show episodes
 
Want to learn how to sell and market your art? Whether you are looking for inspiration for your art or learn the perspiration of the work of art, you've come to the right place. It’s perfect to learn the practical strategies you need to learn to sell your art plus develop a confident mindset in order to succeed. Not only is profiting from your passion possible but it is also common. We also dive into topics such as social media marketing - like Instagram and Facebook, selling art in gallerie ...
 
Ready to leave your 9-5 but don’t know how? Wondering what it takes to scale a creative business and make consistent income? Want to hear from the biggest creative brands on how they built their businesses? The Jenna Rainey Show is packed full of tangible and impactful tools for starting and building a thriving business. Hosted by best-selling author and creative powerhouse Jenna Rainey, this podcast is a peek into tactical strategies behind social media, pricing, negotiating, creativity and ...
 
How does creativity shape our lives? Through interviews with artists, makers, creators and general lovers of life, we will explore how creativity has helped them to carve out a unique and fulfilling life. This is a great resource for creatives in any field, of any ability, from professional to hobbyist. Ultimately though, this a life affirming podcast that we hope will inspire you to pursue your own ideas and dreams, whatever they may be! We explore these peoples personal paths to where they ...
 
The Art Business Podcast is a weekly show hosted by Melanie Greenwood, founder of Vision City Design Studio. This podcast is perfect if you are a fine artist, illustrator, designer or hand letterer and you want to sell your art online, market your art on social media, make passive income and build a successful art selling brand. As a graphic designer herself, Melanie offers valuable insights into how she built her design studio, sold thousands of art pieces to customers all over the world an ...
 
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show series
 
Just over a year ago, I decided it was time to hire an assistant. I wanted to grow my business and also do less of the things that weren't my specialities. That's when Kelly came into my life and now, she's my right-hand lady/operations manager/integrator. I'm super excited to introduce you to her and let you all in on what it's really like behind-…
 
Today, we’re talking all about how this time is shaping my art practice, and the lessons for you on bringing playfulness into your art. In this podcast, you will discover... Why you need to embrace your inner weirdo. Why the opposite of play is not work. The opposite of play is depression -- so to lift yourself out of depression, you need to bring …
 
Mindset is a HUGE topic not only in the entrepreneurial space, but also in wellness and personal growth. And for good reason! Mindset is incredibly powerful, even more than we realize sometimes. In this episode, I give you my 3 top mindset shifts that I think are game-changers. Episode show notes: https://jennarainey.com/mindsetshifts/…
 
Today, we’re talking all about how to use SEO to sell more art! In this podcast, you will discover... What SEO is and why should you care about it How to do keyword research 3 ways to help art collectors find you right now For full show notes, go to schulmanart.com/112 Never miss an episode! Are you subscribed to my podcast? If you’re not, I want t…
 
I'm a firm believer that your morning routine can set the tone for your day—personally and professionally. So when Jennifer Cook of Minimal and Well asked me to be part of her Power Morning speaker series, I was pumped. I'm super passionate about wellness and over the last 8 years of owning my business, I've experienced how morning habits and what …
 
Today, we’re talking all about getting past the approval trap. In this podcast, you will discover... Why success and failure are on the same road… just that success is a little further along. Why it's a terrible thing to go through life with diamonds in your pockets that you don’t notice because you’re focused on other people’s jewels. Why you shou…
 
Today, we’re talking all about branding and why it matters. In this podcast, you will discover... Why your brand is more than just the colors and fonts you choose for your website. Why you can’t compartmentalize your values as a working artist. Are you censoring yourself? For full show notes, go to schulmanart.com/110 Never miss an episode! Are you…
 
Now that I've been licensing my art for a few years and we're gearing up for our Brand Plus Brand course launch, I've been thinking about things I wish I had known before starting this journey. So for this bonus episode, we turned the tables and I'm actually the guest answering questions from my licensing agent, Julie Turkel, on her podcast. If you…
 
Budgeting and managing finances are a sore spot for so many entrepreneurs (me included). I think part of it is because it seems rare for creatives to have been really properly taught how to do it, whether it's for our personal expenses or business expenses. And it's super uncomfortable to just "wing it" with money! Yet so many of us do it. So I'm s…
 
Today, we’re talking all about my top core values and how’re they’re reflected at The Inspiration Place place as part of this brand, and the way I’m running my art business. I’m inviting you into this process to see how my personal values have guided my decisions over the past year with regards to this podcast and The Inspiration Place. In this pod…
 
A surface pattern design Q&A with Jocelyn Sipowicz (aka Just Jos)! Jos is lifestyle print and product designer (and alum of Brand Plus Brand—my course on licensing that I co-teach with my agent, Julie Turkel!) She has robust experience in the fashion industry (Coach, Chico's) as well as home textiles and accessories (Loloi). In her work with brands…
 
Let's talk about how you can make more money on DIY licensing platforms like Creative Market. What do I mean by DIY licensing platforms? They are websites where you can simply upload your artwork and the company either puts it on products—everything from phone cases to beach towels and coffee mugs—or sells the art files to other designers. Popular …
 
