Crushing Club Marketing is a podcast for progressive private club leaders ready to increase their revenue and create long term change for their club. We discuss topics pertaining to leadership, digital marketing strategies and long term planning to create sustained club growth.
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Three Good Things in the world served to you on a daily basis.
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Why Your Club Website is the MVP of Your Membership Team
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Websites are constantly evolving. No longer is your website an online brochure. It should be a critical part of your membership and marketing team. Remember the early days of websites? Some businesses didn’t think they even needed one. They were really basic and let’s face it, were more of a digital brochure. Lots of copy, a few pictures and of cou…
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Managing Shifting Demographics in Private Clubs - John Schultz, CEO of Club Leadership Alliance
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35:08
John Schultz, CEO of Club Leadership Alliance, has been around the block - a bunch of times! Prior to his current role, he was the GM for over 20 years at Carmel Country Club in Charlotte, North Carolina. Taking over a club with financial challenges, he put his flywheel in motion and turned the club around with more than 60 million dollars in capit…
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Private Club Success in a Post-Pandemic World: Frank Vain CEO of the McMahon Group
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The private club industry enjoys a steady resurgence, with waitlists becoming the norm in markets across the U.S. Furthermore, experts predict the greatest generational wealth transfer in history, from Boomers to Gen X and Millennials, by 2045. So, how will this new generation spend its time and money? Frank Vain, CEO of the McMahon Group, joins us…
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A Private City Club Your Granddaughter Can Love [Ep. 34]
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In the world of City Clubs, Jeff McFadden is well known and well-respected. As the CEO of the Union League of Philadelphia he has developed a national reputation as a club leader. Ask GM's who know him and they use adjectives to describe him like "Brilliant", "Visionary" and "remarkable." In this episode, Jeff shares his involvement in transforming…
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Conversational Marketing for Private Clubs [Ep. 33]
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You’ve seen them on websites and whether you choose to use them or not "Chatbots" and text communication is here to stay for the foreseeable future. On the good side, text and chat can simplify your life as a website visitor, improve your efficiency and filter out your best prospects for membership. On the other hand, it can feel cold and impersona…
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How Great Leaders Create Great Followers [Ep. 32]
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Hiring outstanding people is really hard and keeping them can be equally difficult - especially if there are management or leadership issues. If you’re a leader trying to figure out how to inspire your team, elevate those who surround you or maybe you’re trying to get more out of your team you may need to take a look at yourself in the mirror and a…
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Managing Private Club Waitlists with Jason Becker [ep. 31]
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35:21
For the first time in years, many private clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing new. On the other hand, hundreds of clubs are learning to manage a waitlist for the first time. This is both exciting and terrifying with members lined up to join clubs and with membership directors wanting t…
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Three Good Things S1 Bonus Episode (Creator Economy News: Creator+, Clubmarket, Pearpop)
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Three Good Things is back with audio twitter news! Today I talked about Creator+, a new startup that aims to invest millions into non-traditional creators who came up on Tiktok, YouTube and more. I also talked about Clubmarket, a new marketplace to pair clubhouse creators with brands and sponsors as well as a new company called PearPop for social-c…
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Strategic Club Marketing Straight from School [Ep. 30]
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By developing and implementing a strategic digital communications approach to the club’s marketing and communication, Cathy Zehms has created a content ecosystem at the Green Bay Country Club not seen in most private clubs. In her first 4-years membership increased more than 160%.By Ed Heil
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Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
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What does it take to keep your private club membership thriving during a crisis? Engagement and innovation. That's what Dave Porter and his team at Greystone Golf and Country Club in Birmingham, AL did when the pandemic swept the country in 2020. Listen to how he helped lead his staff and membership through this incredible time.…
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The Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
