Three thousand years after a chunk of iron the size of Khufu’s pyramid collides with Europa, Jupiter’s sixth moon, an asteroid borne of the collision crashes into Earth’s Arctic ice shelf carrying extraterrestrial microbial life. The first man to come into contact with the microbes hears voices—and then dies. After determining the meteorite originated from Europa, the Global Exploratory Corporation sends oceanographer and biologist, Kathy Connelly, and her crew to the moon aboard the Surveyo ...
Manage episode 263377785 series 1345573
#S2E09 Shelf Impactors™ 'Post Lockdown - The New Age of Brand Optimism' with Mark Grey and Lisa Hastings Markets have dramatically shifted in the last few months especially since the recording of #SE05 Shelf Impactors™ podcast(Pandemic and Consumer Trends related). Upon reflection Mark and Lisa revisit the subject of 'the role of brand' in these unprecedented times: 1. Whats happening - UK v AUS Differences - How the markets are taking differing approaches to combatting and guiding their nations to the 'new normal' 2. The Role of Brands - Age of Optimism - How are brands reacting and communicating. - Data Privacy - The fear of contact tracing and our thoughts on the Govts' approaches and data collection. 3. Creative Focus - What can the Creative Industries expect... - How can we lead and help nuture clients and brands through this uncertain yet innovative time --------------------------------- Additional reference links: Havas Report: https://www.cmo.com.au/article/678525/reports-brands-an-important-role-play-during-covid-19-crisis-they-re-useful/ Mintel Podcast ref. Apple/ Google team up: https://www.mintel.com/blog/podcast/podcast-safety-v-privacy-covid-19-contact-tracing Stylus - Future Thinking Podcast: https://www.stylus.com/futurethinkingpodcast Marketing Week (15th May 2020) - How Brand should lead through change, during and after Covid: https://www.marketingweek.com/brands-lead-through-change-coronavirus/ The Brand Gym (May 21st 2020) - Will Covid-19 Change Everything or Nothing For Brands?: https://thebrandgym.com/will-covid-19-change-everything-or-nothing-for-brands/ --------------------------------- Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/ Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey