The Art of Selling Online Courses is all about online courses. The goal of this podcast is to share winning strategies and secret hacks from top performers in the online course industry. We are interviewing successful business owners, asking them questions on how they got to the point where they are right now, and checking how their ideas can help you improve your online course!
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$500,000+ Revenue By Giving Away A Free Course - with Julio Tarraf & Bruno Nogueira
56:15
56:15
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Welcome to "The Art of Selling Online Courses" podcast! Today's guests are Julio Tarraf & Bruno Nogueira founders of Crafting Cases. Former consultants from the prestigious firms of McKinsey and Bain, they have dedicated themselves to mentoring candidates on acing their case interviews. Bruno and Julio have encountered a wide range of queries and c…
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500,000,000 YouTube Views Teaching English - with William Simkins
24:06
24:06
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Welcome to "The Art of Selling Online Courses" podcast! Today we talk with William Simkins co-founder of @EnglishwithLucy Formerly a full-time farmer, Will has become a course industry leader, partly thanks to our coaching program. We'll discuss his expert use of data to drive business success, which is essential for boosting sales and improving se…
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How To Optimize Your Tripwire Funnel - with Josip Belina
29:34
29:34
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29:34
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery. With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of…
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How To Send More Emails Without Sounding Too Salesy - with Monica Badiu
34:18
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Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach. Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativit…
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$1,000,000+ Revenue & 418K Subscribers Teaching Davinci Resolve - with Casey Faris
47:02
47:02
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Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Casey Faris, from Ground Control who teaches filmmakers how to use editing software DaVinci Resolve, the premier colour grading software used by Hollywood professionals. With an impressive following of over 418,000 subscribers, Casey has become a leading figure in the digital …
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Why Your Audience Want You To Make Money From Them - with Monica Badiu
29:51
29:51
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29:51
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity…
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Why It's So Important To Find Your Community - with Dan Andrews
50:56
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Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Dan Andrews co-founder of the Tropical MBA podcast and blog. In 2009, Dan Andrews and Ian Schoen started an innovative e-commerce venture, pioneering remote work and lifestyle entrepreneurship. Through the Tropical MBA podcast and blog, they shared their journey, attracting li…
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Why Your Emails Are Ending Up In Your Clients Spam - with Adrian Savage
38:41
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Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Adrian Savage from Email Smart. Adrian has collaborated with prominent figures in the digital marketing sphere, including Neil Patel, Eben Pagan, and Ryan Levesque. He established Deliverability Dashboard, a platform designed to swiftly address deliverability challenges by ass…
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The Highest Converting Funnel Ever! [Tripwire Funnel]
4:23
4:23
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Here at The Art Of Selling Online Courses we share winning strategies and secret hacks on how to dramatically increase your sales. On this episode we'll look at the tripwire funnel, a simple funnel that can help you get higher qualified leads while also putting some cash in your pocket! On this channel I aim to provide content creators the informat…
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Why Community Is So Important In The Age Of AI - with Pat Flynn
37:19
37:19
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Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Pat Flynn, host of the Smart Passive Income Podcast and entrepreneur. Pat Flynn was laid off from his dream job as an architect, a pivotal moment that led him to the world of entrepreneurship. Since then, he has founded multiple successful online businesses, reached millions g…
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Making $200/hr As A Notary And Teaching 70,000 Students - with Mark Wills
44:35
44:35
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Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mark Wills, notary public business coach and founder of the Loan Signing System. Mark Wills stands as a top-producing notary loan signing agent nationwide, helms a nationwide loan signing service, is a best-selling author, and serves as the lead instructor for the Loan Signing…
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How To Turn Followers Into Customers - with Jerry Potter
38:25
38:25
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Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Jerry Potter, social media marketing expert and founder of Five Minute Social Media. While employed at a marketing agency, Jerry faced a crucial decision: either discover ways to achieve significant social media outcomes with minimal effort or risk termination. Thankfully, he …
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20,000,000+ YouTube Views Teaching English Pronunciation - with Emma Walker
38:10
38:10
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Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Emma Walker, from popular English language learning YouTube channel Pronunciation With Emma. Emma is a highly qualified language professional with a BA Honours degree in English Language and Linguistics, an MSc in English Language Teaching, and over 13 years of teaching experi…
