Best Backlink Analysis Podcasts (2024)

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Ep. #115 - The Basics of Local SEO: Dominating Your Niche Market 11:41

13m ago11:41

11:41

Local SEO can transform your business, making it the go-to spot in your community for what you do best. In this episode, we dive deep into the basics of Local SEO and examine crucial strategies to help you drive more customers to your doorstep and boost your online visibility. Whether you’re managing a café, running a dental practice, or owning a q…

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Ep. #114 - How to Do SEO with $0 (using Google Search Console & ChatGPT) 4:50

7d ago4:50

4:50

Curious about how to achieve top SEO rankings without spending a dime? In this episode, I reveal a zero-cost SEO hack that's been the cornerstone of our success at 99signals, drawing in over 100,000 organic visitors each month. Tune in to unlock the full potential of your SEO efforts with this proven method. -=-=-=-=- Resources Mentioned: Google Se…

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Ep. #113 - 3 Ways to Build Backlinks When You're Just Getting Started 9:47

12d ago9:47

9:47

In this episode, we unpack the essentials of link building for those just starting their SEO journey. Join us as we reveal three proven methods to build high-quality backlinks from scratch, even when you’re starting from ground zero in authority. -=-=-=-=- Resources Mentioned: Link Building Secrets (eBook): Access the eBook and bonuses: https://ebo…

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Ep. #112 - Google SGE Explained: How SGE Could Disrupt Your Website Traffic 7:09

3M ago7:09

7:09

Google's SGE (Search Generative Experience) is on the brink of revolutionizing the search industry. In this episode, we reveal the potential impact of Google SGE on website traffic and offer a few insider tips on optimizing content for this latest search feature and staying ahead in the SEO game. -=-=-=-=- Tools & resources discussed in this episod…

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Ep. #111 - 5 Best Traffic Analysis Tools to Improve Your Website’s Performance 8:46

5M ago8:46

8:46

Keeping tabs on your website’s traffic is your golden ticket to making smart, data-backed choices about how well your marketing efforts and campaigns are doing. In this episode, I reveal the 5 best traffic analysis tools to optimize your site's performance. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] ⁠7 Best Traffic Analysis …

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Ep. #110 - Black Friday Special 2023: AppSumo's Top 3 Early Bird Deals 8:11

5M ago8:11

8:11

It's that time of the year again: AppSumo's Black Friday 2023 is finally here! Mark your calendars for November 19 to November 28, because this year’s lineup of deals is nothing short of spectacular. While AppSumo's Black Friday main event launches on November 19, there are a few early access deals up for grabs right now! You can find AppSumo's ent…

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Ep. #109 - Top 10 Business Newsletters Every Entrepreneur Should Read 9:41

5M ago9:41

9:41

Signing up for business newsletters is a super effective way to keep up with the latest business buzz. The issue, however, is the sheer number of business newsletters out there. You wouldn't want to end up with your inbox crammed full of too many of them. In this episode, I reveal the top 10 business newsletters that are worth your attention, ensur…

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Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga 9:12

8M ago9:12

9:12

This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us…

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Ep. #107 - AI and Storytelling: Crafting Narratives with Artificial Intelligence (w/ Jyotirmoy Dutta from Yarnit) 44:04

8M ago44:04

44:04

AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience. On this episode, we are joined by special guest Jyotirmoy Dutta (JD), co-founder of Yarnit, who sheds light on how AI can help ma…

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Ep. #106 - Technical SEO Deep Dive: Site Speed, Crawling, and Indexing 9:46

8M ago9:46

9:46

In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budget, and ensuring proper indexing for improved search engine visibility. If you're aiming to enhance your website's technical SEO performance, this episode is a must-listen. -=-=-=-=- Tools & resources discussed …

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Ep. #105 - Resistance and Resilience: Survival Tips for Entrepreneurs (w/ Guest Host Raksha Shenoy) 18:34

