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Lately it feels as though we’re teetering on the verge of shochu’s day in the limelight. Japan’s indigenous spirit with about as much market and mindshare as the beverage more commonly associated with the island nation – sake – has been gradually demanding more and more attention amongst some many of the world’s most prolific bartenders, mixologist…
 
Thanks for tuning in to Part 2 of our special focusing on the current impact of COVID-19 on the sake and shochu industries. If you haven’t yet listened to Part 1, where we interview a number of significant individuals with unique perspective on the industry here in Japan, that’s a great place to start. You can find that here. Slightly different fro…
 
This week, we’re bringing you a double episode exploring the impact of COVID-19 on the sake industry here in Japan, and how that impact is beginning to reverberate through the international market. The entire nation of Japan, while never undergoing a formal lockdown, was officially placed on State of Emergency status as of April 7th, a state which …
 
Attorney Juliana Bleiberg and Director Max Moody from our Legal and Government Affairs teams joined host Tavarus Hogans on the Pernod Ricard connect podcast to have a proactive conversation around the changing times. Things you will hear in this episode: Hand Sanitizer Cocktails-To-Go 3rd Party Delivery Services QR Codes E-Commerce and more. Tune i…
 
Although we’re all still grounded here in Japan, this week we’re getting off the island for a visit to the great Pacific Northwest to chat with Andrew Neyens, the one-man-band behind Seattle’s Tahoma Fuji Sake. Between stints at some of Toyama’s most exciting and inspiring breweries, including Fumigiku Shuzo (makers of Haneya) and Masuda Shuzo (mak…
 
Take a vacation from the norm and join Whiskey Convivialist Dom Venegas on the PR Connect Podcast, with host Tavarus Hogans. Dom gives us a taste of the tropics as he introduces The Bold Glenlivet Caribbean Reserve. He explains Why this unexpected bold and tropical twist The process in producing TGL Caribbean Reserve Taste profile and drink strateg…
 
With LINK, Pernod Ricard made their first foray into the world of sake. Bringing together the craftmanship and nuance of Chivas Regal with the pioneering spirit of Toyama’s Masuda Shuzo – makers of Masuizumi – the company in charge of many of the world’s most iconic labels in spirits set out to bring an unprecedented proposal to the world of sake. …
 
Here it is! The final installment of our “Know Your Hosts” series, introducing our listeners to the minds and motivations behind Sake on Air. For the first half of this week’s show, we have Rebekah Wilson-Lye in the hot seat. Currently the head of international marketing and public relations for Japan Craft Sake Company, we delve into not only the …
 
To all of our listeners: thank you for your patience. As much as we go out of our way to include awamori as part of the broader shochu conversation, despite many months of listener requests, we have yet to do an entire episode dedicated to Okinawa’s incredible indigenous spirit. Until now! The progenitor of the entire shochu category, the now geogr…
 
As promised, we’re coming right back with Part 2 of our exploration into what goes into paving the way for a brand new sake brewery outside of Japan. We continue our conversation with David Joll, owner and head brewer at Queenstown’s, Zenkuro, along with Matthew Shaw, co-owner and head brewer Melbourne Sake, which if all goes according to plan, sho…
 
It now feels like eons ago when, only just last month, the global sake community seemed to have all flocked to Japan for the final days of the winter brewing season. My how the world has changed… It was during this time that we managed to catch up with David Joll, owner and head brewer at Queenstown’s pioneering sake brewery, Zenkuro, and Mathew Ki…
 
Andrew Weir, brand leader of Aberlour takes us on a journey of this award winning brand. He and Tavarus Hogans discuss: Brand CEP: Louder than words Top facts: • Double Cask, double depth • James Fleming founder story Recent brand news: • Launch of A’bunadh Alba and Top 5 award • Pack restage Social calls to action • Follow @ Aberlour_US • Get your…
 
Jennifer Gerrie, brand leader Lillet sits down with Tavarus Hogans to discuss recent new. ** A French wine-based aperitif, Lillet brings a fruity smoothness to every occasion ** For more than a century, Lillet has been introducing consumers to the apéritif – a refreshing, light drink that’s perfect any time of day. The Lillet Spritz continues this …
 
Saragh Killeen Brand Manager of High End Irish Whiskey, gives us background and history on our beloved HEI portfolio. We discuss: Redbreast Family History and The Redbreast Range Spot Irish Whiskey and Interesting Stories Behind These Marques Midleton Family and Brands Hear about new and exciting things to come in relation to all 3 brands.…
 
