Female Founders Breaking Boundaries, hosted by Casey Gromer, talks to 7+ figure women entrepreneurs who are tired of being held back by stale, inflexible formulas for business success. In this community, we are ditching methods that don't work for women in favor of a new way of approaching entrepreneurship that paves the way for success. Casey provides tools, advice, resources, support, and encouragement for extra passionate women entrepreneurs who want to leave their legacy in this world. L ...
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This is Financial Clarity, the podcast dedicated to helping service-based small business owners achieve financial success. Join us as we demystify financial concepts, get practical tips from seasoned entrepreneurs, and discover strategies to increase profit and value.
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Mastering Productivity to Maximize Small Business Profits With Amber De La Garza
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Amber De La Garza is a coach, trainer, speaker, and writer renowned for her work as The Productivity Specialist. Through her role as the host of the Small Business Straight Talk Podcast and creator of Leverage Lab®, Amber dedicates her expertise to assisting entrepreneurs in enhancing their productivity, helping them to maximize their profits and m…
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Rethinking the American Dream With Sara Kappler
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Sara Kappler is the CEO of Centric Squared, a CRM-driven agency specializing in email and SMS marketing. Having pivoted to CRM consulting and email marketing after over a decade in digital consulting, Sara specializes in high-performing marketing campaigns for clients in the finance, e-commerce, and online business niches. A mom of three with a rec…
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Scaling Services Through Training With Adam Lean
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Adam Lean is the CEO and Co-Founder of The CFO Project, a company dedicated to training financial professionals on how to offer outsourced Chief Financial Officer (CFO) and business advisory services. With an accounting background and years of experience in the corporate world, Adam transitioned into entrepreneurship, successfully launching, growin…
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Empowering Women in Business Through Abundance and Resilience With Andrea Heuston
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Andrea Heuston is the CEO and Founder of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, and the Key4…
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Get Out Of The Weeds: Essential Activities For High-Impact Visionaries
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If you’re the visionary leader of your business but have found yourself bogged down with operational tasks for too long, you might find yourself neglecting your role or even forgetting what your role entails. Reclaiming your focus and transitioning back into being the visionary can feel challenging but is essential for the long-term success of your…
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Creating a Productized Service With Mallory Ulaszek
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Mallory Ulaszek is the Co-founder of Week of the Website, a web design agency that simplifies the process of creating websites for small businesses, agencies, and large enterprises. With a rich background in leading various marketing, finance, sales, and operations teams, Mallory leverages her extensive experience to create an intuitive web design …
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Grow Your Team With A-Players Using Topgrading With Chris Mursau
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Chris Mursau is the President of Topgrading, a proven system that helps organizations build and maintain high-performing teams through hiring, development, and promotion strategies. Since 2001, Chris has been consulting and teaching organizations and individual managers how to pack their teams with A-Players. Chris has conducted over 2,500 in-depth…
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Growing Pains of Building a Profitable Agency With Casey Gromer
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Casey Gromer is the Founder and Fractional Integrator at C-Suite Boutique, a firm dedicated to operational leadership and business strategy for female founders. With a focus on enabling CEOs to concentrate more on their passion and purpose, C-Suite Boutique excels in creating and executing business plans that incorporate successful delegation and a…
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I typically find my clients in one of two camps. Either they avoid looking at metrics OR they look at every possible piece of data available. Here at C-Suite Boutique, we prefer to take a middle approach, looking at only the key pieces of data you need as a leader to give you a snapshot of your business without wasting precious time and energy. Thi…
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Greg Crabtree is a Partner at CRI Simple Numbers, a firm dedicated to assisting entrepreneurs in optimizing business performance through proven financial strategies and quarterly tax planning. An accomplished speaker, author, entrepreneur, and financial expert with over 40 years of in-depth experience, Greg pioneered a metric for measuring labor ef…
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Pioneering a New Approach to Crisis Management With Vanessa Laughlin
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Vanessa Laughlin is the Principal and Founder of Banister Advisors, a firm dedicated to assisting individuals and families through complex health crises, elder care, end-of-life bereavement, and estate settlement challenges. With nearly two decades of experience in strategy development, business process improvement, and change management, Vanessa's…
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We are constantly striving for improvement here at C-Suite Boutique and one of the ways we practice this is by looking back to see what has been working for us and what’s no longer serving us. Although the start of the year is not the only time you should reflect on your habits, it can be a great time to prepare yourself for a successful year ahead…
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Designing Tailored Marketing Services for Law Firms With Karin Conroy
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Karin Conroy is the Founder and Creative Director at Conroy Creative Counsel, a marketing agency specializing in the legal industry. With a focus on strategic and sophisticated marketing, Karin has established herself as a leader in redefining how law firms approach marketing. Her firm’s signature program, Marketing Co-Counsel™ is rooted in the bel…
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Behavioral Economics and the Truth About Pricing With Melina Palmer
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Melina Palmer is the Founder and CEO of The Brainy Business, a firm specializing in behavioral economics training and consulting. A globally recognized keynote speaker, educator, and expert in sales conversion, Melina's work centers on helping businesses understand and leverage the principles of behavioral economics to improve customer engagement a…
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Are You Operating in Constant Crisis Mode?
