Start and grow your very own online business, even if you have a day job and can only work late at night after the kids are in bed. Learn about affiliate marketing, search engine optimization (SEO), drop shipping, online course creation, copyrighting and more. Better still, learn the side-hustle hacks that you need to find time to make your business thrive. On the air since 2009, The Late Night Internet Marketing Podcast, hosted by Mark Mason, helps people just like you build an internet bus ...
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In this podcast I share what I have learned about building a profitable coaching business. If you have a desire to bring about massive transformation in the lives of those you serve and get paid extremely well to do it, this is the podcast for you. Be sure to check out my main podcast, The Cliff Ravenscraft Show, in your favorite podcast directory.
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Boost Your Website's Traffic: 17 Late Night SEO Optimization Secrets Unveiled [LNIM260]
28:01
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Ever feel like your website's stuck in a virtual time warp? I'm Mark Mason, and in this juicy episode, we're serving up a feast of SEO optimization secrets that'll transform your online presence from outdated to outstanding. You'll join me on a thrilling ride through the labyrinth of Late Night Internet Marketing, where I spill the beans on rejuven…
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Explode Your Online Sales By Fixing 7 Common Copywriting Problems [LNIM259]
34:27
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Embark on a transformative journey with me as we conquer the Everest of market communication—copywriting. Together with the wisdom of my friend and copywriting guru Ray Edwards, this episode guarantees an armory of tools and strategies to turn your writing hiccups into triumphs. We dissect the seven cardinal sins of copywriting and with each, prese…
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036 - The Mark Mason Sessions - Session 03
1:30:49
1:30:49
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Below email followup that I sent to Mark following this session: Mark, It was so wonderful to connect with you during our call today. Below, you will find a link to the recording of our session, along with details for our next session. Additionally, you'll find a list of insights and action items that emerged from our discussion today. 📼 Recording …
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Unlocking Profitable Growth: 7 Unique Affiliate Marketing Niches That Set You Apart [LNIM258]
27:12
27:12
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Ever felt like you're just one in a sea of affiliate marketers? Get ready to break away from the pack as we reveal seven under-the-radar niches that could skyrocket your content and commissions. This isn't your average niche advice; we're talking about unique angles that tap into your personal expertise and passions. As a former electrical engineer…
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Amplifying Your Reach: The Magic of Content Repurposing [LNIM257]
33:00
33:00
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33:00
Unlock the secrets to transforming your digital footprint through the art of content creation and repurposing strategies that could redefine your online influence. In our latest episode, we delve into the indispensable role content plays in building trust with your audience, and we equip you with the tools to navigate the challenges of an ever-chan…
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Conquering the Messy Middle: Balancing Dreams and a Day Job with the 12-Week Year Strategy [LNIM256]
28:18
28:18
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28:18
Ever find yourself fighting to keep your dreams afloat in a sea of distractions and day-job demands? This episode peels back the layers of my own struggle as I wade through the "messy middle" of the year, aiming for those 2024 targets. You're not alone in the battle to manage personal projects alongside a career that doesn't always play fair with y…
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Sharpening Digital Marketing Skills with Cutco Cutlery Sales Tales [LNIM255]
31:28
31:28
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31:28
Ever wondered how a set of knives could teach you the fundamentals of sales and digital marketing? Strap in as I take you through a blast from my past, sharpening our skills with the insights I gained from slinging Cutco cutlery across Texas during my college years. You'll hear tales from the trenches of Vector Marketing, where I learned to identif…
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Tuning In: A Plan for Amplifying Your Art or Music on Instagram [LNIM254]
38:24
38:24
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Ever wondered how an independent artist can turn Instagram into their stage, spotlight, and fanbase all at once? That's exactly what we're unpacking today, as we journey through the digital landscape that's redefining music careers. A recent conversation with a friend about his daughter's musical aspirations ignited this exploration into how Instag…
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035 - The Mark Mason Sessions - Session 02
1:32:19
1:32:19
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Welcome to Session Number 2 of "The Mark Mason Sessions." In this series, I am coaching business leader and internet marketing expert Mark Mason, one-on-one, and you'll get to hear every detail of each of these twelve sessions. Over the course of the year, I will work closely with Mark to help him launch his new coaching business through proven met…
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Mastering Online Business Mindset with Cliff Ravenscraft: Transforming Dreams into Reality [LNIM253]
54:36
54:36
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Embark on a transformative adventure with Cliff Ravenscraft, the Mindset Answer Man, as we uncover the profound impact of mindset on personal and business growth. Our candid conversation traverses Cliff's inspiring journey from leading Bible studies to becoming a sought-after coach and speaker, emphasizing the power of conquering fears and setting …
