The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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245. Julie McAllister on Is It Cake? and Building a Sweet Business
Manage episode 498423233 series 2946651
Content provided by Emily Landers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Landers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of How’d She Do That?, host Emily Landers welcomes cake artist and entrepreneur Julie McAllister, whose hyper‑realistic confections have captured the attention of food lovers, design enthusiasts, and Netflix viewers alike. From working in advertising to launching her namesake cake business, Julie shares how she discovered cake artistry, built her brand from scratch, and landed a spot on Is It Cake?—where she wowed judges and viewers with jaw-dropping edible illusions.
Whether you’re an aspiring creative, a baking enthusiast, or simply curious about how to turn a niche hobby into a thriving business, Julie’s story is packed with insight, humor, and inspiration.
How Julie transitioned from marketing into cake design
What goes into creating hyper-realistic cakes (think oysters, citrus trees, handbags!)
Behind-the-scenes details from Is It Cake? for Netflix
Building a brand and business from scratch
The highs and lows of entrepreneurship in the food space
Growing a client base and creating viral, high-impact content
Teaching workshops, taking creative risks, and what’s next for Julie
Julie McAllister Cakes: juliemcallistercakes.com
Follow Julie on Instagram: @juliemcallistercakes
Watch Is It Cake? Season 3 on Netflix
Book a cake or workshop: Contact Julie
Website: howdshedothatpodcast.com
Instagram: @howdshedothatpodcast
Listen & Subscribe: Apple Podcasts | Spotify
363 episodes
Share
Manage episode 498423233 series 2946651
Content provided by Emily Landers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Landers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of How’d She Do That?, host Emily Landers welcomes cake artist and entrepreneur Julie McAllister, whose hyper‑realistic confections have captured the attention of food lovers, design enthusiasts, and Netflix viewers alike. From working in advertising to launching her namesake cake business, Julie shares how she discovered cake artistry, built her brand from scratch, and landed a spot on Is It Cake?—where she wowed judges and viewers with jaw-dropping edible illusions.
Whether you’re an aspiring creative, a baking enthusiast, or simply curious about how to turn a niche hobby into a thriving business, Julie’s story is packed with insight, humor, and inspiration.
How Julie transitioned from marketing into cake design
What goes into creating hyper-realistic cakes (think oysters, citrus trees, handbags!)
Behind-the-scenes details from Is It Cake? for Netflix
Building a brand and business from scratch
The highs and lows of entrepreneurship in the food space
Growing a client base and creating viral, high-impact content
Teaching workshops, taking creative risks, and what’s next for Julie
Julie McAllister Cakes: juliemcallistercakes.com
Follow Julie on Instagram: @juliemcallistercakes
Watch Is It Cake? Season 3 on Netflix
Book a cake or workshop: Contact Julie
Website: howdshedothatpodcast.com
Instagram: @howdshedothatpodcast
Listen & Subscribe: Apple Podcasts | Spotify
363 episodes
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Similar to How'd She Do That?
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
continue reading
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