Prof Simon Chadwick: How to wield soft power via sport


Manage episode 235041771 series 1924107
By MrRichardClarke. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

1:45 What is soft power? The good cop v bad cop analogy

3:20 How is this used in soft power? The British example

“it is not unusual for the Dept of Trade and Industry to take people from Premier Lcub clubs on business trips”

4:05 The Qatar example

5:45 The concept of Nation Brand. The use of airlines in sponsorship is widespread

8:50 What PSG’s shirt tells us about soft power

PSG ‘overpaid’ for Neymar and it was soft power statement

11:50 “You cannot compete effectively without a social and digital presence”

13:12 The Qatari content around their brand message and how Saudi Arabia has responded

14:55 Is the China strategy - is that soft power in the same way?

18:23 The genesis of China’s sporting strategy, the reporting problems

21:10 Has China’s first five-year plan really achieved its aims

24:54 The two part of the strategy - investing in bring players/coaches and clubs overseas

Why the Chinese government were upset with the initial gold rush around Chinese football

28.32 The link between the Chinese economy and football. Especially given that Trump is spoiling for a trade war with China

31:45 The more considered approach to China rather than the boom or bust

30:50 What are the markers of improvement for Chinese football?

33:54 F1 - the 70’s heyday and the “Eastward pivot”.

37:35 Why Vietnam is the epitome of the change in F1

38:20 How far F1 were behind and how they have caught up

40:52 Is F1 ‘Out of Time’?

42:03 What about the Olympics? Does recent history suggest we need state involvement to bid to host an event

45:24 Could we see a shift of football club currently owned by Americans, moving into Asian hands

47:51 Fan disenchantment and the dangers of disengagement from British-owned clubs because they just can’t compete in modern sport

49:20 The need for a ‘climate change’ summit in football

50:43 The problem of vested interests

51:23 The British government and EU have done nothing to regulate their Leagues. Hence the need for a football parliament.

77 episodes