10M ago18:34

18:34

On this special episode of Marketing Mantra, guest host Raksha Shenoy, founder of Nummy Makhana, shares valuable insights on "Resistance and Resilience" for entrepreneurs. Raksha emphasizes the significance of focusing on both product development and organizational growth, drawing from personal experiences and real-world examples of successful and …

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Ep. #104 - The Fascinating History of ChatGPT: Journey from Concept to Cultural Phenomenon 11:50

10M ago11:50

11:50

Uncover the captivating story behind ChatGPT, from its origins to becoming a cultural phenomenon. Explore the milestones that shaped its history and be amazed by its impact on our digital landscape. -=-=-=-=- [Episode Source] History of ChatGPT: A Timeline of the Meteoric Rise of Generative AI Chatbots - https://www.searchenginejournal.com/history-…

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Ep. #103 - Building a FinTech Startup (w/ Ashish Khandelwal from ANQ) 57:39

10M ago57:39

57:39

In a time marked by incredible tech advancements and the digital revolution, there's one industry that stands out for its game-changing impact: FinTech. From digital payments and lending platforms to robo-advisors and blockchain technology, FinTech has disrupted traditional financial systems, offering greater convenience, accessibility, and efficie…

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Ep. #102 - When Marketing Fails: The Story of Ford Edsel 12:12

11M ago12:12

12:12

Welcome to a new segment of Marketing Mantra called "When Marketing Fails." In this segment, we'll deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. While success leaves clues, failure leaves lessons. In this episode, we explore a classic marketing failure: The Ford Edsel. Dubbed as "th…

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Ep. #101 - 5 Best AI Content Creation Tools for Marketers 17:21

12M ago17:21

17:21

With the rise of artificial intelligence and machine learning, marketers are now able to create high-quality content in a fraction of the time it would take with traditional methods. In this episode, I'll be sharing the top 5 AI content creation tools that every marketer should consider adding to their arsenal. You'll also learn about the pros and …

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Ep. #100 - SEO Best Practice: Updating Top Pages Every 3 Months 5:38

1y ago5:38

5:38

On this episode, I share my favorite SEO hack to 2x your search traffic. This powerful tactic is utilized by some of the biggest names in the industry, including Semrush, Ahrefs, HubSpot, and Neil Patel, to maintain their lead over competitors in the search engine results pages. Tune in to learn how to apply this SEO tactic to your website and driv…

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Ep. #99 - Google's $100 Billion Mistake: What Went Wrong! 6:14

1y ago6:14

6:14

Google's foray into AI is not going as planned. An underwhelming AI event coupled with a disastrous Twitter ad led to a significant drop in the company's stock price and a loss of trust among its investors. In this episode, we take a closer look at Google's AI mistake that cost the search engine giant $100 billion in market value. Learn what went w…

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Ep. #98 - The AI War: Google Takes on ChatGPT with a New Rival 8:01

1y ago8:01

8:01

In this episode, I delve into Google's latest AI chatbot announcement, a potential rival to OpenAI's widely-used ChatGPT. Join me as I break down the details and explore what this means for the future of AI technology. -=-=-=-=- This episode is sponsored by GrowthBar, an AI-powered content and SEO tool that helps you create content that Google love…

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Ep. #97 - How to Easily Improve Your Mobile SEO with Google Search Console 5:39

1+ y ago5:39

5:39

Mobile SEO is growing in importance. 59% of all website traffic worldwide comes from mobile phones. And according to Google, there are more searches on mobile than on desktop. If you're not optimizing your website for mobile SEO, you're going to lose out on a massive amount of traffic. On this episode, I share an EASY hack to improve your mobile SE…

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Ep. #96 - The ONE Thing You Need to Do for Affiliate Marketing Success 10:50

1+ y ago10:50

10:50

I've been an affiliate marketer since 2016. When I launched 99signals, my online marketing blog, I never imagined that it would one day generate a side income of $12,000/month. My affiliate marketing journey began when I started promoting a premium SEO tool on my blog. Fast forward to today, this SEO tool has generated more than $250,000 in commiss…

