At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.
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Giving you the actionable knowledge you need to succeed in Marketing. Created for those with a Passion for Marketing, but specifically aimed at anyone that wants to get to grips with life in the Marketing industry and apply the Marketing knowledge they need to succeed in this industry. I try to bring as much help and practical guidance within Marketing and the skills and knowledge that will be essential during your career, alongside interviews to inspire and motivate with superstars from dif ...
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Award-Winning Portfolio Manager Rob Tetrault provides insight for investors on a wide array of wealth management topics. Constantly ranked in the Top 5 Wealth Advisors in Canada, Rob is a Senior Investment Advisor and Portfolio Manager at Tetrault Wealth Advisory Group from Canaccord Genuity Wealth Management. He initially worked as a litigation lawyer at Aikins MacAulay Thorvaldson. He then completed a Finance MBA and was a member of the Dean's list at the Asper School of Business. The Rob ...
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Top Cannabis Industry leaders and marketers give you exclusive access to growth strategies for your Cannabis Business Hosted by Efrain Sanchez CEO and founder of Growth Logiq Cannabis SEO & Marketing. https://growthlogiq.co
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Two highly experienced wealth advisors sharing practical insights on wealth management with the goal of helping listeners feel more comfortable with their money. Hosted by Christie Matwee MSc, MBA, CFA and Shawna Perron MBA, CIM, FEA. Christie and Shawna are Portfolio Managers each with over a decade of experience helping high net worth investors grow and preserve their wealth. Whether you're new to investing or have been investing for years and need a refresher on some of the fundamentals, ...
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How To Retire With MORE Using Alternative Investments
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4:35
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π For Your FREE Consultation with Rob, simply fill out the form and directly book your strategy session in his calendar here: https://robtetrault.com/speak-to-rob/ π Register to our FREE Retirement Planning Masterclass - https://bit.ly/2THZzNj π© Sign up to receive the Tetrault Wealth Newsletter that covers important investing topics, latest market β¦
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CIM summer book club This podcast will: β’ Explore three great books for marketers to read on holiday β’ Show how marketers can gain insights and ideas from summer reading β’ Discuss the psychology of marketing and advertisingBy CIM | The Chartered Institute of Marketing
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What's The Difference Between EBITDA & Net Income?
3:45
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The Difference Between Market Cap & Enterprise Value Explained in 4 Minutes
3:55
3:55
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Responsible marketing in an AI age This podcast will: β’ Reveal the features and flaws of AI tools β’ Explore the risks and pitfalls of AI and how to overcome them β’ Ask how AI will change the roles of marketers *This show was recorded before the UK General ElectionBy CIM | The Chartered Institute of Marketing
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Assets vs. Liabilities: Understanding the Difference for Financial Success
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4:29
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Episode 96: Social β not just a pretty Sales
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36:46
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Social media in marketing: 20 years on This podcast will: Reveal why the corporate world struggles to grasp social Explore how to educate the c-suite in successful social strategy Show why authenticity is core to great social contentBy CIM | The Chartered Institute of Marketing
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Episode 95: Snapchat special β brand partnerships for a sporting summer
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29:41
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What makes a great brand partnership? This podcast will: β’ Reveal the secrets to creating a grand sports brand partnership β’ Explore the tools that deliver interaction and enhance the fan experience β’ Outline the challenges of sports partnerships and how to overcome themBy CIM | The Chartered Institute of Marketing
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The Best 7 Investments For High Net Worth Individuals
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8:42
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What Does an Investment Advisor Do? (4 ESSENTIAL Things IAs Should Be Doing)
8:33
8:33
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Episode 94: Driving digital with the personal touch
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34:19
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The secrets of digitising human This podcast will: β’ Disclose the key tips to marketing a traditional business through digital β’ Explore why retaining personality and humanity is key to great marketing β’ Reveal how to scoop a CIM Global Marketing Excellence AwardBy CIM | The Chartered Institute of Marketing
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The 7 Most Common Retirement Mistakes (And How To Avoid Them)
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7:19
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Investment Advisor Reacts to "Financial Advice" on TikTok
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The secrets of starting out This podcast will: β’ Reveal the key tips to getting a great start in marketing β’ Show why marketing courses and qualifications can boost your career β’ Demonstrate how to overcome the challenges of becoming a marketing leader If you enjoyed this episode, please subscribe to ensure you donβt miss our latest uploads. You caβ¦
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How advertising can make sustainability happen This podcast will: β’ Show why advertising has an inspirational role in reaching Net Zero β’ Reveal why sustainability must be fused with consumer aspiration β’ Demonstrate how sustainable behaviours can be normalised in advertising If you enjoyed this episode, please subscribe to ensure you donβt miss ouβ¦
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What Does a "Portfolio Manager" ACTUALLY Do? (13 Things PMs *Should* Be Doing)
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13:03
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Fear, fakes, and futurism in artificial intelligence This podcast will: β’ Show how marketers can use AI to enhance their work β’ Reveal how to achieve authenticity with artificial output β’ Explore the ethics of using AI in marketing If you enjoyed this episode, please subscribe to ensure you donβt miss our latest uploads. You can also support the seβ¦
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Episode 90: Marketing the election - What marketers can bring to politics
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34:24
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This podcast will: β’ Reveal why marketing skills can be invaluable in politics β’ Show how to avoid the communication pitfalls in an election campaign β’ Demonstrate the importance of a strong brand in the political arena If you enjoyed this episode, please subscribe to ensure you donβt miss our latest uploads. You can also support the series by leavβ¦
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What Makes Billionaires Different From The Rest Of Us?
