Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required. Music by The Se ...
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168: How Aftersight Raised $20K in 20 Days (and Fired Up Their Board + Donors)
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41:34What if your next big fundraising win wasn’t about adding more grants, galas, or gimmicks, but about simplifying and believing it could work? In this episode, I’m joined by Kim Wardlow and Penn Street from Aftersight, an incredible organization supporting the blind and low-vision community through accessible media, podcasts, and programs. They shar…
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170: The Rule-Breaker’s Guide to Year-End Fundraising
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19:18If you’re done following the same old fundraising playbook, the polite one that keeps your goals small and your growth stuck, this episode is your permission slip to break the rules. In The Rule-Breaker’s Guide to Year-End Fundraising, I share how safe, “board-approved” strategies are quietly capping your potential, and how modern fundraisers are r…
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169: The Fear of “Bugging” Donors (and What It’s Really Costing You)
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20:43If you’ve ever hesitated to hit send, make the call, or follow up because you didn’t want to “bug” your donors, this episode is for you. That fear isn’t really about your donors, it’s about you. It’s your ego trying to keep you safe from rejection, discomfort, or embarrassment. But every time you let that fear win, you lose more than a donation. Yo…
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GoFundMe Responds After Nonprofit Pushback [BONUS Ep\
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7:09GoFundMe launched a new “Nonprofit Pages” feature — automatically creating donation pages for over 1.4 million nonprofits across the U.S. without direct consent -- here's the latest update on the pages being unpublished and de-indexed. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofit…
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Consent, Compliance, and Control: Why GoFundMe’s Auto-Created Pages Are a Trust Crisis [Bonus Ep]
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7:43GoFundMe launched a new “Nonprofit Pages” feature — automatically creating donation pages for over 1.4 million nonprofits across the U.S. without direct consent. If your organization never set up a GoFundMe campaign, you might still have a live, searchable page collecting donations right now — with funds routed through the PayPal Giving Fund and a …
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Breaking: GoFundMe Created 1.4 Million Nonprofit Pages — Is Yours One of Them? [BONUS Ep]
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11:21GoFundMe recently created more than 1.4 million donation pages for U.S. nonprofits — many without notice or consent. In this episode, Christina Tzavaras Edwards unpacks what this means for your organization, your SEO, and your donor trust. You’ll learn why these pages exist, how to check if your nonprofit has one, and the key pros and cons of keepi…
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167: The Retention Wall: Why Nonprofits Struggle to Keep Donors (and How to Fix It)
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18:27Getting new donors feels exciting, new names, new gifts, fresh energy. But if you can’t keep them, you’re stuck on the hamster wheel. In this episode, I talk about the retention wall, why most nonprofits struggle to keep donors giving year after year, and how to fix it. We’ll unpack why first-time donors ghost you, what for-profit brands get right …
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166: The 5 Email Types Every Nonprofit Needs To Drive 2x–9x Campaign Funding
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26:02You don’t need to send more emails. You need to send the right ones. In this episode, I’m breaking down the five email types every nonprofit must use if you want to double, triple, or even 9x your campaign results. These aren’t random updates or long newsletters that no one reads. Each type has a specific role in moving your donors from curious to …
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The fear of “bothering” donors has nonprofits sending fewer emails than Sephora sends about mascara. And you know what that means? Fewer emails = fewer donations. In this episode, I’m pulling back the curtain on why silence in your donor’s inbox is way more damaging than showing up with short, story-driven emails. I’ll tell you why Patagonia, Old N…
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164: From 17 to 114 Donors: Missouri’s National Veterans Memorial’s Record-Breaking Email Campaign