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6-Figure Passive Income From A Niche Website - with Jon Dykstra
28:25
28:25
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28:25
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Jon Dykstra, expert in niche site building and creator of Fat Stacks Blog. With a publishing career dating back to 2012, Jon Dykstra is a seasoned niche site creator who has cultivated a six-figure portfolio of high-traffic websites, many of them earning substantial passive in…
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The Right Way To Use ChatGPT & Avoid Mediocre Content - with Mike Rhodes
26:55
26:55
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Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Mike Rhodes, author of the best selling book "Ultimate Guide to Google Ads". Mike Rhodes has a profound appreciation for the world of business. He has successfully built and sold four businesses, imparting knowledge to tens of thousands of individuals and delivering speeches o…
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Make $3,000,000 Using Good Email Copy & Urgency - with Monica Badiu
44:59
44:59
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Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Monica Badiu our Copywriting Chief & Copy Coach Monica's passions extend across the realms of paper art, psychology, and entrepreneurship. As our in-house copywriting chief and copy coach, she brings a unique blend of creativity…
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Building A $5,000,000+ Music Education Business - with Scott Devine
51:52
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Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Scott Devine, creator of Scott's Bass Lessons an online music education business. After over a decode of travelling the world as a bass guitarist for tours and studio projects, along with occasional detours to lecture at music schools, Scott Devine felt compelled to provide on…
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Our $25 Million Funnel & Email Marketing Strategy - with Josip Belina
23:48
23:48
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23:48
Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery. With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of…
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$10M Education Business & Building Creator Courses - with Olly Richards
40:26
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Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Olly Richards, a distinguished individual who wears multiple hats as a teacher, author, speaker, and passionate language learner. Olly teaches languages through the power of storytelling which stemmed from a riveting near-death experience atop a mountain. Throughout his remark…
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How We Made $1,000,000 This Black Friday - with Josip Belina
17:44
17:44
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Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery. With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of…
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Course Designers Increase Course Retention And Grow Your Vision - with Mariana Peña
36:40
36:40
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Welcome to "The Art of Selling Online Courses" podcast! Our special guest, Mariana Peña, is a devoted course expert, award-winning instructional designer, and taco enthusiast. Passionate about your message and education? Mariana's here to guide you, helping maximize impact through optimal learning experiences. With 15+ years collaborating across di…
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How Selling With Love Radically Increases Your Revenue - with Jason Marc Campbell
37:58
37:58
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Welcome to "The Art of Selling Online Courses!" Our distinguished guest today is Jason Marc Campbell, author of "Selling with Love." As the Host of the Selling with Love Podcast, he's conducted 300+ interviews, inspiring small business owners to view sales as transformative. Jason, a dynamic public speaker, has shared stages with Gary V, Jason Silv…
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Making $1,000,000+ Using Course Memberships Model - with Josh Hall
41:15
41:15
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In this episode of 'The Art of Selling Online Courses,' we sit down with Josh Hall, a former freelance web designer who transitioned into building a successful six-figure, work-from-home web design business. After selling his thriving business in 2017, Josh became a dedicated mentor, impacting thousands of web designers globally. Join us to hear ab…
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The SEO Secrets To Ranking Higher On Google Search - with Tim Soulo
31:22
31:22
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On this episode of 'The Art of Selling Online Courses' we sat down with Tim Soulo, the Chief Marketing Officer and Product Advisor at Ahrefs, a cutting-edge SEO tool driven by big data. Tim's ground breaking data research in the realm of SEO has been recognized by numerous online publications, including Inc, TechCrunch, and VentureBeat. Renowned fo…
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Making £100k+ As A Content Creator Using Funnel Optimisation - with Eric Reinholdt
36:14
36:14
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On this episode of 'The Art of Selling Online Courses' we chat with Eric Reinholdt who was able to 6x his revenue to 6 figures after working with us. Eric is a distinguished architect and content creator known for his 30X40 Design Workshop YouTube channel, which is widely used in global architecture education. As the founder of 30X40 Design Worksho…
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Boosting Membership Engagement with Mike Morrison
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Welcome to the new episode of The Art of Selling Online Courses! Our new guest is Mike Morrison, the insightful co-founder of Membership Geeks and Membership Academy. We are going to unwrap the golden secrets of boosting membership engagement using the power of strategic emails. We unfold the critical aspect of onboarding and content delivery. Mike…
