Does marketing your teaching resources on social media have your head spinning? Schooled in Socials will teach you everything you need to make marketing your teaching resources on social media sustainable and profitable for your teacher business. Each week, Kassaundra Foster and her guests will share social media strategies that will help you grow and manage your community so that you can begin to take full advantage of social media marketing without all of the stress. Youāll learn how to pl ...
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Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed ...
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145. Seller Book Club Chat: Big Magic With Janice Cook and Kassaundra Foster
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Weāre kicking off a new series on the podcast: seller book club chats! In the first episode of this series, I sit down with Janice Cook and Kassaundra Foster to dive into Elizabeth Gilbertās āBig Magic: Creative Living Beyond Fearā. Big Magic talks a lot about creativity and breaking out beyond fears and hesitations to live happier lives both as peā¦
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73. Hot Take: To Manychat or Not to Manychat?
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Iām excited to bring you my second āHot Takeā segment and today Iām dishing all of my feelings on using the program ManyChat in your social media marketing strategy. Episode Highlights What is ManyChat? My Hot Take (Pros) My Hot Take (Cons) Resources Mentioned --> Take a closer look at ManyChat yourself HERE --> You might also enjoy listening to Epā¦
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146. Seller Stories: Teaching Full Time While Making More on TPT (With Katarina Lazaris)
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Being a TPT seller looks different for each person. Some of you are full-time TPT sellers who have left the classroom while others are in the classroom with the end goal of working from home on TPT full-time. Our guest today, Katarina Lazaris, is a full-time teacher and successful TPT seller with no plans to leave the classroom. Katarina is the facā¦
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72. The Danger of Follow Loops and Engagement Pods
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Iāve seen a huge increase in the number of follow trains happening in the TpT community and we NEED to talk about it. Episode Highlights What is a Follow Loop? What is an Engagement Pod? How I know so much about these āstrategiesā The dangers of Follow Loops The dangers of Engagement Pods If you enjoyed this episode, please leave a review on Apple ā¦
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71. If You Only Have 5 Minutes to Engage THIS is What You Should Be Doing
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Letās face it, most of us donāt have a lot of time. So today, weāre talking about how to get the most out of engaging on Instagram if you only have a few minutes a day. Episode Highlights So many engagement options Utilizing the DMs when youāre short on time Your game plan for 5 minutes of engagement Resources Mentioned --> Learn more about engagemā¦
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144. Diversify Your Teacher Business: Affiliate Links, Podcast, & More With Brittany Naujok
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Do you have more than one way that youāre bringing in income from your teacher business? Today weāre diving back into the world of diversification with guest, Brittany Naujok. Brittany is a long-time member of the School of Sellers community and this episode marks the second time I have had her on the show (check out her first appearance here!). Brā¦
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70. Why Bother Engaging on Instagram as a Teacher Seller?
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Iām already posting content, showing up in Stories, and optimizing my profile page, WHY do I need to be engaging on Instagram, too? Letās dive into it today in our first episode of Social September. Episode Highlights The Engagement Debate Why Engaging Matters as a Teacher Seller But I canāt do it ALL! If you enjoyed this episode, please leave a reā¦
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143. Coffee Chat With Erin & Ashley: TPT Changes, Product Inspiration, & All Things FOOD!
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In our comeback episode (episode 126), I sat down with Ashley, one of the faces behind team SOS. We had a casual conversation and received lots of great feedback, so weāre bringing it back today. Ashley joins me again for a coffee chat to talk about our opinions on the TPT storefront design, what type of eating competition we would win, product insā¦
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69. Social Media Marketing Funnel: Conversion Marketing
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Weāve made it to the final episode in our Social Media Marketing Funnel series so you know that means weāre talking about conversion. Episode Highlights When should you focus on Conversion Marketing? Types of content to convert your audience The role Stories play in conversion Resources Mentioned You might also enjoy Episodes 67 and 68 If you enjoyā¦
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142. Catching up With Abby Mullins: 12 Questions About Life, Business, + Beyond)
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Two years ago I interviewed Abby Mullins and asked her ten questions to represent her ten years as a TPT seller (check out that episode here!). It has turned into a School of Sellers listener-favorite, so I knew I had to invite Abby back on the podcast! Now two years later, Abby joins me to catch us up on what sheās been up to over the past couple ā¦
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68. Social Media Marketing Funnel: Nurturing Your Audience