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33:37I had the pleasure of hosting Michael Murphy, Director of Development at Missouri’s National Veterans Memorial, and one of my Purpose & Profit Club® members. Michael’s story is proof that you don’t need decades of fundraising experience to see major wins with email. In fact, in his very first nonprofit role, he took one of my frameworks, Easy Email…
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163: Stop Sending Newsletters: Why They Don’t Raise Money
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14:56Nonprofit leaders love to default to newsletters - long, clunky, “Fall Update”-style emails stuffed with program blurbs, raffle announcements, and event reminders. But newsletters don’t raise money. In fact, they train donors to skim, ignore, or unsubscribe. In this episode, I break down why newsletters flop, what you should be sending instead, and…
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162: 10 Email Secrets That Turn Opens into Donations
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16:48
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16:48Most nonprofits underestimate the quiet powerhouse sitting right in front of them: email. In this episode, I’m sharing 10 proven strategies to transform your inbox into your most reliable fundraising engine. From reactivating lapsed donors to priming your biggest asks, I’ll walk you through the data-backed reasons email outperforms social and direc…
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Most nonprofit leaders play it too safe. In this episode, I’m pulling back the curtain on why a little “healthy delusion™” might be the missing ingredient in your fundraising and leadership success. You’ll learn why being overly realistic can quietly cap your revenue potential, and how the right dose of ambitious, slightly unreasonable belief in yo…
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Something is missing in your recipe for success. Not a tool. Not a strategy. But something deeper: your inner grit. This isn’t about hustling harder or pushing yourself until you burn out. It’s about the strength you draw on when you’re tired, when the campaign feels heavy, when the grant report is due, and when your to-do list is longer than your …
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159: The #1 Mistake Fundraisers Make With Modern Campaigns
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18:58This episode is for the nonprofit leader doing “all the right things” (you’ve got peer fundraisers, events, email blasts, major donor asks) but you're still not hitting your campaign goals. Sound familiar? It’s not your fault. It’s your foundation. I recorded this episode fresh off the launch of The Purpose and Profit Club®, and after talking to so…
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158: The Real ROI of Human-Centered Fundraising Events with Joey Goone
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54:43Joey Goone is back, and I couldn’t be more excited to have him return to the podcast. If you’ve ever felt like your fundraising events are starting to blend together, or you’re craving something more intentional, joyful, and authentic, this conversation is your permission slip to shake things up. Joey is the President of Utopia Experience, and hone…
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157: How 10 Minutes a Day Can Unlock Six-Figure Gifts
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18:15I’m back from a month in Greece, sun-soaked, inspired, and wildly energized, and there’s one theme that keeps showing up in every single conversation I’ve had since: 10 minutes can change everything. In this episode, I’m sharing the power of micro-bravery. Not hypotheticals, but real stories. A client who made one 10-minute thank-you call and creat…
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156: Where You’re Undermining Your Best Work
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16:10Most nonprofits wait for permission: a grant panel, a sponsor, an award to tell them they’re the best. This episode flips that script. Today, I share why it’s time to claim your brilliance, boldly articulate what makes you exceptional, and anchor your authority before anyone else does. From a five-star Airbnb in Greece to awkward sponsor meetings w…
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155: You Don’t Need a Celebrity: You Need a Social Street Team®
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29:18Everyone’s chasing the wrong spotlight—and in this episode, I explain why. You think you need a Grammy winner to post your fundraiser, but what you actually need is a solid campaign and a Social Street Team® to spread it. I share real stories of big-name flops, what gets campaigns to convert (hint: it’s not fame), and how to build a movement of ali…
