Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Scottish and Irish folk songs combined with the Lord of the Rings music and a wee bit o’Celtic fun. The Brobdingnagian Bards (pronounced brob-din-nahg-EE-en) were The Original Celtic Renaissance music duo from Austin, Texas. Their unique brand of folk music on the autoharp, recorder, and mandolin made them one of the most-popular Celtic music groups online where they continue to give away thousands of free Celtic MP3 downloads daily. From 1999 to 2008, the Brobdingnagian Bards performed coas ...
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Sometimes you have to kiss a bunch of frogs to find true love. Listen to our story behind our song “Frog Kissin’” and get an update about our next CD. It’s all on the Brobdingnagian Bards Podcast #80 0:02 - NAGIANS ONLY: Bard Specific Content, Where were they? Rant about public domain and arrangements Andrew at Sherwood Marc’s new CD Come Adventure…
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Build Radical Relationships with Shawn Nason
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He’ll admit, Shawn Nason is a lot. He’s looking for leaders who are mavericks. He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to…
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How to Pass the Baton from Marketing to Sales for Predictable Revenue Generation
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ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also i…
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Entrepreneurship in Market Research with Alisa Hamilton
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It’s time to quit thinking inside the box you’re creating for yourself. Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear. Al…
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“Exclamations” is a parody of “Interjections” from Schoolhouse Rock. You’ll learn the story behind this fun song. It’s all on the Brobdingnagian Bards Podcast #79 0:02 - HOW LONG IS A BROBDINGNAGIAN MINUTE? Brobdingnagian Bards are The Original Celtic Renaissance music duo. A Bard buy any other name… would have a shorter name. THANK YOU NAGIANS! We…
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4 Things your Marketing Agency must know to Serve the Market Research Industry
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Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth. So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between …
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Identifying the Anomaly, Trend, or Bot for Better Brand Tracking with Andrew Moffatt
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In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection. In this episode, Priscilla McKinney, CEO and…
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DEI 201: Diversity, Equity, and Accessibility with Kim "Kimfer" Flanery-Rye
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We’ve had DEI 101, can we advance? It’s time for 201. Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open the conversation for change. Inclusion Equals is a social enterprise focused on the IDEA: Inclusion = Divers…
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How Great Book Ideas Become Published Books
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So, you want to write a book? Is the idea becoming a burden because you can just see a way forward to getting it done? In the true spirit of “always be helping” (ABH), our Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney pulls the curtain back and talks about her experience hiring a scribe to complete her book. The most important fir…
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8th Annual Holiday Spectacular! Spectacular!
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It’s here! Get ready for tidings and good cheer…it’s the 8th Annual Holiday Spectacular! Spectacular! The Peeps won’t be baking any treats this year, but we do have quite a few treats (and tricks) up our sleeve for you. Which holiday are we celebrating again? Little Bird Marketing is – as you may know – a marketing company. This year we’re covering…
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Market Research for the Tech Industry with Joanna Jones
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Q: How did Microsoft Office get so famous? A: Word of mouth. Now, how did Microsoft Office improve its products using user experience research to satisfy customers and improve retention? No more dad jokes here. That’s a serious question for Joanna Jones with InterQ Research. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Joanna to this …
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The Art of Content Collaboration with Andy Crestodina
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Roll out the red carpet and act as paparazzi for those you admire in the business world; It’s time to start collaborating! CEO of Little Bird Marketing, Priscilla McKinney, is joined by content strategy expert, and good friend, Andy Crestodina to discuss the power behind collaboration. If you know Andy, you know he is helpfulness incarnate! In this…
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A few questions from the CEO of Little Bird Marketing, Priscilla McKinney about your current marketing plan template: - When you think about your marketing efforts, is it strategic? - Have you defined and written down your goals and objectives? - How are you holding your marketing efforts accountable? - Are your marketing efforts repeatable? When w…
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Reaching Gen Z for Market Research Insights with Jennifer Reid
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Don’t get caught sending an email to Gen Z expecting them to take your survey. They won’t see it in their inbox of 5,735 unread messages. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group, to discuss how to best engage with Generation Z for market research. Jennifer is an expert …
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Exactly What are Successful Marketers Doing These Days? with Nancie McDonnell Ruder
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Feel like you’re becoming irrelevant and lost in the industry? In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, is joined by Nancie McDonnell Ruder, an experienced marketing strategist, branding consultant and consumer researcher. As Founder and CEO of Noetic, a Marketing and Leadership …
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LIVE from the Insights Association Corporate Researcher's Conference
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What do the greatest research minds share when brought together? If you’re experiencing a serious case of FOMO because you didn’t make it or are just wondering what everyone else was talking about while you were there, we bring you the Insights Association Corporate Researcher's Conference in a nutshell. When it comes to market research, consumer i…
