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The Growth Machine Marketing Podcast is your go-to resource for learning how to grow your business through Content Marketing, Search Engine Optimization, Advertising, Social Media, Email Marketing, and more. Each week, your host Amanda Natividad will share lessons from the Growth Machine team, a 7-figure marketing agency, or lessons that guests have learned through growing their own businesses. Whether you're an experienced marketer looking for new techniques to try, or a complete newcomer t ...
 
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show series
 
In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content. They discuss: How SEO knowledge can make you a better writer Why SEOs and writers also need empathy to be effective What we wish clients and marketers knew about SEO When it’s time for you to focus on…
 
Here’s a milestone for the Growth Machine team: our first unblinded case study! Ben Siegel, CEO and co-founder of Scholars, joined us in a webinar where he talks about Scholars’s content and marketing strategy. We edited this webinar into this week’s 25-minute episode. Enjoy! Show Notes 1:21 - Ben Siegel, CEO and Co-Founder of Scholars, talks about…
 
Impulse purchases are just a story we tell ourselves. Stewart Hillhouse, Head of Growth at Customer Camp, joins the show to tell us why. He explains: it’s actually a series of experiences that ultimately trigger customers to purchase. And in the end, “impulse purchase” is the excuse given in the event a purchase doesn’t work out. Stew and I also di…
 
If you work in content marketing, you know John Bonini. He’s the Director of Marketing at Databox, and he also owns the widely popular Some Good Content Patreon, where he distills expert yet tactical advice for content marketers at ever level. He joined us on the show to discuss: How journalism informs good marketing Brand content that has a point …
 
One of the questions we hear most is: How do you hire and manage content services when you yourself are not a content marketer or an editor? Our very own VP of Content, Heather Leith, joins us today to answer that question. Heather manages our team of editors who publish over 100 articles per month for Growth Machine’s clients. We chat about: A sca…
 
As soon as I began following SEO expert Kameron Jenkins’ work, it was clear to me how friendly and accessible she makes SEO to everyone at all levels. So I was super excited to have her on the show. Kameron is now a content lead at Shopify and we got to talk about: Communicating the value of SEO to the c-suite Balancing a content strategy across sh…
 
There’s a three-step framework to user onboarding. And you can apply to your marketing efforts as well — to ensure that your brand is top of mind to your audience. Adapted from psychologist BJ Fogg’s habit-forming framework, Ramli John, Managing Director and ProductLed and author of the new book, “Eureka,” explains how it applies to user onboarding…
 
Having grown dozens of brand new websites, we’ve never seen a smooth up-and-to-the-right chart of organic traffic growth. Our theory is that this has to do with the Critical Authority Threshold, a threshold you cross after some combination of publishing regularly, link building, and patience. It usually takes six months. Learn more about this theor…
 
There are two ways a company can carve out its differentiation: by out-innovating the competition, or by competing on your messaging. As categories become more crowded, brands nailing their messaging is going to become more important. Peep Laja, CEO of Wynter, joins the show today to dive deeper into his marketing philosophies, and how Wynter is he…
 
A viral loop within The Knot accomplishes something you’d never guess. Their wedding style quiz gives brides and grooms-to-be suggested venues and style inspiration. But it actually grows their B2B business with wedding vendors. Learn more about this viral loop — and how you can create your own — in this 9-minute audio version of our blog post, “Cr…
 
We’ll just say it up front: spend half your time creating, and half your time distributing. In this 9-minute audio blog post, “Finding Balance Between Content Creation and Distribution” Amanda Natividad, Head of Marketing for Growth Machine, distills the expert content creation and distribution advice of Steph Smith, Head of Trends for The Hustle. …
 
YouTube is 16 years old. But it’s only recently that companies have realized the value in having a channel. One of those companies who has seen success? B2B app agency Headway.io. Amanda Natividad, Head of Marketing for Growth Machine, talks with marketer Jacob Miller about how YouTube fits into Headway’s marketing strategy. You don’t want to miss …
 