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When Minnesota golf courses were forced to close at the start of the coronavirus pandemic, Joel Livingood was already preparing for the next step. It's what he's done since taking over as GM at Interlachen Country Club in Edina, MN in 2017. With solid financial footing and a steady hand, Livingood led his team and membership through one of the most…
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Three Good Things Vol. 100 - Final Episode of Season 1 - Guest: Chris Moreno
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Today I had the honor of talking to the fantastic Chris Moreno. Chris Moreno is an Operator & Investor focused on supporting early stage founders. Chris' focus has been on scaling businesses in the real estate and tech space for the last 10 years. Chris also mentors startup founders, spends time on diversity & inclusion, and hosts Pitch Practice on…
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Three Good Things Vol 99 (Taylor Swift, Sriram Krishnan, PhillyD)
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10:42
Today I talked about Taylor Swift, my future celebrity wife, being caught in a lawsuit, Sriram Krishnan joining a16z as a General Partner and PhillyD’s new show News That Matter For People Who Care. As always, thanks for reading and DM me if you want to be on a new episode! We’re going thru a bit of a rebrand after episode 100 tmrw and will be back…
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The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]
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At the start of the Coronavirus pandemic in 2020, private clubs, like most businesses were cast into a future of uncertainty. One role that proved to be critical at Bethesda Country Club is that of the membership director. Kris Butterfield, Director of Membership Marketing and Communications expanded her responsibilities in ways she never would hav…
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Three Good Things Vol. 98 - Guest: Alex Stemplewski (11M+ on TikTok)
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Alex Stemplewski is a photographer and videographer and full time content creator boasting an impressive 11 million followers across TikTok and Instagram. Alex is a Los Angeles based photographer best known for his impromptu public photoshoots. He also uploads his content to Instagram at @alexanderthegreat - give him a follow. Thanks for listening …
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Three Good Things Vol. 97 (Amazon acquires Wondery, Ornament Anchor, Scotty Sire New song)
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I'm back after a brief holiday break! Today I talked about Amazon acquiring Wondery, an independent network for podcasts for a reported $300M, two teenagers creating a company called Ornament Anchor at the beginning of the year and selling over $250,000 by end of 2020 with christmas trees in a big boom and lastly, Scott Sire's new song 25 Christmas…
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Three Good Things Vol. 96 - Guest: Jashima Wadehra
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Jashima Wadehra is the music lead at Brown Girl Magazine and CEO of brand strategy consultancy, Ode, Jashima is dedicated to working with BIPOC communities and children of immigrants. When she’s not discovering new artists or podcasting at Central Sauce, she is probably trying to Bhangra to hip hop or eating French fries. We talked about how we met…
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Three Good Things Vol. 95 (Reddit acquiring Dubsmash, New Bugs Bunny Voice, DoorDash/AirBnB IPO deep dives)
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Today I talked about Reddit acquiring Dubsmash for an undisclosed amount, the new Bugs Bunny voice by a Filipino-Canadian named Eric Bauza and two deep dive videos into the AirBnb IPO and DoorDash IPOs from origins to IPO. Feel free to DM me @shardulgo on any platform with any feedback or if you want to be a guest on a future podcast episode. See y…
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Three Good Things Vol. 94 (Sapphire the Fairy, First Chinese Born Player Scores, First Woman to Score in Power Five Football)
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Today I talked about a story by Kelly who took on the role of Sapphire the Fairy to become pen pals with a local girl who had made a fairy garden in her front yard to spread some cheer and joy. I also talked about Jackson He, the first Chinese born player to score in FBS history. He's also a fellow Arizona State Sun Devil (my alma mater). Last, I t…
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Three Good Things Vol. 93 (David Dobrik's 100K Puzzle, Twitter acquires Squad, Disney+ Announcements)
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Welcome to the Three Good Things podcast. Today I talked about David Dobrik 100K puzzle giveaway where you have a chance to win $100K, Twitter acquires screen-sharing app Squad for an undisclosed amount, Disney+ major announcements in a four hour event and a bonus story about two otters finding love and living happily otter after. Feel free to DM m…
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Three Good Things Vol. 92 (Airbnb IPO, NEW TSWIFT ALBUM, Elderly home Xmas Deer Hunt)
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10:55
