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Are you ready to get your digital course out into the world but need help with the details and to-dos? Immerse yourself in the world of digital course creation with 'The Digital Course Creator Podcast,' expertly guided by Dr. Moira, a seasoned psychology professor and course creation expert. Each episode will address the multifaceted aspects of creating, developing, and refining online digital courses. We cover many topics, including crafting compelling content, implementing effective teachi ...
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#206: Entrepreneurial Costs: What is Normal?
17:38
17:38
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What is one thing that you didn’t necessarily think about when you decided to become an entrepreneur, when you decided that you’d like to have a digital course? What is one thing that you rarely hear people talking about out in the open? Money and the debt that being an entrepreneur can bring with it. That debt adds up fast, but still it is somethi…
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#205: How to Make the Most of Social Media Groups (Hint: Use Google Search More)
22:10
22:10
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22:10
I've noticed a trend in course creation groups: asking for instructions on how to do a tech task. Sure you pay to be in these groups, they are filled with people who are on the same pathway you are, creating, launching, and serving a digital course, but the big, important questions can sometimes get buried under the smaller, simpler questions that …
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#204: Does Weekly Content Really Build Demand for your Course?
29:29
29:29
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29:29
The best way to build demand for your online course is with weekly content, or is it? So often we are told that we need to build an audience so that when we launch a course, there will be eager buyers ready with their credit cards. To build an audience the direction often given is to create weekly content. Why then, after creating and sharing weekl…
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#203: When is the Right Time to Launch Your Course
22:33
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22:33
When is the right time to launch your digital course? Is it in the summer, the fall, January 1, or April 28? This is a reasonable question. You put so much effort into the creation of a truly fantastic and meaningful course that the last thing you want is to scuttle your efforts with a poorly chosen course launch date. Why, then, if this is somethi…
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#202: Online Course Creation Launch Success: Revenue vs. Profit
23:23
23:23
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23:23
What is your business making? Should you be measuring your revenue or your profit when launching the online course you painstakingly created? A lot of times you’ll see people talking about how they had a 5 figure launch or a 6 figure launch, but that doesn’t tell the whole story. It’s frustrating because when someone lists a number, you don’t know …
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#201: Digital Course Creation Toughness (Mental Toughness)
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21:11
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21:11
Course creation is a marathon not a sprint. Course creation is a long game. We can apply any number of inspirational quotes or mantras to our digital course creation business, but that isn’t going to keep you warm at night. The reality is that knowing course creation and the subsequent success will take time doesn’t protect us from the challenges t…
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#200: Entrepreneurship is About Persistence
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“State of running a business with considerable initiative and risk”. That is the definition of entrepreneurship (dictionary.com). This definition is accurate. You have to show initiative, you have to assume the risk of creating something new, finding an audience who wants to purchase what you’ve created, and then deliver on what you’ve promised. Wh…
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#199: The Easiest Way to Record your Online Course Videos (Maximum Impact)
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You have carefully planned out your digital course. You’ve mapped out the modules, the outcomes, the examples, and the resources. Which leaves you with the actual recording of your online course. All too often this is where the dramatic music that you hear in horror films starts to play because course creators want their course to have an impact. B…
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#198: Creating a Digital Course that Engages: Regardless of Attention Span
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Today’s topic is a little controversial and completely practical all in one nice serving. So what makes today’s topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experie…
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#197: What makes sense? One-to-One Coaching vs. Group Program vs. Digital Course
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What makes the most sense for your business? Building a One-to-One Coaching Offer, a Group Program, or a Digital Course? This is probably something that you’ve been wondering and have seen suggestions telling you why each one of these is THE way to go. But which one makes the most sense for you? After all, our businesses are not a one size fits all…
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#196: Too Many Ideas & Too Little Time: 3 Tips For Staying Focused on Your Course
16:31
16:31
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The curse and the gift of being a creator is that you probably have a lot of ideas. That is a gift, because you can always create a new offer, adjust an existing lead magnet to better align with client needs, and write those stories that will engage your reader. Sounds great, right? It is, right up until it isn’t. The swirl of ideas also means that…
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#195: Entrepreneurship: I think I want to Quit
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18:18
I think I should just quit now. That is what the digital course creator wrote in response to a comment on their post. I think I should just quit now. In the post this creator shared their numbers around their email list and conversion rates or sales rate for their course. They wanted some help to figure out how many people would need to be on their…
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#194: What comes first: Lead Magnet or Digital Course?