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Ep. #95 - Building You Inc.: Thriving as a Creator Employee (w/ Saikat Pyne from You Inc.) 37:50

1+ y ago37:50

37:50

The creator economy has been steadily growing for the past few years and it shows no signs of slowing down anytime soon. While 68% of global creators do it part-time, in the long term, more creators are predicted to sign up for content creation to catalyse their careers and build their personal brands — which will in turn help them land better jobs…

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Ep. #94 - Deconstructing SaaS Pricing Models and Strategies (w/ Corey Haines from SwipeWell) 32:26

1+ y ago32:26

32:26

From a business growth perspective, choosing the right SaaS pricing model and strategy is a must. Most business owners I have worked with treat it almost like an afterthought, but the reality is an effective pricing strategy is vital for business success. In this episode, I'm joined by Corey Haines, the creator of SwipeWell, Swipe Files, and Copywr…

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Ep. #93 - How to Optimize Your Content for Better Conversions (w/ Daniel Daines-Hutt from Zero to Mastery) 35:07

1+ y ago35:07

35:07

When it comes to content marketing, your end goal should always be to get more conversions — whether it's someone purchasing your product, downloading your eBook, filling a form, or signing up for your service. That's where conversion rate optimization (CRO) comes in. Daniel Daines-Hutt is back on the show to deconstruct conversion rate optimizatio…

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Ep. #92 - SEO News Recap: October 2022 Edition 6:25

1+ y ago6:25

6:25

Welcome to SEO news recap, a new monthly segment I'll be doing on my podcast to recap all the top news stories in the world of SEO to help you stay informed about the ever-changing landscape of SEO. On this episode, I break down the 3 biggest SEO news stories from October 2022. -=-=-=-=- News items discussed in this episode: Google on the Use of St…

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Ep. #91 - 10 Actionable Things You Can Do with Semrush to Boost Your Search Traffic (and Grow Your Business) 21:17

1+ y ago21:17

21:17

This episode is brought to you by Semrush. Semrush is an all-in-one marketing toolkit that is best known for its SEO, competitor analysis, and content marketing features. Try Semrush free for 30 days and test out all the tips discussed in this episode: https://www.99signals.com/go/semrush-agency/ There are several ways you can use Semrush to boost …

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Ep. #90 - 3 Best WordPress SEO Plugins to Improve Your Organic Traffic 8:34

1+ y ago8:34

8:34

WordPress is the world’s most popular content management system (CMS). It powers over 35% of all sites on the internet, eclipsing all other players in the CMS market. When it comes to choosing the right WordPress SEO plugins, it’s important to be super selective. On this episode, I share the 3 best WordPress SEO plugins that you can install on your…

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Ep. #89 - 10 Best Content Marketing Tools to Level Up Your Content Game 12:47

1+ y ago12:47

12:47

Having the right content marketing stack is key to running successful content marketing campaigns and reach your marketing goals. On this episode, I talk about the 10 best content marketing tools that deserve a place in your tech stack. -=-=-=-=- Tools & resources discussed in this episode: [99signals Blog Post] 43 Best Content Marketing Tools to L…

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Ep. #88 - Deconstructing Ahrefs' New Pricing (and Why It's Bad) 13:12

1+ y ago13:12

13:12

Back in April 2022, Ahrefs launched their new pricing plans. The new usage-based pricing structure adopted by Ahrefs has stirred up a lot of controversy in the SEO community. On this episode, I deconstruct Ahrefs' new pricing and explain my reasons as to why I believe it's a bad move by the company. -=-=-=-=- This episode is sponsored by GrowthBar,…

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Ep. #87 - 5 Best Google Chrome Extensions for SEO 5:54

1+ y ago5:54

5:54

Google’s Chrome web store offers a variety of different SEO extensions to take your SEO to the next level. On this episode, I share the 5 best SEO Chrome extensions you can use to transform your web browser into an SEO powerhouse. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] 26 Best Google Chrome Extensions for SEO - https://w…

