Justin J. Small. CEO of Monread CRM who was named CRM Thought Leader by the All Ireland Business Foundation in 2018. They discuss why the foundational purpose of CRM has not changed as the cornerstone of B2B businesses. Whether a business has five employees or hundreds, Smal says they need a CRM. Justin continues: ----more-…
 
“If your salesperson barfs up value based pablum without listening to the prospect, he or she will lose the sale.” ----more---- David Priemer “Value,” David Priemer of Cerebral Selling says, “transcends ROI.” Regardless of the opinions of your product manager, company president or sales manager, the value your product or service will mean something…
 
There is no secret sauce to being successful in sales. It all starts with building a consistent, repeatable, scalable daily activity framework that ensures you do what needs to be done. ----more---- Our guest in this episode is James is a sales professional and front-line Salesforce advocate with a decade of experience across industries, spanning f…
 
Everyone in marketing and sales agrees on three things about email, it is indispensable, inexpensive as a promotional tool, and hugely inefficient unless used right. In this episode of SLMA Radio we interviewed Nick Lissette, CEO of Black Pearl and we discussed how marketing and sales can use email more efficiently. ----more---- Nick Lissette - FOU…
 
Our host, Paul Petersen interviews Steven Pearl, President of Intelliclick about the trends in email marketing they discuss: ----more---- Recent and new regulation for email marketing Businesses must pay more attention to who they are marketing to How to keep people on your mailing list Why the recipient must recognize the sender The two most impor…
 
When sales are down, companies should not turn to training salespeople again and again, they need to train everyone else in company on sales. ----more---- Plus, Todd Cohen states that a company with siloed sales and marketing departments is a mediocre company that eventually dies. They die because are siloed. They die because employees, regardless …
 
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