Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Matthew Porter: How we learned to 'love the darts'
Manage episode 246576504 series 1924107
The importance of running a high-quality event
Keeping the standard high despite the crowded calendar
Growing the PDC Darts event behind a subscription wall on Sky
The peculiar nature of darts - you can’t see the sport even when you are there
The way players have individualised and marketed themselves
The WWE influence over the entrances
The debate over darts’ sporting credibility
Football’s over-reliance on tribalism and lack of interest in marketing the product
Darts players and social media.
The relationship between social media and sponsorship in darts
How they use PDCTV, their OTT channel.
The importance of unofficial content channels
The human side of darts
Prince Harry becoming “a darts influencer”
Why darts is the UK’s most trusted sport
The challenger tour and academy set up
The opportunity to create a gender-neutral sport
The Premier League concept - Thursday night events in provincial towns
Why the PDC will always ‘leave ticket money on the table’
The development of different tournaments and why they are at maximum capacity
The determining factors behind darts’ global growth
Why they did not move into Holland earlier?
Which country has over-indexed and surprised him
The difficulty of expanding into Asia
Will the sport need a stand-out Asian player to make the breakthrough?
Why the future is consolidation