show episodes
 
More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
  continue reading
 
Loading …
show series
 
Kate Toon is an award-winning entrepreneur, copywriting expert, digital marketing coach, business mentor, author, keynote speaker, podcaster and a Brit living in Australia. She was kind enough to be a guest on my podcast. In this episode, we'll learn about Kate, copywriting 101 for law firms and SEO quick wins. Her website: https://www.katetoon.com…
  continue reading
 
Zoe Whetham is a criminal lawyer from Newcastle. She launched her law firm (W & Co Lawyers) at the ripe age of 28 in the midst of the Covid pandemic. Zoe is also a client of mine. In this episode, we'll chat about her story, what it's like being a female criminal lawyer and how she gets clients with Google Ads. W & Co Lawyers: https://wcolawyers.co…
  continue reading
 
“Something that doesn't slice the pie differently or steal someone else's breakfast, but something with a potential to grow the overall pie,” is Omri Yacubovich’s description of Lama.ai, of which he is co-founder and CEO. Lama.ai provides business lending to banks, credit unions, SaaS companies, fintech and B2B brands. Through his research, Omri fo…
  continue reading
 
“You probably can’t overemphasize the importance of your co-founder relationship,” says Noah Abelson-Gertler, founder coach and former public company CEO, explaining that 50% of startups and scaleups that fail do so due to co-founder relationships. Co-founders have an intimacy that is like marriage without the romance—you experience highs and lows,…
  continue reading
 
Harrison Dell is a tax lawyer with over 36,000 followers on Tik Tok. He's amassed over 7 million views in 2 years. It's simply astonishing what he's achieved. In this episode, we'll explore his Tik Tok strategy, how he gets clients, what type of work he does at Cadena Legal and more. He's also a client of Legalsites. Don't miss this one! As usual, …
  continue reading
 
“We're emotional beings that think, not thinking beings that feel,” says Scott Walker, leadership coach, former Scotland Yard detective and one of the world’s most experienced kidnap for ransom negotiators. Scott joins the podcast today to share what engaging in covert counterterrorism and kidnapping operations has taught him about communicating in…
  continue reading
 
“We started to feel like there was something bigger here, that this could be transformational,” says Jason Radisson, co-founder and CEO of Sh1ft, which brings push button technology to blue collar and middle class work, and is transforming HR in the B2B spaces by implementing gig economy-style automation and efficiency. Sh1ft promises to eliminate …
  continue reading
 
“What if we could do it better than anyone else in the ecosystem?” Nathan McCauley asked himself while co-founding Anchorage Digital, a unicorn assets platform that provides instantly settled key storage and custody—holding investments on behalf of investors—for digital assets like Bitcoin and Ethereum. Before starting this venture, he worked at fi…
  continue reading
 
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. He labels them SPEACC (“speak,” phonetically), and they are crucial to understanding if one wan…
  continue reading
 
“What drives me is the mission,” says Tony Jamous, founder and CEO of Oyster HR, a business that, as Brendan puts it, is “stewarding the remote work revolution.” Oyster, Tony’s second unicorn company, works to allow businesses to hire anyone from around the world without restriction. With their needs fulfilled, companies can then focus on their gro…
  continue reading
 
“I had one job, which was to get the data right. Why was that so freaking hard?” asked Barr Moses, co-founder and CEO of Monte Carlo, the world’s first data observability platform, discussing what motivated her to create the product. Having worked with data for 15 years, she realized so many people across the industry couldn’t seem to get it right,…
  continue reading
 
“Harness builds software for teams that build software,” says Scott Sanchez, CMO of Harness. Scott and his team recognize that software developers at larger companies spend an increasing amount of time doing everything but coding. Harness provides a series of end to end products which ensure that that coding is high quality and delivered quickly an…
  continue reading
 
“We knew we wanted to address the pain of remote work,” said Marcelo Lebre of the goal he and Job van der Voort shared when the two founded Remote.com in 2019. As it turns out, it was a worldwide pain. There were countless freelancers who were waiting to be matched with opportunities and vice versa. Remote.com scaled the problem on a global level s…
  continue reading
 
“Too many founders have solutions, and are looking for problems,” says Brendan on this solo episode of Billion Dollar Tech. Today Brendan goes over the five key takeaways from his conversation with Trisha Kotari founder and CEO of Unit 21. Trisha cold called over 300 potential buyers and spoke to 100 before getting an RFP from Ebay. The advice she …
  continue reading
 