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The Industry Conference Pep Talk: 3 Ways to Maximize Marketing Budget for In-Person Events
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Spending too much money on in-person events? Experiencing FOMO when you don’t go to an industry conference? Struggling to get a return on investment from your trade show booth? You are not alone. Today, on Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, delivers the tried and true maxim for in-person even…
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What it Takes for Brands to Make Genuine Breakthroughs in Japan with Dominic Carter
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Q: Who do you call if your insights are taking you to Japan? A: Myth-busting Japanese culture expert Dominic Carter and his team. Today, our CEO and Momma Bird, Priscilla McKinney, welcomes a good friend and experienced researcher, Dominic Carter, Representative Director and CEO of The Carter Group. Originally from Australia, where he was educated …
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Facing the Future of Market Research with Eileen Campbell
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You have been questioned. The marketing and market research industries have been challenged. But what if we had the courage to face them boldly? Join Priscilla McKinney, CEO and Momma Bird, here at Little Bird Marketing as she welcomes inspirational and aspirational colleague Eileen Campbell. With an amazing amount of experience in the industry and…
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Energizing Insights with Cultural Context with Alex Charlton
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What level of energy is needed to produce h@!y sh!t level of insights? Let’s just ask the? Verve team! Today, Priscilla McKinney chats with Alex Charlton, the SVP at Verve North America, a global insights consultancy. The conversation delved into how Verve approaches marketing, consumer insights, and market research in a rapidly changing post-pande…
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May the Bards Be With You! Who slammed what at Dragon Con? Join Brobdingnagian Bards as they share their favorite moments at Dragon Con and throughout the summer. You’ll also learn the little known story about their hit song “Jedi Drinking Song” which helped earn them a #1 album on CD Baby back in 2005. It’s all on the Brobdingnagian Bards Podcast …
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Lessons from Enterprise Marketing that Works for Any Size Business with Tony D'Amato
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John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” True dat. In this episode of Ponderings from the Perch, our CEO, Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, discuss challenges and opportunities in the marketing…
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What Happens When You're Not OK at Work with James Pickles
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What happens when mental health suffers in the workplace? What are we supposed to do? It seems like the obvious answer would be to simply ask for help. But some workplaces don’t allow for it. Also, some of our own minds don’t allow for it. As James Pickles says, “You’ve got to know you have a problem to ask for help.” In this episode, Priscilla McK…
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5 Reasons to Use Video in Content Marketing
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If only Auguste and Louis Lumière could see where their motion picture invention is today. Audiences were spellbound by the film of the workers pouring out of the Lumière factory. Cat videos would blow their minds. Let’s just start with this fact: simply including the word 'video' in the subject line of an email can increase click-through rates by …
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The Win-Win of Hearing Rare Patient Voices in Market Research
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Healthcare is a sensitive subject for many struggling with rare diseases or disabilities. Researchers in the healthcare sphere are challenged with finding delicate ways to approach patients. How do researchers advance technology and create positive outcomes for patients? In today’s episode, our CEO, Priscilla McKenney, welcomes Wes Michael, Preside…
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An Enterprise Approach to Insights with Kerry Sette of Voya Financial
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With a demand for accuracy but an appetite for innovating with new methodologies, finding the right balance between specialization and generalization is often seen as the key to success in delivering quality consumer insights. But what if we told you that there's more to the story? We’re pulling back the curtain to hear from one of the wizards orch…
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MRX Mavericks: Protecting and Serving the Industry with Melanie Courtright
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Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Today, our CEO and Momma Bird, Priscilla McKinney, is joined by Melanie Courtright…
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MRX Mavericks: Featuring the Market Research Education Foundation Team
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Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Steve Schlesinger, Executive Chairman of SAGO and Kim Harrison, Founder and CEO of…
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MRX Mavericks: Covering the Insights Industry with Dan Quirk of Quirks Media
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Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, introduces us to esteemed guest and MRX …
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MRX Mavericks: Supporting Women in Research with Kristin Luck
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Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, is joined by Kristin Luck, Founder of Sc…
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MRX Mavericks: Quallies of the World, Unite! With Lauren Isaacson
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Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, and Lauren Isaacson took flight in their…
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MRX Mavericks: Curating Content to Move the Industry Forward with Karen Lynch
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Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, welcomes Karen Lynch, Head of Content at…
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What's up with Analysis Paralysis, Corporate America?