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Does everything in your business feel like an emergency? More often than not, there is no real emergency yet we find ourselves operating in this constant crisis mode. Why? When operating in crisis mode for long enough, we develop a sense of comfort and emotional addiction to the chaos. This familiarity can cause us to unintentionally seek out or cr…
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Creating a Curated Customer Experience With Samantha Irwin
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Samantha Irwin is a public speaker, small business coach, and consultant. She brings 25 years of leadership experience, having taught middle school for over 12 years. In June 2006, Samantha pivoted from educator to entrepreneur, purchasing a 21-room historic boutique hotel. As a business owner, Samantha developed top-notch marketing skills and enha…
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Creating Bestsellers: Strategies for Success in Book Publishing and Marketing With Sarah Russo
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Sarah Russo is the Founder of Page One Media, a boutique literary publicity and marketing firm. With over 20 years of experience in the publishing industry, she has demonstrated expertise in a broad spectrum of areas, including communications, traditional marketing, social media marketing, branding, and business development. Her career includes sig…
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Company culture is not built overnight. It is ingrained into every aspect of your business making sure that everyone on your team is working towards the same goals, feeling satisfied and fulfilled in their roles, and having consistent expectations when they show up to work. And if your company is missing the mark on company culture, it can lead to …
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You Only Live Once – Why Not Grow a Business? With Caity Cronkhite
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Caity (Caitlin) Cronkhite is the Founder and CEO of Good Words, a technical writing and documentation consulting firm. Good Words provides strategic, management, and implementation support to companies across different industries, ranging from Fortune 500 companies to small five-person startups. Caity grew up on a farm in Indiana and majored in tec…
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Enhancing Education Through Community-Centric Research With Monica Martinez
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Monica Martinez is the Co-founder of EduDream, a Latina-founded women-owned research consulting firm dedicated to transforming education by integrating community insights with rigorous research. With over 15 years of experience in applied research, Monica specializes in partnering with foundations, nonprofits, and educational institutions to offer …
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A Year-Round Approach to Strategic Financial Planning With Laura Shiel
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Laura Shiel is the Virtual CFO at Clara CFO Group, a firm that specializes in offering strategic financial guidance and support to small businesses. With a diverse background in accounting and finance, Laura's experience spans various sectors, including public accounting, financial services, and corporate finance in a Fortune 500 company. She holds…
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Achieving Long-Term Success With a Fully Remote Marketing Team With Tracy Marlowe
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Tracy Marlowe is the CEO of Creative Noggin, a branding, marketing, and communications firm renowned for its expertise in humanizing marketing messages and developing authentic, evocative brands. Under her leadership, Creative Noggin has been recognized with numerous awards and media accolades, a testament to its success and innovation in the indus…
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Leveraging Social Media for Growth in the Design Industry With Darla Powell
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Darla Powell is the Founder and CEO of Wingnut Social, a digital marketing agency specializing in services for interior design and luxury brands. Her professional background includes work as an interior decorator and as the owner of Darla Powell Interiors, a direct foundation for her transition into marketing. Under her leadership, Wingnut Social h…
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How To Do More With Less by Being Strategic With Melissa Jacobs
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Melissa Jacobs is the CEO and Lead Strategist at Crow & Pitcher, a company specializing in guiding mid-sized businesses through innovation, growth, and strategic reinvention without expanding their team or marketing budget. With over two decades of expertise in marketing, strategy, and innovation roles, she has a well-documented history of steering…
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Scaling a Niche Recruiting Firm in the Gaming Industry With Lizzie Mintus
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Lizzie Mintus is the Founder and CEO of Here's Waldo Recruiting, a specialized recruiting firm that concentrates on the video game industry. With a commitment to quality over quantity, Here's Waldo prioritizes transparency, communication, and diversity in its recruitment process. Alongside her role at Here's Waldo, Lizzie serves as an ambassador fo…
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Bringing someone new onto your team is a significant investment in both time and money. Not only in the financial compensation you give them but in the benefits and the time it takes to onboard and train them. Because of this, it is so important that you take your time when hiring and hire intentionally. And if it doesn’t work out it is equally as …
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Understanding Different Accounting Roles for Small Businesses
