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Schooled In Socials

Kassaundra Foster, Social Media Tips for Teacher Business Owners

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Does marketing your teaching resources on social media have your head spinning? Schooled in Socials will teach you everything you need to make marketing your teaching resources on social media sustainable and profitable for your teacher business. Each week, Kassaundra Foster and her guests will share social media strategies that will help you grow and manage your community so that you can begin to take full advantage of social media marketing without all of the stress. Youā€™ll learn how to pl ...
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Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed ...
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Weā€™re kicking off a new series on the podcast: seller book club chats! In the first episode of this series, I sit down with Janice Cook and Kassaundra Foster to dive into Elizabeth Gilbertā€™s ā€œBig Magic: Creative Living Beyond Fearā€. Big Magic talks a lot about creativity and breaking out beyond fears and hesitations to live happier lives both as peā€¦
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Iā€™m excited to bring you my second ā€œHot Takeā€ segment and today Iā€™m dishing all of my feelings on using the program ManyChat in your social media marketing strategy. Episode Highlights What is ManyChat? My Hot Take (Pros) My Hot Take (Cons) Resources Mentioned --> Take a closer look at ManyChat yourself HERE --> You might also enjoy listening to Epā€¦
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Being a TPT seller looks different for each person. Some of you are full-time TPT sellers who have left the classroom while others are in the classroom with the end goal of working from home on TPT full-time. Our guest today, Katarina Lazaris, is a full-time teacher and successful TPT seller with no plans to leave the classroom. Katarina is the facā€¦
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Iā€™ve seen a huge increase in the number of follow trains happening in the TpT community and we NEED to talk about it. Episode Highlights What is a Follow Loop? What is an Engagement Pod? How I know so much about these ā€œstrategiesā€ The dangers of Follow Loops The dangers of Engagement Pods If you enjoyed this episode, please leave a review on Apple ā€¦
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Letā€™s face it, most of us donā€™t have a lot of time. So today, weā€™re talking about how to get the most out of engaging on Instagram if you only have a few minutes a day. Episode Highlights So many engagement options Utilizing the DMs when youā€™re short on time Your game plan for 5 minutes of engagement Resources Mentioned --> Learn more about engagemā€¦
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Do you have more than one way that youā€™re bringing in income from your teacher business? Today weā€™re diving back into the world of diversification with guest, Brittany Naujok. Brittany is a long-time member of the School of Sellers community and this episode marks the second time I have had her on the show (check out her first appearance here!). Brā€¦
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Iā€™m already posting content, showing up in Stories, and optimizing my profile page, WHY do I need to be engaging on Instagram, too? Letā€™s dive into it today in our first episode of Social September. Episode Highlights The Engagement Debate Why Engaging Matters as a Teacher Seller But I canā€™t do it ALL! If you enjoyed this episode, please leave a reā€¦
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In our comeback episode (episode 126), I sat down with Ashley, one of the faces behind team SOS. We had a casual conversation and received lots of great feedback, so weā€™re bringing it back today. Ashley joins me again for a coffee chat to talk about our opinions on the TPT storefront design, what type of eating competition we would win, product insā€¦
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Weā€™ve made it to the final episode in our Social Media Marketing Funnel series so you know that means weā€™re talking about conversion. Episode Highlights When should you focus on Conversion Marketing? Types of content to convert your audience The role Stories play in conversion Resources Mentioned You might also enjoy Episodes 67 and 68 If you enjoyā€¦
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Two years ago I interviewed Abby Mullins and asked her ten questions to represent her ten years as a TPT seller (check out that episode here!). It has turned into a School of Sellers listener-favorite, so I knew I had to invite Abby back on the podcast! Now two years later, Abby joins me to catch us up on what sheā€™s been up to over the past couple ā€¦
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Today weā€™re diving into the second episode in our Social Media Marketing Funnel series where we are going to be chatting all about nurturing audience. Episode Highlights Why you need to nurture your audience When to nurture your audience How to nurture your audience Resources Mentioned You might also enjoy Episode 67 If you enjoyed this episode, plā€¦
