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Welcome to the Digital Profits podcast brought to you by 2100 Digital. Where you’ll learn how to grow your business faster using paid traffic & SEO. Each episode will feature a breakdown of digital marketing trends and answers to your burning questions that will provide actionable takeaways to make your marketing better. So join us, Ben Page, Ray Sawvell and Blake John, as we guide you on your journey to higher profits. Remember to join the Profit Squad at joinprofitsquad.com And get ready t ...
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In this thought-provoking episode, the Profit Squad delves into the evolving landscape of Artificial Intelligence (AI) and its transformative impact on our personal and professional lives. They touch on the latest AI advancements like Jasper, GPT 3.5, GPT 4, and consider the future of AI-integrated tools. They also discuss the influence of Search G…
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Ever wondered about the untold story behind Google's search results? Join the Profit Squad in this episode as we unravel the latest buzz: Google's introduction of Notes, a feature allowing users to leave comments in search results. Discover the nuances of Google's attempt to blend user insights with search results, creating a collaborative search e…
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In this eye-opening episode, the Profit Squad dives deep into the world of market research, giving you actionable tips and tricks to stay ahead of the game. They kick-start with why social listening matters more than ever and how you can leverage competitor reviews to excel in your niche. They also give you an inside look at their toolbox, revealin…
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The Profit Squad spills the tea on accelerating business growth. They tackle the often misunderstood world of PPC advertising and SEO, and how these two powerhouses can work in unison to drive a powerful influx to your business. They also debunk some myths surrounding Google Ads and hint at why it's a billion-dollar platform. Did you know there's a…
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The Profit Squad unravels the mysteries of SEO in this insightful episode. They dive deep into the importance of sessions, clicks, and revenue/leads as key indicators of your SEO strategy's success. But did you know that local businesses can substantially influence their Google rankings? And it's not what you might think. They also challenge widely…
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How does paying for each click on an ad translate to skyrocketing brand awareness and a healthy return on investment? The Profit Squad delves into the captivating world of Pay-Per-Click (PPC) advertising, a game-changing tool for boosting your business growth in this episode. Get a sneak peek into the secrets of building effective Google Ads campai…
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Have you ever wondered how to make your business more discoverable online? Join Ben and Blake of the Profit Squad unravel the mysteries of Search Engine Optimization (SEO). With over 90% of online journeys starting with a search, understanding SEO is paramount. The Profit Squad demystifies SEO, revealing its pivotal role in driving organic traffic.…
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The Profit Squad shares a treasure trove of strategies to launch a local service business, even with limited resources, in this episode. Learn how to create a buzz without a hefty ad budget by leveraging social media, Google My Business, and local communities. Establish a strong digital presence through platforms like Google Business Profile and Fa…
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Are you ready to supercharge your business growth? Join the Profit Squad as we delve into cutting-edge AI technology transforming search engines. In this episode, we unravel the potential of Microsoft's Search Engine Experience and Google's Gemini. These powerful tools extract invaluable insights, refine training data, and master complex formulas. …
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In the ever-evolving digital landscape, website migrations are inevitable. But are you prepared to tackle the challenges they bring? Website migrations can encompass a variety of changes, from hosting and domain name shifts to CMS changes and complete redesigns. But here's the kicker: a smooth migration requires expertise. Experience matters when i…
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Are you curious about the secrets behind transforming a behavioral healthcare organization's pay-per-click campaigns into a roaring success? Join the Profit Squad as we team up with Sandstone Care, a national behavioral healthcare provider. In this episode, we share our expertise in managing Google and Microsoft Ads for Sandstone Care, guiding them…
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In the world of treatment center marketing, digital strategies hold the key to success. We explore the importance of data-driven decisions and hyper-targeting to make the most of your marketing budget. Join us for an insightful episode where The Profit Squad uncovers the crucial role of digital marketing in driving admissions for treatment centers …
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Are you looking to enhance your digital presence and drive more local traffic to your business? The Profit Squad conducts an in-depth audit of a real company and shares valuable insights and strategies to optimize the company's digital presence. Blake emphasizes the importance of data gathering using tools like Semrush and Screaming Frog for the SE…
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Are you frustrated with your marketing efforts falling short of expectations? In this thought-provoking episode, the Profit Squad dive deep into the world of data-driven marketing with expert insights. Join us as we explore the challenges faced by businesses, uncover key metrics to track, and reveal strategies to diagnose and overcome marketing obs…
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Ready to supercharge your digital marketing strategies? In this episode, the Profit Squad discusses the rapid evolution of AI in digital marketing. Google's AI Bard now provides real-time accurate responses, while GPT has advanced significantly, even passing the bar exam. Marketers must position their products strategically to compete in the AI-dri…
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What does it take to be a successful digital marketer? How can you build a marketing team that excels in today's competitive landscape? In this episode, we dive into the world of digital marketing, exploring the importance of core values, specialized expertise, and the ever-evolving skills needed to thrive in this field. Recruiting a digital market…
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Ben Page is joined by Ray Sawvell to discuss the tradeoff between hitting CPA (cost per acquisition) goals versus hitting MQL (marketing-qualified lead) goals in PPC campaigns. They explain how optimizing for efficiency can cause businesses to miss out on revenue opportunities, limit testing, choke off funnel growth, and fail to factor in lead qual…
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Ben Page and Blake John discuss the importance of creating an SEO strategy that not only increases traffic and rankings but also grows marketing qualified leads (MQLs). They highlight common factors that cause failed SEO strategies and stress the need to measure the right Key Performance Indicators (KPIs) to achieve business outcomes. Ben and Blake…
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Ray Sawvell and Blake John join Ben Page to discuss the importance of competitive intelligence in digital marketing. They start by highlighting how often the competitors that clients bring to marketers are different from their digital competitors. The team then explain why competitive intelligence is important and how it can help businesses underst…
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Today's topic covers vital trust between digital agencies and their clients. Our hosts Ben, Ray, and Blake discuss key points that can help strengthen the relationship between both parties, such as open communication, honesty about challenges or opportunities for improvement, realistic expectations in terms of time and money constraints, avoiding e…
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Ray Sawvell and Blake John join Ben Page to discuss how to create an effective marketing budget. They examine the pros and cons of different channels, from paid search to organic search, and the importance of risk mitigation in budgeting. They also share tips for double-downing on winners in Google Ads and advice for budgeting for SEO initiatives b…
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Welcome to the first episode of the Digital Marketing Strategy Podcast with Ben Page, Ray Sawvell, and Blake John of 2100 Digital, where they discuss the impact of AI on digital marketing strategy in 2023. They dive into current trends such as Jasper's $125 million Series A funding round at a $1.5 billion valuation and Chat GPT public release, whic…
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Welcome to the Digital Profits podcast! Where you’ll learn how to grow your business faster using paid traffic & SEO. Each episode will feature a breakdown of digital marketing trends and answers to your burning questions that will provide actionable takeaways to make your marketing better. So join us, Ben Page, Ray Sawvell and Blake John, as we gu…
  continue reading
 
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