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Hannah Smolinski, a Certified Public Accountant, is the Founder and CEO of Clara CFO Group. Operating on a virtual CFO model, this agency is dedicated to offering small businesses financial clarity along with strategies for profit maximization. Having worked for one of the largest accounting firms in the world, Hannah developed this service to make…
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Building Value-Driven and Sustainable Service-Based Businesses With Jason Swenk
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Jason Swenk is the Founder of Agency Mastery 360, a consultancy designed to help marketing agency owners achieve and sustain accelerated growth. He is the resource he wished he had when he started his agency. Jason hosts two podcasts: The Smart Agency Master Class Podcast, which focuses on strategies and stories from real agency owners, and SwenkTo…
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Time tracking is a great tool for understanding efficiency. It can be helpful in finding places where you can reduce the time it takes to do certain tasks or reduce the transition time between tasks. Time tracking is NOT the tool to use when determining if your staff is doing what they’re supposed to be doing. This week’s episode 99 of Female Found…
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Nurturing a Strong Company Culture Across Borders With Steve Kwan
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50:18
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Steve Kwan is the CEO of OpsWerks, a company that specializes in propelling data center and cloud operation teams to thrive. A Silicon Valley native, Steve's roots are deeply entrenched in the world of technology, from his early studies in electrical engineering to his active involvement across the startup landscape. His rich career path, which inc…
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Building a Client-Focused and Business-Smart Law Firm With Michelle Bomberger
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Michelle Bomberger is the Founder, CEO, and Managing Attorney at Equinox Business Law Group. As a small business founder and entrepreneur, Michelle understands the emotional and practical aspects of owning and scaling a business, which makes her an effective guide for business leaders in evaluating risk and opportunity in their decision-making. She…
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Mastering Process Documentation for Business Success With Adi Klevit
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Adi Klevit is the Founder and CEO of Business Success Consulting Group, an organization that provides businesses with the infrastructure, processes, and systems they need to thrive. Adi and her team help companies scale, transfer knowledge, and prepare for succession. Adi has over 25 years of experience as a trained industrial engineer, management …
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The Art and Process of Niching Down With Natalie Eckdahl
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Natalie Eckdahl is the Founder of Biz Chix, a company dedicated to training, mentoring, and coaching professionals in marketing, consulting, and finance. With over 25 years of business experience complemented by an MBA, Natalie has made it her mission to guide women entrepreneurs in crafting businesses that are profitable, sustainable, and tailored…
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Making 10-Hour Work Weeks Possible With Executive Virtual Assistants With Gina Cotner
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Gina Cotner is the CEO and Founder of Athena Executive Services, a company that specializes in pairing high-caliber, part-time virtual executive assistants with busy entrepreneurs, business owners, and executives across the United States. With over 15 years of remote work experience on both national and international teams, Gina has honed her compa…
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From Fractional CFO to Online Educator With Jamie Trull
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Jamie Trull is a financial literacy coach and profit strategist who focuses on helping business owners understand the financial side of their business so that they can make and keep more money. Jamie began her career at Ernst & Young before spending a decade at Coca-Cola, rising to a leadership role in finance. In 2018, she founded Balance CFO, lev…
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How To Be A Successful Serial Entrepreneur with Morgan Hancock
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It’s not often that when you think about bourbon, visual art comes to mind. That’s what has made our guests nonprofit so successful. She’s married two things that have meaning and have impacted the culture of her community in a way to give back through charity work. This week’s episode 98 of Female Founders Breaking Boundaries is about leading a su…
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Forging Your Own Path to Success as an Entrepreneur With Madeline Reeves
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Madeline Reeves is the Founder and CEO of Fearless Foundry, a creative consultancy focused on aiding ambitious entrepreneurs in the areas of branding, marketing, and business development. The firm offers a suite of services, from go-to-market strategy and content marketing to design work, aiming to help businesses make a meaningful impact in their …
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How To Use Podcast Guesting as a Successful Marketing Strategy With Julie Fry
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Julie Fry is the CEO and Founder at Your Expert Guest, a podcast guest booking agency specializing in connecting service providers and impact-driven leaders with top-ranked podcast shows. With a focus on enabling clients to reach their ideal audience without the hassle of social media marketing, she and her team have successfully booked over 1,500 …
