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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Tom Middleditch: Eleven Sports, OTT, Watch Together, Piracy, New Territories
Manage episode 267287443 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
TOPICS
What was the state of the OTT pre-Covid-19?
The rights gained by Eleven Sports. Starting in Belgium, Poland, Thailand and Singapore then growing
Becoming the Belgian League’s domestic broadcaster - and why its a game-changer
How does the OTT product differing in different markets? - the importance of localisation
The stability of the stream - the fundamentals
The recipe for taking on Serie C and D in Italy - serving an underserved market with a passionate fanbase that may accept a lower broadcast standard
Why it is not about the big rights all the time.
The opportunities thrown up by lockdown - the acceleration of esports, looking at other rights, behind closed doors games
The Watch Together function - why it was launched two years ago, why it has evolved, and the boost from lockdown
The tricky issue of synchronisation, the VIP function
The acceleration of digital communities because of lockdown
The piracy problem - “It’s part of the reason we left the Singapore market”
The need for broadcasters to unify on piracy.
Data - the problems on traditional llnear TV data and big advantage of OTT in this area
Amazon’s entry into the Premier League market
The way Eleven can use its data
No getting ‘bogged down’ by data
Combatting churn “is tough everywhere” - but is it different in OTT?
How and where Eleven looks outside of football
AI - how it affects production flow and the potential of OTT?
The Netflix UX/UI - I that the blue riband experience? Can this be replicated in sport
The do’s and don’t of set up an OTT channel
The terror of the last-minute crush into live events
Where is OTT going in the next 5-10 years?
94 episodes
Share
Manage episode 267287443 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
TOPICS
What was the state of the OTT pre-Covid-19?
The rights gained by Eleven Sports. Starting in Belgium, Poland, Thailand and Singapore then growing
Becoming the Belgian League’s domestic broadcaster - and why its a game-changer
How does the OTT product differing in different markets? - the importance of localisation
The stability of the stream - the fundamentals
The recipe for taking on Serie C and D in Italy - serving an underserved market with a passionate fanbase that may accept a lower broadcast standard
Why it is not about the big rights all the time.
The opportunities thrown up by lockdown - the acceleration of esports, looking at other rights, behind closed doors games
The Watch Together function - why it was launched two years ago, why it has evolved, and the boost from lockdown
The tricky issue of synchronisation, the VIP function
The acceleration of digital communities because of lockdown
The piracy problem - “It’s part of the reason we left the Singapore market”
The need for broadcasters to unify on piracy.
Data - the problems on traditional llnear TV data and big advantage of OTT in this area
Amazon’s entry into the Premier League market
The way Eleven can use its data
No getting ‘bogged down’ by data
Combatting churn “is tough everywhere” - but is it different in OTT?
How and where Eleven looks outside of football
AI - how it affects production flow and the potential of OTT?
The Netflix UX/UI - I that the blue riband experience? Can this be replicated in sport
The do’s and don’t of set up an OTT channel
The terror of the last-minute crush into live events
Where is OTT going in the next 5-10 years?
94 episodes
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Similar to Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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