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Let me take you behind the scenes as I use try to quickly launch and scale a new business while utilizing various marketing strategies to build a powerful brand around the business. Initially we'll focus on building the business by using Amazon as the primary sales channel - but together we'll watch as the brand grows beyond the basic FBA marketing tactics.
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BB10 - First Week Sales Re-Cap and Prime Day
18:21
18:21
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I've finished my first week of sales and am ready (and excited!) to report the results of that first week. Toward the end of that first 7 days (on day 6) was a special promotion Amazon ran called Prime Day where a ton of extra traffic poured over Amazon's website. Even though I wasn't one of the deals being promoted by Amazon, I aimed to harness so…
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One last thing needed to be done before I could start promoting my product on Amazon... I had to decide what my initial sales price would be. Generally, I would recommend doing that ahead of time... In any case, once that was done I was ready to launch my PPC campaign(s) and get those first sales rollling in! For the full transcript head to http://…
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BB8 - Sorting, shooting, shipping,and a little creative packaging
19:42
19:42
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Before I could send the product to Amazon I had to do something a get a little creative with the packaging. I had planned ahead for this so had everything we needed when we got back from our trip. I also had to shootsome pictures before the listing could go live. When I was ready to ship the product in to Amazon, I was amazed by how inexpensive Ama…
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BB7 - Inventory Arrival! And how my plans have changed since starting...
18:02
18:02
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I'm back from my trip to Idaho with some good news regarding my health. AND while I was gone, the first shipment of inventory arrived from China and it's time to get things rolling. I also discuss how my things shifted from my original plan after running into the Hazmat issue I talked about before. For the full transcript head to http://brandingbli…
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I'd never heard of the hazmat flag before, but apparently it isn't all that uncommon happening on such random products as baseballs, toy cars, and... my product. It's been a longer process getting it cleared than it should be, and as such I'm being forced to switch gears. Let's dive in to find out what happened! To leave a comment head to http://br…
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BB5 - Alphabet Soup: UPC, FNSKU, SMH, IDK, TGIF
22:07
22:07
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If you're stuck or confused by UPCs and FNKSUs, you are NOT alone. I've noticed a ton of people getting hung up on these. So this episode is my attempt to clear up some of the confusion. We're going to dive deep into some basics here to get an understanding of what the barcodes are and what you need to do with them. The transcript is below, but if …
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BB4 - Where I'm Starting From Personally (Part II)
12:37
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Now it's time to get a bit personal. Before I can take you along for the ride in this brand launch, I have to lay the baseline for explaining where we're starting from. There are two main aspects to this: the business side and the personal side. This episode continues down the road of discussing the personal side. The transcript is below, but if yo…
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BB3 - Where I'm Starting From Personally (Part I)
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Now it's time to get a bit personal. Before I can take you along for the ride in this brand launch, I have to lay the baseline for explaining where we're starting from. There are two main aspects to this: the business side and the personal side. This episode starts down the road of discussing the personal side. The transcript is below, but if you'd…
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Alright, it's time to get down to business. Before I can take you along for the ride in this brand launch, I have to lay the baseline for explaining where we're starting from. There are two main aspects to this: the business side and the personal side. This episode starts down the road of discussing the business side. http://brandingblitz.com/2/Tra…
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Welcome to the show! In this first episode, you'll get to know me, why I'm starting this podcast, and what I have planned so far for Branding Blitz. I'm going to take you behind the scenes as I build a new brand from scratch. Specifically this brand is going to sell physical products. Our primary sales channel initially is going to be Amazon FBA. S…
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