“Fundraising is mostly about failing. Success is really the wartime,” says Trisha Kotari, founder and CEO of Unit 21, a risk and compliance infrastructure which helps companies and financial institutions combat fraud. In 2019, she started the business from scratch, cold calling potential investors and raising seed. She discusses the way she differe…
  continue reading
 
“It’s just like being in a relationship,” says Brendan on this solo episode of Billion Dollar Tech. Today, he discusses what happens to a lot of startups when they bring in an outside expert or salesperson to help them scale, but the outside party through laziness or even with the best intentions fails to get the business past the growth stage. He …
  continue reading
 
“I think, if you’re doing business right, you’re evolving every two or three years,” says Bryan Clayton Co-Founder and CEO of GreenPal, an app that works like an Uber for lawn services, which bootstrapped $30 million. And that includes growing alongside your customer. The early days of GreenPal were spent putting brochures on door handles around Na…
  continue reading
 
“Most startups don’t fail outright, they fail to gain meaningful traction,” says Brendan on this solo episode of Billion Dollar Tech. He gets more specific with five reasons that contribute to the failure. The first reason is one that he has discussed many times, which is that companies go too wide at the start, and fail to specifically define thei…
  continue reading
 
“You have to be really agile and flexible, but also really stubborn about the problems you’re going to solve,” says Alan Chiu, co-founder of Boba and its contributing company Enya.ai, about the dual attributes successful founders must possess. Blockchain technology, similarly, is a balance of traits. On one hand, it offers a number of opportunities…
  continue reading
 
“It comes back to communication,“ says Brendan on this solo episode of Billion Dollar Tech, where he unpacks the five key takeaways from his recent interview with Iggy Bassi, founder and CEO of Cervest. Iggy founded this data platform, which recently raised 37 million in total funding, first and foremost by articulating his vision specifically, and…
  continue reading
 
“I want to spend my time solving problems,” says Iggy Bassi, founder and CEO of Cervest, a platform that uses climate data, science expertise and data modeling to help companies predict their climate risk. It measures the potential damage a company’s assets, like buildings, factories and property, could suffer from their surrounding weather conditi…
  continue reading
 
“In a world where there’s so much overwhelming noise, you’ve got to be specific,” says Brendan in this solo episode of Billion Dollar Tech. This pertains to everything, from the benefit you’re providing to how you’re helping, to the language you’re using, even the difference between your impression of what you’re selling versus how other people vie…
  continue reading
 
In this solo episode of Billion Dollar Tech, Brendan breaks down the highlights from his interview with Guy Tytunovich, founder of go to market security company Cheq.ai. Guy founded a unicorn company, and part of this discussion will focus on the unique challenges and considerations of this particular scenario. Much of the advice is invaluable to a…
  continue reading
 
“Simply put, we protect the go-to-market worldwide,” says Guy Tytunovich, Founder and CEO of Cheq.ai who created the category of go to market security. During his ten years working in government cybersecurity, Guy realized that there are attack factors and vulnerabilities that most people within the company know nothing about. Cheq.ai was founded t…
  continue reading
 
“It’s the best place to target business buyers,” says Brendan of LinkedIn Ads. In this episode he’ll walk you through a set of tips to help you optimally utilize the platform, connect to your target audience, and get an optimal ROI. This starts with helping you to decide if you should be using it in the first place. This begins with knowing how to …
  continue reading
 
“I want to fund the company that's inventing the Tesla Model S of psychedelics,” says Brom Rector, founder of Empath ventures, a venture capital firm investing in the future of psychedelic medicine. A consumer of psychedelics himself for over a decade, he saw there was an opening in the newly forming for-profit psychedelics industry. Here he define…
  continue reading
 
“We like to consider ourselves the Waze of surgery,” says Todd Usen, CEO of ActivSurgical. Waze gathers and presents data from the road in real time, so that driver’s can navigate their trip successfully and avoid problems before they occur. Similarly, ActivSurgical uses sensors and AI to anticipate problems that aren’t visible to a surgeon’s naked…
  continue reading
 
“In the next five to seven minutes, I'm going to try to give you a very concise and declarative answer as to whether or not you should create your own category,” says Brendan In this solo episode of Billion Dollar Tech. This is a question he receives from many entrepreneurs and executives, and here discusses criteria to consider when deciding. He r…
  continue reading
 
“Leadership isn’t a single thing. It’s a bunch of things together,” says Mark Herschberg, the co-founder and one of the principal developers of MIT’s famed Career Accelerator Program. The program teaches future tech leaders the soft skills like communication, networking and negotiating that they don’t teach in school but are crucial to success. Her…
  continue reading
 
