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With the Great Indian Marketing Show, Aadil Bandukwala and Kaushik Satish bring you stories and experiences of marketing leaders behind some of the most pioneering brands in the world. They aim to uncover not just what marketers do, but how. And to do it in a way, that's fun, creative and compelling. The show cuts through the jargon, eschews the 30,000 feet view and gets to the brass tacks. At the end of every podcast, we want you to walk away discovering something new; something that adds v ...
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Welcome to Belong.co's Podcast Channel - Accelerate, where we bring you India Inc.'s Who's Who to interact on all things business and talent.
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Cracking Virality among GenZ with Krafton India's Marketing Leader, Srinjoy Das
49:29
49:29
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49:29
In this episode of The Great Indian Marketing Show, we sit down with Srinjoy Das, the driving force behind BGMI's success and Associate Director of Marketing at Krafton, the powerhouse behind Battlegrounds Mobile India (BGMI). 🎮 Srinjoy takes us behind the scenes of Krafton’s masterful marketing strategy and reveals how they’ve transformed BGMI int…
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The Art of Storytelling in B2B, with CMO @ IBM India and South Asia - Tuhina Pandey
36:34
36:34
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36:34
Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates. Together, they explore: Mastering the Marketing Ladder: Insights on how to ascend with grace …
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Everything from Ads to SAAS, with CMO @ Kyndryl, Debur S Balamurali!
34:20
34:20
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34:20
Ever met a coder who transformed into one of the industry's most revered CMOs? Enter Debur S Balamurali. In this riveting episode of The Great Indian Marketing Show, we unravel Bala's extraordinary odyssey from the world of tech to the heights of advertising and SaaS. Tune in as we dive into: From Code to C-Suite: Bala’s incredible journey from tec…
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How to build an exceptional B2B Brand? With VP, Marketing @ Zoho: Praval Singh
38:02
38:02
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38:02
Discover the magic behind B2B brand marketing with none other than Praval Singh, VP of Marketing at Zoho, as we uncover what truly puts the 'Oho' in Zoho. Aadil Bandukwala dives deep into Praval's inspiring journey from agency founder to tech marketing maestro. In this episode, we explore: Mastering B2B Branding: Praval’s strategies for building a …
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Driving revenue in B2B Marketing, with CMO @ Airtel Business: Kaustubh Chandra
58:30
58:30
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58:30
Aadil dives into a compelling conversation with Kaustubh Chandra, CMO at Airtel Business, as he reveals the secrets behind driving growth, boosting revenue, and fostering a fearless company culture. KC takes us through the intricacies of B2B marketing strategies across enterprise, mid-market, and SMB segments, and shares his insights on seamlessly …
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Karen Holland - Vice President Marketing, Asia Pacific & Japan at Dell
29:03
29:03
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29:03
This episode features Karen Holland - Vice President Marketing, Asia Pacific & Japan at Dell. In this role, Karen is responsible for building Dell’s brand, thought leadership, and value proposition across the region and supporting business growth. She leads APJ marketing strategy, demand generation, direct and channel marketing, digital and social …
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Nilesh Singh, General Manager, Le Méridien Maldives Resort & Spa
38:05
38:05
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38:05
With more than 20 years of experience in the hospitality industry within the Asia Pacific, Nilesh is an accomplished hospitality executive. Nilesh over the years has had career stints with The Oberoi Group in India, The Ritz Carlton in Indonesia, and St. Regis in Singapore and Malaysia. Nilesh is currently General Manager of the recently launched L…
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Wendy Lu - Product Marketing Leader, Sense
30:56
30:56
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30:56
If you have ever hired, led, or been part of a marketing team — you already know that one of the most impactful roles in an organization — and yet one of the toughest to hire — is product marketing. But how does one hire truly exceptional product marketers? How should you structure the role? And how do you measure their impact? To answer all this a…
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Leandro Perez - Vice President and Chief Marketing Officer, APAC at Salesforce
41:57
41:57
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41:57
Leandro Perez is VP and CMO of APAC at Salesforce, where he leads marketing end-to-end for the region, including Australia, Vietnam, Philippines, New Zealand, Singapore, India, and Greater China. Prior to this role, Leandro drove global corporate messaging for the company and partnered closely with CEO Marc Benioff to drive content and messaging fo…
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Sai Ganesh - Brand Marketing Leader, Dunzo
26:14
26:14
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26:14
Sai Ganesh is Brand Marketing Leader at Dunzo, India's leading hyperlocal delivery service provider. Founded in 2014, Dunzo started off as a small WhatsApp group and gained so much popularity that it rapidly scaled into a full-fledged business. In January 2021 Dunzo raised $40 Million from existing investors including Google, Lightbox, Evolvence, a…