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Perhaps you’ve done your quarterly planning, your staff understands their accountability, they understand the functions of their role, they have ownership over their responsibilities and yet your inbox is still overflowing with messages and questions from your team. So what gives? Today we’re going to dig into why this might be happening even if yo…
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Business Banking and Loans in Plain English With Maxx Mogollon
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Maxx Mogollon is the Business Banking Relationship Manager at KeyBank, a financial institution offering a wide array of banking, lending, and investment services to individuals and businesses. In this role, Maxx is instrumental in forging and nurturing business banking relationships with clients, ensuring their diverse needs are met. In addition to…
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Selling With Authenticity and Respect With Nikki Rausch
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Nikki Rausch is the Founder and CEO of Sales Maven, an organization dedicated to helping businesses refine their sales techniques through authentic marketing. With over 25 years of experience in sales, Nikki has collaborated with esteemed organizations such as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, employing the same strate…
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Are You Ready for an Integrator? When to Hire an Integrator, DOO, or Executive Assistant
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There seems to be a lot of confusion for founders when deciding which position to hire next to support them in the business. This week, we will discuss the difference between an integrator, a DOO (director of operations), and an Executive Assistant. We’ll also discuss what point you’ll need to hire someone for these positions. This week, episode 96…
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How To Get Financial Clarity, Make Better Hiring Decisions, and Grow Your Business
26:17
26:17
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Hannah Smolinski, a Certified Public Accountant, is the Founder and CEO of Clara CFO Group. This agency, operating on a virtual CFO model, is dedicated to offering small businesses financial clarity along with strategies for profit maximization. Hannah's experience in one of the world's largest accounting firms led her to create this service. She w…
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Leading With Curiosity and Culture With Amalia Martino
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Amalia Martino is the Founder and President at The Vida Agency, an award-winning full-service multicultural communications company dedicated to bridging the gaps between industries and communities. With over 20 years of experience in communications and public relations, Amalia leverages her profound understanding of diverse audiences to disrupt tra…
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From Law Practice to Prison and Back Again With Jeff Grant
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Jeff Grant is the Founder of Grant Law, a unique firm committed to providing private general counsel services for individuals and families dealing with white-collar prosecutions and regulatory proceedings. Following a personal journey that included overcoming addiction and serving federal prison time for a white-collar crime, Jeff emerged with a re…
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Creating ROI Through LinkedIn With Louise Brogan
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Louise Brogan is the CEO at Louise Brogan Ltd, a boutique LinkedIn marketing agency that caters to professional services clients across the UK, Europe, and North America. With over a decade of experience, she specializes in supporting small businesses to leverage social media effectively. Her work has gained recognition, including the title of Smal…
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How to Boost Employee Retention and Productivity
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We have a retention issue. Our good, hardworking people are leaving. The first thought tends to be that we must have a company culture issue, but it actually goes well beyond that. We spend time trying to add things to improve company culture, but it doesn’t create an environment that makes our employees feel appreciated. The truth is this–if you w…
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Tips for Maintaining Your Business During a Recession
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There’s a lot of fear and overwhelming for business owners because of the current climate of the economy and impending recession. The recession doesn’t affect all of us the same way and this is something we definitely learned during the pandemic. The best thing we can do is to see how far forward we can look in the market, economy, industry, etc., …
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What Could Happen When You Enforce Accountability
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A lot of my clients find themselves with team members who are really good at doing the tasks within their role but they are not good at owning the bigger milestones or goals those tasks play into. This week’s episode 93 of Female Founders Breaking Boundaries is about what could happen when you enforce accountability! Have you ever felt like you wer…
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One thing I see happening across the women-led companies I work with is that they have reached a place where they realize they can’t manage all of the people anymore so they have to start filling some leadership or management roles, either internally or externally. And what is happening when they fill these roles is that they are finding that they …
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