In content marketing, you’re often told to find your niche — to carve a path through unchartered territory with a narrowly defined audience. But what if instead, you zeroed in on your key differentiator? And THAT was your competitive edge? In this 9-minute audio version of our blog post, “Don’t Find Your Niche — Find Your Key Differentiator,” Amand…
 
Growth Machine’s Head of Marketing, Amanda Natividad, recently joined the Cart Overflow podcast hosted by Gen Furukawa. We’re publishing this bonus episode here so you can learn about applying content marketing strategy to your company — no matter what stage of business you’re in. Show notes: 1:22 - Amanda talks about how she joined Growth Machine.…
 
When you build a community, you create a space where real people discover answers to real problems. In this 9-minute audio version of our blog post, “How to Build a Community Online,” Amanda Natividad, Head of Marketing for Growth Machine, explains how to build an online community and question of how to monetize it. Show Notes: 0:56 - What Is an On…
 
If you have even the slightest interest in creating a movement, this is the episode for you. Amanda Natividad, Head of Marketing for Growth Machine, talks with Stew Fortier, Co-Founder of Compound Writing, about what it takes to build a successful community. And it all starts with defining that community’s purpose. Doing that one thing ridiculously…
 
I don’t know who needs to hear this, but you’re not getting enough out of your content. In this 10-minute audio version of our blog post, “How to Repurpose Content Without Sounding Redundant,” Amanda Natividad, Head of Marketing for Growth Machine, explains the art of repurposing your content, and getting the most bang for your buck. Show Notes: 2:…
 
How meta: a podcast about podcasting. If you’re thinking of launching your own show, start here. Amanda Natividad, Head of Marketing for Growth Machine, talks with Tristan Pelligrino, Co-founder of Motion, a done-for-you B2B podcast agency. We talk about: Why your podcast needs a theme statement Metrics to track 3 phases of podcast content Motion’s…
 
The beauty of content marketing is the foundational role it plays across all other marketing efforts. B2B SaaS content expert Adrienne Barnes joins us today to tell us all about that and: Writing your best hook How your customers’ language should kick off your keyword strategy Reaching out to your greatest enemies for feedback Show Notes: 5:21 - A …
 
It’s hard to start a website from scratch. And one of our clients wanted to break 100,000 monthly visitors as soon as possible. In this 7-minute audio case study, “How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months,” Amanda Natividad, Head of Marketing for Growth Machine, breaks down how. If you want to learn even more about this in…
 
When it comes to organic growth and customer retention, Kristen LaFrance, Head of Resilient Retail for Shopify, is one of the best and brightest. Today, we talk about: Nailing all those customer touchpoints The one huge advantage brick and mortar stores have over ecommerce And what ecommerce touchpoint has a 100% open rate Show Notes: 1:07 - One ch…
 
A style guide isn’t just for design or brand teams to ensure consistency. It can apply to other teams too — especially content marketing teams, where there are various creative stakeholders involved. In this 13-minute audio version of our blog post, “From Grammar Tips to Business Goals: How to Make a Content Style Guide,” Amanda Natividad, Head of …
 
This isn’t a salesy episode. But it kind of is. Growth Machine’s Head of Sales & New Client Strategy, Nathan Daly, joins the show to talk about FAQs from our clients and gives advice for how you can vet the agencies you hire. We also talk about how content marketing should fit into your overall business strategy. Show Notes: 1:04 - Nathan shares ho…
 
Here’s the problem with most buyer personas: they’re too general to actually be useful to individuals on your marketing team. In this 11-minute audio version of our blog post, “Unlocking Great Content: How to Create a Content Marketing Persona,” Amanda Natividad, Head of Marketing for Growth Machine, walks you through creating a persona that works …
 
This episode is all about marketing automation and operations. So we talked to the best of the best: Darrell Alfonso, who runs the show at Amazon Web Services (AWS). Show Notes: 1:10 - Darrell shares what marketing looks like in his role at Amazon Web Services (AWS). 3:52 - Honing a skill set in marketing automation. 9:50 - How marketing operations…
 