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Decoding the Data Language - with Julian Jünemann
29:43
29:43
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Imagine navigating the captivating world of data-driven marketing alongside Julian Jünemann, founder of Measure School, whose expertise in the industry is nothing short of stupendous. Julian, through his exceptional journey across various startups and his laudable efforts as the creator of the Measure School YouTube channel, paves the path for busi…
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Optimizing Business Strategies with Perry Marshall: Unpacking the 80-20 Rule and the Espresso Machine Concept
43:29
43:29
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Ready to revolutionize your business strategies? Dive headfirst into the magic of the 80-20 rule with Perry Marshall, one of the world's most expensive business strategists. He unveils how 80% of results stem from just 20% of effort and shares his unique perspectives on what it means to be fractal, the power of the tactical triangle, and the concep…
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Overcoming Customer Objections to Boost Sales and Conversions - with Monica Badiu
35:39
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Tired of losing potential customers due to objections you can't quite crack? We've got Monica, our in-house copywriting expert and copy coach, who will equip you with strategies to not only comprehend these objections, but also to convince your potential customers to trust your product. In the first half of the episode, we break down the process of…
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Using AI and Google Ads to Boost Your Online Course Traffic - with Alex Makarski
32:29
32:29
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Ever wondered how Google Ads and artificial intelligence can elevate your online courses? Get ready to navigate through the fascinating intricacies of AI and conversion, guided by expert marketer and former engineer, Alex Makarski. We journey into the world of averages, the transformative power of Google’s multi-channel campaigns, and the indispens…
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Building Wealth Through Online Courses - with Doug Cunnington
47:02
47:02
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From being laid off to creating a prosperous online course business, Doug Cunnington takes us along on his inspiring journey. With a former career as an IT project manager, Doug transitioned into the online course industry, establishing five comprehensive courses to guide those looking to start their own side hustle. His subjects include affiliate …
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Exploring Tripwire Funnels with Josip Belina
29:42
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Prepare to transform your leads into customers with the magic of tripwire funnels. We've got Josip Belina, our funnel strategy lead, on board to unravel the mystique of tripwire funnels, their operation, and their effectiveness in driving sales. Discover from Josip's wealth of knowledge how to employ just the right kind of low-priced offers to enti…
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Delegating and Hiring Tips - with Noel Andrews
28:54
28:54
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Join me as we dive deep into the world of strategic hiring and team building with special guest Noel Andrews, the CEO of JobRack. We will discuss how to identify the right tasks to delegate, assess the benefits of hiring, and effectively manage a remote team. Uncover the power of affordable outsourcing, leveraging resources from Eastern Europe, and…
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How to 2x your opt ins - with John Ainsworth
12:56
12:56
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In this episode of "The Art of Selling Online Courses," I will explore the dynamic strategies to significantly amplify your course leads without the need for skyrocketing website traffic. Larn how to craft compelling lead magnets that entice your audience, and discover the power of ultra-specific offers that resonate deeply. We'll delve into data-d…
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Understanding Your Audience with AI - with Lisa Catto
20:53
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20:53
Welcome to another episode of The Art Of Selling Online Courses. In this episode, I have the pleasure of interviewing Lisa Catto, an experienced business owner and thought leader in business growth and digital marketing. Together, we delve into the world of selling online courses and explore the strategies that can take your e-learning business to …
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Inspiring Progress: Lucy's Strategies for Effective Language Teaching - with Lucy Simkins
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Join me for an inspiring episode as we delve into the incredible success story of Lucy Simkins. From her humble beginnings as a 19-year-old marketing student to becoming a renowned YouTube sensation with nearly 10 million subscribers, Lucy's journey is nothing short of remarkable. Discover how Lucy's passion for teaching English led her to create e…
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An Overview of Lean Methodology: From Chaos to Clarity with Crista Grasso
27:11
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Welcome to another episode of "The Art Of Selling Online Courses"! In this episode, we delve into the world of lean methodology and explore how it can revolutionize your approach to business. Discover the art of increasing value while minimizing waste, optimizing processes, analyzing conversion rates, mapping out the client experience, and prioriti…
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The Order Bumps Advantage: Increase Your Online Course Earnings with John Ainsworth
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In this episode of 'The Art of Selling Online Courses’, I will explore the world of order bumps, a game-changing technique to increase revenue for online course creators. Learn how to maximize sales by strategically placing additional offers on the checkout page, resulting in an average revenue increase of 19%. Uncover the power of creating complem…