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Ep. #86 - 5 Best Link Building Strategies (That Anyone Can Use) 14:29

2y ago14:29

14:29

Recently, I did a webinar for Serpzilla on the best link building practices. In the webinar, I shared 5 of my favorite link building strategies. The best part about these strategies is that anyone can use them to increase their site's authority and gain organic traction. On this episode, I share these 5 easy link building strategies so you can impl…

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Ep. #85 - 10 Actionable On-Page SEO Tips to Boost Your Rankings 11:44

2y ago11:44

11:44

On-Page SEO is a critical part of improving your website's search traffic. On this episode, I share 10 actionable on-page SEO tips to help you keep up to speed with the ever-changing SEO landscape. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] On-Page SEO Guide: 20 Actionable Tips to Boost Your Rankings - https://www.99signals.…

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Ep. #84 - 5 Best Marketing Analytics Tools for Data-Driven Marketers 8:53

2y ago8:53

8:53

Marketing analytics tools are used to uncover insights that can improve your marketing performance. With a plethora of marketing analytics tools on the market, it's not easy to decide which marketing tools are worth using. On this episode, I recommend 5 best marketing analytics tools that can really level up your marketing. -=-=-=-=- Tools & resour…

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Ep. #83 - Ahrefs' New Search Engine (Yep) is Disappointing 9:41

2y ago9:41

9:41

A few weeks ago, Ahrefs launched their own search engine called Yep. Aside from being a privacy-focused search engine, Ahrefs promises a 90/10 revenue split for creators. I've been using Yep for the past few days and it's safe to say I'm a bit underwhelmed. Tune in to this episode to learn why I think Ahrefs has made a huge blunder with this move. …

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Ep. #82 - Content Upgrade Strategy: 6 Easy Steps to Boost Your Organic Traffic 18:25

2y ago18:25

18:25

A few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts.Using the remarkably easy 6-step content upgrade strategy, I was able to significantly increase organic traffic to my blog. The content upgrade strategy is a process of relaunching…

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Ep. #81 - How to Use PPC Ads to Optimize Your SEO Campaigns 4:23

2y ago4:23

4:23

SEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optimize your SEO campaigns. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skil…

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Ep. #80 - Why You Should Read "Traction" by Gabriel Weinberg and Justin Mares 6:17

2y ago6:17

6:17

It's time for a book recommendation. In this episode, I talk about one of my favorite business books, Traction by Gabriel Weinberg and Justin Mares. Tune in to learn why I think this book is a must-read for entrepreneurs and small business owners. -=-=-=-=- Resources discussed in the episode: Traction by Gabriel Weinberg and Justine Mares - https:/…

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Ep. #79 - 5 SEO Mistakes That Are Costing You Traffic 9:22

2y ago9:22

9:22

In this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google. -=-=-=-=- Tools & resources discussed in this episode: [Blog post] 15 Common SEO Mistakes to Avoid - https://www.99signals.com/common-seo-mistakes/ Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush…

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Ep. #78 - Why Online Advertisers Are Ditching Facebook 7:59

2y ago7:59

7:59

Last month, Facebook's stock value fell by 26% because of disappointing results in the last quarter. As a result, the company's total valuation dropped by $250 billion. While some contribute the drop in Facebook's revenue to increased competition from TikTok and the uncertain future of Facebook's metaverse, the real reason might be something else. …

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BONUS EPISODE! Twitter's New Feature is a Game Changer for Podcasts 4:39

2y ago4:39

4:39

Twitter is testing a new feature that promises exciting possibilities. Listen to this quick episode to learn more. Source: Social Media Today - https://www.socialmediatoday.com/news/twitter-is-working-on-a-new-podcast-tab-to-facilitate-discovery-and-engagem/619713/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are …

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Ep. #77 - Pogo-Sticking in SEO: How to Make Your Content More Engaging 11:40