It all started in a pub. Last summer, Christina Pashialis organized a casual meetup for UK-based content marketers. She mobilized the group on Twitter and LinkedIn, and as followup, she set up a Slack community for everyone to stay in touch. That group evolved into the ContentUK community, which Christina now manages full time. Today, she talks wit…
 
Sometimes we see immediate results with our clients. For a direct-to-consumer beverage company, we started ranking for keywords right away. By Month 3, we grew organic traffic to 8,000 monthly visitors — up 4x from 2,000. And we’re able to attribute over $1,000 per month from a single blog post. In this 8-minute audio version of our case study, “Ho…
 
What does it mean to be a more prolific marketer? It means creating a marketing flywheel for yourself — so you can work smarter, not harder. When Corey Haines took on the Head of Growth role at Baremetrics, he spent the first two months digging into customer research. Gaining a deep understanding of his customers meant he didn’t have to guess what …
 
In this 11-minute audio version of our blog post, “How to Attract Customers, Not Just Readers,” Amanda Natividad, Head of Marketing for Growth Machine, explains how to create content that drives your readers to purchase — in a way that isn’t spammy or salesy. Show Notes: 1:39 - First, uncover the true needs of your customer 5:58 - Try these 4 frame…
 
It typically makes sense to create a content strategy based on high volume keywords. But for Doopoll, an online survey company, publishing content based on low volume, high intent keywords was the silver bullet. One of their articles converts 20% of website visitors. Marc Thomas, co-founder & CEO of Doopoll, and curator of B2B SaaS newsletter Posit…
 
Public relations is an art. And incorporating a PR strategy into your blog can be tough to do. You want to make sure your news & announcement-related blog posts are still adding value to your readers. In this 9-minute audio version of our blog post, “How to Use Your Company Blog for PR & News (the Right Way),” Amanda Natividad, Head of Marketing fo…
 
If there’s one thing you take away from this episode, it’s the importance of following attribution all the way to the end of the funnel. Katie Mitchell, Head of Marketing at UserLeap, is a seasoned marketer with nearly a decade of experience at brands like Campbell Soup, PBS, EVERFI, and more. She joined the podcast to discuss: Creating on LinkedIn…
 
If you want to listen to only one podcast about brand marketing, this is the one. Amanda Goetz spent more than five years at The Knot, helping to grow the wedding juggernaut into the household name it is today. She’s now the Chief Marketing Officer for Teal, and she’s starting up her own luxury CBD company for women, House of Wise. In this episode …
 
This is a must-listen for every in-house content marketer or marketing leader who’s thinking about investing in content. In this 10-minute audio version of our blog post, “How to Get Executive Buy-in for Content Marketing,” Amanda Natividad, Head of Marketing for Growth Machine, helps you make the case. Show Notes 1:14 Show the Missed Opportunity 3…
 
If you’re looking for a masterclass in direct-to-consumer marketing, start here. Ecommerce coach Austin Brawner has helped over 200 ecommerce brands — like Ancient Nutrition, Kettle & Fire, and MVMT Watches — grow to eight-figure businesses. In this episode, we discuss: Special offers: Why gift cards to your own store are better than discount codes…
 
Few would disagree that link building helps build your site’s authority. In this 12-minute audio version of our blog post, “4 Signs You're Ready for Link Building,” Amanda Natividad, Head of Marketing for Growth Machine, breaks down how to know you need it. Show Notes: 2:39 - When you have something worth linking to 3:43 - When you’ve optimized con…
 
Whether you’re a business owner, retailer, freelancer, or copywriter — Ecommerce Expert and Writer Kaleigh Moore has advice for you. There are lots lessons to unpack, such as: How to ask for (and get!) a seat at the table Building a personal brand by being authentic and curious Improving your writing skills by being open to fierce questions from an…
 
