How SuitShop’s tailored customer experience led to a perfect product-market fit


Manage episode 292957549 series 2802437
By Andrew Lowry. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

SuitShop might come from humble beginnings, but you’d never know that looking at them today. The men’s formalwear brand is an incredible example of a digitally native brand that’s grown by prioritizing the customer every step of the way. That started with crafting a great online shopping experience, but it has also meant a surprise pivot to retail and groundbreaking new approaches to omnichannel selling. SuitShop’s success comes from a willingness to shift, bend, and change based on customer behavior. This conversation is a masterclass in product-market fit, and the ways that brands build trust with customers in the lead up to one of the biggest days of their lives.

86 episodes