Continuing with our Meet Your Hosts series, this week we bring you interviews with another pair from the team here at Sake On Air. First up we have Marie Nagata, interviewed by John Gauntner – a bit of an interesting dynamic, as it was Marie’s participation in John’s Sake Professional Course and the community of sake lovers and sake-curious who sha…
 
Corey Laney and David Lewis unpack the importance of why digital matters in the spirits industry and how we as both supplier and distributor can collaborate with digital advocacy. With the New Jr. Digital Advocacy program embraced by both supplier and distributor we now have local advocates who also champion the importance of why digital matters at…
 
This week we zone in on sake in the U.K. as we welcome the founder and owner of Tengu Sake, Oliver Hilton Johnson to the show. Oliver’s carefully curated portfolio and user-friendly communication are just a handful of the reasons that Tengu Sake has been selected as the Specialist Merchant of the Year in the Sake category for the International Wine…
 
This week it’s time once again to take a moment to get to know the team here at Sake On Air. We first aired one of these episodes back in October (Episode 27), where you got to know Sebastie Lemoine and Christopher Pellegrini; aka, “little Chris”. This week you’ll be hearing from Christopher’s sake-inspired counterpart, Chris Hughes (aka, “big Chri…
 
Trey Zoeller - 8th Generation Master Blender and Founder of Jefferson’s Bourbon Four brand facts/bullets: Jefferson’s pushes the boundaries of the definition of bourbon without bastardizing it, while always tipping our hat to tradition. Of the 19 Jefferson’s expressions, 17 do something more that what most distillers do, which is distill, age, cut …
 
Danielle Beale - Sr. Brand Manager Kenwood Key brand facts/topline bullets: Kenwood Vineyards was established in the 1970s in the heart of Sonoma. On the property is a historic cellar (“the barn”) dating back to 1906 which is where we conduct our tastings to this day Sonoma’s wild nature surrounds Kenwood with its unique geography and diverse micro…
 
What exactly is the scent of sake? For our final episode of 2019, Chris Hughes, Rebekah Wilson-Lye, and Sebastie Lemoine gather to discuss the nature and role of aroma in sake. Seeing as how the smells that we experience impart so much influence on our perception of taste and our associated memories, this is a topic that arguably carries as much we…
 
Finian Sedgwick, Brand Manager - G.H. Mumm, joins Tavarus to tell you 4 key things to know about G.H. Mumm. About The Episode: G.H.Mumm is the fastest growing Super-Premium Champagne in the U.S. and is way outperforming the overall category G.H.Mumm has a game-changing bottle design with the iconic, indented red sash and the striking label-less bot…
 
We’ve been doing this for an entire year (and then some) already! To commemorate we decided to get the entire cast together (minus John, sadly, who was fully there in spirit) to talk about the nature of the show itself, as well as address a few audience and listener questions, in front of a small live audience in Tokyo back on November 25th. The fo…
 
Megan Stroud, Director - Avión and Altos Tequilas, Martell Cognac, and Culture Marketing System, joins Tavarus to tell you 4 key things to know about Tequila Avión. About The Episode: Avión means airplane in Spanish, and this meaning ties closely with our new consumer platform which is all about collecting global experiences and having a borderless…
 
It was right around this very same time last year that we sat down with a whole slew of splendid bartenders and mixologists to discuss shochu following their tour across Kyushu. This week, we’ve done it again! Only this time instead of trying to squeeze a large group into a single episode, we pulled aside a single specialist – the one-and-only Phil…
 
Kate Zaman, Director - New Business Development, joins Tavarus to tell you 4 key things to know about the team + Pernod Ricard’s Gift Guide! About the Episode: The NBD Team focuses on creating symbiotic partnerships with Corporate clients who do not have liquor licenses and do not resell our products The NBD Team has been around for 3 years and has…
 
Sake On Air has taken the show on the road! Well, sort of. The gang isn’t all here, but Justin recently spent a bit of time in the Pacific Northwest and along the way managed to sit down with a few of the individuals helping to shape the future of sake in the region. While in Portland Oregon for the annual Portland Fermentation Festival Justin sat …
 
Kaveh Zamanian, Founder & Whiskey Maker, Rabbit Hole Distillery joins Tavarus to tell you 4 key things to know about the brand. About The Episode: When Kaveh created Rabbit Hole, he set out to build a brand that would serve as the new voice in American Whiskey. All of Rabbit Hole’s recipes were created by Kaveh himself. Rabbit Hole is guided by the…
 