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Anshuman Kumar - Director of Global Brand, Intuit
46:35
46:35
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46:35
Anshuman Kumar is the Director of Global Brand and Corporate Communications at Intuit, and previously Global Head of Employee Engagement at HCL Technologies. A believer in collective storytelling, Anshuman led the charge to help establish Intuit as an employer of choice by empowering employees to evangelize and amplify Intuit’s culture. This unique…
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Angad Soni is the Founder and CEO of Sepoy Beverages, India's leading and award-winning premium mixers company. The rise of premium spirits and cocktail mixers is one of the hottest alcohol trends in years creating a new culture of mixology and a surge in worldwide sales. Angad joins us on this episode to talk about his motivation for starting Sepo…
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Nischal Shetty is the Founder and CEO of WazirX, India's largest cryptocurrency exchange. Founded in 2018, the company capitalized on the rising tide of retail traders investing in cryptocurrencies to power its growth. WazirX today boasts over 6.5 million users across its platform. Nischal joins us on this episode to talk about his journey and the …
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Nidhi Hola - Director Integrated Marketing, Microsoft
27:06
27:06
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27:06
Nidhi Hola is Director of Integrated Marketing at Microsoft, and was previously Senior Director of Marketing at GoDaddy. With over 21 years of experience in strategy and marketing, Nidhi brings a solid combination of creative and analytical capabilities, including helping companies build market entry and customer acquisition strategies, test new gr…
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Arvinder Gujral - Managing Director South East Asia, Twitter
49:15
49:15
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49:15
In this episode, we converse with Arvinder Gujral - Managing Director Southeast Asia at Twitter. Arvinder is responsible for growing Twitter’s business across Southeast Asia. His responsibilities include strategic leadership and business planning, executive engagement with customers and partners, business development, and cross-functional alignment…
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Harish Narayanan - Chief Marketing Officer, Myntra
30:12
30:12
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30:12
Harish Narayanan is CMO of Myntra, and previously, Head of B2B Marketing for Youtube APAC. At Myntra, Harish leads charge across brand, digital, category, content and loyalty programs, and is responsible for enabling external fashion brands leverage Myntra's platform to grow their businesses. In this episode, Harish talks to us about the role of ma…
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Sid Shakdher - Chief Marketing Officer, Disney + Hotstar
25:28
25:28
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25:28
Sid Shakdher is Chief Marketing Officer and Executive Vice President of Disney + Hotstar and previously was Head of Marketing at Amazon India for the Home / Hardlines category. At Disney + Hotstar, Sid leads consumer business where he drives business strategy, consumer acquisition and lifecycle growth, product and content strategy and more. In this…
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Andy Raskin on Strategic Narrative and Positioning
30:28
30:28
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30:28
Andy Raskin helps CEOs align their teams around a strategic narrative. His clients include CEOs at dozens of companies backed by top venture firms including Andreessen Horowitz, Sequoia Capital and GV. Andy's 2016 post titled The Greatest Sales Deck I’ve Ever Seen has nearly 3 million views and has been embraced worldwide as a foundational framewor…
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Sunil Suresh - Chief Marketing Officer, MakeMyTrip Group
29:28
29:28
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29:28
Sunil Suresh is Chief Marketing Officer of MakeMyTrip Group and previously was Chief Marketing and Strategy Officer at Capillary Technologies. At MMT Group, Sunil leads a 100+ member team, cutting across brand, media, content and creative, performance marketing, mobile marketing and more. In this episode, Sunil gives us a deep-dive into how his tea…
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Aditi Chauhan - Director of Marketing, NI (National Instruments)
24:08
24:08
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24:08
Aditi Chauhan is Director of Marketing at NI (formerly, National Instruments), where she leads a global team of marketers, overseeing field, campaign and channel-marketing efforts for the NI brand. In this episode, Aditi gives us a breakdown of the company’s latest rebranding, launched bang in the middle of a pandemic, and walks us through what she…
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Jessie Paul - CEO, Paul Writer (Former CMO, Wipro)
51:16
51:16
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51:16
Jessie Paul is a marketing strategist and CEO of Paul Writer, a marketing advisory firm, and previously CMO of Wipro Technologies. In this episode, Jessie reveals her framework for how brands should pick causes; secrets to a great CEO-CMO equation, and outlines how marketing should be held accountable.…
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Rajdeepak Das - Chief Creative Officer, Leo Burnett - South Asia
1:05:56
1:05:56
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1:05:56
Rajdeepak Das is the Chief Creative Officer of Leo Burnett - South Asia and previously Executive Creative Director of BBDO India. Rajdeepak is the creative force behind several iconic campaigns of this decade, including Amazon's 'Aur Dekho', Bajaj V and 'Roads that Honk' for HP Lubricants.