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154: Charity: Water Ambassador Kayla Houchin Raised $147K—And Proved a Movement Can Start with One Person
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48:31What if your birthday could change lives? In this episode, I sit down with Kayla Houchin, founder of Sonder Bakehouse, a passionate fundraiser, and a longtime advocate for Charity: Water. Kayla shares how a book and a single birthday campaign turned into over $100,000 raised (and counting!) to bring clean water to communities worldwide. We talk abo…
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153: What Smart Nonprofits Are Stealing from E-Commerce: The Campaign Engine That Replaces 3 Staffers
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24:57What if your next major hire isn’t a person, but a system? In this episode, I pull back the curtain on the “NextGen Fundraising Engine”, a proven campaign system that replaces the need for a marketing coordinator, development associate, and monthly giving manager. If you’re stuck in a cycle of burnout, chasing one-off donations, or hiring your way …
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152: You’ve Hit a Plateau. Now What?Why the $500K–$2M range is the danger zone—and how to grow past it faster with next-gen strategy
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30:47Feeling stuck at $200K? Plateaued at $500K? Are you wondering why you can’t push past $1M even when your mission is solid and your team is working nonstop? In this episode, I explain why nonprofit revenue stalls — and more importantly, how to move beyond it. From outdated donor funnels to board bottlenecks, this episode offers a smarter system for …
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151: NextGen Fundraising: What to Do When “What You’ve Always Done” Stops Working
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28:30If your fundraising strategy still runs on 2010 logic, this is your wake-up call. In this episode, I break down the concept of NextGen Fundraising—not just for Gen Z, but for every generation of donor who now expects fast, friction-free, modern giving experiences. I share why traditional tactics are burning you out, why your board doesn’t need anot…
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150: Donors Are Shoppers Now. Is Your Nonprofit Ready? with Salvatore Salpietro
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48:49Donors don’t act like traditional donors anymore—they act like digital shoppers. And in this episode, Salvatore Salpietro, Chief Community Officer at Fundraise Up, joins me to break down exactly what that means for your nonprofit. This isn’t about throwing shade. It’s about meeting donors where they are—on their phones, on the go, and expecting the…
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149: 10 Reasons Why Your Board Isn't Helping You Fundraise
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29:04You keep hoping your board will step up and help fundraise. They say they will. But when campaign crunch time hits, you get silence. Crickets. And you're stuck doing it all. In this episode, I walk you through the real reasons your board isn't fundraising — and it’s not just because they’re busy. From fear of rejection to outdated event mindsets, I…
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148: The 7-Minute Rule: For Fundraisers Who Hate Failing
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23:15Ever pour your heart into a campaign, emails sent, donors hyped, and an event planned, only to hit a wall? Donations stall, goals aren’t met, and suddenly, it feels like you failed. This episode is your permission slip to pause, reflect, and bounce back stronger. In part two of the mindset series, I’m sharing a concept I coach clients on weekly: Th…
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147: The 7-Second Rule: For Fundraisers Who Take Every ‘No’ Personally
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22:11You know that moment when someone doesn’t reply to your email, or a donor backs out, or you get an unsubscribe notification—and suddenly, your stomach drops? Rejection stings—it hits hard and can hijack your momentum fast. In this episode, I’m sharing something I’ve been coaching on behind the scenes: The 7-Second Rule. It’s a mindset tool to help …
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146: Why Nonprofit Fundraising Campaigns Stall & How to Fix It
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23:04Your campaign launched strong—emails out, ambassadors ready, social posts scheduled. And then the momentum vanished. You’re not alone. I’m sharing what no one prepares you for: the messy middle of your fundraising campaign. That moment when things slow down, energy dips, and you start asking, “Where is everybody?” If it feels harder to move donors …
