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A Summer of Celebrations with guest Barbara Connors

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When? This feed was archived on September 30, 2023 10:07 (10M ago). Last successful fetch was on December 02, 2022 12:48 (1+ y ago)

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Manage episode 283262305 series 2706387
Content provided by Katie Baran. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Baran or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this first episode of 2021, we welcome Barbara Connors, VP of Commercial Insights, to discuss the warm summer months ahead, and the consumer trends that CPGs can expect as we head into the second year of COVID-19 and the impact the vaccine roll out may have on consumers. Barbara walks us through the research the Commercial Insights team has completed to shed some light on what is shaping up to be a Summer of Celebrations. To read more about our Summer of Celebrations, visit 8451.com/summer2021. As VP of Commercial Insights for 84.51°, Barbara is responsible for building relationships with more than 1400 clients across CPG, media & shopper marketing agencies, food associations, food marketers, product licensors and more to leverage 84.51°’s best-in-class insights solutions to drive sustainable growth for their business. She holds a Master of Marketing Research and a Bachelor of Business Administration in Marketing from the University of Georgia.
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24 episodes

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Archived series ("Inactive feed" status)

When? This feed was archived on September 30, 2023 10:07 (10M ago). Last successful fetch was on December 02, 2022 12:48 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 283262305 series 2706387
Content provided by Katie Baran. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Baran or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this first episode of 2021, we welcome Barbara Connors, VP of Commercial Insights, to discuss the warm summer months ahead, and the consumer trends that CPGs can expect as we head into the second year of COVID-19 and the impact the vaccine roll out may have on consumers. Barbara walks us through the research the Commercial Insights team has completed to shed some light on what is shaping up to be a Summer of Celebrations. To read more about our Summer of Celebrations, visit 8451.com/summer2021. As VP of Commercial Insights for 84.51°, Barbara is responsible for building relationships with more than 1400 clients across CPG, media & shopper marketing agencies, food associations, food marketers, product licensors and more to leverage 84.51°’s best-in-class insights solutions to drive sustainable growth for their business. She holds a Master of Marketing Research and a Bachelor of Business Administration in Marketing from the University of Georgia.
  continue reading

24 episodes

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