Welcome to the Three Good Things podcast. Today I talked about Airbnb IPO valuing the company at over $100B upon its first day, Taylor Swift releasing a new album tonight at midnight called Evermore with 18 tracks, and employees at an elderly home in Blanchester, Ohio. Feel free to DM me @shardulgo on any platform with any feedback or if you want t…
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Three Good Things Vol. 91 (Doordash IPO, Social Strikes Back by a16z, DeFranco Does)
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10:52
Welcome to the Three Good Things podcast. Today I talked about DoorDash going IPO at $102/share valuing the company at $38.7B and entering the NYSE at $DASH. I also briefly talked about a collection of articles on the future of social from a16z aka Andreesen/Horowitz, a huge VC firm. Last, I talked about a video from Phil DeFranco (YouTuber with 6M…
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Three Good Things Vol. 90 (First Indian American NBA referee, Quell raises $3M for fitness gaming, LastWeekTonight Pringle Guy)
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12:39
Welcome to the Three Good Things podcast. Today I talked about the first Indian-American NBA referee, Suyash Mehta will be joining the official referee list for the upcoming NBA season this coming weekend. I also talked about this London-based startup called Quell that is revolutionizing at-home fitness with gaming and closed with what the Pringle …
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Three Good Things Vol. 89 (Espree on being Clubhouse app icon, DoorDash impending IPO, We Are The Champions on Netflix)
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10:50
Welcome to the Three Good Things podcast. Today I talked about my friend Espree writing an article about being the face of the Clubhouse app (at least until the next icon update), DoorDash's impending IPO after filing for it and a new show I just started watching on Netflix called We Are The Champions all about contests around the world that you pr…
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Three Good Things Vol. 88 (Game Theorists raise $3.5M for St. Jude charity, HBO Max to release movies direct, charity livestream)
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13:31
Welcome to the Three Good Things podcast! Today I talked about the Game Theorists (a YouTube channel with over 14M subs) hosting a charity livestream for St. Jude raising over $3M dollars for St. Jude Children's Hospital, HBO Max releaseing all 17 films next year direct to the streaming platform and simultaneously in theaters, and then I closed wit…
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Three Good Things Vol. 87 (Hulu launches Watch Party, Kavaan the Loneliest Elephant, Shardul Thakur has a good game)
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9:00
Welcome to the Three Good Things podcast. Today I talked about Hulu launching Watch Party joining the ranks of Twitter, Instagram, Facebook and more to launch a co-watching feature. Then, I talked about Kavaan the lonely elephant, the biggest elephant in the room and ended with a video of Shardul Thakur, a cricketer who had a great game and happens…
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Three Good Things Vol. 86 (Salesforce buys Slack, Stranded Canadian Family gets help, Forbes 30/30)
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11:35
Welcome to the Three Good Things podcast. Today I talked about Salesforce buying Slack for $27.7B dollars, a family in Canada got stuck in the cold and another family helped them reach their destination driving over 1,000 miles in the process, and the Forbes 30 under 30 list. Feel free to DM me @shardulgo on any platform with any feedback or if you…
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Three Good Things Vol. 85 - Guest: Taylor Nieman Co-Founder of Toucan
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Taylor Nieman is the Co-Founder and CEO of Toucan (http://jointoucan.com). Born and raised in Los Angeles, Taylor has spent over a decade building and scaling LA's most notable startups including Headspace, Pop, and Fair. Her expertise at early-stage consumer brands has helped drive growth from Seed to Series B. She has a passion for building compa…
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Three Good Things Vol 84 (Better Tomorrow Ventures, Disney+ is 1, Macklemore)
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12:23
Welcome to the Three Good Things podcast. Today I talked about a friend, Sheel Mohnot launching his new $75M fund, Disney+ turned 1 and has had an incredible year of streaming, and Macklemore put out a killer freestyle. Feel free to DM me with any feedback or if you want to be a guest on the podcast.…
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Three Good Things Vol. 83 (Snapchat & Voca.AI, So Good So You, Hasan Minhaj X Cole Haan)
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11:19
Welcome to the Three Good Things daily podcast where I talk about Three Good Things. Today I discussed Snapchat acquiring an Israeli startup, Voca.AI, So Good So You raising $15M in the CPG space, and Hasan Minhaj collaborating with the brand Cole Haan. As always, feel free to reach out to me anywhere @shardulgo. Thank you so much for tuning in and…
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Three Good Things Vol. 82 (Apple M1, Beyoncé&Peloton, Obama gives Biden Freedom Medal)
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10:42
Welcome to the Three Good Things daily podcast where I talk about Three Good Things. Feel free to reach out to me @shardulgo on any platform.
