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We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps bus ...
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In this insightful episode of "Good Business," host Clay Vaughan welcomes Rod Smith, an EOS implementer with a rich background in running and owning businesses. Together, they delve into the Entrepreneur Operating System (EOS), exploring its principles, benefits, and the transformative impact it can have on businesses. Rod shares his journey from b…
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In this insightful episode of "Good Business," host Clay Vaughan is joined by Jenni Lord, the passionate leader behind Chosen, a nonprofit organization dedicated to supporting children and families impacted by trauma. Together, they delve into the importance of purpose-driven leadership and the unique challenges and rewards of running a nonprofit. …
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In this insightful episode of "Good Business," host Clay Vaughan engages with Jose Abaroa, a pastor navigating the challenges and opportunities of church leadership in today's digital landscape. Together, they discuss how faith communities can thrive through crisis and transformation, leveraging technology and authentic leadership to foster growth …
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In this engaging episode of "Good Business," host Clay Vaughan sits down with marketing expert Curt Stockwell to explore the power of a well-crafted one-liner in business communication. Curt, a StoryBrand certified guide from Well Dressed Walrus, shares insights on simplifying complex messages to create memorable and effective marketing strategies.…
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In this episode of "Good Business," we dive into the guiding principles of successful careers and parenting with Clay Vaughan and his father, Charles Vaughan. Charles Vaughan shares his journey from a humble background to becoming a leader at Exxon. He emphasizes how his experiences have shaped his parenting and mentorship approach. This episode hi…
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In this enlightening episode, we delve deep with Cathy Landtroop, the Chief Marketing Officer at Vista Bank, exploring the untapped potential of political cycles as a golden opportunity for small business marketing. With her extensive background and strategic insight, Cathy sheds light on how entrepreneurs can not only navigate but also capitalize …
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In this inspiring episode of "Good Business," host Clay Vaughan sits down with Kyle Rogers of Jyra Films to explore the transformative power of purpose-driven filmmaking. Kyle shares his journey from a budding filmmaker to the founder of a film company dedicated to making a difference. Through stories of challenges overcome and successes achieved, …
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In this episode of Good Business, host Clay Vaughan is joined by Eric Cook, the president of the Society for Classical Learning, to delve into the transformative impact of classical education on leadership development and business practices. The conversation opens up a vital discourse on how classical education, with its deep roots in cultivating w…
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In this special episode of the Good Business podcast, host Clay Vaughan dives deep with Rick and Jules, pivotal figures at the Jesus Film Project, exploring their transformative journey from leading advertising agencies to embracing digital evangelism through the medium of film. They detail the strategic use of storytelling and technology to spark …
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This episode features an insightful conversation between host Clay Vaughan and Dr. John Lowry, the author of "Negotiation Made Simple." Dr. Lowry, a seasoned lawyer and negotiation expert, shares his journey from practicing law to mastering the art of negotiation, emphasizing its significance in both personal and professional settings. The discussi…
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In this episode of Good Business, host Clay Vaughan invites SEO expert James Hall to discuss practical and straightforward strategies for improving your business's online presence. This episode is particularly useful for business leaders who want to understand and apply SEO in a simple, clear way. James Hall explains the basics of SEO and why it's …
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Explore the art of effective communication in the latest episode of Good Business. Wes Gay, a communication and marketing strategist, joins host Clay Vaughan to discuss the nuances of crafting powerful, targeted messages that deeply resonate with particular audiences. Wes Gay, an expert in the StoryBrand framework, discusses his journey from workin…
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Join Clay Vaughan, James Hall, and special guest Kendra Olson in this dynamic episode of 'Good Business,' where they delve into the art of crafting compelling brand narratives using the Storybrand framework. Kendra, a seasoned marketing specialist and Storybrand certified guide, brings her expertise to the forefront, discussing the transformative i…
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In this enlightening episode of our podcast, Clay Vaughan is joined by Daniel Miller and James Hall for a deep dive into the art and science of building customer trust through video in today's skeptical and digitally-driven world. Our guests explore the transformative power of storytelling and film, discussing how these mediums can authentically re…
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Join us in this illuminating episode of 'Good Business' where we sit down with Bill Potter, the entrepreneurial mastermind behind a $300 million-dollar company. Bill shares his journey from a C-level executive to a successful entrepreneur, revealing the pivotal moments that shaped his business philosophy. Discover how technology has revolutionized …
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Join us on "Good Business" as we host the renowned photographer and visual storyteller, Daniel Colvin. With years of experience capturing authentic moments, Daniel has carved a niche for himself in an industry that's constantly evolving. In this episode, we delve deep into the interplay between technology, particularly AI, and the timeless art of p…