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The Art of Profitable Product Selection on Amazon FBA Wholesale [LNIM252]
33:49
33:49
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Ever wondered what it takes to turn a profit with Amazon FBA? Let's unravel that mystery together! In our latest Late Night Internet Marketing Podcast episode, I guide you through the labyrinth of product sourcing and the pivotal factors that will chart your course towards Amazon FBA profitability. From understanding market demand to utilizing tool…
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Turn Your Amazon Aspirations into Reality with Proven Selling Techniques [SPECIAL]
9:47
9:47
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Imagine turning a summer project into a $50,000 business—that's the reality my son and I experienced thanks to the powerful teachings of Aidan Booth. Now, I'm thrilled to share that Aidan is rolling out his latest course, meticulously updated for 2024, and it's all about successfully selling on Amazon. This episode is for those ready to seize a tim…
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Unlocking Amazon FBA Wholesale Success: A Beginners Guide For 2024 [LNIM251]
34:57
34:57
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Ever wondered if the bustling world of Amazon FBA wholesale could be your next entrepreneurial playground? Buckle up as we guide you through the labyrinth of finding and selling profitable products on the giant e-commerce platform. This episode is a treasure trove of insider knowledge, packed with a checklist of strategies to help you zero in on hi…
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How To Set And Achieve Your Goals -- The 2024 Edition [LNIM250]
40:34
40:34
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40:34
Achieving your dreams and smashing your annual goals might appear daunting, but it's time to turn the tables on disappointment and step into a realm of success. As we hit a milestone with our 250th episode of the Late Night Internet Marketing Podcast, I'm thrilled to bring you a celebration of consistency and a taste of the electrifying announcemen…
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034 - The Mark Mason Sessions - Session 01
1:51:00
1:51:00
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I'm thrilled to announce a new "series" of content within the Cliff's Notes on Profitable Coaching Podcast. This is the first of twelve of The Mark Mason Sessions. In this series, I will coach business leader and internet marketing expert Mark Mason, one-on-one, and you'll get to hear every detail of each of these twelve sessions. Over the course o…
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Finding Success in Online Business: Lessons from Famous Entrepreneurs [LNIM249]
23:02
23:02
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2024: A Year of Powerful Thoughts for Your Online Business Journey In this episode, host Mark Mason shares his plans for the year 2024 and offers powerful thoughts to help listeners with their online business journey. The episode emphasizes the importance of taking massive action, overcoming fear and procrastination, and embracing change. Mark draw…
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Unlocking Business Growth with Email Marketing Strategies (Part 2) [LNIM248]
27:33
27:33
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In Episode 248 of Late Night Internet Marketing, Mark Mason continues from where he left off in Episode 247 discussing the importance of email marketing for online businesses. In this podcast, he shares practical and effective strategies every online entrepreneur should adopt to get the most out of email marketing. **Key points and action items:** …
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033 - Elevating Your Coaching Business: A Deep Dive with ChatGPT
1:25:11
1:25:11
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Today, I'm offering you a front-row seat to a groundbreaking episode – a merging of human intuition and AI brilliance. This conversation isn't just a testament to technology's marvels, but also a dive into my unique approach to connecting conversations and building authentic, no-strings-attached relationships. Here's a sneak peek at what you'll fin…
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032 - The Ultimate Tool for Scaling Your Coaching Business Online: My Kajabi Experience
1:14:19
1:14:19
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In this info-packed episode, I'm joined by my longtime friend and fellow online business expert Ray Edwards to dive deep into why we believe Kajabi is the ultimate all-in-one platform for online business owners. Ray and I take a trip down memory lane to remember the "bad old days" of cobbling together a frankenstein's monster of different tools, se…
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031 - From Probation Officer to Life Coach: Edwin's Transformation Journey
1:43:53
1:43:53
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I'm thrilled to welcome Edwin Soler to the show today! Edwin dedicated 27 years of his life to helping others as a probation officer, where he made a profound impact guiding thousands of clients. Now, he's courageously stepping into a new season and harnessing his gifts to become a full-time coach, speaker, and author. While this transition hasn't …
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030 - A Workshop Where You Can Learn All My Coaching Tools, Techniques and Strategies
1:00:09
1:00:09
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This is a special episode of Cliff's Notes on Profitable Coaching. I'm really excited to share an experience that has been the most influential one in all of my years of coaching - the Free The Dream message. In this episode, I share a conversation with my wife Stephanie where we discus who we are, what the Free The Dream message is, how we are bri…
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Email Marketing Mindset -- Getting Your Head Right Around Email [LNIM247]
15:05
15:05
