show episodes
 
The Off The Tools Podcast is hosted by Wayne Bettess, Wayne Bettess has discussions with a wide variety of people, from small business owners to Trades Professionals to Entrepreneurs and even Multi Millionaires! Wayne is a passionate Entrepreneur and some episodes will be just Wayne Bettess talking about Mindset, Self Development, and insights into his own Businesses. Off The Tools was Founded by Wayne Bettess with the sole focus of empowering people to achieve more in life and business. Way ...
 
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show series
 
Trades Growth Summit Interview with Paul Mort & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable insig…
 
Trades Growth Summit Interview with Dan Meredith & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable in…
 
How do the worlds of gaming and fashion come together to create marketing opportunities for traditional fashion brands and an altogether new commercial model? Gary Plunkett, Chief Commercial Officer - Dtail by PixelPool, tells us why his Shiny New Object is gaming technology, in the latest podcast episode. Find out how brands can adapt their advert…
 
Trades Growth Summit Interview with Jordan Reynolds & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable…
 
For Kristina, marketing shouldn't be about B2B and B2C, but rather about business to human. How do we target our advertising to people, not brands and concepts, and how can we improve our strategy to always consider the person who receives our message? Listen to the latest episode of the podcast to find out.…
 
Trades Growth Summit Interview with Jamie Hull & Wayne Bettess get his book here - https://www.amazon.co.uk/Life-Thread-fight-survival-stronger/dp/1529109663 The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics …
 
On this week's episode we catch up with the Global Digital Marketing Lead for Mars Petcare Nutrition, Mohit Arora, also a client of Automated Creative. Mohit shares his new values and beliefs, his top marketing tips, and why his Shiny New Object is winning in ambiguity in the context of modern marketing. Find out how and why to split your teams bet…
 
Libby Escolme has had a wide range of marketing roles across B2B and B2C, in hospitality, retail, FMCG, property, services. Yet, her best marketing advice comes from... The Very Hungry Caterpillar! Find out why you should never just "do nothing," why it pays to build the plane as you fly it, and why Libby's Shiny New Object is functional nutrition.…
 
Trades Growth Summit Interview with Hattie Hasan MBE & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuabl…
 
For Anna, the most exciting new development in marketing is the world of virtual goods. As we spend larger proportions of our lives in the virtual space, the opportunities for creators and for brands in that area increase exponentially. With a market set to grow to $500 bn in the next five years, how can brands play a role in virtual goods and whos…
 
Trades Growth Summit Interview with Paul Hull & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable insig…
 
Claire Graves is the President of The Webby Awards, recognising excellence online for the past 27 years (the very beginnings of internet and digital marketing!). In this episode, we reminisce about the origins of digital marketing and how far we've come to embrace responsible technology - Claire's Shiny New Object. Listen to Claire explain why it's…
 
Trades Growth Summit Interview with Adam Chapman & Wayne Bettess Heat Geek was created to give expert advice on all aspects of the heating industry to both end users and industry professionals. There is an incredible amount of out of date information which has led to stagnation in standards and although many other sites are trying to fill in the ga…
 
A "veteran" of Lenovo, Alexandre Blumenthal looks after EMEA Marketing and Communications within the company's ISG segment - the Infrastructure and Solutions Group, so everything that has to do with the data centre. His Shiny New Object is all about being real with consumers. Instead of focusing on abstract slogans and doing "too much" marketing, b…
 
Trades Growth Summit Interview with Stephen Blair & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable i…
 
Trades Growth Summit Interview with Jason Deach & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable ins…
 
Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with consumers and inward engagement with the people who work for your brand? And how has the pandemic changed the way we think about and engage with brands? Sarah Bogue, Director of Brand, Marketing…
 
Speaking to Tatyana about user experience, staying relevant after purchase, creating stories and emotional connections with brands, we touch on some themes we've seen emerging in some of our previous podcast episodes. Tatyana's Shiny New Object is performance branding - how do you brand when you have a milisecond on the digital screen, when consume…
 
Sally Bos has been working at Hexagon for 25 years, holding different roles and always enjoying the teams and projects she's been associated with. Today she is the Executive Marketing & SDR Director EMIA in Hexagon's Asset Lifecycle Intelligence division, and she believes that her longevity in the company is linked to the teams she's been surrounde…
 
Barney Worfolk Smith has been a salesperson throughout his career, jumping on the opportunity to be more creative and ultimately putting it all together in his work with start-ups and scale-ups through Megadog. His Shiny New Object is go-to-market thinking, planning and doing. He tells us why it's important that companies do this holistically and n…
 
Wayne Bettess, One of The UK's leading Business coaches for the trades and construction industry, went live on Facebook. The conversion is varied from prices to mental health and wellbeing. Want to work with Wayne in his Flagship Coaching Program? find out more here - https://offthetools.co.uk/off-the-tools-alliance/ https://helpmefix.io/page/engin…
 
Anders Holvøe, Director of Marketing & Digital at Danish telecom company Telenor, talks about the benefits of taking a step back and breathing before jumping in to solve a problem. His Shiny New Object is breaking down organisational silos, especially in the context of brands trying to succeed in the digital transformation. Listen to Anders' top ma…
 