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In this riveting episode of "Good Business," join Chad Barrett, Clay Vaughan, and James Hall as they delve deep into the heart of faith-driven entrepreneurship. Drawing from Chad's profoundly personal journey of loss, resilience, and triumph, they uncover the transformative power of faith in both personal and professional realms. Whether you're a b…
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In this enlightening episode, Clay, Emilee, and James come together to delve into the deep waters of business purpose, passion, and impact. Moving beyond the metrics of success, they explore the weight of personal missions, the true essence of sacrifice, and the joy of using business resources for a larger-than-life cause. Whether you're an entrepr…
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Dive into a captivating conversation between Clay Vaughan and special guest, James Hall, as they unveil the deeper intricacies of managing business adversities with a faith-centric approach. This episode serves as a masterclass for Christian business leaders, offering a blend of professional wisdom and spiritual insights. Together, Clay and James d…
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Join host Clay Vaughan as he dives deep into a riveting conversation with Abe Bueno-Jallad, renowned actor from the hit faith-based series, ‘The Chosen’. In this episode, Clay and Abe explore the unprecedented success of ‘The Chosen’ and how it’s shaping a new wave in faith-based filmmaking. Abe shares the unique journey and the grassroots momentum…
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In this riveting episode of Good Business, Clay Vaughan sits down with Lisa Seale from Belay, a game-changer in the realm of remote staffing solutions. They dive into the evolving world of remote work, its challenges, and its undeniable impact on businesses today. From Lisa's rich sales background to the future of AI in work scenarios, every minute…
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In this illuminating episode of Good Business, we're joined by Brandon West, Founder and CEO of PHOS Creative. With his unique expertise at the intersection of marketing and purpose, Brandon shares essential insights into how businesses can make a meaningful impact through their messaging. From navigating the complexities of brand purpose to cultiv…
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In this inspiring episode, we sit down with Bryce Henson, CEO of FitBody Bootcamp, to discuss how fitness transformed his life and led him to a successful career in the fitness industry. Bryce shares his personal journey from a lethargic, sedentary lifestyle to one filled with confidence, energy, and enthusiasm – thanks to the power of fitness. We …
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Join us in this episode of Good Business as we talk with Jody Grunden, the co-founder of Summit CPA Group, the first fully distributed accounting firm that provides virtual CFO services to over 100 companies across the United States. Jody is also an industry speaker and the author of Digital Dollars and Cents, a book that helps digital companies cr…
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In this inspiring episode, we sit down with Alex Sezer Jr., CEO of Alex Sezer Ventures, and former team captain of the Texas A&M football team. Listen as he shares his incredible journey from the football field to the boardroom, scaling multi-million dollar businesses while incorporating biblical truths. Learn how Alex's unique approach to leadersh…
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In this episode of Good Business with Clay Vaughan, we're excited to welcome John Robertson, Founder and President of FORTLOG Services, and a leadership development specialist with over 30 years of experience helping individuals and organizations manage crisis and change. John's encouragement-based approach and values-anchored ethos have led him to…
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Welcome to this special edition of Good Business, where we explore the future of AI with Peter Voss, the founder of AIGO.ai. In this episode, we dive into the urgent topic of AI development and its impact on the workforce and censorship. With the recent letter from tech elites such as Steve Wozniak and Elon Musk calling for a six-month pause on all…
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In this episode, I had the pleasure of speaking with Rob Hughes, a passionate entrepreneur, and experienced business coach. We covered a wide range of topics related to entrepreneurship, including the challenges and rewards of starting and growing a business, the importance of mindset and personal development, and practical strategies for achieving…
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In this episode, the host and his VP of Production at Good Agency, James Hall, explore the major changes happening in the marketing industry, particularly in relation to artificial intelligence and updates from Google. With a focus on providing listeners with valuable insights into how to stay on top of the latest marketing trends and adapt to the …
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Welcome to Season 3 of the Good Business Podcast! I'm excited to be here today to give you a sneak peek into what's in store for this season. First up, we'll be diving into the recession and how it has impacted businesses of all sizes. We'll hear from experts in finance and economics to learn what businesses can do to weather the storm and come out…
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I have the privilege of networking with other creative agency owners from around the world who share my values. One of those guys is Tyler Pigott from Lone Fir Creative. I reached out to him and asked if he would share his insight into how he has built a thriving business while maintaining a fully remote staff. How did he do it, and why did he do i…
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Today we have an incredibly special guest, Dr. J.J. Peterson. J.J. is the head of StoryBrand, an incredible organization that helps businesses clarify their message through a proven framework. I’ve had the blessing of working with StoryBrand as an agency partner for nearly four years now, and I have cherished every chance I get to learn from him. A…
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With the recession on everyone’s mind and interest rates on the rise, already over 7%., I’m constantly getting questions about how to ensure you’re pivoting your business well. Well, I have been dealing with the struggle of building our forever home out in the Austin area, and interest rates are absolutely killing me; at least, that’s how it feels.…