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Today weāre diving into the second episode in our Social Media Marketing Funnel series where we are going to be chatting all about nurturing audience. Episode Highlights Why you need to nurture your audience When to nurture your audience How to nurture your audience Resources Mentioned You might also enjoy Episode 67 If you enjoyed this episode, plā¦
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141. Diversify Your Teacher Business: All About Memberships With Lisa McHargue
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Having an online business comes with a lot of opportunities. There are so many different ways to generate income, and you donāt have to stick to just one! I love interviewing teacher sellers who have found ways to diversify their business, and today weāre hearing from a guest who has done just that. Lisa McHargue is a teacher turned digital organizā¦
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67. Social Media Marketing Funnel: Brand Awareness
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Today we are jumping into a series all about your social media marketing funnel, the stages you need to move your followers through in order to convert them to customers and of course, we have to start right at the top with brand awareness marketing. Episode Highlights Overview of the Social Media Marketing Funnel When should you focus on Brand Awaā¦
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140. The Great Return: Sellers Who Actually Went Back to the Classroom (With Guest Marcy Bernethy)
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Are you a TPT seller who often considers going back to the classroom? If so, then todayās guest episode is for you! Iām joined by Marcy Bernethy, the face behind Saddle Up for Second Grade. Marcy started her TPT store 12 years ago and has been working on her business full-time from home since 2018. Then in 2023, she made the quick and unexpected deā¦
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66. The Power of Batching Your Social Media Content During Back to School Season
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Back to school season is upon us and as a teacherpreneur you need all of the brain space and energy you can muster which is exactly why we need to talk about batching your social media content. Episode Highlights What is batching? How does batching work for social media? What could batching look like for you in this season? What about trends? Resouā¦
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139. Diversify Your Teacher Business: Life Coaching With Barb Flowers
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Hello, friends, and welcome back to the School of Sellers podcast! In today's episode, we're continuing our series on diversifying your teacher business with the incredible Barb Flowers, a former teacher and administrator who transitioned into life coaching. I'm thrilled to share our conversation, where Barb dives deep into how life coaching is a uā¦
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Today weāre tackling another one of those age old social media questions: Do I cross post my Instagram content to my Facebook Page. And Iām going to be dishing out my personal opinion as a social media strategist as well as giving you things to consider when cross posting and trends Iāve been seeing with my own clients. Episode Highlights My Take oā¦
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138. Meet the Seller: 20 Questions With Michelle Staley
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I am thrilled to introduce our guest, Michelle Staley, the brains behind Teach with Michelle Allison. In this fun and insightful episode, we dive into a special 20 Questions segment where Michelle answers everything from her TPT journey during COVID to her favorite comfort pajamas and what it's like to create engaging classroom resources with her fā¦
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64. Market Research Questions You NEED To Ask Your Facebook Group
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Your Facebook Group is a treasure trove of market research waiting to be harnessed to help you grow your business. Letās talk about a few ways you can start gathering that information to help you reach your big goals. Episode Highlights Questions that will help you run your group Questions that will help you decide what to post If you enjoyed this ā¦
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137. Diversify Your Teacher Business With Network Marketing (With Guest Breyen Wee)
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Hello, seller friends! Today, I sat down for a fascinating chat with Breyen Wee, the creative mind behind Oui Madame Wee. Breyen, an Arbonne consultant and mother of two, offers insights on diversifying your teacher business through network marketing. Join us as Breyen shares her journey from a kindergarten teacher to an entrepreneur, tackles commoā¦
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63. THIS is What is Working Well in Facebook Groups
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Wondering what is actually working for teacherpreneurs in Facebook Groups in 2024? This episode is spilling all the tea. Episode Highlights logistics posting maintenance Resources Mentioned Check out episode 62 next If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: httpsā¦
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136. The Workcation Guide for Sellers: Getting Away to Get It Done
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Today, we're diving into one of my absolute favorite concepts: the workcation! Imagine combining the relaxation of a vacation with the productivity of focused work timeāsounds dreamy, right? Join me as I share the origins, benefits, and diverse formats of workcations, from cozy Airbnbs to makeshift bedroom retreats. We'll explore how getting away cā¦
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62. What Data Should I Track in My Facebook Group?