Trades Growth Summit Interview with AJ ROBERTS & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable insi…
 
This week we speak to Conor Byrne who work on developing Indeed.com in emerging markets, namely EMEA, Australia, India, SEA, Brazil and Mexico. He gives us some top marketing tips including how to be remarkable and shares his Shiny New Object: iterative ideation. Find out why agencies and clients should work closer together and how better communica…
 
As the Senior Consumer Insights Manager at Danone, Travis Gordon helps the marketing teams make decisions oriented around the consumer, with product research and innovation, as well as advertising and communication tactics. Through his work, he's come across his Shiny New Object: neurological research, where consumers are tested for their reactions…
 
For Duarte Garrido, values are the key element that will drive consumer intent with the new generations. The Head of Social Media at Coca-Cola HBC says brands need to start communicating their core values to appeal to new consumers and profits will follow. Listen to Duarte's top marketing tips, why he loves learning from podcasts, and how he sees v…
 
Trades Growth Summit Interview with Ettan Bazil & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable ins…
 
Austin Roebuck has always been a fan of Coca-Cola, from growing up with Coke memorabilia collected by his father to then falling in love with marketing and managing to combine these two passions in his current role. He believes the future of marketing is inextricably linked with ESG - environment, societ and governance, and what brands do to become…
 
Trades Growth Summit Interview with Spencer Bull & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable in…
 
Trades Growth Summit Interview with Tom Reber & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable insig…
 
Narsingh Dixit is the Digital Growth Marketing Manager at Unilever, while also teaching digital marketing to young as well as experienced professionals, at BrainStation. Narsingh has focused on marketing throughout his career, but going out of his way to diversify the industries and the approaches he's taken. This has allowed him to get a holistic …
 
Aleena Mansoor is the Brand Director for luxury skincare brand SK-II at Procter & Gamble. Throughout her career, she's found the importance of deep thinking time and carving this out in her diary, which is something she fully advises we all do in order to better consider what we're working on. Her Shiny New Object is also about considering your adv…
 
Trades Growth Summit Interview with Kieran Fitzerald & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuabl…
 
Trades Growth Summit Interview with Jordan Jack & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable ins…
 
Trades Growth Summit Interview with Chris Myers & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable ins…
 
Trades Growth Summit Interview with Andy Cam & Wayne Bettess The Trades Growth Summit is ACTION PACKED WITH SO MUCH VALUE TO SUPPORT YOU IN BUSINESS & LIFE Founded by Francis Rodino, Carolina Cohen & Wayne Bettess The Trades Growth Summit covers topics critical to successfully building and growing your Trades Business. Teachings and valuable insigh…
 
She may have "the most confusing job title in the world" but Jo Crawford is on a mission to move big corporate entities closer to creating a community online. Whether this means dabbling in the metaverse or not is a different question! As you'll see in the latest podcast episode, the metaverse is one of Jo's latest big questions. Her Shiny New Obje…
 
A scientist who spent 9 years in management consulting with McKinsey, Jeremy King loves using data to make decisions. The sheer number of businesses who rely on guess work and fail their product launches convinced him to start Attest - a consumer research platform dedicated to provided continuous insights to help brands have great marketing. Jeremy…
 
Marisol Saona is the Senior Brand Manager for Finish in Spain, where she brings a wealth of experience that began on the graduate scheme at Tesco and spans multiple brands and industries. This experience has taught Marisol about the importance of balancing performance, image and exposure (the PIE model), as well as the importance of continually stu…
 
Pranay has 15+ years of experience in marketing across the world in companies like UL, Kraft Heinz, GSK consumer, Kimberly Clark consumer and ITC, India’s largest FMCG company. His philosophy has been about using fit to purpose technology as an enabler to provide marketing systems that deliver on ROI. This has helped me ramp up marketing capability…
 
Charles Steinmyller is the Senior Brand Manager for Tampax in Europe, working to reconcile consumer interests and expectations in a diverse market with many different cultural influences. This is why he strongly believes in a consumer centric approach to marketing, which starts with "being the comsumer." His Shiny New Object is the circular economy…
 
Digital marketing has a bad reputation because ads are seen as an interruption, a incessant disruption in consumers' lives. What can brands do to change this? This is the question asked by our latest guest, Nathalie Bojkow, Senior Team Head Global E-commerce | Digital Marketing & Business Development, Growth Markets, at the PUMA Group. Find out how…
 
Sara Master looks after all things e-commerce for Constellation Brands, ensuring that consumers find their products online. However, she's not always set out to do this - her initial studies were in teaching! As Sara puts it, she realised that if she can persuade students to read Hamlet, surely she can persuade people looking for alcohol to buy a s…
 
In her role at Bravissimo, Julie Austin looks after the e-commerce and marketing for the brand in the UK and the US. Her approach to marketing is all about creating positive friction, i.e. an affinity with the brand that increases customer stickiness, lifts the retention and makes them come back as they are reassured about the brand's bespoke treat…
 
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