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Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez. The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one ...
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Geo-fencing: A Marketer’s Best-Kept Secret with Matthew Kilmurry
41:35
41:35
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41:35
Send us a text If you want to know what the next big thing in multifamily marketing will be then this episode is for you. Matthew Kilmurry, founder of ApartmentGeofencing.com talks to co-hosts Anne Baum and Chris Johnson about the role of geo-fencing and streaming ads in the multifamily marketing funnel. Bonus: He gives guidance to marketers on how…
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The Future is Now: Brand Strategies, Gap Analysis, and Standing Out with Lauren Dewey
37:17
37:17
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37:17
Send us a text In this episode, Chris and Anne sit down with Lauren Dewey, founder of Lauren Dewey Consulting, to discuss why the time is now for multifamily marketers to embrace the power of brand and how analyzing your entire marketing and leasing process to find the leaks is a game changer. Bonus: Lauren tells us what property management compani…
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Spotlight on Property Websites: Building for the Future with Jon Simpson
48:09
48:09
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48:09
Send us a text How are prospects interacting with our property websites and how can we, as marketers, ensure we are maximizing our number one asset? Jon Simpson, founder of Swifty and Criterion.B, takes us through the data on how renters are interacting with our websites including most used features and most visiting pages. He also dives into the f…
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Speed to Lease: Using AI and Tech for Lease Acceleration with Paul Yount
48:41
48:41
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48:41
Send us a text What happens when AI and technology team up with humans to create the ultimate tech stack? Leads convert to leases faster, ramping up revenue and cutting down on friction in the leasing process. In this episode, Paul Yount, Industry Principal at Yardi, dives into the power of speed to lease with co-hosts Anne Baum and Chris Johnson. …
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The Blueprint Edition: AI, The Property Brothers, Data, Role Specialization, & Everything In-Between
50:42
50:42
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50:42
Send us a text Shelly Steitz, fractional multifamily CMO and marketing consultant, and Justin Jones, AI Evangelist, join co-host Anne Baum to recap one of the most epic real estate conferences of the year, Blueprint. In this jam-packed episode you will hear their greatest takeaways from the conference including the rise of role specialization, how …
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Networking Makes Multifamily Marketers Go Round: Words of Wisdom with Janet Rosseth
39:45
39:45
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39:45
Send us a text Multifamily marketing legend, Janet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club, talks with co-host Anne Baum about her start in multifamily marketing, why she's driven to connect marketers together, and what she views as the next big things in multifamily marketing. You'll want to run, not walk, to hear this…
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Staying Ahead of the Curve: Pushing Multifamily Marketing Forward with Debbie Balaker
37:52
37:52
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37:52
Send us a text In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tactics and technologies for marketing multifamily communities including lease-ups and manufactu…
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Reimagining Apartment Websites: Do Our Prospects Want More?
33:01
33:01
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33:01
Send us a text In this episode, Chris and Anne discuss one of our most important assets - the property website. As prospect behavior evolves, we question if the tried and true format of websites is still relevant, what are must-have features, and how much should our vendor partners assist in the evolution. Bonus: Is it time for us to start approach…
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Changing the Apartment Marketing Game: The Shift in Search Behavior with Eden Chai
41:16
41:16
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41:16
Send us a text Eden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Google is rapidly changing how renters expect to discover information. We also talk about how i…
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Branding & Resident Retention: Resetting Our Standards with Jude Chiy
45:54
45:54
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45:54
Send us a text Jude Chiy, founder of Flamingo, an all-in-one resident retention platform and a proponent of challenging the norms, joins Chris and Anne to discuss his views on the power of branding for property management companies and how to conquer resident retention. Jude shares real-life data from Flamingo studies while highlighting the opportu…
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TikTok Ads and Geo-Fencing: Diving into Digital Marketing Solutions with Rent
34:38
34:38
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34:38
Send us a text Austin Clem, Senior Solutions Specialist from Rent, joins Chris and Anne to discuss how to use TikTok ads and geo-fencing to boost brand awareness, drive leads, or maintain occupancy. Austin gives his expert advice on success metrics to use and what platforms and strategies to use based on occupancy numbers, budget, and property type…
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Five Stars: Unpacking the Impact of Ratings on Apartment Marketing & Operations
21:15
21:15
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21:15
Send us a text In this episode, Chris and Anne discuss how marketers can reshape the conversation around online reputation with operations teams to demonstrate the impact on NOI. Bonus: Chris talks about his favorite strategies for driving positive reviews!By Chris Johnson & Anne Baum
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Send us a text Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your advantage, how to prepare for SGE (search generative experience), and how to build a brand that imp…
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The Role of Internet Listing Services (ILS) in the Marketing Mix
24:09
24:09
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24:09
Send us a text In this episode, Chris and Anne discuss the role of Internet Listing Services (ILS) in our apartment marketing mix. This includes the value of ILS sources, what metrics we measure for success, and how to balance your marketing mix. Bonus: Chris talks about how he is using data to take calculated risks with his marketing strategy. Pro…
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Time is Money: Reducing Average Days Vacant for Increased Revenue
18:38
18:38
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18:38
Send us a text Join Chris and Anne as they delve into why reducing average days vacant is crucial for boosting revenue. They share their top strategies for minimizing vacancy periods by promoting stale units. Easy to implement takeaways for marketing and operations. Produced by Carlos MarquezBy Chris
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Foolproof Way to Increase Conversion Rates: The Power of Follow-Ups
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23:50
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Send us a text Chris and Anne discuss how increasing average follow ups with prospects can skyrocket lead to lease conversions rates. Bonus: Chris shares how he's successfully motivated site teams to increase follow ups per prospect. Produced by Carlos MarquezBy Chris Johnson and Anne Baum
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Send us a text Your Hosts Anne Baum and Christoper Johnson introduce themselves and talk multifamily marketing. They focus as a marketer - back to basics. Why they started The Apartment Department. How they are wrapping up the year. What are they working on right now. What is something you did this year that you are really proud of. Produced by Car…
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