How to Reboot Your Life and Make a Solid Documentary Out of it w/ Joe Cross


Manage episode 225511283 series 1354907
By Rinaldo Ugrina, Alex Berman, and Chairman of Experiment 27. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Joe Cross is a filmmaker, entrepreneur, author, and wellness advocate. He directed, produced and was the subject of the award-winning documentaries Fat, Sick & Nearly Dead 1 and 2; authored the New York Times best-seller “The Reboot with Joe Juice Diet” book; and is credited with having accelerated the plant-based eating movement by media outlets including the Wall Street Journal, The Times of London and The Dr. Oz Show. His website,, has become an integral meeting place for a community of millions of Rebooters worldwide. His third documentary film, The Kids Menu, was released in 2016.

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In this episode you'll learn:

[1:52] How’d Joe decide to make a documentary [5:52] How’d Joe come up with the idea of ‘Fat, Sick & Nearly Dead’ [8:30] What was so different about Joe’s documentary [10:40] It’s more about ‘if it works’ than ‘will it work’ [12:03] What’d the ‘Hustle Process’ look like [15:15] What was the business model for selling documentaries [17:10] What was holding Joe back from building his business [18:38] Warning signs before going all-in on a project like this [19:46] Why Joe pulled his movies out from Netflix [21:40] ‘Hindsight is a powerful tool in any business’ [24:30] Joe’s team-management process [27:00] How did Joe find his team

Links mentioned:

Follow @Joethejuicer on instagram & twitter

Follow ‘Fat, Sick & Nearly Dead’ & Joe Cross on Facebook

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