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Three Good Things Vol. 81 (VF acquires Supreme, Adobe acquired Workfront, Last Week’s Election)
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11:58
Welcome to the Three Good Things daily podcast! Today I talked about VF acquiring Supreme for $2.1B dollars, Adobe acquiring Workfront for $1.5B and Last Week’s historic election. As always, if you want to reach out, feel free to reach me on any platform @shardulgo. Thanks! 🙌🏾
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Three Good Things Vol. 80 (Hinge/Headspace, Jetpacks, David Dobrik’s Perfume)
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11:39
Welcome to the Three Good Things podcast where I talk about Three Good Things daily.Today I talked about the Hinge & Headspace collaboration and what it means for dating, how jetpacks can help responders and David Dobrik’s new perfume business. If you want to reach out to me, you can reach me @shardulgo across all platforms. DMs open.Thank you so m…
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Three Good Things Vol. 79 - Guest: Nik Sharma Returns!
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Nik is the CEO of Sharma Brands, an agency that advises some of your favorite brands including Caraway Pans, Haus, JUDY, and Hydrant. Nik is commonly known as the DTC guy on the internet, but what most people don’t know is he thinks sushi is overrated and Soulcycle is better than peloton. Nik made a ~40-page deck on how I think about brand launches…
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Three Good Things Vol. 78 (Gold Medal Rat, Samuel L. Jackson as Nick Fury, Father of the Bride 3)
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10:15
Welcome to the Three Good Things podcast where I talk about Three Good Things daily sometimes with guests! If you want to reach out to me, feel free to follow me @shardulgo across all platforms and send me feedback! If you want to be a guest, DM me. Thanks so much for checking out the podcast & I’ll see you tomorrow.…
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Three Good Things Vol. 77 (TikTok, Electrician helps Grandma, Ruth Bader Ginsburg)
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13:41
Welcome to the Three Good Things podcast where I talk about Three Good Things daily. If you want to reach out to me, you can reach me on Twitter or Instagram, @shardulgo, that's s-h-a-r-d-u-l-g-o across all platforms. DMs are open. Thank you so much for tuning into Three Good Things and I'll see you tomorrow.…
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Three Good Things Vol. 76 - Guest: Kat Cole
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Kat Cole is the COO and President of Focus Brands, the owner, franchisor and operator of global limited service food brands, doing billions in product sales in over 50 countries, she leads the company’s 7 brands: Cinnabon, Auntie Anne’s, Moe’s, Schlotzsky’s, McAlister’s, Carvel and Jamba with 6500 operations globally and leading the multi-brand lic…
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Three Good Things Vol. 75 (Uncle amazes nephew, Lambda School, BTS NEW SONG)
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Hi! Welcome to the Three Good Things podcast where I talk about well...three good things. Today I talked about an uncle surprising his nephew with a great backyard gift, Lambda School getting funding and BTS’ new Dynamite song. If you wanna reach out, follow me on twitter @shardulgo. DMs are always open. Thanks!…
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Three Good Things Vol. 74 (Naval’s advice, Judge grants Uber & Lyft to stay, Roman’s back)
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14:12
Hi! Welcome to the Three Good Things podcast where I talk about Three Good Things. Today I talked about some advice by Naval written by Eric Jorgenson, the situation around independent contractors and Uber and Lyft and some great news from the always smiling & wonderful Roman Atwood and his lovely family. As always, reach out via twitter @shardulgo…
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Three Good Things Vol. 73 (Sushant Singh Rajput)
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Hi. This episode is about suicide & mental health. If you or someone you know is facing a crisis, no matter the problem, call the National Suicide Prevention Lifeline at 1-800-273-8255 in the US. With that welcome to the podcast. Today I talked about the Supreme Court granted a Central Bureau of Investigation (CBI) probe into the case of Sushant Si…
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Three Good Things Vol. 72 (productboard, Bryce Hall shutdown, PhillyD)
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12:48
