The 4th Key that Every Entrepreneur Misses w/ Andrew Sillitoe


Manage episode 231345280 series 1354907
By Rinaldo Ugrina, Alex Berman, and Chairman of Experiment 27. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Andrew Sillitoe is a business psychologist, speaker, and the author of The 4 Keys. His innovative approach to leadership and work-life balance has earned him invitations to work with a range of global companies, including Pfizer, Nationwide, Virgin, and the BBC. Today Andrew runs the UK's number- one training company for entrepreneurs and business owners who want to succeed in business, health, relationships, and mindset.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at [$1,000 value]

In this episode you'll learn:

[0:53] A little about Andrew’s background [1:54] What's the connection between coaching Hockey players and Entrepreneurs? [3:03] The main reason Entrepreneurs feel overwhelmed [3:51] What makes it susceptible for it to all fall apart [5:19] Suicide rate among Entrepreneurs is up [5:55] What's the advice for an Entrepreneur stressing it out in the early days? [9:50] How to get around the Shiny Thing Syndrome? [11:55] What does Andrew’s business plan look like? [13:08] Mindset - the missing Key that people forget about [17:03] How to scale a coaching program? [18:00] The Main lessons Andrew learned from his father’s journey [22:25] How do you go about fixing the problem of being years behind in your industry?

Links mentioned: The 4 Keys by Andrew Sillitoe ( Connect with Andrew on LinkedIN ( Get Fit to Win Group on Facebook (

Brought to you by Experiment 27. Find us on Youtube (

If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.

136 episodes