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Having an online business comes with a lot of opportunities. There are so many different ways to generate income, and you donā€™t have to stick to just one! I love interviewing teacher sellers who have found ways to diversify their business, and today weā€™re hearing from a guest who has done just that. Lisa McHargue is a teacher turned digital organizā€¦
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Today we are jumping into a series all about your social media marketing funnel, the stages you need to move your followers through in order to convert them to customers and of course, we have to start right at the top with brand awareness marketing. Episode Highlights Overview of the Social Media Marketing Funnel When should you focus on Brand Awaā€¦
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Are you a TPT seller who often considers going back to the classroom? If so, then todayā€™s guest episode is for you! Iā€™m joined by Marcy Bernethy, the face behind Saddle Up for Second Grade. Marcy started her TPT store 12 years ago and has been working on her business full-time from home since 2018. Then in 2023, she made the quick and unexpected deā€¦
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Back to school season is upon us and as a teacherpreneur you need all of the brain space and energy you can muster which is exactly why we need to talk about batching your social media content. Episode Highlights What is batching? How does batching work for social media? What could batching look like for you in this season? What about trends? Resouā€¦
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Hello, friends, and welcome back to the School of Sellers podcast! In today's episode, we're continuing our series on diversifying your teacher business with the incredible Barb Flowers, a former teacher and administrator who transitioned into life coaching. I'm thrilled to share our conversation, where Barb dives deep into how life coaching is a uā€¦
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Today weā€™re tackling another one of those age old social media questions: Do I cross post my Instagram content to my Facebook Page. And Iā€™m going to be dishing out my personal opinion as a social media strategist as well as giving you things to consider when cross posting and trends Iā€™ve been seeing with my own clients. Episode Highlights My Take oā€¦
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I am thrilled to introduce our guest, Michelle Staley, the brains behind Teach with Michelle Allison. In this fun and insightful episode, we dive into a special 20 Questions segment where Michelle answers everything from her TPT journey during COVID to her favorite comfort pajamas and what it's like to create engaging classroom resources with her fā€¦
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Your Facebook Group is a treasure trove of market research waiting to be harnessed to help you grow your business. Letā€™s talk about a few ways you can start gathering that information to help you reach your big goals. Episode Highlights Questions that will help you run your group Questions that will help you decide what to post If you enjoyed this ā€¦
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Hello, seller friends! Today, I sat down for a fascinating chat with Breyen Wee, the creative mind behind Oui Madame Wee. Breyen, an Arbonne consultant and mother of two, offers insights on diversifying your teacher business through network marketing. Join us as Breyen shares her journey from a kindergarten teacher to an entrepreneur, tackles commoā€¦
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Wondering what is actually working for teacherpreneurs in Facebook Groups in 2024? This episode is spilling all the tea. Episode Highlights logistics posting maintenance Resources Mentioned Check out episode 62 next If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: httpsā€¦
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Today, we're diving into one of my absolute favorite concepts: the workcation! Imagine combining the relaxation of a vacation with the productivity of focused work timeā€”sounds dreamy, right? Join me as I share the origins, benefits, and diverse formats of workcations, from cozy Airbnbs to makeshift bedroom retreats. We'll explore how getting away cā€¦
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Last month we spent a lot of time chatting Instagram data but I couldnā€™t leave all of you out there with a Facebook Group hanging. That means today weā€™re diving into what data you should track in your Facebook Group. Episode Highlights Quantitative Data Qualitative Data Resources Mentioned You might also enjoy episodes 57-60 where we took a deep diā€¦
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Today, as part of our Sellers Actually series, we're featuring a truly inspiring story that debunks some common myths about the world of Teachers Pay Teachers (TpT). Joining us is none other than Amy Lemons, a pioneering figure in the TpT community. Amy's journey as a TpT seller began in 2011, and she's continued to achieve remarkable success withoā€¦