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Mastering Audience Understanding: Unlocking Course Sales Success with Tom Libelt
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Welcome to another exciting episode of our podcast! Today, I had the privilege of sitting down with the brilliant Tom Libelt. In this episode, Tom shares his invaluable insights on understanding your audience's needs, wishes, demographics, and problem awareness - crucial factors for achieving remarkable success in selling online courses. We delve i…
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Mastering the Art of Warm-Up Emails: Insider Tips from a Copywriting Chief - With Monica Badiu
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In this episode, Monica reveals powerful strategies for effective online course promotion through warm-up emails. Our in-house copywriter, Monica Badiu, shares her insights and tips for mastering the art of warm-up emails. Learn how to decide on what to cover in each email, how to write them, how to link emails together, and more. Monica explains h…
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Boosting Course Engagement: Spikes, Loops & Learning Styles - With Quentin Crowe
35:29
35:29
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In this episode, we have a special guest, Quentin Crowe, the co-founder of QUCo, who shares his expertise on creating amazing courses. Join us as we explore the world of course creation, covering the different learning styles and the concept of spikes and loops to keep your audience engaged. We kick off the discussion by exploring the four differen…
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Engage, Grow, Monetize: Podcasting Strategies - With Dave Jackson
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Discover how to grow your podcast and turn it into a powerful platform for success. Our special guest, Dave Jackson, founder of School of Podcasting, shares invaluable insights and practical strategies to take your show to new heights. Join us as we explore key questions, such as how to attract the right audience and leverage networking for podcast…
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Embracing AI in Course Creation - with Bryan McAnulty
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In this episode, we explore the fascinating world of course creation in the era of artificial intelligence (AI). Our special guest, Bryan McAnulty, the founder of Heights Platform, joins us to shed light on how creators can leverage AI effectively in their course creation process. Discover what course creation looks like in a world with AI. Learn h…
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From Listeners to Learners: Boost Course Sales with Podcasts - With Charley Valher
48:21
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In this episode, we explore the power of podcasting for scaling your online course sales. Our guest, Charley Valher, the founder of Valher Media, joins us to share valuable insights and strategies on leveraging podcasts to grow your audience, convert listeners into buyers, and build an email list. We start by discussing how podcasting can play a pi…
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Must-Have Elements of a Successful Checkout Page - With Josip Belina
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In this episode, we dive into the world of optimizing the checkout page for online courses. Our guest, Josip Belina, our Funnel Strategy Lead, joins us to discuss the importance of having an optimized checkout page and shares insights on creating an effective checkout process. We start by exploring why it is crucial to have an optimized checkout pa…
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Converting Cold Traffic with Facebook Ads - With Paola Ramirez
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In this episode, we delve into the secrets of converting cold traffic into paying clients for your membership business using Facebook Ads. Our guest, Paola Ramirez, the Founder of Pro Ad Scalers, shares her expertise and insights on how to unlock the potential of Facebook Ads to exponentially grow your online course business. We start by discussing…
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Maximizing Course Success with Communities - with Gina Bianchini
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In this episode of ''The Art of Selling Online Courses'' we explore the world of online course communities and how they can help your clients and increase your revenue. Our guest, Gina Bianchini, the CEO and Founder of Mighty Networks, shares her insights and expertise on why online communities are important and how to build a great community. We s…
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How To Build And Sell Digital Courses As Assets – With Greg Elfrink
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In this episode, we explore the world of building and selling digital courses as assets. Our expert guest, Greg Elfrink, shares his expertise on how to turn online course businesses into perfect assets. We start by discussing the common misconception that courses can be bad businesses for selling, and why they don't have to be. We will explore the …
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Writing Emails For Different Decision Makers - With Monica Badiu
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In this episode, we dive, yet again, into the world of email marketing for online courses and explore the different decision-making styles that come into play when writing promotional emails. Our in-house copywriter, Monica Badiu, shares her insights and expertise on how to write emails that appeal to different types of decision makers in your audi…
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Increase Sales With Urgency - With Jacques Hopkins
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In this episode of ‘The Art of Selling Online Courses’, we are happy to welcome back Jacques Hopkins! Jacques and I will talk about the power of urgency when it comes to selling online courses. We dive into the difference between urgency and scarcity, and how using these techniques can help boost your sales. Jacques shares his personal experience w…
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