Hi! Welcome to the Three Good Things podcast where you guessed it, I talk about Three Good things. Today I talked about my friends product launch within the company he works at, productboard. I also talked about Bryce Hall getting his utilities shutoff for hosting a large bday party at his home in the Hollywood Hills and some great news from David …
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Three Good Things Vol. 71 (Building in Public, Oracle & TikTok, Michelle Obama/DNC)
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Hi welcome to the Three Good Things podcast where I talk about Three Good Things! Today I talked about a fantastic article from Gaby Goldberg on building in public, Oracle potentially buying TikTok & brief highlights from the Democratic National Convention including a beautiful speech from Michelle Obama. As always, reach out to me via twitter @sha…
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Three Good Things Vol. 70 (MBA, Fortnite Baited Apple, Suns & Mercury)
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11:59
Welcome to the Three Good Things podcast where I talk about Three Good Things. Today I talked about getting an MBA, Fortnite, EPIC games, Apple and Google as well as a video from the bubble from the Phoenix Suns & Phoenix Mercury. Thanks so much for listening/reading and feel free to reach out to me via twitter @shardulgo. Thanks!…
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Three Good Things Vol. 69 (MS Dhoni retirement, Trump/Triller, NBA playoffs)
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10:42
Welcome to the Three Good Things podcast where I talk about Three Good Things. Today I talked about MS Dhoni’s retirement, Trump joining Triller & the NBA playoffs. Reach out to me on Twitter @shardulgo. Thanks!
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Three Good Things Vol. 68 (Jacob Pace, Microsoft Surface Duo, Casey Neistat & Project Power)
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Today I talked about my friend Jacob Pace trending on twitter, Microsoft announcing their new dual screen phone, and Casey Neistat putting out a new video and promoting the film he’s in called Project Power out now on Netflix. As always, thanks for listening and reading! Reach out to me via twitter @shardulgo if you want to be on a future podcast o…
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Three Good Things Vol. 67 (NBA, Fortnite, MrBeast)
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This isn’t my best podcast episode. It starts off slow and sappy because I’m still sad about how the play-in for the playoffs played out. Onto next season, well done Suns. Way to play your hearts out. I also talked about EPIC games getting Fortnite removed from the App Store & Play Store and why. Last, Mr Beast bought an island. Yep. Dm me on twitt…
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Three Good Things Vol. 66(TikTok Creator Fund, Kobe, Alex.stemp)
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Hi! Today I talked about the new TikTok Creator fund, Kobe day being 8/24 forever and my friend Alex finally getting paid & recognized for being a big TikTok creator! Feel free to reach out to me via Twitter @shardulgo. DMs are always open. Thanks!
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Three Good Things Vol. 65 - Guest: Nik Sharma
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48:04
Hello and welcome to the Three Good Things podcast where I talk about Three Good Things. Today I had a fantastic guest on the podcast, Nik Sharma of @sharmabrands. We talked about cooking, Kamala Harris being the VP nomination, Stripe naming a new CFO in Dhivya Suryadevara, who we're rooting for in the NBA and how we've both met Casey Neistat on di…
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Three Good Things Vol. 64 (Ayton, Tim Duncan, Colin & Samir)
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10:40
Welcome to Three Good Things where I talk about Three Good Things daily. Today I talked about Tron coming back, an article by my friend Bryant on the societal value of Tim Duncan and Colin & Samir’s new video that will be deleted in 20 hours! Feel free to reach out/DM me @shardulgo on twitter. Thanks for reading & listening!…
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Three Good Things Vol. 63 (Twitter/TikTok, Athlete CEO, Odd1sOut)
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Hi welcome to the Three Good Things daily podcast where I talk about Three Good Things. Today I talked about Twitter joining the acquisition talks of TikTok, a fantastic article by Sarah Nockel on the Athlete CEO, and a funny video on quarantine by James from TheOdd1sOut. If you want to be a guest of just say hi, reach out to me via Twitter @shardu…
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