How to Connect with Your Audience: Copywriting, Communication and Golden Shoes (with Christine Calvert, Text Doctor)


Manage episode 284080619 series 2854492
By Jennifer Lund and CMO. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Christine Calvert has worked with writing and communication for 30 years as a copywriter, a global web editor, lecturer and college professor.
As Norway’s only Text Doctor, she was voted as 2019 best keynote speaker by Confex, holds tons of communication courses, written two books about writing and is working on her third book, as we speak.
In this episode, we talk about:
  • Our mutual love of books
  • How brands can make themselves more human
  • Why corporate B.S. can make your brand boring and what to do about it
  • The story behind her signature golden shoes
  • How anything can be interesting if you find the right angle
  • Why writing to yourself is a mistake and why you should write to a persona instead
  • How to find your own voice and make it heard
  • Why the customer journey is a misnomer - there's no such thing as a linear buying process

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You can connect with Jennifer on Linked In and Twitter @jenniferlund
You can connect with Christine Calvert on LinkedIn or email her at

12 episodes