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In this week's episode of the Late Night Internet Marketing podcast, I want to talk about something that no one seems to ever want to talk about: what's the right mindset for email marketing. I believe this is really important, especially in an era where email marketing is becoming increasingly important. So, in this episode, I share some excerpts …
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Don't Quit Too Soon: The Power of Pushing Through "The Dip (Seth Godin)" When Building Your Online Business [LNIM246]
14:32
14:32
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Hey there, it's Mark Mason, your host for the Late Night Internet Marketing Podcast. Today, I want to talk about something that I see happening way too often in the world of online business: quitting too soon. This is the most common failure mode that I see when people try to start an online business. I've been discussing this for years, but I want…
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Landing Page Tips - Ten Things You Must Do If You Want To Convert Visitors -- LNIM245
24:50
24:50
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24:50
On this episode of the Late Night Internet Marketing podcast, I share 10 essential landing page tips to help you convert visitors. A landing page is a page where you send traffic to, with the goal of getting visitors to take some kind of action. The conversion rate on a landing page can have a significant impact on the profitability of your busines…
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Why Your Website Needs Policy Pages and How To Create Them LNIM244
25:22
25:22
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25:22
In episode 244 of the Late Night Internet Marketing podcast, host Mark Mason delves into the often-overlooked topic of legal pages on websites. Despite the fact that most website visitors never actually read these pages, they serve an important purpose in establishing the legal framework of the relationship between the website and its visitors. Mar…
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029 - When They Ask For STRATEGY, First Check Their STATE and STORY
29:48
29:48
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Several years ago, I realized that my brand, Podcast Answer Man, wasn't fully reflecting the guidance I was providing to those seeking strategies, tools and techniques to [fill in the blank]. That's why I decided to evolve my brand to Mindset Answer Man - to provide a better indication of the kind of advice I was giving. As the result of working wi…
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KPI: The Secret To Achieving Your 2023 Goals LNIM243
22:46
22:46
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22:46
Today we will be discussing the concept of Key Performance Indices (KPIs) and their importance in measuring success. A KPI is essentially a measurable value that shows the progress towards a specific goal. For instance, weight is a common KPI for many people. However, the challenge with this type of KPI is that it is a lagging indicator, meaning it…
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CPA Marketing and 123 Profit With Aidan Booth LNIM242
27:18
27:18
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27:18
In this special episode, host Mark Mason interviews Aiden Booth, the creator of the 123 Profit System. He offers listeners an opportunity to understand more about the course and Aidan himself before deciding to invest in the program. Mark emphasizes that the program is not inexpensive and it would be a significant investment but has incredible pote…
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123 Profit CPA Marketing Opportunity (Time Sensitive) - LNIM241
13:21
13:21
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Hey there, it's Mark Mason. I wanted to make a quick announcement about a product that I've been getting a lot of questions about. It's called "123 Profit" and it's something that I'll be using myself in 2023 as a new stream of revenue or side hustle. I thought it would be a good idea to let others in on it as well, but unfortunately, the cart for …
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Cost Per Action (CPA) Affiliate Marketing Explained - LNIM240
23:25
23:25
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23:25
In this episode, host Mark Mason discusses his plans for getting involved in a program called Get123Profit.com, a CPA affiliate marketing course. He explains the basics of CPA or cost per action affiliate marketing and how it can be used to build a profitable business by sending traffic to affiliate marketing networks that provide qualified leads f…
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Two Kinds Of Affiliate Marketing -- Relationship and CPA Affiliate Marketing - LNIM239
29:53
29:53
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29:53
This week on the Late Night Internet Marketing Podcast, we're diving into the world of affiliate marketing and exploring the two most popular methods. Discover how you can use these strategies to grow your online business in 2023. Join us as we delve into the topic on the Late Night Internet Marketing Podcast. Today on the show, we're discussing af…
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028 - When Your Client Asks For One Thing, But You Sense That There Is A Bigger Conversation To Be Had
1:09:36
1:09:36
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If you ever wondered why I shut down my Podcast Answer Man business and rebranded myself as the Mindset Answer Man, this episode will give greater insight into my decision than I've shared previously. Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching." Kate Nankivell let me know that she would be participatin…
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027 - Creating An Evergreen Marketing Funnel That Will Bring A Consistent Flow of Potential New Coaching Clients
30:12
30:12
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30:12
Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Jennifer Swanson asked the following question: "My coaching is off the side of my desk (and I want it to stay there because I'm doing several things) but it would be nice to have a handful of steady clients, and while word of mouth has been good in the pa…
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026 - Struggle - How Can I Build A Thriving Business If I Can Coach On Almost Anything?