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In May, Meta announced that they would be testing out tiers of their Meta Verified subscription and we canā€™t NOT chat about it. Episode Highlights What is Meta Verified? Meta Verified Tiers Background My Hot Take Resources Mentioned Stay up to date on Meta Verified Tiers here: https://about.meta.com/technologies/meta-verified/ If you enjoyed this eā€¦
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Today's episode tackles a topic that many of us have experienced ā€“ FOMO, or fear of missing out! Especially when it comes to the annual TPT conference. While these conferences offer unique experiences, not everyone can attend due to various reasons. But don't worry! If you're unable to attend this year's TPT conference in San Diego, we've got you cā€¦
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Now itā€™s no secret that there is A LOT of data you get from your Instagram Insights, BUT donā€™t let that deter you from creating a data-driven strategy for your social media marketing because truly when it comes down to it, there is really only one piece of data you really need to keep your eyes on. Episode Highlights THIS is the ONE Goals and KPIs ā€¦
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We are back with another guest in our diversifying series! In this episode, I welcome the inspiring Molly Wheatley, a fifth-grade teacher with over a decade of experience who has successfully transitioned into the tutoring business. Molly shares her journey from classroom burnout to creating a thriving tutoring business that not only supplements heā€¦
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So what happens if you decide that analyzing your Instagram data just isnā€™t for you? I mean, can it really be that big of a deal. Youā€™re gonna find out, right now. Episode Highlights The tale of the hamster content creation wheel The tale of missed opportunity The tale of the missing ROI Resources Mentioned Please leave a review on Apple Podcasts sā€¦
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We're kicking off a series on diversifying with Amanda Cardenas, founder of Mudd and Ink Teaching and cohost of the Brave New Teaching podcast. Amanda chats with me about diversifying her teacher business through in-person professional development. She shares her journey from selling on TPT to discovering her passion for in-person PD and speaking eā€¦
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We all know time is a hot commodity in the teacherpreneur world so I couldnā€™t create a series around Instagram data without chatting about itā€™s time investment AND itā€™s time saving benefits. Episode Highlights Data Tracking Time Investment Data Tracking Time Savers Join the Post and Profit waitlist: https://fostercontentsolutions.myflodesk.com/waitā€¦
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Have you been looking for ways to maximize your sales on TpT, even with some of the limitations on the platform? I know many sellers wish we had a few additional features when it comes to the TpT platform. One feature I wish TpT offered is having access to our customersā€™ email addresses so we can stay connected with them after their purchases. The ā€¦
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If youā€™ve been listening for a hot minute or follow me on Instagram, you probably already know Iā€™m all about the data. Because how can we run a profitable business and reach our goals WITHOUT knowing how we are doing with our marketing efforts? So thatā€™s exactly why we are exploring Instagram data all month long here on Schooled in Socials. Episodeā€¦
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Have you thought about diversifying your teacher seller business to include supplemental income streams? Many teacher sellers, like myself, worry about the uncertainty of relying solely on platforms like TpT for income. However, we know we canā€™t add on something we pour as much time and effort into as our TpT stores, so what are some options for crā€¦
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The summer might be for community building BUT that doesnā€™t mean you canā€™t sell and promote during this time. So letā€™s chat about what you should be selling on social media during the summer lull. Episode Highlights Percentage of Promotion Reflecting on What Works Polling Your Audience Resources Mentioned Episodes 54 and 55 Episodes 10 and 11 Mini ā€¦
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Do you feel like you have 25 tabs open in your brain at all times? If so, you are not alone! As a teacher, business owner, and mom, I feel like I constantly have new ideas, endless to-dos, and random things popping into my head all the time. Now, Iā€™m sure youā€™ve heard about brain dumps before, but finding a brain dump system that works for me has tā€¦
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Are you ready to successfully tackle your business goals this summer, even with kids at home? We are quickly approaching summer which means that for many of us, our schedules will be changing. There will be kids at home, summer camps, trips, and, of course, all the everyday summer fun that we look forward to. But even with the change in schedules, ā€¦