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145: You're Not Supposed to Do This Alone: Grow Faster with Digital Ambassadors
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24:48If you're still fundraising alone, this episode will change everything. Whether you're a solo shop executive director, a part-time founder, or running a million-dollar organisation, one thing is clear: you're not meant to do this work alone. In this episode, I’m walking you through exactly how to grow faster using digital ambassadors—aka your passi…
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144: Stop Parenting Your Board: How to Recruit, Retain, and Lead Like a CEO
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46:23If you’ve ever felt like your board is holding you back—or worse, like you’re stuck asking for permission to lead the organization you’re working so hard to grow, you’re not alone. In this episode, I'm joined by Sabrina Walker Hernandez, founder of Building Better Boards, to dig into why so many nonprofit CEOs get stuck parenting their boards — and…
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143: Stop Blending In and Find Your Fundraising Edge
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28:57
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28:57Ever feel like your nonprofit is saying all the “right” things but still not growing the way you want? In this episode of The Purpose & Profit Club®, we’re flipping the script on what you think is the problem. It’s not visibility or the economy—you’re blending in. You’ll leave this episode with the motivation—and permission—to say what only you can…
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142: Motivation vs. Commitment: What You Actually Need
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25:39Are you waiting for motivation to strike before you write that email, make that donor call, or launch that campaign? In this episode of the Purpose & Profit Club® Podcast, I break down the sneaky trap nonprofit leaders fall into when we rely too much on either motivation (which feels good but disappears fast) or commitment (which can quickly turn i…
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141: The 100% YES Method: The Energy That Closes the Gift
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22:19This episode is one of those had-to-record-it-right-away moments. I’m sharing a mindset shift that will completely change how you approach donor outreach, fundraising campaigns, partnerships, and even your emails. It’s called the 100% YES Method—and once you understand it, you’ll never pitch or plan the same way again. Inspired by a little league c…
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140: Fundraising, Legacy & ALS with Live Like Lou + Sisters of St. Francis
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31:33What happens when you mix a powerhouse ALS advocate, a faith-driven advancement leader, and a whole lot of heart? You get this conversation. Recorded live at GiveCon, presented by Bloomerang and QGiv, I sat down with Wendy Faust, Executive Director of Live Like Lou Foundation, and Jen Waning from the Sisters of St. Francis, and let me tell you—it w…
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139: How a Retirement Community Raised $5M in 18 Months
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38:27What makes a retirement community more than just a place to live? How do you build a culture so strong that residents, their families, and even local businesses want to give back? This week, we’re live at GiveCon, presented by Bloomerang and QGiv, with the Bridgewater Retirement Community team—and trust me, their fundraising approach is something s…
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138: From AI to Bold Asks: 10 Nonprofit Marketing & Fundraising Trends Shaping 2025
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32:18The nonprofit world is shifting fast, and if you want to stay ahead in 2025, you can’t rely on last year’s strategies. After attending and speaking at GiveCon, I took a step back to really absorb what’s working—and what’s not. From AI-powered donor outreach to bold fundraising asks that work, I’m breaking down the 10 biggest nonprofit marketing and…
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137: The 2 Skills You Need to Raise 5 Figures Every Time You Fundraise
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35:27Nonprofit fundraising doesn’t have to be a guessing game or a long, drawn-out, exhausting process. Yet, so many nonprofit leaders struggle to hit that $10k+ mark every time they run a fundraiser. If you’ve ever felt like fundraising is an uphill battle, you’re not alone—but it doesn’t have to be this way. In this episode, I’m breaking down the two …
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136: Part-Time Executive Director? How to Raise Enough to Go Full-Time (and Quit Your Day Job)?
