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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen earl ...
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Become a more inventive, imaginative you. Every week, Guy Raz (creator of How I Built This) leads a deep dive conversation with someone at the top of their game. From conquering stage fright to learning to be more present and focused, you'll learn how each guest mastered their craft and ultimately became more successful in life. The result? An arsenal of tools and techniques you can apply to your own life and work, allowing you to harness your talent and become a better version of yourself. ...
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From the creator of How I Built This, host Guy Raz invites you to listen in as he talks to leadership experts and the visionary leaders of some of the world's biggest brands. Along the way, you'll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn't make it into their company bios, and valuable lessons for anyone trying to make it in business.
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Advice Line with Ariel Kaye of Parachute Home
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Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps. Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator…
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When Staying Small Works: Richard Graeter
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In a world where scale is, for many, their north star, Graeter's Ice Cream stands out by doing things the old-fashioned way. Richard Graeter, the fourth-generation leader of this iconic family business, talks to Guy about the century-old process that makes their ice cream so special—and why they refuse to give it up. Unlike the huge companies that …
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‘Tiger King’ Creator on Joe Exotic and Watching a Murder-for-Hire Plot Unfold Before His Eyes
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Eric Goode is a filmmaker, conservationist, and a former nightclub owner. His Netflix docuseries Tiger King, about zookeeper and convicted felon Joe Exotic, became a massive cultural phenomenon at the start of the pandemic. In this episode, Eric joins Guy to discuss his eclectic career path - from pinning dead flies to canvas as an eccentric young …
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When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late at night were standards like pizza or Chinese food. He had a sweet tooth, and he craved warm, homemade chocolate chip cookies. So he took matters into his own hands and started making and delivering cookies to st…
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Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals. Today, we meet Vico, an industrial designer in southern California who's launching a crowdfunding campaign for his patented ergonomic desk. Then Iyin, a Baltimore-based product specialist seeking to b…
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'The Decency Quotient' in Leadership | Ajay Banga
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What does it take to create a winning culture in the workplace? For Ajay Banga, who transformed Mastercard, success is built on more than intelligence and emotional awareness. For him, it's the "Decency Quotient" that is an essential factor in fostering an environment where people feel supported, respected, and empowered to succeed. And, as he tell…
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Mark Foster (Foster the People): I Delivered Pizza and Worked Graveyard Shifts for Years Before ‘Pumped Up Kicks’ Blew Up
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1:14:32
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Mark Foster is the frontman for Foster the People, which rocketed to fame in 2011 on the strength of their very first single, ‘Pumped Up Kicks’. Mark talks about growing up as a pastor’s son in Cleveland; nearly joining the military but choosing instead to move to L.A. to pursue his music dreams; falling into addiction and getting sober; feeling af…
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Banana Republic: Mel and Patricia Ziegler
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With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it into stylish clothes, and sell them in a setting that felt more like a safari than a store. With a retro- feel catalog that turned shopping into an adventure, Banana Republic caught the attention o…
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Advice Line with Holly Thaggard of Supergoop!