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6:34
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Episode 89: Deep dive into sustainable marketing
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30:23
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In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen noβ¦
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Succession Planning | Key Steps for Effective Succession Management
9:12
9:12
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You Just Sold Your Business!...Now What? (Financial Planning, Goal Setting & More!)
9:16
9:16
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Top 6 Alternative Investments To Diversify Your Portfolio (Other Than Stocks & Bonds)
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9:47
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π For Your FREE Consultation with Rob, simply fill out the form and directly book your strategy session in his calendar here: https://robtetrault.com/speak-to-rob/ π Register to our FREE Retirement Planning Masterclass - https://bit.ly/2THZzNj π© Sign up to receive the Tetrault Wealth Newsletter that covers important investing topics, latest market β¦
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1
The Best Ways To Protect Your Portfolio From Volatility
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8:09
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1
Why You Need A "Fiduciary" To Manage Your Money
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6:04
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1
How To Protect YOUR Money Against Investment Scams
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5:54
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1
How Alternative Investments Can Strengthen Your Portfolio | With Invico's Jason Brooks
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23:55
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1
What Does Managing $900 Million Of Real Estate Look Like? With Equitonβs Geoff Lang
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14:11
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1
2023 Stock Market Recap & 2024 Outlook: A Year-End Review
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58:51
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Episode 88: Confidence, competence and credibility: The value of Chartered status
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Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. In our final episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming Chartered, and the many ways this aβ¦
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Episode 87: How to have a squiggly career
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33:39
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Career paths can sometimes feel like a confusing, confuddling mess. But thatβs okay! Itβs time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If and author of The Squiggly Career, Sarah Ellis, as she reveals the secrets to having a successful squiggly career, and shares her top tips for moving β¦
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Episode 86: Using LinkedIn to unlock the creative potential of B2B
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34:27
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Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, head of enterprise solutions, UK and Ireland at LinkedIn, to discuss the untapped creative opportunity in B2B and the top issues currently plaguing CMOβ¦
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Why Storage Facilities are the Hidden Investment Gem | Avenue Living
13:18
13:18
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Episode 85: Formula E and the race towards a more sustainable sporting future
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33:47
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How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and retain customers, and shares how to crack a crowded market while being sustainable and committed to reaching net zero. If you enjoyed this episode, pleβ¦
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Episode 84: The positive impact of advertising with Good Loop
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28:46
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What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for an inspiring conversation about turning ideas into reality, and how strong storytelling is the key to success. Press play now for not just a good, buβ¦
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π For Your FREE Consultation with Rob, simply fill out the form and directly book your strategy session in his calendar here: https://robtetrault.com/speak-to-rob/ π Register to our FREE Retirement Planning Masterclass - https://bit.ly/2THZzNj π© Sign up to receive the Tetrault Wealth Newsletter that covers important investing topics, latest market β¦
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π For Your FREE Consultation with Rob, simply fill out the form and directly book your strategy session in his calendar here: https://robtetrault.com/speak-to-rob/ π Register to our FREE Retirement Planning Masterclass - https://bit.ly/2THZzNj π© Sign up to receive the Tetrault Wealth Newsletter that covers important investing topics, latest market β¦
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Episode 83: What makes a great marketing leader?
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33:26
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What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen for tips on how to be a leader that empowers and inspires teams, and the benefits this will have for your business as a whole. What are you waiting for? Hiβ¦
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Episode 82: How to start your own marketing agency
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In the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on how to make your marketing agency dreams come true, and explores the challenges that come with starting your own business. What are you waiting for? Hit thatβ¦
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The Stigma Around The Oil & Gas Industry, Surge's Potential, And More With Paul Colborne (TSX: SGY)
38:45
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The Future Of Real Estate And Student Housing With Sanjil Shah
31:55
31:55
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Part 2: Canada's First NFT Fund - CryptoPunks, Bored Ape Yacht Club & More With Julian Klymochko
19:27
19:27
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Part 1: Revolutionizing ETFs: Accelerate's Julian Klymochko Shares His Innovative Investing Strategies
23:28
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What is a Vendor Take-back Mortgage Loan? (VTB Loan)
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CEO & CFO of BTB REIT Talk Canadian Real Estate With Rob Tetrault - Stock Ticker (TSX: BTB-UN.TO)
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π For Your FREE Consultation with Rob, simply fill out the form and directly book your strategy session in his calendar here: https://robtetrault.com/speak-to-rob/ π Register to our FREE Retirement Planning Masterclass - https://bit.ly/2THZzNj ββ The Secret To Building Generational Wealth From corporately owned insurance to estate planning, Rob Tetβ¦
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What Is The "Greater Fool Theory" In Investing?
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