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The Marketing University Podcast is hosted by one of the top marketers in the world, Armand Morin. Learn inside behind the scene details and straight to the point advice of how to market your business online and offline. Armand will share with you the most recent and up to date marketing strategies available today. Also visit: http://MarketingUniversity.com
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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
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One of the most recognized sounds computer lovers remember is the dial-up connection and AOL’s announcement that says, “You’ve Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification saying, “You’ve Got Mail!” What ch…
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Episode 961 – BACON – Chapter 13: 5 Myths & 5 Remedies to Cure Internet Marketing Fatigue
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Let’s face it. We are living in a world that is overwhelmed with information. 380 new websites are created every minute, and over 500,000 new websites are added every day 7 million blog posts are published across the internet daily 300 BILLION emails are sent per day (85% spam) 720,000 hours of video is uploaded to YouTube (30,000 days’ worth of vi…
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Episode 960 – BACON – Chapter 12: Connected Content
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Mulch is made by shredding trees. Finer shredding improves the soil over time. As organic mulches decompose, they can add nutrients and organic matter to the soil, enhancing its quality. Mulch is not only decorative but also functional. It helps plants by regulating soil temperature, retaining water, and preventing weeds and erosion—all from recycl…
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Episode 959 – BACON – Chapter 11: Persuasion Versus Thought Leadership
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You may not think about it, but we are surrounded by messages and ads all day long. In today’s digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam emails, and robocalls. All of that noise has one goal: to get you…
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Episode 958 – BACON – Chapter 10: The Connection Conundrum!
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If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales. Almost nobody would argue that more sales are bad, but people have conflated more with better. I a…
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Episode 957 – BACON – Chapter 9 – Trust Me…
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Trust has to be planted and grown. It is a seed planted through a personal relationship. It needs to grow roots and be nurtured through light and water to produce fruit. Trust must be watered by honesty, warmed and fed through the light of integrity, and rooted in consistency. Strong roots and branches provide shade and shelter in the stormy weathe…
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Episode 956 – BACON – Chapter 8 – Like Me… Like You!
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Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it leads to a transactional two-step. You may make a sale, but it will not build a relationship. Relationships are key in the B2b world because businesses need to be reminded that you are there to serve them when needed and that th…
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Episode 955 – BACON – Chapter 7: Getting to Know You
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Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows about you and your business. Knowing who knows what is almos…
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Episode 954 – BACON – Chapter 6: Know – Like – Trust
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The concept of “Know – Like – Trust” has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver). Another person attributed to the concept is sales trainer Michael Goldstein, who talked about buyers needing to experience “confidence, affinity, and empathy” before making purchases. No matter who ori…
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Episode 953 – BACON – Chapter 5: Get Out…
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Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of networking. As we know it today, networking started taking hold in the 1970s. More formal groups like BNI (Business Networking International) started in 1984…
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One of the foundations that's stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe to things, but it still takes a hum…
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What’s your image?Top view on pan with fried egg with baconBabies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit.What if someone recently lost a baby? Maybe they are a cat person? What if they are an animal rights activist or vegan? Then, those first statements could not be any farther from the response…
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You can’t control change; it controls you.Chances are, you are in one of two camps:1) Those who embrace technology or2) Those who are overwhelmed with all the change.Now, you may still be a damn the torpedos, I am going to use my printed Franklin planner and Palm Pilot Blueberry thingy kind of person, but I want to try and help you understand what …
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Episode 949 – BACON – Chapter 1: Relationship Marketing
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I've spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched the “brick” phone transform into a …
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Episode 948 – I’ll Take My Bacon… Extra Crispy – A Prologue
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It’s been 10 years since I wrote my first and still my favorite book. I was faced with the challenge of deciding if I wanted to write a new book or update the original.This is the beginning of that journey...What follows is the prologue form the new bookSections Include:So here we are!The Birth of B2bThe TeacherThe Birth of this BookFast Forward 10…
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Episode 947 – Out With the NEW… In With the OLD!
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Here are the top five New Year's sayings or cliches:1. Out with the Old, In with the New2. New Year, New You3. Another Chance for Us to Get It Right4. See You Next Year5. A Frest StartNow, I don't want to become a Captain Buzzkill or minimize the significance of what the New Year may mean to you. We should all be proud that we survived to make anot…
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Episode 946 – Best Of – Foresight 2024 – Forecasting Future Profits with Mark SA Smith
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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Board…
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Episode 945 – Sales & Marketing… It’s a MATH Problem
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When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store.I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas and principles. I know it's used in science and computing, but I'm in sale…
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Episode 944 – Best Of – How To Build Awesome Business Relationships Through Email with Ely Delaney
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Ely Delaney is an Automated Systems Strategist and the co-founder of Purple Knight Marketing, an education company designed to help entrepreneurs go from surviving to thriving in any economy.He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits”With a passion for connecting people, his best selling training course…
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Episode 943 – Moral Marketing… (and why it’s tough)
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This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air.Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses.Now, I don't want to go all holier than thou on you because I am as flawe…
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Episode 942 – Best Of – How To Maximize Your Networking In 2023 with Mike Verret
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Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services …
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At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup.While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were …
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Episode 940 – Best Of – Creating One Million Jobs Through Collaboration with Dennis Yu
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Dennis Yu’s mission is to create a million jobs.CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. We offer courses, implementation, and consulting.My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sha…
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To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you!Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances, and outcomes tend to…
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Episode 938 – Best Of – Books Are Not Just For Paper Anymore And Why YOU Should Write One with Heidi Thorne
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Dr. Heidi Thorne, MBA/DBA, is a business speaker and author with over 25 years of combined experience in sales and advertising, including over 15 years as editor and advertising director of a trade newspaper covering the plumbing and mechanical contracting trades. In addition to two advanced business degrees (MBA/DBA), Heidi also has five years of …
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