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Sujit Janardanan - Head of Marketing - India, Google Cloud
46:16
46:16
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46:16
Sujit Janardanan is the Head of Marketing for Google Cloud's India business and previously VP Global Marketing and Communications of Aranca, and prior to that was part of the initial team that led growth for AWS's India business. In this episode, Sujit talks to us about his role at Google, the key drivers of their extraordinarily successful partner…
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Unny Radhakrishan is the CEO of Digitas India, a global marketing communications and technology brand from the Publicis Group. He was previously Chief Digital Officer at Maxus (now Wavemaker), where he built Maxus as the first media agency in the GroupM system to have integrated capabilities in Digital Media, Creative, Social, Technology and R&D. W…
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How Engineers Can Be Future Ready - With Tilak Doddapaneni
31:44
31:44
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31:44
In a rapidly evolving field like technology, L&D departments need to work closely with engineering leaders to understand how to best upskill their employees and utilize this effectively to benefit the organization. Tilak Doddapaneni, Publicis Sapient’s Executive VP offers his advice in our latest podcast that discusses future-ready engineers, on ou…
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Talent Acquisition Strategy & Business Alignment - With Richard Waag
30:36
30:36
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30:36
The four key elements that drive talent acquisition strategy and business alignment is first, aligning strategy. Once the strategy is aligned, how do you go about segmenting roles. Then about branding to attract, moving on to managing a pipeline. And finally, assessment and selection. Here with Belong's Chief Evangelist Aadil Bandukwala is the Pres…
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Cross-learning between CX & HR: Re-imagining people function & relationships - With Abhishek Sen
25:58
25:58
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25:58
On one hand, there are internal customers who buy your organisation's value, and on the other hand, there are external customers who buy your offering. What binds and aligns both of these two different people sets? We have with us Abhishek Sen who converses with Belong's Chief Evangelist Aadil Bandukwala on Cross-learning between Customer Experienc…
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What color do you seek, selective bias & a need for a colourful lens - With Anuranjita Kumar
27:54
27:54
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27:54
Tune in to a fascinating conversation between Aadil Bandukwala and Anuranjita Kumar Managing Director HR, International Hubs at Royal Bank of Scotland (RBS) on our freshest podcast as they talk ColourMatters on Belong's official audio channelBy Rishabh Kaul & Aadil Bandukwala
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Building FinTech on a platform of collaboration - With Niki Luhur
23:06
23:06
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23:06
The term of the year 2019 seems to be 'platformification', so what could this means from a Financial services/ Digital Identity/ cyber security perspective? Niki Luhur, the Chairman of Indonesia Fintech Association & CEO, VIDA, shares his insights with Belong's Chief Evangelist Aadil Bandukwala. Take a listen!…
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Diversity and inclusion. The need for a transformative culture - With Smriti Krishna Singh
24:04
24:04
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24:04
Even though the case for diversity is pretty obvious, the reality has been abysmal. People have started to take the right steps in this direction. What are your three most crucial pieces of advice to business leaders who are trying to drive decision and make this a reality in their companies today? Join Belong's Chief Evangelist Aadil Bandukwala wh…
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