2y ago11:40

11:40

Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally different SEO metric. On this episode, we examine pogo-sticking from an SEO perspective. You'll learn the main causes of pogo-sticking, whether it's a ranking factor, and how you can ensure your conte…

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Ep. #76 - 5 Ways to Use Google Trends to Improve Your SEO 13:37

2y ago13:37

13:37

Google has a plethora of free tools to help with your SEO. But Google Trends is perhaps the most underrated and underutilized SEO tool in Google’s repertoire. In this episode, I reveal 5 ways you can use Google Trends to improve your SEO. -=-=-=-=- This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that …

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Ep. #75 - 10 SEO Metrics You Should Be Tracking 21:48

2y ago21:48

21:48

SEO metrics are critical data points that help you understand if your SEO efforts are working. With a plethora of SEO metrics vying for your attention, it’s important to separate the wheat from the chaff. But the question is: how do you differentiate between useful SEO metrics and vanity metrics? On this episode, we take an in-depth look at 10 SEO …

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Can B2B Companies Really Create Viral Content? [Podcast Highlights] 4:33

2+ y ago4:33

4:33

Brad Smith (Wordable.io) explains how B2B companies can create engaging content that goes viral. This segment is a highlight from "Marketing Mantra Ep. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable)." Listen to the full episode here: https://open.spotify.com/episode/0ANKXmKbCOLGiqEKRgnLuw?si=0ef6939364ae4e…

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Ethereum NFTs vs Solana NFTs [Podcast Highlights] 8:55

2+ y ago8:55

8:55

Vijay and Sreekanth (SolRazr) explain the key differences between NFTs built on the Ethereum blockchain and NFTs built on Solana. This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." Listen to the full episode her…

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What is Solana (SOL)? Is it Better than Ethereum? [Podcast Highlights] 7:19

2+ y ago7:19

7:19

Vijay and Sreekanth (SolRazr) deconstruct Solana and its fierce competition with the Ethereum blockchain. This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." Listen to the full episode here: https://open.spotify.…

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What are NFTs? NFTs Explained in Simple Terms [Podcast Highlights] 6:23

2+ y ago6:23

6:23

Vijay and Sreekanth (SolRazr) explain Non-Fungible Tokens (NFTs) in simple terms and provide examples to help you understand this latest crypto phenomenon. This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." List…

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Ep. #74 - Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr) 1:00:44

2+ y ago1:00:44

1:00:44

Solana (SOL) is the latest token to take the crypto world by storm. Branded as the "Ethereum killer", Solana was a huge winner in the most recent crypto bull run. Solana's price surged by 50% in a week to reach a new all-time high. At the time of publishing this episode, Solana's price is $185.92. If you're a crypto enthusiast, you'd have definitel…

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Ep. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable) 43:59

2+ y ago43:59

43:59

B2B content has long been perceived as boring. But as you'll learn in this episode, there are several ways to be creative with your B2B content. I'm joined by special guest Brad Smith in this episode to discuss the framework involved in creating SERP-topping viral B2B content. Brad is the CEO of a SaaS company called Wordable and runs two successfu…

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Ep. #72 - How Marketing Automation Can Save You Time and Make You Money (w/ Dan McGaw from McGaw.io) 37:29

2+ y ago37:29

37:29

Marketing automation has made marketers' lives a whole lot easier. Regardless of the size of your business, you can use automation tools to automate a plethora of marketing activities — from email marketing to social media management to internal tasks — to drive more leads and revenue for your business. In this episode, I'm joined by Dan McGaw, fou…

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Ep. #71 - 7 Seconds That Are Worth $700,000: Why Page Speed Matters (w/ Dmitrii Kustov from Regex SEO) 38:34

2+ y ago38:34

38:34

Page speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, Google has finally made it official — page speed is a ranking signal. In this episode, I'm joined by Dimitrii Kustov, the founder of Regex SEO - a full-service dig…

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