Lisa Manyon The Business Marketing Architect and President of Write On Creative shares tips for breaking the trance, challenging the status quo, and engaging critical thinking with the values-based, 3-step “Challenge. Solution. Invitation.™” framework to create marketing messages with integrity, improve all communications, and strategically get better results by focusing on PASSION points and painting a picture of possibility. Her strategies are known to create million-dollar results and tri ...
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Everything that’s next - the business podcast by Manyone, is a show dedicated to changing industries. In each episode, one of our designers speaks with an industry executive about how their particular industry is adapting to a world of fast paced change.
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In this episode of Your Message Matters, Lisa Manyon answers the question, "Should I use AI to Create Content?" AI is getting quite the buzz, and a member of the Write On Creative Community asked Lisa to share her thoughts. As promised, the blog post, found on the Ask Lisa section of the Write On Creative blog, can be found here, 'Should I use AI t…
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Today I share the importance of energetically aligning your marketing message and strategy to attract your soulmate clients. There are so many elements that can help solidify and position your business for success, including planning. Strategy, messaging, revenue stream creation, and even repackaging current offers without rebranding. Sometimes a f…
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Copy is queen and strategy is king. Together they can make or break your business. Today I share a bit more about the importance of copy and how you can write better copy to attract your ideal soulmate clients. Remember, your word is your honor. My methodologies help you create marketing messages with integrity and format your content in a way that…
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Your Website is your welcome mat to the world
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Your website is the welcome mat to the world for your business. When you focus on your strategy and messaging, your website can magnetize your ideal soulmate clients. In this episode, I talk about how website reviews can transform your website into an effective tool to attract potential clients and encourage them to take action. You can learn more …
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In this episode, I talk about Write On Creative, Write On Creative Publishing, and the secret of my book, Spiritual Sugar, and the story of how it came to life. You'll learn what inspired me to write this book. You'll also get an inside look at the writing process. Grab your copy here, and I can't wait for you to share your thoughts about it on Goo…
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I’m sharing my free Messenger Quiz with you today – so that you can have a clear understanding of how to apply the Challenge.Solution.In Invitation Framework to create marketing messages with Integrity. This podcast explains: * The Three Messenger Types: Launcher, Leader, and Legacy Creator. * Four Marketing Strategies: Marketing & Copy, Plan & Str…
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Lisa talks about the power of flipping the script in your marketing messages and explains passion points. Why passion points are the exact opposite of pain points Why it is important to know what our client’s problems are Painting a picture of possibility for your clients Avoiding analysis paralysis An explanation of the Challenge. Solution. Invita…
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Marketing With Integrity, With Grace and Ease
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Let's explore the pathway to creating greater sustainability for your company by creating marketing messages that will set you up for long-term success. We share the nine areas for setting yourself up for success: 1. Identifying your Values 2. Create or Refine Your Mission Statement 3. Tell your Story 4. Get clear on who your soulmate clients are 5…
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The Framework for Marketing with Integrity
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Lisa shares her 4 cornerstones for creating long-term sustainable success in your business Exploring the 4 quadrants of marketing: Planning and strategy. It's your copy and messaging, your branding and image, and finally, your publicity and PR Why using pain -points in marketing doesn’t work and why engaging with passion points does Introduction to…
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Camilla Sylvest, the Executive VP for Commercial Strategy and Corporate Affairs at Novo Nordisk speaks with Sonja Lousdal, Manyone's Global Strategy Director for Healthcare, about the megatrends affecting the pharma industry. They discuss how Novo Nordisk is pursuing digital transformation, how COVID-19 has acted as a catalyst to fast-forward it, a…
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... In extended reality for businesses with Richard Ward
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Richard Ward, the head of enterprise filters, virtual reality and augmented reality solutions at Mckinsey and Company, speaks with Hannah Gutkauf, Manyone's lead extended reality strategist about how business can apply creative technologies today to get a competitive and valuable edge.By Manyone
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Lisa Witter, the Co-founder and Executive Chairperson of Apolitical, a peer to peer global learning and intelligence platform for governments discusses what's next for public design with Global Partner at Manyone, Jens Martin Skibsted. They touch on the role design plays in politics and public policy, and the use of human-centred design today.…
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... In freight transportation with Lars Redeligx
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Lars Redeligx, Chief Commercial Officer at Lineas, and Guido Woska, Global Partner at Manyone, discuss the future of freight transportation. Lineas is Europe's largest private rail freight operator, and they look into how rail freight can play a key role in a future with greener transportation?By Manyone
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... In design leadership with Monica Dalla Riva
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Monica Dalla Riva, VP of Design and Customer Experience at Deutsche Telekom, and Guido Woska, Global Partner at Manyone, discuss design leadership; how the role of design in corporations will evolve and how it impacts the future of management in large organisations.By Manyone
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Everything that's next in workspaces. Rasmus Møller Sørensen from Manyone speaks with Mik Strøyberg, the founder and CEO of Good Monday - an office service and management platform. They discuss how Covid has altered the face of work patterns, planning and office setups. With a special focus on the creative industry, they discuss what's next in work…
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Jens Martin Skibsted from Manyone and architect Bjarke Ingels are friends who together share a passion for creating better urban livelihoods. In this episode, they discuss how science fiction plays a big part in designing what's next in urban mobility.By Manyone
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In this episode Guido Woska from Manyone and Jeffrey Goh, CEO of Star Alliance discuss opportunities and related strategies for the future of the aviation business. They touch on topics such as the changing scope of customer service and loyalty, giving you a clearer picture of what the aviation industry might look like in the near future.…
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