How We Turned Tote Bags Into Talk Triggers at a National Design Event

The Experience Is Personal Podcast

In this episode of The Experience is Personal, host Mark (Chief Marketing Growth Officer at Kimlligraphy) shares how a nationwide design event used hand-lettered tote bags to turn a simple giveaway into a meaningful, highly engaging brand experience — across five major cities. You’ll learn: - How we used live calligraphy to create conversation and connection - Why simplicity — when done right — can outperform flashy event gimmicks - The psychology of “talk triggers” and how to build them into your event - How we scaled a premium experience without sacrificing quality Whether you're running a large-scale activation or an intimate brand moment, this episode is a reminder that thoughtful, personal details are what guests remember. 🎧 Tune in and see how one name at a time can shape the way people feel about your brand. 📥 Need help making your next event unforgettable? Download our free Event Bundle at kimlligraphy.au/free-event-bundle-kimlligraphy — filled with inspiration and strategies to bring your brand experience to life through personalisation.