99 Problems But A Bed Ain’t One: Problem-Solving With Ariel Kaye

Superwomen with Rebecca Minkoff

Bed. We spend a third of our lives there, and yet oftentimes, our beds, or what we put on them, become somewhat of an afterthought.

Ariel Kaye sought to change that. After spending some years in advertising, Ariel came to a point where she was looking for more excitement, and more of a direct way to connect with people. She had always been passionate about interior design and home goods, going so far as to maintain her own blog on the subject in her free time. As she was pondering a change in career, it dawned on her that there were little to no direct to consumer options for bedding. That is when the idea for Parachute Home was born.

Now in its fifth year and about to open the fifth brick and mortar (!), Ariel fondly recalls the early days when she would drive around in her car, delivering orders directly to buyers in Los Angeles.

Growth and success have come with their own challenges. Here Ariel discusses entrepreneurial ups and downs, what makes her passionate about her company, and how at the heart of it all it’s really about building relationships.

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Big Ideas

• The changes that come with viewing your business as relationship-based rather than transaction-based. [15:56]
• The invaluable importance of knowing your customer base well and growing with their needs. [17:27]

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