25:19
25:19
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Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Loubna Zarrou asked the following question: "I have been coaching many years but one struggle is how to turn it into a business when you can coach on almost anything." The advice I gave in this episode: First, I shared one of my favorite Steven Chandler q…
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025 - Nine Tips To Secure High Ticket Coaching Clients From Your Podcasting Efforts
42:52
42:52
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42:52
Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Chris Pinckley asked the following question: How can a seasoned or veteran coach, in other words someone who already knows the coaching industry, turn their podcast into a lead generation tool effectively? Talk consistently about the exact topics that you…
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024 - Resolving An Issue With Getting 2nd Calls Booked
47:56
47:56
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My great friend, Deacon Bradley, is a member of my Next Level Mastermind and has been using the Prosperous Coach Method to create new clients. Over the past several months, Deacon has experienced a few scenarios where he has had a hard time with follow-ups after the first complimentary coaching session, specifically getting his potential clients to…
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How Descript Is Revolutionizing The Content Industry - LNIM 238
22:57
22:57
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Are you thinking about podcasting, but feel like it might just be too complicated to get your episodes edited or published? Do you know you need to create more video but you are scared to death of the technology involved. Well, I have good news. The new version of a software solution called Descript changes everything, and it is revolutionizing the…
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Will Artificial Intelligence Destroy The Content Industry -- LNIM237
29:22
29:22
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Is Artificial Intelligence taking over the content industry? Actually, AI created that title for this podcast. I wanted to break down this question of AI and try and understand the future of AI. We've been talking about AI in terms of SEO for a long time. And I think recently one of the concerns people have had is what the role of artificial intell…
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Why You Should Be A Lifetime Learner (Key Tips) LNIM236
15:20
15:20
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In this episode we talk about lifetime learners.By Mark Mason
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There is a big difference between working hard to make some money on line and getting rich quick. These ideas won't make you an instant millionaire, but if you need some quick cash, these simple ideas can have you up and generating cash later this week.By Mark Mason
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023 - The Biggest Opportunity In My Business And I Couldn’t Afford it!
45:30
45:30
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This episode contains just one incredibly powerful story how how my participation within a mastermind group has made my dreams, personally and professionally, become reality. Click here to see the video version of the message included within this episode. If you are full-time self-employed or plan to become full-time self employed within the next 1…
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Avoiding The Advice Monster... I recently had a gentleman enter one of my Clubhouse rooms and he said.... "I'm a little concerned right now about where to go in life. I'm curious about outsourcing ideas beyond people who know me well and I wanted to see if I could get some advice from a coach and professional such as yourself." In this episode, you…
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How To Rank #1 In Google Search in 2022 And Beyond [LNIM234]
32:49
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32:49
]This week on the Late Night Internet Marketing Podcast, I'm going to tell you about the key word strategy that you should use every time before you create a piece of content. All this and more on the Late Night Internet Marketing Podcast.By Mark Mason
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Anyone who calls themself a coach or wants to "become a coach" will need to have a solid answer to the question... "How long have you been coaching?" Before you answer that question again, listen to this episode first! I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast Let's Work Toge…
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Limiting Beliefs - Skiing Whiteface Mountain -- LNIM233
23:01
23:01
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Are limiting beliefs holding you back? Is your online business suffering because you can't see your goals clearly enough? Is your internal thermostat limiting your success? In this episode, I tell the story of Whiteface Mountain and how what happened there could be the key to unlocking your full potential.…
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Getting Banned From Online Marketing Platforms -- How To Manage Your Risk -- LNIM232
30:36
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The risk of getting banned from online marketing platforms and how to manage it. In this episode I tell a story about my Facebook friend Allison. It's a cautionary tale for you and your business.By Mark Mason
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Breaking Down The Perfect Sales Funnel - An Online Guitar Lesson Case Study -- LNIM231
29:31
29:31
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29:31
Ever dream about the perfect sales funnel? In this episode, I tell the story of the perfect sales funnel that I encountered in real life. We break the funnel down, talk about the marketing principles that are used and why thay are effective. We also discuss whether or not the owner of the funnel, Tony Polecastro, should feel guilty about using such…
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Transitioning From An 8 Figure Business To Coaching with Russel Dubree-- LNIM230
39:06
39:06
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39:06
Thinking about starting a coaching business? In this episode, I interview 8-figure entrepreneur Russel Dubree about his piviot to coaching. Understanding why Russel is moving to coaching and how he is approaching his coaching practice will give you insight into your own coaching journey.By Mark Mason
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How To Start A Coaching Business Online -- Business Coaching Tips from Cliff Ravenscraft -- LNIM229
45:55
45:55
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Are you interested in learning how to start a coaching business online? This week I've invited Cliff Ravenscraft to the show to talk about coaching and how to get started with your own coaching business. He is the Mindset Answerman from MindSetAnswerman.com and he reveals some critical information in this episode.…
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The Four Kinds Of Internet Businesses You Can Start In 2022 -- LNIM228
35:54
35:54
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Considering starting an online buisiness in 2022? There are really only four main types of online businesses to choose from. In this episode, we discuss those four types. 03:06 Four Tyoes Of Online Business 04:05 Online Business Type 1: eCommerce 07:35 Online Business Type 2: Online Services 10:33 Online Business Type 3: Software as a Service (SaaS…
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