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Today I’m calling an audible and deviating from our normal rhythm of having a special guest. With the fed proposing yet another rate hike and inflation running out of control, the recession is ever present on our minds as business owners. Since I’ve been out for a few weeks, I figured the best way to bring you value is to share a glimpse into the c…
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I met Christian Collins on the front porch of my house, and we got to know each other simply because we both shared the same passions. From there, it’s been a whirlwind. We’ve worked together on his congressional campaign along with the Texas Youth Summit, which is on a mission to help today's youth recognize the need to uphold the strong values ou…
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We’re talking about the future of marketing and how entrepreneurs can stay grounded with Aric Berquist. Aric is the Senior Vice President of Partnerships & Revenue at the Ardent Group, an advertising technology platform that is essentially a very real competitor to Google Ads. This show is sponsored by Rocketfuel, a CRM that has helped thousands of…
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I love how Todd Henry, author of Herding Tigers, defined Integrity. He said, "Integrity means very simply that your life is integrated. What is on the inside is plainly visible on the outside." When you live by integrity, you will be able to navigate every challenge much easier by simply being who you say you are, no matter where, whatever the cost…
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Despite his inability to recognize a good cup of coffee, I’ve still chosen to invite the tea-loving Englishman, Mike Thakur, onto the show today. Mike is the founder and CEO of The Worklodge, a Texas-based co-working space. Their team is on a mission far greater than having the coolest new swag or local beer on tap. They’re on a greater mission to …
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We’re talking about the work-life balance myth with Jay Owen, who manages to juggle running a 7-figure agency while also supporting his church full-time. Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks …
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Our season kicks off next Wednesday, so subscribe now and in the meantime, check out last season if you missed it! Our most downloaded episode to date was with my dear friend, Michael Green, as we dove into how you can forecast your growth despite the looming, and now very present, recession. Look, the stakes are high in small business. And what we…
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If any service company has its act together, it's Chick-Fil-A. Their processes are pristine and their product has been marketed so well that many Bible-believing Christians will adamantly proclaim that the food comes "pre-blessed". But even this massively successful company that Truett Cathy built with such fervor still needs support. And that's wh…
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The divorce rate for entrepreneurs is 48%. That means that nearly half of all marriages fail when put under the pressure of starting a company. Building a business from scratch, and bootstrapping it for that matter, is one of the most difficult challenges that you will ever face in business because the risk is real and it's all on the line. Your ca…
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What do cryptocurrencies and the metaverse have to do with running a good business? I believe that if you are a business owner who plans on staying in business for more than the next 5 years, this episode is one you should listen to. In the mid-2010s, I invested in Ethereum and Bitcoin and did so well with crypto that I was able to buy my first hom…
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In March 2022, we saw the highest inflation spike since the 70s at nearly 9%. The economic outlook for most of the country is not bright, so how should we respond as business owners? I hired Michael Green to join my team because I needed someone I could trust to help me manage the finances and people of my company as we grew. Since joining the team…
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Are you willing to sacrifice for the sake of your values? What does that look like for a business owner? Meet seasoned investor, highly-successful entrepreneur, and now recently published children's book author, Robert Roark. When Robert and I first met, I had no idea who he was and he had no desire to tell me. He said, "I'm Just a Guy." But before…
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In March of 2020, the covid lockdowns were merely days away. Business owners were feeling a range of gut-wrenching emotions - some froze, and some innovated. For Alex Barker, owner of District Coffee Roasters, the lockdowns gave him a chance to let his values lead his company. As a wholesale coffee roaster, District was primed to fail. They primari…
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Hard work and strong integrity are the keys to unlocking an incredible career. Whether you are running your own business or you work for someone else as a leader in their organization, this episode is for you. Tyler Matcek, recently announced President of Reverent Wedding Films, shares his journey from working two full-time jobs, including active d…
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When I first started in business, I wanted it to maintain my integrity, regardless of the cost. For me, that meant seeing the world in black and white. It didn’t take me long to realize that there had to be room for gray area, and the real test of my integrity came when I had to live in that gray area when the decisions weren’t clear cut. In today’…
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Today, you'll meet with one of the most successful and influential chiropractors in the country. From the humble beginnings of digging ditches to internationally acclaimed chiropractic influencer, Dr. Tabor Smith is an entrepreneur, medical practitioner, and executive producer of the feature-length documentary, A Better Way! Main things we'll be ta…
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It was such a privilege to sit down with John Boriack, President of Veritas Equity, to discuss how he built out such an incredible, nationally recognized, team culture in his business. Main things we'll be talking about: The benefits of bootstrapping your business Why money is a terrible goal How to build and nurture your team Support the show This…
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