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Last month we spent a lot of time chatting Instagram data but I couldnāt leave all of you out there with a Facebook Group hanging. That means today weāre diving into what data you should track in your Facebook Group. Episode Highlights Quantitative Data Qualitative Data Resources Mentioned You might also enjoy episodes 57-60 where we took a deep diā¦
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135. Sellers Actually With Amy Lemons: OG Seller Success WITHOUT a Huge Team
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Today, as part of our Sellers Actually series, we're featuring a truly inspiring story that debunks some common myths about the world of Teachers Pay Teachers (TpT). Joining us is none other than Amy Lemons, a pioneering figure in the TpT community. Amy's journey as a TpT seller began in 2011, and she's continued to achieve remarkable success withoā¦
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In May, Meta announced that they would be testing out tiers of their Meta Verified subscription and we canāt NOT chat about it. Episode Highlights What is Meta Verified? Meta Verified Tiers Background My Hot Take Resources Mentioned Stay up to date on Meta Verified Tiers here: https://about.meta.com/technologies/meta-verified/ If you enjoyed this eā¦
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134. TPT Conference FOMO - What to Do if Youāre Not Going
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Today's episode tackles a topic that many of us have experienced ā FOMO, or fear of missing out! Especially when it comes to the annual TPT conference. While these conferences offer unique experiences, not everyone can attend due to various reasons. But don't worry! If you're unable to attend this year's TPT conference in San Diego, we've got you cā¦
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60. If You Only Track ONE Piece of Instagram Data, THIS is the One
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Now itās no secret that there is A LOT of data you get from your Instagram Insights, BUT donāt let that deter you from creating a data-driven strategy for your social media marketing because truly when it comes down to it, there is really only one piece of data you really need to keep your eyes on. Episode Highlights THIS is the ONE Goals and KPIs ā¦
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133. The Diversifying Series: Start Your Own Tutoring Business With Molly Wheatley
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We are back with another guest in our diversifying series! In this episode, I welcome the inspiring Molly Wheatley, a fifth-grade teacher with over a decade of experience who has successfully transitioned into the tutoring business. Molly shares her journey from classroom burnout to creating a thriving tutoring business that not only supplements heā¦
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59. What Happens If You DO NOT Pay Attention to IG Data
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So what happens if you decide that analyzing your Instagram data just isnāt for you? I mean, can it really be that big of a deal. Youāre gonna find out, right now. Episode Highlights The tale of the hamster content creation wheel The tale of missed opportunity The tale of the missing ROI Resources Mentioned Please leave a review on Apple Podcasts sā¦
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132. Diversify Your Teacher Business: All About In-Person PD With Amanda Cardenas
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We're kicking off a series on diversifying with Amanda Cardenas, founder of Mudd and Ink Teaching and cohost of the Brave New Teaching podcast. Amanda chats with me about diversifying her teacher business through in-person professional development. She shares her journey from selling on TPT to discovering her passion for in-person PD and speaking eā¦
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58. IG Data Collection: Time Consuming or Time Saving?
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We all know time is a hot commodity in the teacherpreneur world so I couldnāt create a series around Instagram data without chatting about itās time investment AND itās time saving benefits. Episode Highlights Data Tracking Time Investment Data Tracking Time Savers Join the Post and Profit waitlist: https://fostercontentsolutions.myflodesk.com/waitā¦
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131. 3 Types of Upsells You Should Be Using in Your Teacher Business
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Have you been looking for ways to maximize your sales on TpT, even with some of the limitations on the platform? I know many sellers wish we had a few additional features when it comes to the TpT platform. One feature I wish TpT offered is having access to our customersā email addresses so we can stay connected with them after their purchases. The ā¦
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57. WHY Teacherpreneurs Need to Track Instagram Data
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If youāve been listening for a hot minute or follow me on Instagram, you probably already know Iām all about the data. Because how can we run a profitable business and reach our goals WITHOUT knowing how we are doing with our marketing efforts? So thatās exactly why we are exploring Instagram data all month long here on Schooled in Socials. Episodeā¦
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130. 13 Ways to Diversify Your Teacher Business
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Have you thought about diversifying your teacher seller business to include supplemental income streams? Many teacher sellers, like myself, worry about the uncertainty of relying solely on platforms like TpT for income. However, we know we canāt add on something we pour as much time and effort into as our TpT stores, so what are some options for crā¦
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56. What Do I Sell on Social Media During the Summer Lull?