Over the past year of doing Sake On Air, believe it or not, one of the most highly requested show topics that we get from our listeners has been for us to do a deep-dive exploring the backgrounds and stories of your regular hosts here on the show. Originally a bit hesitant – the entire purpose of the show is to provide a voice to those in and aroun…
 
Brand Director of Chivas Regal, Mwanza Lumumba, joins Tavarus to tell you 4 key things to know about the brand: About The Episode: Chivas Regal’s performance to date Celebrating the launch of new Chivas 13 Y.O. and what sparked the idea The partnership between Chivas Regal and Manchester United How Chivas is bringing this new launch to life in both…
 
This week’s episode is especially timely, as Justin managed to squeeze in an interview with Stephen Lyaman to coincide with the launch of his brand new book, The Complete Guide to Japanese Drinks, co-authored together with Chris Bunting, author of Drinking Japan, which released October 1st in the U.S. and is already largely available internationall…
 
FY20 is the year of new for Absolut Elyx – new pack, new platform & claim, new market focus, new campaign, new price point, new programming Elyx has sharpened who they’re for with a laser focused target audience Elyx’s new claim and campaign is “Handmade for Real” which boldly showcases the brand’s superior, handmade credentials Elyx is rolling out…
 
Cody Brailsford is a rather rare breed. Now fuku-toji (assistant head brewer) as of this recording, at Watanabe Sake Brewery, makers of Hourai brand sake in the small countryside town of Hida Furukawa in Gifu Prefecture, Cody has been toiling away in the brewery for well over a decade. As more sake breweries open across the globe, and as breweries …
 
Manager - Prestige Sales, Lisa Marino, joins Tavarus to tell you 4 key things to know about the Pernod Ricard USA’s Prestige Portfolio: The Prestige Division is PRUSA’s route-to-market luxury selling arm. There are 9 key SKU’s within the Prestige stable of brands. The team is focused on high-energy and low-energy accounts as well as brands. The mai…
 
This week’s episode is exactly what the title says: an interview with Shinichiro Shimizu, the president of Shimizu Seizaburo Shoten, better known as makers of the incredibly popular brand of sake, ZAKU. Zaku has taken both Japan and the world by storm in recent years, being awarded top accolades in just about every sake competition under the sun, w…
 
When you start talking sake (or shochu), you don’t get too far in before finding that you need to address koji. That’s what Justin, (big) Chris and Sebastien set out to do this week. As Japan’s magical mold, Aspergillus oryzae, begins to gain traction, not just throughout the world of brewing, but in the culinary realm and the larger movement reexa…
 
About the Episode: Senior Brand Manager of Perrier-Jouët, Kerry Fazal, joins Tavarus to tell you 4 key things to know about the brand: The house was started by Pierre-Nicolas Perrier & Rose-Adélaide Jouët who shared a love of nature & art Perrier-Jouet is renowned for its floral and intricate champagnes Just launching Non-Vintage Blanc de Blancs in…
 
This week John Gauntner takes over as master of ceremonies, as Rebekah Wilson-Lye, Chris Hughes and Justin Potts combine forces to help flesh out an all-important and ever-evolving element of sake that sits at the core of some of the most important conversations: rice types. Aside from just the distinction between sake rice and standard rice variet…
 
About the Episode: PRUSA’s Director of Sustainability & Responsibility, John Tran, gives us a glimpse into a day in his life. In this episode, John talks through 4 key things. Insight into John’s role which is split into 3 parts: Sustainability, Responsibility, and Better Balance What S&R means to PRUSA as an organization including our new strategy…
 
Gerry Graham, Brand Lead of Smooth Ambler Spirits and John Foster, Head of Marketing & Sales for Smooth Ambler Spirits talk all about Smooth Ambler in our latest episode. Award Winning Craft Whiskey Distillery out of West Virginia – the history, what we produce, what we mean to the area, and how this has grown since our partnership with PRUSA Smoot…
 
The rise in sake’s presence at notable restaurants and gastronomic celebrations across the globe in recent years is in no small part due to the individuals that have taken it upon themselves to craft the physical bridges for transport while also blazing new trails in their home territory. Albeit an entirely unintended development (story in the show…
 
As promised, the Sake On Air team’s exploration into the sake-specific Daiginjo and Junmai glassware developed by Riedel continues with an interactive tasting led by Riedel Japan President and CEO, Wolfgang Angyal. Clocking in at roughly 90 minutes, this is by far the longest episode of Sake On Air to-date. Why? There turned out to be just too much…
 
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