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Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their brands. Today, we meet Christina, the founder of a Cincinnati cookie business who is trying to bake her business to the next level. Then Philadelphia-based engineer Andy introduces a …
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Simple Change, Big Return: Sonic Drive-In's Cliff Hudson
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In today's fast-paced corporate world, the pressure to specialize is immense. But what if focusing on one expertise isn't the key to success? Cliff Hudson, author of Master of None, challenges this very notion, arguing that versatility, not specialization, is the real path to leadership. Hudson's own life story is a testament to this belief. Growin…
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Ellie Goulding: From Writing Acoustic Songs in Her Bedroom to Making Smash Pop Hits like “Burn” and “Lights” (2023)
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Singer Ellie Goulding has had 35 different songs chart in the UK, the most of any female artist ever. In this conversation from 2023, Ellie shares how she first broke out of her shell performing original songs to her college classmates. She also talks about finding her own sound by using her unique voice in collaboration with some of the biggest pr…
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In 2013, Nick Green set out to solve a vexing problem: in many parts of the country, it’s hard to get access to healthy groceries. As a solution, Nick and his co-founders launched an e-commerce mashup of Whole Foods and Costco, where members purchase healthy foods online at a discount. When it came time to ask venture capitalists for funding, dozen…
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Advice Line with Jim Koch of Boston Beer Company
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Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit. Today, we meet Kim, whose tropical-inspired apparel company in Florida is venturing into the rum market. Then Llance from Washington, who is taking his tea-bag-soup-broth business national. And Ami, wh…
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From Lab to C-Suite, Then Turning Around a Startup, ft. George Scangos (Biogen)
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For George Scangos, the art of decisive leadership is part of his biology, you could say. Scangos is a former lab researcher who rose to the top of the biotech world. Transitioning from a biology researcher at Yale to a pharmaceutical executive, his journey is a testament to the power of interpersonal skills and strategic thinking. As the CEO of Bi…
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Kenan Thompson: How an Atlanta Kid “Manifested” a Mighty Ducks Role, Starred at Nickelodeon, and Became SNL’s Longest-Running Cast Member (2023)
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Kenan Thompson (Saturday Night Live, Good Burger, Kenan & Kel, All That) is perhaps the most consistently funny TV performer of his generation. He’s the longest-running SNL cast member, and is beloved for early roles in Good Burger, D2: The Mighty Ducks, and the TV shows All That and Kenan & Kel. In this conversation from 2023, Kenan joins Guy to t…
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Tara Bosch wasn’t always considered a likely contender for success. At 21 years old, she dropped out of college the summer before her junior year and moved in to her grandmother’s basement. But, with a gummy bear mold from Amazon and a sugar-free candy recipe she tinkered to perfection, Tara got to work on a wild vision: she would create a global c…
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Harry’s and Warby Parker co-founder Jeff Raider joins Guy on the Advice Line, where they talk with three founders grappling with strategic decisions. Today we meet Uli, who’s trying to balance multiple revenue streams for her Los Angeles-based gelato business. Then Travis in Boulder, who just hired his first employee for his upstart package deliver…
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Why Uncertainty Matters: Margaret Heffernan
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Margaret Heffernan, an entrepreneur, CEO, executive leadership coach, and author of six books, delves into her often counter-intuitive insights on consensus-building, and decision-making. She and Guy discuss her book, Uncharted: How to Map the Future, where she explains why attempts to predict the future, even with today's AI and Big Data technolog…
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Bjork: The Icelandic Superstar on Being a Child Prodigy, the Power of Nature, and How to Stay Creative (2022)
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Bjork, a singular artist whose work extends beyond music to include acting and conceptual art, discusses her career and artistic vision in this wide-ranging interview from 2022. She talks with Guy about forming her unique vocal style; recording her first album at 11 years old; her album, Fossora, which features a bass clarinet ensemble; and why she…
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Specialized Bicycle Components: Mike Sinyard
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Mike Sinyard helped put mountain biking on the map. In the 1970’s, he founded Specialized Bicycle Components to do exactly what the name suggests: sell high-quality bike parts. He eventually decided to make his own models, becoming a pioneer in the industry by designing the first mass-produced mountain bikes. By the 1990’s, Specialized was pulling …
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BONUS: Brand Building Live at Cannes Lions
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What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out. Jim spent more than two decades at Procter & Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P&G’s Global Marketing Officer. Today, he consults with businesses large and small, a…
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Vuori founder Joe Kudla joins Guy on the Advice Line, where they work through business challenges with three early-stage founders. Today we meet Laurie, a Florida-based physician with savings to invest back into her fashionable scrubs company. Then Brendan, who wants to bring his Irish handbags to the American luxury market. And Steve in Colorado, …
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