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The summer might be for community building BUT that doesnāt mean you canāt sell and promote during this time. So letās chat about what you should be selling on social media during the summer lull. Episode Highlights Percentage of Promotion Reflecting on What Works Polling Your Audience Resources Mentioned Episodes 54 and 55 Episodes 10 and 11 Mini ā¦
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129. The Ideal Brain Dump System for Creative Entrepreneurs
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Do you feel like you have 25 tabs open in your brain at all times? If so, you are not alone! As a teacher, business owner, and mom, I feel like I constantly have new ideas, endless to-dos, and random things popping into my head all the time. Now, Iām sure youāve heard about brain dumps before, but finding a brain dump system that works for me has tā¦
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Are you ready to successfully tackle your business goals this summer, even with kids at home? We are quickly approaching summer which means that for many of us, our schedules will be changing. There will be kids at home, summer camps, trips, and, of course, all the everyday summer fun that we look forward to. But even with the change in schedules, ā¦
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55. How to Create a Strong Community During the Summer Lull to Rock Back to School Season
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Back to school season is a big deal for the teacherpreneur community, but it happens to come directly after one of the (if not the) slowest marketing times in our niche, the lovely summer lull. So today weāre chatting all about how you can use the summer lull to your advantage to create a strong community so youāre ready to rock back to school seasā¦
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127. Organize Your Teacher Business With These Spring Cleaning Tasks
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Does spring have you feeling the need to clean, declutter, and head into summer with a fresh start? I always look at spring as a time for fresh starts and a renewed sense of energy, not just for my physical spaces but for my business as well! If youāre ready to head into the second half of the year feeling rejuvenated and with your business organizā¦
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126. Welcome Back! A New Season of Seller Tips, Stories, & Support
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We are so excited to be back with you for a new season of the School of Sellers podcast! After stepping back from the podcast for a bit, Ashley from Team SOS is here with me to catch up with you, share what we have been up to, and kick off an amazing season two. We understand that as teacher sellers, you have a lot on your plate, and we canāt wait ā¦
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54. Summer Social Media Content Game Plan
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Can you believe that summer is right around the corner? Iām sure you are ready to enjoy the sun, go on family adventures, and so much more. BUT, summer does pose an interesting conundrum for us teacherpreneurs as most of our target audience is on vacation. So, what are we supposed to do when it comes to social media content? Thatās exactly what we ā¦
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53. Client Success Story: Hiring a Social Media Manager for You Teacher Business with Jewels K
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If hiring a social media manager has been lingering in the back of your mind, youāre going to love todayās episode where I get to chat with fellow teacherpreneur Jewels K. all about her experience hiring out social media management. Jewels is a CEO, cat mom, and organizational nerd and is known for her multi-passionate mentality in business. From hā¦
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52. Client Success Story: Focusing on One Social Media Platform to Market Your Teacher Business with Kirsten Hammond
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When it comes to marketing your teaching resources on social media, you have A LOT of options. From Instagram to Facebook to Tik Tok and more, it can feel overwhelming trying to do ALL of the things. But it doesnāt have to be that way. Today, my client Kirsten Hammond is joining us and shedding some light on how you can focus on one social media plā¦
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51. Showing Yourself Some Love When it Comes to Social Media Marketing
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If youāve been listening for awhile now, Iām sure you are used to episodes jam packed with actionable tips for you to up level your social media marketing. As we wrap up our Show the Love series this February, I wanted to share a little bit of a different kind of episode with a message I know you need to hear. If you enjoyed this episode, please leā¦
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50. Showing Your Audience the Love: How to Spend Your Time Engaging with Others
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Youāve shown some love to your account, youāve gotten your audience to show some love to you, BUT how do you show your audience some love? How should you spend your time engaging with others on social media? Thatās what weāre chatting about in todayās episode. Episode Highlights Outdated engagement strategies Participate in the conversion Utilizingā¦
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49. Seeing the Love on Social Media: How to Get People to Engage with Your Content
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Weāre continuing our love theme this week by diving into how you can get people to show you their love on social media, aka engage with your content. Episode Highlights Show your audience you know their pain points Create content that asks to be engaged with Foster authentic relationships Resources Mentioned Mini-Social Media Consults: https://caleā¦
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48. Teacherpreneurs Show your Instagram Account Some Love
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Itās February so we are kicking off a monthly series all about love when it comes to social media. So today weāre diving in to how you can show your Instagram account some love to help you reach your big 2024 goals. Episode Highlights Profile Picture Bio Link in Bio Highlights Pinned Posts Graphics Templates Resources Mentioned Episode 4: Let's Do ā¦
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47. Planning Content for the Year Hot Seat with Christa Jones
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Iām so excited to welcome you to the first hot seat episode of the Schooled in Socials podcast where Iām going to work with a teacherpreneuer just like you to gain clarity on their social media marketing. Today, Christa Jones from Enharmonic Education is joining me and we are going to be creating a content plan for her for 2024. Now this plan reallā¦
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46. Everything is Content Part 2: Using Content from Your Resources
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If your mind was blown from last weekās episode on how your life and teaching experience can be content, youāre going to be AMAZED when you hear how much content you can create just from your resources. Episode Highlights Resource listing as content Resource creation as content Resource as content Resources Mentioned Episode 45: Everything is Conteā¦
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45. Everything is Content Part 1: Using Content from Your Life and Teaching Experience
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Do you remember that trending audio āeverything is content, everything is content, donāt forget to film it.ā Iām here to tell you that that audio was not lying. Everything you do as a teacherpreneur is content. And Iām going to prove it to you in todayās episode. Episode Highlights Content From Your Life Content From Your Teaching Experience Resourā¦
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