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How to Start a Content Business Suppose you have an idea for a content based business. There are at least two questions you need to answer: 1/ What should it be about? audience. 2/ How can you stand out from everyone else writing about the same topic? In this interview, Joe Pulizzi, answers these questions using his concepts of the Sweet Spot and t…
 
How to start a business Suppose you want to start a business. There are two approaches many founders take. (1) Pitch the idea to VCs to have them fund the business. (2) Bootstrap the business and self-fund it. Daniel Vassallo talks about a third approach which is not discussed as often in technology circles: The portfolio of small bets. The problem…
 
In this episode I talked to Samantha Postman @SamanthaPostman about automating creator workflows for capturing meeting notes. I met Samantha in a writing class called #Ship30for30, where she continuously posted class notes into the chat. In this session Samantha tells us how she was doing this so quickly and without getting distracted from the clas…
 
Ev Chapman @evielync describes specific techniques she uses to produce content, to quickly learn what content resonates, and to attract more followers. Details below. Ev is a content creator from Sydney, Australia. In the last 5 months, Ev has launched 3 digital products, and grown her audience by several thousand followers. Key Takeaways 1/ How di…
 
Podcast interview of Leo Guinan, serial entrepreneur, automation expert. Quick summary of interview follows. https://superchargeyourtime.com is Leo’s automation course. Why automation? Automation enables you to scale, prevents mistakes, and is actually fun. How do you decide whether to automate something or not? Leo’s process: Automate things you d…
 
Raphael Spannocchi talks about NFTs and how anyone can sell digital assets as NFTs. How does copying NFT-minted music and art increases its value instead of decreasing it. How are NFTs different from DRM or right management? How hard is it to take a JPEG or MP3 and mint an NFT for it? How much does minting cost? What are the tradeoffs of different …
 
I spoke with Eric Jorgensen today. Eric is a software developer I worked with at Microsoft. He shares his ideas about how to come up with ideas. Here is a summary. 1/ How to sell ideas: instead of saying “I have an idea that cars should drive themselves” say “I wish cars drove themselves”. People are receptive to wishes, but might want to shoot dow…
 
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