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14:50
What comes first: Lead Magnet or Digital Course? The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course. Most marketers will tell you that you need to go ahead and create a lead magnet so that you c…
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#193: If You Build the Digital Course, Will They Come?
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The digital world is a busy and noisy place, but when we publish our course we still expect people to come flocking. But, we can’t expect someone to find our course without getting out there and raising awareness, helping others to see what impact it will have on their life, and what they have to lose if they don’t make a change. In other words, cr…
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#192: Perfectionism is the Fastest Way to Digital Course Creation Failure
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Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make. Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator. I know that your intention as a digital course creator is to get your course out t…
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#191: Failed Digital Course Launch. Here’s What to do Next
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Have you ever found yourself getting jealous as you read through social media because you want to post on social media that your course launch was a rousing success? You want to shout from the rooftops that you didn’t just get one sale, but you in fact got more than you planned for AND your audience has grown exponentially. You’ve seen the posts th…
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#190: Why You Don't Need a Virtual Assistant
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Among the very first bits of advice you get as a digital course creator, or really as a digital entrepreneur, is to hire a virtual assistant before you think you need one. But hiring a Virtual Assistant, or VA, costs money and at the beginning or middle of your journey that might feel like a luxury instead of a necessity. There are books telling yo…
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#189: 5 Actions That Create Success as a Digital Course Creator
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Creating success as a course creator is tricky, but it is easier when we borrow other’s blueprint and successes. There is absolutely no reason you should have to create the wheel all by yourself. Being a success in business isn’t about being a one person island, it is about creating shortcuts by learning from what others do. Now, you can do it your…
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#188: Avoid these 5 Mistakes as a Digital Course Creator
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16:40
I don’t know about you, but I’ve made some mistakes as a digital entrepreneur. Some cost a lot of money and others cost me time and energy. Regardless of the cost, I’m going to pull back the curtain today on my 5 biggest mistakes so that you don’t have to make them too! Yes, there are some who might say that we need to make mistakes in order to lea…
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#187: From Uncertain Course Creator to Becoming a Six Figure Digital Course Creator
18:48
18:48
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You want to have a digital course in your business, but right now you are feeling uncertain whether this is even doable. Maybe you’ve taken courses in the past on how to create a course and felt even more confused and overwhelmed. Or perhaps you’re frustrated with slow or no progress and are feeling nothing but tired and frazzled. The reality is th…
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#186: The Secret Behind why StoryBrand isn’t Working for Your Business
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You’ve read the Building a StoryBrand book by Donald Miller. You’ve mapped out the 7 parts of the framework, but nothing is changing in your business. People still aren’t finding you. Your email list growth is the same size it has been for three months, the people following you on Facebook and Instagram aren’t your people, and your latest course la…
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#185: Should I Invest in a Business Coach? (Getting Help as an Entrepreneur)
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If you’ve been on Facebook, Instagram, TikTok, or really any social media platform at all in the past day you’ve seen countless ads for business coaches. I’ll share with you the exact process I go through when deciding if I need to work with someone 1:1 and in today’s Sixty-Second Solution I’ll share great interview questions you can ask a potentia…
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#184: How to Overcome Course Creation Paralysis and Finally Launch Your Course
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Have you been working on your course for more than 6 months and haven’t launched yet? Do you wonder how you’ll ever get everything recorded when new module ideas keep popping up? Are you still purchasing solutions and courses to help you get to the point of launch and not making visible progress? The truth is that course creation paralysis happens …
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#183: Danger: Ignoring Your Email Subscribers Limits Revenue
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Nearly the first thing you hear as a digital entrepreneur is the importance of building an email list. You think. Ok. I can ask people for their emails. No problem. What no one tells you is that simply getting someone on your email list in ActiveCampaign, Mailerlite, or Convertkit is not enough. You have to do something with all of those emails and…
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#182: How to Create a Quarterly Plan the Fast Way as a Digital Course Creator
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Quarterly planning is upon us and it doesn’t have to take forever. You don’t have to spend weeks creating an elaborate plan for your quarter, because let’s face it. The more elaborate the plan, the more likely it is to fail. Instead, you need a fast way to plan your quarter so that you can get back to serving students, creating new modules, and rev…
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