“Wouldn't you respond to someone that knows you like a friend better than someone who called like a robot that's just doing outreach?” asks Leena Joshi, Co-Founder and CEO of Closefactor, which applies machine learning, artificial intelligence and natural language processing to the go-to market process. They help go- to market teams find their exac…
  continue reading
 
“Be perpetually paranoid and constantly thinking about how you're going to die," Mike Silagadze jokes about the mindset it takes to navigate the constant fluctuations and risks (and resulting stress) of founding a company, especially in the tech space. He has plenty of experience in the area. He first founded TopHat right out of university. Discuss…
  continue reading
 
“Increasing human freedom and economic freedom around the world is just a mission that I'm really passionate about,” says Peter Smith, Founder and CEO of Blockchain.com. That mission has remained at the heart of Blockchain since its inception in 2009. When still a graduate student at the London School of Economics, Peter became interested in the in…
  continue reading
 
“A lot of people mistake activity for progress,” says Fineas Tatar, Co-CEO and Founder of Viva, “What matters is is working on priorities that actually move the needle forward.” Many CEOs, particularly of startups, don’t know what their priorities are and therefore what tasks to focus on and in what order. As new leaders, they try to do everything …
  continue reading
 
I want to clarify a few points raised in a recent episode. It was the presentation I did for the Scalable Business Lounge. In this episode, I'll clarify what I mean by "writing for Google", swapping links, paying for links and the real reason blogs help SEO... *** Download our free law firm marketing plan (PDF) Apply for a coaching call with Brenda…
  continue reading
 
“You’ve got to be willing to swing, which means, by definition, sometimes you’re going to miss,” Brendan says on this solo episode of Billion Dollar Tech, as he takes us step by step through the set of criteria he used to evaluate his first venture investment. Determining the risk versus reward ratio of a company is one important factor in any inve…
  continue reading
 
“Once people form an opinion it’s almost impossible to change their minds even in the face of overwhelming evidence,” Brendan explains. That’s why it’s so important to establish your brand’s identity and make your market truly care about it. This is especially important in today’s overcrowded space, and so Brendan presents the key takeaways from hi…
  continue reading
 
Once again...you're in for a treat! About 12 months ago, I did an online presentation for BD Roundtable. I've obtained the video file and ripped the audio (with permission!) In this episode, I provide 10 practical tips for optimising your practice area pages. This is a core element of law firm SEO. Don't neglect your practice area pages! See the li…
  continue reading
 
“The purpose of marketing is to find that intersection between what’s important to people, what they’re looking to do and solve for in their lives, and how your company can uniquely help them achieve that,” says Matt Kerbel, Director of Strategic Brand Planning at Turo. According to Matt, the three main things to avoid are what he refers to as the …
  continue reading
 
“Patience is just so overrated,” Brendan says on this episode of the Billion Dollar Breakdown, where he comments on the key takeaways from his interview with SoftLedger co-founder Ben Taylor. Patience is a virtue that runs through much of Ben’s founding story and Brendan’s resulting advice, the first being to learn to solve your own problem. This i…
  continue reading
 
You're in for a treat! I did a presentation for an exclusive group of law firm owners. It's called the 'Scalable Business Lounge'. I spoke mostly about SEO. Topics include why SEO matters, 5 SEO tips, which website platforms work best, what to look for in an agency, how much you should pay, etc. Once I was finished talking, I opened the floor to qu…
  continue reading
 
“Making things quicker is the theme for what we’re working on,” says Ben Taylor, founder of SoftLedger, accounting software that’s disrupting the software space. After working in accounting for a number of years, Ben saw a need to eliminate the time-consuming and tedious tasks involved in keeping the financial records of his company, such as having…
  continue reading
 
“We’re going to have a number of paradigm shifts in the next five years, so it should be a fun time,” says Michael Shuffett, co-founder and CEO of Compose.ai. “There’s going to be a new way of creating all of that.” This paradigm shift includes a major disruption across all content creation including writing, images, video and audio, and Compose.ai…
  continue reading
 
“You almost can’t be too narrow at the beginning,” Brendan says to succinctly summarize one of the many important lessons extracted from his interview with Adam Honig, CEO of Spiro. Narrowing your focus is the main theme that ran through Adam’s most useful advice, which Brendan expands upon in this episode of Billion Dollar Breakdown. As Brendan sa…
  continue reading
 
Loading …

Quick Reference Guide