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Making It is a show about building great businesses in Egypt, produced by Enterprise, the daily brief on all matters business, finance, and economics. Each episode brings you a one-on-one sit-down with a CEO or founder at the top of their game. They are leaders at the helm of businesses going through different stages of growth and they discuss with us the issues they face, the challenges they have to overcome, and what it takes to “Make it.”
 
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In 20 years of working in private equity, Hossam Abou Moussa has seen the makings of great businesses across industries in Egypt and other emerging markets. At Actis, he is a partner in the private equity business, as well as chief operating officer of the unit. Actis is one of the leading investors in emerging markets, and currently operates rough…
 
Hend El Sherbini took over her mother’s testing facility MK Lab in Egypt and rebranded it to Al Mokhtabar in 2004, with the intention of providing affordable and quality testing beyond Cairo. 16 years later, El Sherbini sits atop Integrated Diagnostics Holding, a merger of Al Mokhtabar and Al Borg. IDH is the first Egyptian company to list on the L…
 
Ali ElFakharany got hooked on sports data as a university student, and the blog he started to analyze the Egyptian Premier League blossomed into a company in 2017. But the local market was not ready for Arqam’s services, and so Ali turned to Europe. In 2019, Arqam was acquired by UK-based Statsbomb in a share swap agreement that retained Arqam’s te…
 
Hisham Shawki and Nancy Zayed launched MagicCube in 2014 with the intention of eliminating the redundancy of hardware-based security currently used in mobile and IoT devices. The primary target of their technology is the USD 48 bn POS hardware market, a strategy that attracted investments from Visa and CIB’s VC arm CVentures. Beyond financial servi…
 
With brick and mortar retail seeing declining growth in developed markets fueled by competition from e-commerce, Majid Al Futtaim tells a story that might look a little different in emerging markets. Malls here still see growing popularity and Majid Al Futtaim’s retail brands are household names in Egypt and the region. Ahmed Galal Ismail led Majid…
 
If your business sells time — yours or your team’s or both — then this week’s episode is for you. Lawyering is perhaps the world’s second-oldest profession — and the source of endless jokes, the vast majority of them (pleasantly?) tasteless. Today’s episode features a lawyer — and an awfully nice one, at that — but think of him as a stand-in for ev…
 
The majority of Egypt’s population are unbanked and have no access to financial services. Thanks to fintech players like Fawry, this is changing quickly — and for the better. When Ashraf Sabry founded Fawry in 2008, he knew he wanted to leverage his experience and technology in a business that had recurring revenue. Flash forward and, a decade late…
 
Zooba sells taamiya, not falafel. When Chris Khalifa launched Zooba in 2012, the goal was to elevate Egyptian street food from cheap, delicious, everyday sustenance to a global brand. By 2020, Zooba’s value proposition had already shaped a loyal following at home and abroad with branches in Egypt, a franchise agreement in the GCC, and a New York ou…
 
The Enterprise Show is an Egypt-focused business, policy and pop culture talk show, produced by Enterprise, the daily brief on all matters business, finance, and economics. Each episode will see us sit down with interesting and impactful business leaders, policy-makers, and cultural icons to discuss their life's successes, failures, and their views…
 
Omar Hagrass, CEO of Trella On this week’s episode of Making It, we remotely sit down with Omar Hagrass, the CEO and co-founder of Trella, a digital trucking marketplace. The company’s application acts as a hub for shippers and carriers, eliminating the time-consuming and inefficient manual process of using brokers. Trella is a relatively new compa…
 
Hoda Mansour, Managing Director of SAP Egypt and Frontier Markets Hoda Mansour was twice recognized by Forbes as one of the most influential businesswomen in the Middle East for her work in SAP in the UAE, Oman, and Egypt. SAP’s Enterprise Resource Planning (ERP) software is among the most widely used across the world, at a time when the livelihood…
 
Algebra Ventures Managing Partners Tarek Assaad and Karim Hussein From a background of senior positions at multinationals, Algebra Ventures Managing Partners Tarek Assaad and Karim Hussein are driven by a belief that tech and entrepreneurship can enable tangible change in a region where basic services can often be major inconveniences. Established …
 
Sahar Salama, Founder and CEO of TPay Mobile In a country with low banking penetration and high mobile adoption, Sahar Salama saw a business opportunity in creating a payment solution through telecom operators. She used her experience at Link Development to create a direct operator billing model and launched TPay Mobile in 2014. Launched in Egypt, …
 
Having served as Executive Advisor for Microsofinance at Banque du Caire and then as head of the microfinance and SMEs division at the Bank of Alexandria, Amro Abouesh believed in private sector financing as a means to enable social mobility within the low income sector of society. By founding Tanmeyah in 2009, Amro effectively launched private mic…
 
Laila Sedky and Adel Sedky, Founder and CEO of NOLA As Founder and CEO of one of the most recognizable brands in the confectionary business, Laila and Adel understand the business of selling happiness. Their tenure at Nola saw them grow the brand beyond the flagship store in Zamalek to a confectionary giant with 25 stores across 7 cities. From lead…
 
Mohamed El Kalla, CEO of Cairo for Investment and Real Estate (CIRA). As the head of one of the largest private sector education operators, El Kalla is someone who understands the business of education. He has seen the seismic shifts in the industry over the past few decades: from family-owned businesses to corporations, from Cairo and Alex to the …
 
TAM Gallery, formerly Arts Mart, started off as an online gallery that aimed to give new artists a chance to break into the Egyptian art world. Fast forward less than a decade later, TAM has three arms each aiming to give new artists and entry into the commercial world — and to bring new potential buyers into the market. The online gallery is still…
 
If you’ve ever been starving in Egypt without a kitchen anywhere in sight, it’s likely that you’ve tried a snack by Edita. Since its founding in 1996, the maker of such brands as Todo, Molto, Bake Rolz and Twinkies, expanded its product offering, grown its manufacturing capacity, and has even launched a factory in Morocco. It did this during the ec…
 
Hazem Moussa will forgive you if you’ve never heard of Sarwa Capital, because unless you’re a finance geek (like us), Sarwa is hardly a company whose name you’ll hear every day — even though there’s a reasonable chance Sarwa has been involved in your financial life one way or another. They own Contact Cars (the website and the car finance business)…
 
After taking over the helm at Azza Fahmy back in 2006, Fatma Ghali, along with her sister Amina, built on the legacy of their mother, spearheading the expansion of the brand outside of Egypt and added a contemporary perspective to the company’s designs. They established a foothold in the European market through collaborations with leading fashion d…
 
Karim Awad started at EFG Hermes as an analyst and rose to become the head of EFG’s high-profile investment banking unit — a job he held until he was tapped to run the firm as Group CEO in 2013. In an industry known for its outsized egos, Karim is Scottie Pippen, the consummate team player from the 1990s Chicago Bulls. In this week’s episode, Karim…
 
Seeing the rapid growth of digital assistants, Abeer El Sisi and Karim El Sahy co-founded Elves in 2016, along with Ahmed Kassem. They looked at the deficiencies in current digital assistants and realized the human element was still needed. By efficiently connecting people with human assistants, Elves’ AI platform learns from these interactions and…
 
After a ten-year run leading a high-end retailer of imported food in Egypt, Jalal Abu Gazaleh nearly fell off a cliff when the devaluation of the EGP saw prices skyrocket, inflation go through the roof — and an effective ban on imports put in place. In today’s episode, Jalal talks with us about how he built the business from a one-desk meat importe…
 
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