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30:13You’ve poured your heart into your nonprofit, spending nights and weekends building programs, rallying volunteers, and making an impact—yet, there’s still not enough funding to quit your day job and go all in. Sound familiar? So many nonprofit founders get stuck in this exact cycle—working tirelessly but never quite breaking through to a fully-fund…
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135: It’s Not Your CRM: 3 Real Reasons You’re Missing Your Fundraising Goals
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24:56If you’re not hitting your fundraising goals, it’s easy to think the problem is your CRM, website, or donation platform. But switching tools won’t fix a broken strategy. I see so many nonprofits stuck in a cycle of blaming their tech instead of addressing the real issue—how they’re engaging donors and running campaigns. In this episode, I’m breakin…
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134: Funding Red Flags: When Grants Disappear & Other Signs Your Strategy Needs a Shift
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26:07Grants disappearing overnight? Funding feeling more uncertain than ever? If the recent federal grant freeze had you panicked, you're not alone. Traditional nonprofit funding strategies aren’t as secure as they once were, and it’s time to rethink how your organization brings in revenue. I’m breaking down the biggest funding red flags I’m seeing righ…
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133: How a VA Can Save Your Sanity & Scale Your Impact with Sara Wiles
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45:02Ever feel like your to-do list is never-ending? Nonprofit leaders, founders, and busy professionals are juggling way too much—and it’s keeping you from the work that actually moves the needle. That’s why I brought in VA expert and business coach, Sara Wiles, to talk about a total game-changer: hiring a virtual assistant. We’re breaking down exactly…
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132: Breaking the Board Barrier: Why Outdated Leadership is Costing You Millions
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32:52Let’s talk about something that’s quietly draining your nonprofit—outdated leadership. You know the kind… the board that plays it safe, resists change, and clings to “what’s always worked” even though it’s clearly not working anymore. And guess what? It’s costing your mission millions. In this episode, we’re calling it out: playing small is the big…
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131: Ditch The Gala: Fundraise Smarter, Faster, and Bigger
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31:20Let’s talk about galas. The often over-the-top events that take forever to plan and leave you feeling more drained than excited, and leave you thinking “Is this even worth it?” If so, you’re not alone. In this episode, we’re having an honest chat about why these big fundraising events can do more harm than good. Raising more money doesn’t have to m…
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130: Get Your Board on Board or Get Left Behind
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29:04Nonprofits, it’s time to rethink how you approach growth. The challenges you’re facing—the rising costs, donor fatigue, and constant burnout—aren’t going to be solved with the same old strategies. In this episode, I discuss why traditional fundraising methods fall short and how you can flip the script with bold, modern solutions. I am covering dono…
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129: Creating Influencer Partnerships on Zero Budget: The Secret to Fundraising Success
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38:27Today, we’re talking about a game-changer: influencer partnerships and why they’re the fastest, most impactful way to raise funds, build awareness, and grow your nonprofit—without spending a dollar. If your nonprofit isn’t already tapping into the creator economy, you’re leaving money (and so much impact) on the table. I’m breaking down how free in…
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128: Old School Fundraising Won’t Get You New School Money: What to Do Instead
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45:17Today we’re breaking down why traditional fundraising isn’t cutting it anymore. Donor habits have shifted, motivations have evolved, and clinging to outdated tactics like galas, auctions, and 5Ks is holding your organization back. Here’s the hard truth: what worked a decade ago now delivers diminishing returns. Donors today want connection, impact,…
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127: Raising Major Funds Without a Social Media Audience
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25:25In this episode, we’re talking about Fast-Track Fundraising—how to raise more money, even if your social media audience feels tiny (or non-existent!). I’m sharing the bold strategies that helped nonprofits crush their Giving Tuesday goals—like one small organization raising record-breaking dollars with less than 1,500 followers. We’ll also take a c…
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126: 10 Key Trends in Nonprofit Fundraising & Marketing for 2025
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28:35There are 10 trends that are revolutionizing nonprofit fundraising in 2025 and beyond. If you're ready to build unstoppable donor movements and you're ready to break revenue plateaus, you're in the right place. If you follow these trends, you will see increased growth, increased donor engagement and retention, and of course, donations. So grab a pe…
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125: 5 Reasons Donation Plateaus Happen & How to Fix Them
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25:29In this episode I want to talk about plateaus – every organization, every business ever has experienced some flavor of a plateau. For a lot of nonprofits, it sounds a little bit like this: Your campaign started strong, donations were rolling in, you are feeling excited because you can just feel the buzz. But then, like clockwork, it just flatlines.…
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124: 3 Questions Every Donor Asks Before They Give
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24:14Today I’m sharing the the three questions every donor asks—whether they say them out loud or not—before they decide to give. Understanding these questions is a game-changer for creating campaigns, writing appeals, and connecting with donors. If you’ve ever felt stuck crafting the “perfect” ask or struggling to connect with your audience, this episo…
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