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David Saltzman joins our host, Diane Helbig for a discussion of the application of story theory to advance the sales and marketing opportunities for companies. David is a 20-year nationally-published monthly columnist, accomplished stage and keynote speaker, and a seasoned marketer. For the past 15 years, David has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships. As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus the story their clients use to win business and attract customers.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

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