Today, we’re talking all about the one thing you need to make your art business “real.” If you already consider your business real and not a hobby, make sure you have this one thing! In this podcast, you will discover... Why I never have to ask my husband’s “permission” to spend money. Why this one thing will help you make the most important decisi…
 
How do you create impact with technology and still make your customer experience feel personalized? That's the question I explored in this episode with Brandi Bernoskie. Brandi is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites—companies that help entrepreneurs and business owners elevate their online presen…
 
Today, we’re talking all about using art to heal trauma. In this podcast, you will discover... How using a visual journal is an effective form of therapy An exercise you can try today to lessen your anxiety in the face of uncertainty Some soothing to recover from the collective trauma of 2020 For full show notes, go to schulmanart.com/107 Never mis…
 
Today, we’re talking all about making your art business legal. In this podcast, you will discover... What you need to do first to set up a business! Which very important legal documents you need to have on your e-commerce website (one of these is required by law)! What the heck the difference is between an LLC, sole proprietor, and what you really …
 
Informative shopping research (sometimes referred to as competitive research) in the world of licensing is KEY, especially when pitching your work to partner with your dream manufacturing brand or licensing agent. Informative research helps you answer these questions and more: What's trending (even outside your industry)? What manufacturers have li…
 
Jake Spicer is not only a fantastic artist, but also I very highly regarded life drawing tutor, successful author and head of Draw, a life drawing studio school in Brighton. And, as you will soon hear, so much more! In part 2 we go deeper into drawing & creativity, the world of life drawing, teaching, book writing and oh, so much more. You could pu…
 
Today, we’re talking about harnessing your creativity to write copy for your business and why you don’t need to use flowery language to sell your art. In this podcast, you will discover... The counterintuitive secret to get your creativity flowing (so you can come up with endless ideas for your Instagram captions, emails, and social media posts) Ho…
 
Pinterest is a search engine—an amazing free tool that you can use as a creative entrepreneur to boost organic search traffic, generate new leads, and attract new customers. In other words, it helps MORE people discover you and your beautiful work! In this short episode, I'm giving you my 3 tips to help you optimize your pinning strategy. Episode s…
 
Today, we’re talking all about imperfect allyship. In this podcast, you will discover... What practical action steps you can take to embrace being an anti-racist artist or an inclusive art educator. Why color-blindness is an inauthentic platitude that actually reinforces white supremacy. How your imperfect actions best perfect placating captions. F…
 
Niche marketing, when done with intentionality, can transform your business. Two people that understand the ins and outs of this niche marketing approach is Tom Ross and Mike Janda. Tom is the founder and CEO at Design Cuts, the highest-rated online marketplace for designers. Design Cuts helps their community of 550,000 members save money off the b…
 
Today, we’re talking all about building online art classes. In this podcast, you will discover... Why there’s never been a better time for online art classes (and the data to back it up!) The 3 shortcuts that you can use to narrow down your topic (perfect if you have too many ideas and can’t decide!) Discover the 3 production pathways for building …
 
Being a mom and CEO is incredibly challenging, there's no question about it. Since 2012, I've identified myself as a business owner, artist, and designer who earns a good living doing something that I love. Once I became a mom to my now 1.5 year old son, EVERYTHING changed. If you're a parent, then you know allll about those first few months of par…
 
Low self-confidence is probably the number one stumbling block I see with artists, whether they want to paint for fun or whether they want to make a career out of it. In today’s episode, we're talking all about boosting your confidence! In this podcast, you will discover... Why your words matter. 3 body language tips that will instantly boost your …
 
Jake Spicer is not only a fantastic artist, but also I very highly regarded life drawing tutor, successful author and head of Draw, a life drawing studio school in Brighton. And, as you will soon hear, so much more! Jake's story alone is a great listen; but sprinkled with wonderful insights into the art world, a humbling approach to business, and t…
 
Stand out among all the noise. That's the goal, right? As the markets become more and more saturated, you want to be seen! But if you're thinking, What's the point? There are already soooo many artists out there...lemme tell you something. There's no other you in the world and you have something uniquely special to offer. Enter this week's guest—Ki…
 
Today, we’re talking about all the ways you're sabotaging your own art sales. In this podcast, you will discover... Why it’s important to own your desire to be a financially successful artist The 5 factors that are contributing to under-earning disease... especially for women Why your desire to be Martha Stewart is killing your dreams For full show…
 
Time management strategies that WORK can be game-changers in your business (and in your personal life, too!). One of the most common questions I receive is, How do you have time to do everything that you do? Life is busy. We have kids, appointments, sleep, eating, cleaning...you know, juggling all the day-to-day stuff. Very quickly work can pile up…
 
Today, we’re talking all about taking inspired action! AND, it's the 100th EPISODE!!! This calls for a little celebration! And what’s a celebration without a party? In this podcast, you will discover... Why selling art is all about your energy Why the fastest way to generating more income for your art is charging higher prices Why you need a goal b…
 