In this 9-minute audio version of our blog post, “How to Succeed at SEO Without Tools,” Amanda Natividad, Head of Marketing for Growth Machine, explores the idea of creating successful content by using Google Search and focusing on the reader experience. Show Notes 0:54 - Use these tricks to figure out if there’s an SEO opportunity 2:10 - Generate …
 
How are you being proactive about your content strategy? Growth Machine’s Nora Schlesinger (Chief Operating Office) and Amanda Natividad (Head of Marketing) talk about the importance of banking your content ahead of the holiday season. We cover: Which topics should expect higher traffic during the holidays How to plan out your content The balance o…
 
In this 14-minute mini episode, Amanda Natividad, Head of Marketing for Growth Machine, does an audio version of our blog post, “6 Red Flags to Look for When Hiring a Content or Marketing Agency.” Consider this a list of all the things she wishes someone told her in her eight years of managing marketing agencies. Show Notes 1:24 - Red Flag #1: Sayi…
 
Steph Smith doesn’t want you to read her book from beginning to end. And if there’s a chapter that doesn’t apply to you? Skip it. In her new ebook, “Standing Out in 2020: Doing Content Right,” Steph takes her learnings of content creation and distribution — from her years of leading content at Toptal and now leading Trends at The Hustle — and disti…
 
In this 9-minute mini episode, Amanda does an audio version of our blog post, “How We Hire Great Writers at Growth Machine.” She explains our unique approach to hiring and training writers, and how we match them up with our clients. Show Notes: 0:36 - Where We Find Writers 1:33 - How We Pick a Writer 5:12 - What We Look For in a Writer Links: How W…
 
You’ve probably heard that a goal with content marketing is building trust. Today, we question that goal. Tommy Walker, who previously led global content marketing at Quickbooks and was the first marketing hire at Shopify Plus, makes the case that you can’t measure “building trust” — and therefore, it’s not a goal. We also discussed: Leveraging the…
 
Sometimes the best way to break into a new career or industry is to do the work for free. Adam Rogers did this when he decided to pivot his teaching career into marketing. All he asked for in return was a testimonial or a reference for his resume. Over a year, he built up his portfolio and he landed a full-time content marketing role at Kayako. Tod…
 
If you’re starting a new business or launching your marketing career, start with this episode. Amanda talks with Tim Stoddart, a writer & editor (at Copyblogger), a community leader (of Sober Nation), a healthcare marketer (for Stodzy Internet Marketing), and a podcast host (of the Tim Stodz Podcast). Tim opens up about his sobriety, his idea of a …
 
This episode is about all things ecommerce and content marketing. Amanda talks with Corinne Watson, Senior Content Marketing Manager for Postscript.io, about: where the path has been, which trends need to die, and why content needs to take a big step forward. Topics: 0:37 - Professional networking and how connection with others has changed since jo…
 
One of our Directors of Client Strategy, Gedaly Guberek, talks SEO and content metrics. Gedaly has 10+ years of experience in building websites and designing successful SEO strategies. He offers advice on which key performance indicators (KPIs) to look out for — and which two you should approach with caution. Topics 0:25 - Director of Client Strate…
 
In this episode of the Growth Machine Podcast, Chief Operating Officer Nora Schlesinger talks candidly about a client case study. Amanda asks Nora about how the Growth Machine team helped launch this client’s website about the gig economy, how they tracked KPIs, the importance of evergreen content (especially in the time of COVID), and how they got…
 
We’re back with the Growth Machine Podcast! In this episode, Nat Eliason introduces our new Head of Marketing, Amanda Natividad. Then they dive into mail bag questions — one to help content creators get started, and one for those further along with their website: If you had no SEO tools, how would you advise someone to approach their content strate…
 
In this episode of the Growth Machine Podcast Nat Eliason connects with Mike Colavita from Fat Buddha Glass. Mike heard about Nat on an Ecommerce Influence Podcast episode talking about recovering from the most recent Google Medic Update (2019). He implemented some of the tips discussed on the podcast to improve his website (after losing 89% of org…
 
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