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Back to school season is a big deal for the teacherpreneur community, but it happens to come directly after one of the (if not the) slowest marketing times in our niche, the lovely summer lull. So today weā€™re chatting all about how you can use the summer lull to your advantage to create a strong community so youā€™re ready to rock back to school seasā€¦
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Does spring have you feeling the need to clean, declutter, and head into summer with a fresh start? I always look at spring as a time for fresh starts and a renewed sense of energy, not just for my physical spaces but for my business as well! If youā€™re ready to head into the second half of the year feeling rejuvenated and with your business organizā€¦
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We are so excited to be back with you for a new season of the School of Sellers podcast! After stepping back from the podcast for a bit, Ashley from Team SOS is here with me to catch up with you, share what we have been up to, and kick off an amazing season two. We understand that as teacher sellers, you have a lot on your plate, and we canā€™t wait ā€¦
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Can you believe that summer is right around the corner? Iā€™m sure you are ready to enjoy the sun, go on family adventures, and so much more. BUT, summer does pose an interesting conundrum for us teacherpreneurs as most of our target audience is on vacation. So, what are we supposed to do when it comes to social media content? Thatā€™s exactly what we ā€¦
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If hiring a social media manager has been lingering in the back of your mind, youā€™re going to love todayā€™s episode where I get to chat with fellow teacherpreneur Jewels K. all about her experience hiring out social media management. Jewels is a CEO, cat mom, and organizational nerd and is known for her multi-passionate mentality in business. From hā€¦
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When it comes to marketing your teaching resources on social media, you have A LOT of options. From Instagram to Facebook to Tik Tok and more, it can feel overwhelming trying to do ALL of the things. But it doesnā€™t have to be that way. Today, my client Kirsten Hammond is joining us and shedding some light on how you can focus on one social media plā€¦
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If youā€™ve been listening for awhile now, Iā€™m sure you are used to episodes jam packed with actionable tips for you to up level your social media marketing. As we wrap up our Show the Love series this February, I wanted to share a little bit of a different kind of episode with a message I know you need to hear. If you enjoyed this episode, please leā€¦
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Youā€™ve shown some love to your account, youā€™ve gotten your audience to show some love to you, BUT how do you show your audience some love? How should you spend your time engaging with others on social media? Thatā€™s what weā€™re chatting about in todayā€™s episode. Episode Highlights Outdated engagement strategies Participate in the conversion Utilizingā€¦
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Weā€™re continuing our love theme this week by diving into how you can get people to show you their love on social media, aka engage with your content. Episode Highlights Show your audience you know their pain points Create content that asks to be engaged with Foster authentic relationships Resources Mentioned Mini-Social Media Consults: https://caleā€¦
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Itā€™s February so we are kicking off a monthly series all about love when it comes to social media. So today weā€™re diving in to how you can show your Instagram account some love to help you reach your big 2024 goals. Episode Highlights Profile Picture Bio Link in Bio Highlights Pinned Posts Graphics Templates Resources Mentioned Episode 4: Let's Do ā€¦
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Iā€™m so excited to welcome you to the first hot seat episode of the Schooled in Socials podcast where Iā€™m going to work with a teacherpreneuer just like you to gain clarity on their social media marketing. Today, Christa Jones from Enharmonic Education is joining me and we are going to be creating a content plan for her for 2024. Now this plan reallā€¦
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If your mind was blown from last weekā€™s episode on how your life and teaching experience can be content, youā€™re going to be AMAZED when you hear how much content you can create just from your resources. Episode Highlights Resource listing as content Resource creation as content Resource as content Resources Mentioned Episode 45: Everything is Conteā€¦
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Do you remember that trending audio ā€œeverything is content, everything is content, donā€™t forget to film it.ā€ Iā€™m here to tell you that that audio was not lying. Everything you do as a teacherpreneur is content. And Iā€™m going to prove it to you in todayā€™s episode. Episode Highlights Content From Your Life Content From Your Teaching Experience Resourā€¦
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