Tori Ratcliffe gives us a transparent, funny and realistic glimpse into her life as a working artist here in the UK. We get a great insight into the ups and downs of this life, as well as finding rhythm and direction throughout a working year, the joys of a studio companion (you'll see!!), finding your way as an artist, the balance between fund rai…
 
Effective Instagram strategies are hard to come by. It seems like the app is always changing! Right? Instagram polls and questions boxes... Effective niche hashtags... Quality vs quantity when it comes to followers... And the often-dreaded direct to camera Instagram stories... These are the wildly popular topics when it comes to using Instagram as …
 
If you ever wanted to write a memoir or a book about how to paint or anything else for that matter, then this episode is for you! In this podcast, you will discover... The very first thing you need to do before you begin writing a book Why most would-be-authors never get published The 3 publishing pathways and how to know which one is for you For f…
 
What do you do when your client wants a refund? It's an uncomfortable situation to be in, no doubt. In my 8 years in business, I've made plenty of mistakes when I had to eat costs. But there have also been times when my clients have requested refunds and I know I was not at fault. Whether you're a service-based business or product-based, I'm giving…
 
Today, we’re talking myths people believe about selling art. In this podcast, you will discover... The 5 things you don’t need to sell art The 5 things that you DO need to sell art How to take the next steps to sell more of your art For full show notes, go to schulmanart.com/98 Never miss an episode! Are you subscribed to my podcast? If you’re not,…
 
A few years into my custom stationery business, I spent a LOT of time and money creating semi-custom invitation suites. And by the title of this episode, you know how many I sold. Zip. Zilch. Zero. Nil. None... Seriously. Have you ever launched a product, course, or some kind of service and made ZERO sales? I know. It stings! And this happened even…
 
Today, we’re talking all about how artists use art for activism. I’m going to shine a spotlight on artists who used their art to make a difference in the world. In this podcast, you will discover... How artists throughout history have used their art to incite change, and change minds. How street artists are splashing their passion in their neighbor…
 
How do you navigate trends as a stationery designer? They seem to always be changing! Well, I’m stoked to introduce you to two of my friends in this episode—Rachelle Schwartz and Emily Owen. They are the co-owners of Wiley Valentine, a luxury custom stationery design agency where for the last 14+ years, they work with celebrity clients and top notc…
 
Today, we’re talking all about people pleasing, perfectionism, and procrastination. In this podcast, you will discover... Why people-pleasing is killing your dreams Why perfectionism is a fancy name for fear Why the way you think about time leads to procrastination For full show notes, go to schulmanart.com/96 Never miss an episode! Are you subscri…
 
Handling high maintenance clients is part of the the not-so-fun side of business. Let's admit it. I'm talking about those people that cross boundaries, are impossible to please, email you at 3am or call you nonstop outside business hours. Can you relate? While these scenarios tend to be rare, they do happen—whether you're a stationery designer, gra…
 
Today, we’re talking all about the power of coaching. In this podcast, you'll discover... How artists become better business owners with coaching Why *I* regularly invest in coaching for myself How to know if you’re ready to start working with a coach For full show notes, go to schulmanart.com/95 Never miss an episode! Are you subscribed to my podc…
 
A well thought-out, beautiful website design is hugely important for introducing your brand to your customers. Jen Olmstead and Jeff Shipley from Tonic Site Shop came into my life in 2019. Jen designed the stunning, colorful, bursting-with-personality ShowIt/Wordpress website you see today and I couldn't be more thrilled with it. Throughout the pro…
 
Today, we’re talking all about the 4 tendencies! In this podcast, you will discover... If you might wonder why people can rely on you, but you think you can't rely on yourself How you can help someone to follow good advice Why people say you ask too many questions How you work with someone who refuses to do what you ask—or who keeps telling you wha…
 
Have you ever felt a lack of inspiration and motivation and just utterly burnt out? I have. More than once, too. And these feelings are especially common in the creative community with all the noise and competition. Burnout can affect more than just your work—it can impact your relationships, sleep, mood, and health. (I speak from experience.) In t…
 
Ali Cavanaugh is an internationally renowned artist who produces breath taking watercolours. Ali has built a wonderful art career with many interesting twists and turns, and her insight into not only life as a working artist, but also into the unique personal journey we go on as creatives, is both inspiring and invaluable. In this episode we discus…
 
Today, we're talking all about the 3 major mindset shifts you need to make, so that you can get out of your own way. In this podcast, you will discover... How you’re holding yourself back The 3 major mindset shifts you need to make to sell more art How to start recognizing these thoughts so you can shift them For full show notes, go to schulmanart.…
 
Customer loyalty is the lifeline of every business. Whether you have return customers or not, building up a loyal customer base that spreads the word to their friends about you is key to growth. On this episode, Casey Graham—Co-Founder and CEO of Gravy—shares some amazing tips on this topic of customer loyalty and how to serve your audience, especi…
 
Today, we’re talking all about financial fears and how they can be holding you back. In this podcast, you will discover... How to cure the disease of under earning 5 Financial fears that might be holding you back Why owning your own desire is the very first step For full show notes, go to schulmanart.com/92 Never miss an episode! Are you subscribed…
 
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