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In this 22nd episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.By Sweet Fish Media
 
In this episode, Dan Sanchez summarizes the lessons learned after doing a month-long deep dive into the topic of Account-Based Marketing. For the deep dive, Dan interviewed 16 practitioners, thought leaders, and vendors, read 11 books, and recorded 9 solo episodes documenting the lessons learned along the way.…
 
In this episode, Dan Sanchez reviews every book he read on Account-Based Marketing and gives recommendations on which books are best and for who. Here's the list of the books reviewed: B2B is ABM by Sangram Vajre Account-Based Marketing for Dummies by Sangram Vajre Practitioners Guide to Account-Based Marketing by Bev Burgess Account-Based Marketin…
 
In this episode,Dan Sanchez shares tips on how to use a podcast to supercharge your ABM engagement. He also talks about: How Sweet Fish uses podcasts to drive their ABM engine. How you can apply Sangram’s TEAM model to your podcast strategy. Tips on outreach, scheduling, pre-interview, interview, and follow-up.…
 
In this episode Dan Sanchez talks with Amber Bogie, lead strategist and ABM manager at Degreed, about lessons she’s learned after 3 ABM implementations at 3 companies. Amber also talked about: How she got started with ABM. How she forecasted and accomplished short term wins. How to better align marketing and sales goals Mistakes she’s made that you…
 
In this episode we talk to Jon Miller, Chief Marketing & Product Officer at Demandbase. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.By Sweet Fish Media
 
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Bob Berry, a UX researcher with AnswerLab and The Human-Computer MasterMind Academy, about how user experience drives customer experience and the entire world economy. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicki…
 
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