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“Slam the brakes, lay off employees.” Corporate America is out of the frying pan and into… the dumpster fire! Wait, what’s going on?! Today on Ponderings from the Perch, host Priscilla McKenny and Sasha McCune, Director at Conifer Research, are untangling the knots of post-pandemic paralysis and indecision in Corporate America. Sasha is a strategic…
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3 Tips for Planning an Unforgettable Event
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The success of any event depends on careful planning, at Little Bird Marketing, we always say, “There ain’t no party like a Little Bird party!” Listen in for great tips about creating an unforgettable event that will further your B2B marketing strategies. This episode provides great conversation starters for your team about how you can get strategi…
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The Art and Science of Language Translation for Market Research
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LAYERS! Onions have layers. Languages have layers. You get it, they both have layers. We’re not afraid of communicating through Shrek quotes, but we know with communication it's not just what you say, it's how you say it that unlocks the door to connection and understanding! In this episode, Little Bird Marketing CEO Priscilla McKinney is joined by…
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4 Tips for Building an Effective Social Media Strategy
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Social Media Pillar Page Promo) - FIELDWORK (PR) - Social Influence (MR) Ready to dive into the importance of social media in building a successful digital presence for your business? With over 4.62 billion people across the world using social media, it’s clear that a strong social media strategy is crucial for any business looking to succeed in th…
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Coffee and writers go together like plot twists and cliffhangers – they fuel the creative chaos and keep the words flowing! But here's a twist: When you grab your Starbucks, you're not just getting a caffeine fix, you're purchasing a story! And even if you prefer to shop locally, guess what? You're still buying into a narrative. In this episode, Li…
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Collaboration is the New Competition Book Launch
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The A student’s worst nightmare… The teacher says, “Grab a partner, it's group project time!” Perhaps you think it a ruthless generalization to say the task of a group project often forces one student with the ability, drive, and support from home to do all the work. But this was Little Bird Marketing CEO Priscilla McKinney’s exact experience when …
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HOW LONG IS A BROBDINGNAGIAN MINUTE? Brobdingnagian Bards are The Original Celtic Renaissance music duo. A Bard by any other name… would have a shorter name. THANK YOU NAGIANS! We finance our music entirely through the monthly, financial generosity and support of our fans on Patreon. Sign up to our individual Patreon pages so that you can access be…
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The Secret Sauce for Great Client Relationships
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Whether you are a Sriracha, Tabasco or Cholula type of person— the secret sauce of great client relationships is guaranteed to be less spicy and less controversial. So what is the secret sauce? And who is the keeper of this said sauce? Mindset. Little Bird Marketing CEO Priscilla McKinney is joined by the President of Fieldwork Seattle, Adrien Whit…
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Fostering Meaningful Team Connections with Ryan Jenkins
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Calling all snackers! We love a good snack here at the Nest! But have you heard of social snacking? Your mom called and was worried your snacking might ruin your meal, but she should be worried that social snacking can lead to disconnection. Today, our CEO and Momma Bird, Priscilla McKinney, talks with Ryan Jenkins to discuss breaking the connectio…
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How does a global research company become the Obi-Wan Kenobi of the industry, providing a framework for the most difficult projects? What does a global research Jedi’s day-to-day reality look like? Today on Ponderings from the Perch, Stacey Weber, VP of Gazelle Global, shares her expert insight from over 20 years of experience in online and traditi…
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What crazy things happened at Sherwood Forest Faire. Patronage takes a big turn for the better. Why Old Dun Cow still blows audiences minds 20 years after we started playing it. It’s all on the Brobdingnagian Bards Podcast #76 HOW LONG IS A BROBDINGNAGIAN MINUTE? Today’s theme: Patreon Song story: Old Dun Cow What’s new? Sherwood Forest Faire Jorda…
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An SEO strategy for business success is a powerful investment. It can also be a daunting task. In this episode, we give insider information about what it takes to build a successful SEO strategy. The fundamentals are creating a list of core topics, assembling keywords based on topics, building web pages, maintaining a blog, creating a link-building…
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Why does a $300 million business with almost 6 decades of name recognition choose to rebrand? In this episode of Ponderings from the Perch, we have the pleasure of hearing from Isaac Rogers, the President of SAGO, previously Schlesinger Group. Isaac is a seasoned leader who has brought his extensive experience to the company where he is focused on …
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